Managing Corporate Culture For International And Global Competitive Advantages In The Airline Industry

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Managing Corporate Culture for International and Global Competitive Advantages in the Airline Industry

Author : Lisa Guhl
Publisher : GRIN Verlag
ISBN 13 : 3668349487
Total Pages : 32 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Managing Corporate Culture for International and Global Competitive Advantages in the Airline Industry by : Lisa Guhl

Download or read book Managing Corporate Culture for International and Global Competitive Advantages in the Airline Industry written by Lisa Guhl and published by GRIN Verlag. This book was released on 2016-11-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Düsseldorf, language: English, abstract: Ever since globalization has started companies have been looking for ways to compete successfully on a global scale. Trends in the global environment such as rapid communication, technology innovation, and global sourcing models requiring to manage cultural differences are still challenging for many industries (cp. Yip, 2003, pp. 1–3). The airline industry being itself a reason for an increasing borderless world also faces these global trends and high competition due to expansion, consolidation, concentration, and alliances. Terrorism and rising costs for fuel, labour, maintenance, and security have not been the only threats for the industry. Also rising customer expectations e.g. regarding comfort, entertainment, experience, convenience, innovation, personalization and value for money require the airline industry to change dynamically. Moreover, airlines face demands for pollution control, corporate social responsibility, and sustainable travel. Rising competition from low-cost carriers is also relevant since their share of global capacity increased to more than 25 % in 2013. So, even if demand for air transportation has grown by an average of 9 % per year since 1960, and global airline revenues reached a new high of US$708 billion in 2013, airlines need to find ways to stand international and global competition as their environment potentially endangers profits and economic survival (cp. Lynes & Dredge, 2006, pp. 122–129; PricewaterhouseCoopers, 2014, pp. 2–3).

The Importance of National and Corporate Culture on International Management

Author : Eva Schruff
Publisher : GRIN Verlag
ISBN 13 : 3656965633
Total Pages : 17 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis The Importance of National and Corporate Culture on International Management by : Eva Schruff

Download or read book The Importance of National and Corporate Culture on International Management written by Eva Schruff and published by GRIN Verlag. This book was released on 2015-05-21 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Berlin School of Economics and Law, course: Work Business and Society, language: English, abstract: This term paper explores the effect of culture on international business. In order to do so, it first evaluates the influence of national culture and then the influence of corporate culture on international management. In the end it presents and analyzes a new framework which argues that these two types of culture interrelate and that both shape international management practices. In 2010 Wal-Mart Inc. has been the world’s top retailer with revenues of US$ mil 405,046. However, they have never managed to establish Wal-Mart Germany since they have entered the market in late 1997. They left the market with huge losses in 2006. “In Germany, analysts say, Wal-Mart never got traction in a market characterized by unrelenting price competition, well-established discounters and the cultural resistance of German shoppers to hypermarkets, which sell fresh vegetables a few aisles away from lawn mowers.”

The Fourth Factor

Author : Linda Ford
Publisher : Dog Ear Publishing
ISBN 13 : 1598584707
Total Pages : 177 pages
Book Rating : 4.5/5 (985 download)

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Book Synopsis The Fourth Factor by : Linda Ford

Download or read book The Fourth Factor written by Linda Ford and published by Dog Ear Publishing. This book was released on 2007-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manage the 800 pound Gorilla- your corporate culture-or it will manage you Editorial Reviews "Culture matters. What Ford calls the fourth factor is at least as important as products, customers, and cash in getting results and generating shareholder value. Any executive who wants to successfully manage culture should heed the practical advice Ford provides." -Jonathan Schwartz, CEO, Sun Microsystems, Inc. "Ford's wonderful new book on the Gorilla of corporate culture is brilliantly practical, carefully thought out, and clearly written. To mix metaphors, the blind men (and women) can finally begin to see the sides of the elephant when it comes to culture." -Michele Bolton, Author of The Third Shift "Ford has done a great job of creating a book that allows leaders at all levels of the organization to lead more effectively by understanding and managing culture. A must read for executives " -Brian Scudamore, Founder and CEO, 1-800-GOT-JUNK? Book Description Corporate culture is the 800 pound Gorilla in your organization-it does whatever it wants to. You can't ignore it. If you focus only on managing products, customers, and cash, leaving the fourth factor- culture-to take care of itself, your culture may undermine your success in the first three. Managing the fourth factor is crucial to any leader's success and this book will show you how to do that. Failure to manage corporate culture can result in - Inability to change strategic directions more quickly than your competition - A failed merger or joint venture - The isolation of functional silos in the organization. Most executives hate dealing with culture because they don't know how to manage or measure it, let alone change it. So they focus on managing products, customers, and cash, leaving the fourth factor-culture-to take care of itself. All too often, the neglected fourth factor undermines success in the first three. A successful culture provides a competitive advantage that is virtually impossible to duplicate. This will be increasingly important as the global talent shortage becomes more severe. Statisticians estimate that in 2008, approximately 12 million experienced workers will leave the workforce and only 3.5 million new workers will enter the workforce. Your organization needs to be able to attract and retain talent in that market. Managing culture is vital to your ability to do that. Understanding how culture maintains and reproduces itself is the key to managing culture. Dr. Ford provides plenty of real-world examples and specific behaviors to make culture real and visible. And she deals specifically with the pragmatics of managing culture change. In this engaging, practical look at organizations, you'll learn how to take charge of your destiny by managing the fourth factor. Dr. Ford takes culture from a soft, nebulous concept that can't be managed to a strategic asset that must be managed. More Editorial Reviews "Ford has finally provided an answer to every CEOs question: "We've tried everything and the problem persists. What's wrong?" Read The Fourth Factor, and you'll pick up that missing organizational link." -George W. Kessinger, CEO, Goodwill Industries International "This is an important work on a significant subject for serious leaders who want to grow extraordinary organizations. Dr. Ford elaborates with clarity and wisdom about the power of culture in any environment." -Nido R. Qubein, Chairman, Great Harvest Bread Company, President, High Point University About the Author Maverick, entrepreneur, catalyst, leader, sage advisor, change agent. Dr. Linda Ford is all of these. Linda is committed to helping senior executives manage the fourth factor-culture. She consults and speaks on improving business performance. After twenty five years in Silicon Valley, Linda is back home in Texas. She lives in Austin with her cat, Lizzie.

