Managing Millennials For Dummies

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Managing Millennials For Dummies

Author : Hannah L. Ubl
Publisher : John Wiley & Sons
ISBN 13 : 1119310237
Total Pages : 432 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Managing Millennials For Dummies by : Hannah L. Ubl

Download or read book Managing Millennials For Dummies written by Hannah L. Ubl and published by John Wiley & Sons. This book was released on 2017-04-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You'll learn just what makes them tick—they're definitely not the workers of yesteryear—and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won't they use the phone? Millennials are the product of a different time, with different values, different motivations, and different wants—and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they're really capable of. Learn how Millennials are changing the way work gets done Understand new motivations, attitudes, values, and drive Recruit, motivate, engage, and retain incredible emerging talent Discover the keys to optimal Millennial management The pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats—but the that couldn't be further from the truth. They are the generation of change: highly adaptive, bright, and quick to take on a challenge. Like any generation of workers, performance lies in management—if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. Managing Millennials For Dummies is your handbook for allowing them to exceed your expectations.

Managing the Millennials

Author : Chip Espinoza
Publisher : John Wiley and Sons
ISBN 13 : 9780470606735
Total Pages : 194 pages
Book Rating : 4.6/5 (67 download)

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Book Synopsis Managing the Millennials by : Chip Espinoza

Download or read book Managing the Millennials written by Chip Espinoza and published by John Wiley and Sons. This book was released on 2010-01-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable tool for anyone who wants to effectively manage and motivate twenty-something workers Many books are being published on how to manage employees of the "millennial" generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents. Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplace Insightful and practical, Managing the Millennials is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

Managing the Millennials

Author : Chip Espinoza
Publisher : John Wiley & Sons
ISBN 13 : 1119261694
Total Pages : 240 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Managing the Millennials by : Chip Espinoza

Download or read book Managing the Millennials written by Chip Espinoza and published by John Wiley & Sons. This book was released on 2016-04-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Builders, Baby Boomers, Generation X, and Millennials—all make up workforces in every type of industry all over the world. The generational gaps are numerous and distinctly different between each age group, and Millennials have gotten a reputation for being particularly unique and often challenging. In this updated and expanded Second Edition of the popular guidebook Managing the Millennials, you'll see how Millennial traits are the same around the globe. In fact, Millennials are more alike than any other generation before them due in large part to rapid advances in technology that let us share more experiences together. These same rapid advances are also redefining the fundamental ways businesses operate, and this revised edition includes the international perspective today's valuable leadership needs to attract and retain these high-performing workers with very different values and expectations. With fresh research and new real-world examples, the powerhouse authorial team reexamines the differences between how different generations work today in businesses around the world, with insightful exploration into what makes the Millennial generation so different from the ones that came before. The authors reveal nine specific points of tension commonly arising from clashing value systems among generations and prescribe nine proven solutions to resolve conflict and build communication, nurture collaborative teams, and create long-lasting relationships among colleagues of every age. A wealth of informative tables and convenient end-of-chapter summaries make this an invaluable everyday reference to support you: Making the most informed decisions with up-to-date, research-based guidance on getting the most from twenty-something employees Executing solutions to the most common obstacles to younger workers engaging and learning from the people who manage them Enhancing your skills as a job coach with practical tips and hands-on tools for coaching Millennials, including concrete action steps for overcoming roadblocks Complete with case studies of real managers and employees interacting in every area of business, enlightening analysis of performance and behavioral patterns across generations, and easy-to-use techniques you can use right away to improve your organization, Managing the Millennials, Second Edition gives you everything you need to inspire your entire workforce to new levels of productivity.

Managing Millennials

Author : Kevin E. Phillips
Publisher : Taylor & Francis
ISBN 13 : 1351054929
Total Pages : 155 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Managing Millennials by : Kevin E. Phillips

Download or read book Managing Millennials written by Kevin E. Phillips and published by Taylor & Francis. This book was released on 2018-09-03 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Millennial workforce has different goals and objectives than previous generations and possesses a unique perspective that is unlike any other employee group. Nevertheless, instead of incorporating a management style that is conducive to getting the best out of Millennials, business leaders incorrectly attempt to manage this subset of the workforce the same way they manage employees from previous generations. This must change! Archaic methods of management do not deliver success with a new breed of employee. Instead, the outdated model leaves Millennials uninspired and lacking the desire to produce results. To get the best out of Millennials, it is imperative for leaders to modify their current management style. With over 55 million Millennials working in the United States, the largest demographic in the workplace, it is critical that they are managed effectively if companies are going to succeed. Managing Millennials: The Ultimate Handbook for Productivity, Profitability, and Professionalism delivers a profound understanding of what motivates Millennials, generates increased awareness of the different ideologies and preferences each generation in the workplace values, and most importantly, provides specific actions you can use to understand and motivate Millennials and transform your organization.

Not Everyone Gets A Trophy

Author : Bruce Tulgan
Publisher : John Wiley & Sons
ISBN 13 : 1119190754
Total Pages : 208 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Not Everyone Gets A Trophy by : Bruce Tulgan

Download or read book Not Everyone Gets A Trophy written by Bruce Tulgan and published by John Wiley & Sons. This book was released on 2016-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. Baby Boomers are aging out and the newest generation is flowing in. Savvy employers are proactively harnessing the talent and potential these younger workers bring to the table. This book shows how to become a savvy employer and. . . Understand the generational shift occurring in the workplace Recruit, motivate, engage, and retain the newest new young workforce Discover best practices through proven strategies, case studies, and step-by-step instructions Explore new research on the second-wave Millennials ('Generation Z') as well as continuing research on the first-wave Millennials ('Generation Y') Teach Millennials how to manage themselves, help their managers manage them, and how to become new leaders themselves It's not your imagination—Millennial workers are different, but that difference is shaped by the same forces that make potentially exceptional workers. Employers who can engage Millennials' passion and loyalty have great things ahead. Not Everyone Gets a Trophy is your handbook for building the next great workforce.

Working with Millennials

Author : Marc Robertson
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 199 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Working with Millennials by : Marc Robertson

Download or read book Working with Millennials written by Marc Robertson and published by Bloomsbury Publishing USA. This book was released on 2016-02-12 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book directly addresses the issues and problems that leaders face in today's business environment—and provides tangible and usable techniques to overcome these challenges. Millennial-generation managers and employees—those ages 18–35—have transformed business in America. More than any previous generation, they don't conform to the traditional ways of doing things. Rather than passively taking orders, Millennials thirst for engagement, expect to be part of a team, and need to be engaged in meaningful tasks. And they aren't as devoted to the corporation as much as they are to the product or service that's provided. This book guides readers—people in management positions or in any corporate setting—in embracing these key differences and nurturing their abilities to listen and empathize with coworkers, supervisors, and employees. Readers will also learn the best ways to encourage and motivate this unique generation in a way that is familiar to them and still serves to push them to work hard, improve, and grow. The book demonstrates how to lead and manage Millennials, explains how to motivate them, and describes how to help them develop professionally. It gives managers the tools and techniques to satisfy Millennials' need to advance rapidly in their careers—and explains how to become a supporter of this desire instead of appearing to stand in their way. Turning the traditional notion of business management on its head, it shows that taking a caring and humanistic approach to employees, coworkers, and colleagues leads to increased productivity, efficiency, and profitability. These same techniques that foster open communication and trust will help companies to create office cultures that encourage people to be self-motivated and minimize worker turnover.

Manager 3.0

Author : Brad Karsh
Publisher : AMACOM
ISBN 13 : 0814432905
Total Pages : 255 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Manager 3.0 by : Brad Karsh

Download or read book Manager 3.0 written by Brad Karsh and published by AMACOM. This book was released on 2013-06-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success. Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly, and bringing play to work. Even with all the exciting potential that lies ahead for these creative, bold thinkers, it will be pointless if they cannot effectively bridge the gap between the hierarchical management style of senior executives and the casual, collaborative approach of their peers. Manager 3.0 is the first management guide written exclusively for the Millennial generation, where you will learn how to master crucial skills such as: dealing with difficult people, delivering constructive feedback, and making tough decisions You will also gain insight into the four generations currently in the workplace and how they can successfully bring out the best in each. Packed with company interviews and corporate examples, Manager 3.0 will help these promising new managers connect with and encourage the unique talents of the generations around them, while also developing an effective leadership style of their own.

Managing the New Workforce

Author : Eddy Ng
Publisher : Edward Elgar Publishing
ISBN 13 : 0857933019
Total Pages : 337 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Managing the New Workforce by : Eddy Ng

Download or read book Managing the New Workforce written by Eddy Ng and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, the latest generation to enter the global workforce, are changing the face of employment. This volume represents the most up-to-date research on the changes and issues from an international cast of generational researchers. Shifting demographics around the world have created a unique historical phenomenon in which a large cohort of employees (i.e., post-war Baby Boomers) are nearing retirement, and a new cadre of younger workers are being recruited to replace them. These twenty-something year-olds, often referred to as ÔGen YÕ or Millennials, represent the workforce of the future and come with their own set of expectations, demands, and work habits. The contributors to this volume, drawn from countries around the world, document the cultural, historical, and social context surrounding this phenomenon. The international perspective makes it possible to examine cross-cultural similarities and differences in HRM practices. This timely book provides an understanding of the new workforce in multiple countries and settings and a valuable reference as scholars and employers seek to understand the values, beliefs, and expectations of the next generation of workers. While scholars and instructors will find this book indispensable, the book will also have implications for domestic and multinational employers, managers, HR practitioners, and career counselors.

Millennials Who Manage

Author : Chip Espinoza
Publisher : FT Press
ISBN 13 : 0134084829
Total Pages : 201 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Millennials Who Manage by : Chip Espinoza

Download or read book Millennials Who Manage written by Chip Espinoza and published by FT Press. This book was released on 2015-09-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials will be our next great generation of leaders. Today, however, as they move into management, they face difficult practical challenges. Millennials Who Manage is a complete, research-based guide to overcoming those challenges, delivering outstanding performance, and getting recognized for it. Reflecting their extensive enterprise consulting and research experience, the authors show how to transition more smoothly into management. You will gain insight into earning the respect of peers and “elders” that you are now leading, as well as your manager. You will discover you can achieve success your way, without compromising who you are or becoming someone you are not. You’ll learn management skills that arguably come naturally to Millennials. Prepare to explore what really motivates Boomers and Xers whose formative experiences were different from yours and how to guide them beyond today’s unhelpful stereotypes about Millennials. You’ll also master the specific management and leadership competencies you need most right now—whether you’re moving into frontline management or the CEO’s office! Generational workplace differences: facts and fictions Separating myth from reality in multi-generational workplaces Overcoming reverse ageism and “stereotype threat” Getting past the unfair generalizations that hold you back Developing your personal leadership perspective... ...and successfully putting it into practice Mastering the 7 toughest challenges that come with transitioning to management Understand new relational dynamics, unlock motivation, take responsibility for the work of others, establish accountability, get heard, and be taken seriously

Managing the Multi-Generational Workforce

Author : Lauren Ashley Knippel
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409460126
Total Pages : 124 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Managing the Multi-Generational Workforce by : Lauren Ashley Knippel

Download or read book Managing the Multi-Generational Workforce written by Lauren Ashley Knippel and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in history, four distinct and very different generations are working together. Generational conflict is one of the last bastions of acceptable discrimination in today's workplace. Each generation has different beliefs, expectations, values, learning styles, and desires. These result in a strong tendency for them to adopt different work habits. Managing employees of several generations is not an easy task, but it is the reality of the business world today. The creation of a culture and coordinating programs that foster communication and collaboration between all of the generations present in the workforce will help to alleviate the difficulties managers may encounter. In order to truly create a cohesive workplace, managers must encourage employees to view generational difference as a valuable strength rather than a weakness. Based on rigorous academic research, Managing the Multi-Generational Workforce identifies the characteristics of the different generations, considers their expectations and values, and how these influence the way they relate to each other. The authors then examine implications for organizational culture and structures, recruitment and retention tactics, training, and management styles and approaches. This book actually tackles the issue of properly integrating the newest generation - the 'Millennials', into the workforce and challenges the unrealistic belief that all that needs to happen is for younger generations to be 'changed' to conform to workforce norms. As younger generations enter the workforce, and eventually dominate it, workforce norms will change. Any firm or manager competing in today's war for top talent will find this book indispensable.

Managing Millennials For Dummies

Author : Hannah L. Ubl
Publisher : John Wiley & Sons
ISBN 13 : 1119310229
Total Pages : 432 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Managing Millennials For Dummies by : Hannah L. Ubl

Download or read book Managing Millennials For Dummies written by Hannah L. Ubl and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You'll learn just what makes them tick—they're definitely not the workers of yesteryear—and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won't they use the phone? Millennials are the product of a different time, with different values, different motivations, and different wants—and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they're really capable of. Learn how Millennials are changing the way work gets done Understand new motivations, attitudes, values, and drive Recruit, motivate, engage, and retain incredible emerging talent Discover the keys to optimal Millennial management The pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats—but the that couldn't be further from the truth. They are the generation of change: highly adaptive, bright, and quick to take on a challenge. Like any generation of workers, performance lies in management—if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. Managing Millennials For Dummies is your handbook for allowing them to exceed your expectations.

Managing All-in-One For Dummies

Author : Marty Brounstein
Publisher : John Wiley & Sons
ISBN 13 : 1118784081
Total Pages : 696 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Managing All-in-One For Dummies by : Marty Brounstein

Download or read book Managing All-in-One For Dummies written by Marty Brounstein and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a comprehensive overview of the fundamentals of effective management, including management styles, managing with technology, communicating effectively, conflict resolution, managing teams, and leading business change.

Generations at Work

Author : Ron Zemke
Publisher : AMACOM
ISBN 13 : 0814432352
Total Pages : 241 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Generations at Work by : Ron Zemke

Download or read book Generations at Work written by Ron Zemke and published by AMACOM. This book was released on 2013-03-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for those struggling to manage a workforce with incompatible ethics, values, and working styles, this book looks at the root causes of professional conflict and offers practical guidelines for navigating multigenerational differences. By exploring the most common causes of conflict--including the Me Generation’s frustration with Gen Yers’ constant desire for feedback and the challenges facing Gen Xers sandwiched between these polarities--Generations at Work offers practical, spot-on guidance for managing the differences with consideration to each generation’s unique needs. Along with the authors’ insights for managing a workforce with different ways of working, communicating, and thinking, this invaluable resources offers: in-depth interviews with members of each generation, tips on best practices from companies successfully bridging the generation gap, and a mentorship field guide to help you support the youngest members of your team. Generations at Work has the tools that are key to helping your workforce interact more positively with one another and thrive in today’s wildly divergent workplace culture.

Millennials & Management

Author : Lee Caraher
Publisher : Routledge
ISBN 13 : 9781629560274
Total Pages : 0 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis Millennials & Management by : Lee Caraher

Download or read book Millennials & Management written by Lee Caraher and published by Routledge. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Millennials & Management: The Essential Guide to Making it Work at Work addresses how to motivate, collaborate with, and manage the millennial generation--who now make up almost 50% of the American workforce"--

Managing Generation Y

Author : Bruce Tulgan
Publisher : Human Resource Development
ISBN 13 : 0874256224
Total Pages : 122 pages
Book Rating : 4.8/5 (742 download)

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Book Synopsis Managing Generation Y by : Bruce Tulgan

Download or read book Managing Generation Y written by Bruce Tulgan and published by Human Resource Development. This book was released on 2001 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: They thrive on challenging work and creative expression, love freedom and flexibility, and hate micromanagement. They are fiercely loyal to managers that are knowledgeable, caring coaches that can mentor them to achieve their goals. What does Gen Y expect from you? Ongoing research indicates that the fourteenth generation has expectations of their bosses such as: Provide challenging work that matters Balance clearly delegated assignments with the freedom and flexibility to produce results in their own way Reward accomplishments with increased responsibility Provide ongoing training and learning opportunities Establish mentoring relationships Managing Genertion Y is for those who want to become the employer of choice for the next cohort of young adults. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement now to keep these upbeat, techno-savvy workers focused and motivated.

What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce

Author : Jennifer J. Deal
Publisher : McGraw Hill Professional
ISBN 13 : 0071843329
Total Pages : 272 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce by : Jennifer J. Deal

Download or read book What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce written by Jennifer J. Deal and published by McGraw Hill Professional. This book was released on 2016-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, in-depth look at Millennials to date—essential for managers, HR professionals, and global business leaders seeking to align long-term organizational goals with the realities of the new workforce Millennials have been burdened with a reputation as spoiled, lazy, and entitled, but the reality behind the stereotype is far richer and more complex. Who are Millennials and what do they really want? Based on fieldwork and survey data from global research on more than 25,000 Millennials and 29,000 older workers in 22 countries, this book paints a comprehensive, scientifically accurate picture of what really motivates Millennials around the world. Learn how to get the most from Millennials by: • Improving workplace flexibility—because Millennials don’t separate life and work • Providing adequate support and feedback—because Millennials like to learn and grow • Coaching, not micromanaging—because Millennials value autonomy • Designing competitive salary structures—because Millennials know what’s up • Providing opportunities to contribute to society—because Millennials care about doing good Millennials want a satisfying job that pays well, coworkers they like and trust, advancement opportunities, and the occasional pat on the back. Who doesn’t want those things? This essential book explains who Millennials really are, and offers practical advice to help those who manage, lead, and work with Millennials to improve teamwork, increase productivity, strengthen organizational culture, and build a robust talent pipeline. Jennifer J. Deal is a senior research scientist at the Center for Creative Leadership and an affiliated research scientist at the Center for Effective Organizations at the University of Southern California. Alec Levenson is a senior research scientist at the Center for Effective Organizations at the Marshall School of Business at the University of Southern California.

Marketing to Millennials

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814433235
Total Pages : 220 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Millennials by : Jeff Fromm

Download or read book Marketing to Millennials written by Jeff Fromm and published by AMACOM. This book was released on 2013-07-10 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.