Culture.com

Author : Peg Neuhauser
Publisher : J. Wiley & Sons Canada
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Culture.com by : Peg Neuhauser

Download or read book Culture.com written by Peg Neuhauser and published by J. Wiley & Sons Canada. This book was released on 2000-07-31 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work tackles the question of how to create a corporate culture that matches the new.com business strategy. It provides a practical roadmap of strategies to shift an organization's culture from a liability to a competitive advantage in the .com world.

Win from Within

Author : James Heskett
Publisher : Columbia University Press
ISBN 13 : 0231554826
Total Pages : 274 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Win from Within by : James Heskett

Download or read book Win from Within written by James Heskett and published by Columbia University Press. This book was released on 2022-01-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations’ cultures. They are discouraged by misguided beliefs that an executive’s tenure and an organization’s attention span are too short for meaningful transformation. James Heskett provides a roadmap for achievable and fast-paced culture change. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied. Examining leading companies around the world, Heskett details how organizational culture makes employees more loyal, more productive, and more creative. He discusses how to quantify its effects in order to sell the notion of culture change to the organization and considers how to preserve an organization’s culture in the face of the trend toward remote work hastened by the COVID-19 pandemic. Showing how leadership can bring about significant changes in a surprisingly short time span, Win from Within offers a playbook for developing and deploying culture that enables outsized results. It is a groundbreaking demonstration of organizational culture’s role as a foundation for strategic success—and its measurable impact on the bottom line.

Strategic International Management

Author : Dirk Morschett
Publisher : Springer Science & Business Media
ISBN 13 : 3834963313
Total Pages : 467 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Strategic International Management by : Dirk Morschett

Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-02-04 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

Correlation between Corporate Culture and Corporate Strategy

Author : Henning Wenzel
Publisher : GRIN Verlag
ISBN 13 : 3668157510
Total Pages : 48 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Correlation between Corporate Culture and Corporate Strategy by : Henning Wenzel

Download or read book Correlation between Corporate Culture and Corporate Strategy written by Henning Wenzel and published by GRIN Verlag. This book was released on 2016-02-22 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The character of a company ́s culture or work climate is gaining in importance. Culture is a product of the core values and business principles that executives espouse, the standards of what is ethically acceptable and what is not, the work practices and behaviours that define “how we do things around here”, its approach to people management and style of operating, the “chemistry” and the “personality” that permeates its work environment, and the stories that get told over and over to illustrate and reinforce the company ́s values, business principles, and traditions. A company ́s culture is important because it influences the organization ́s actions and approaches to conduct the business – in a very real sense, the culture is the company ́s “operating system” or organizational DNA. All in all, culture as a concept is difficult to define and differs from company to company. The crafting of a strategy represents a managerial commitment to pursue a particular set of actions in growing the business, attracting and pleasing customers, competing successfully, conducting operations, and improving the company ́s financial and market performance. Even companies with same strategic and business concepts and comparable success differ in their approaches regarding the corporate culture. What becomes clear is that there is a correlation between culture and strategy. Hence the consistency between strategy and culture is a long-term competitive advantage and a key to corporate success. To counteract preventive a possible misfit between the corporate culture and the strategy, consideration of corporate culture as part of the concept to strategy implementation is essential.

Corporate Culture

Author : Eric Flamholtz
Publisher : Stanford University Press
ISBN 13 : 0804777543
Total Pages : 261 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Corporate Culture by : Eric Flamholtz

Download or read book Corporate Culture written by Eric Flamholtz and published by Stanford University Press. This book was released on 2011-04-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture and culture management is too often tantalizingly elusive. In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure—a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture—presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix. While other titles on culture have focused too heavily on the organization as a psychological being, or on academic studies of culture as a business lever, Corporate Culture draws on empirics to present a go-to, must-read guide for leveraging corporate culture as a source of competitive advantage and as a means of impacting the bottom line.

Adaptive Corporate Culture in International Business Management

Author : Andy Marjoko
Publisher : GRIN Verlag
ISBN 13 : 334681002X
Total Pages : 278 pages
Book Rating : 4.3/5 (468 download)

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Book Synopsis Adaptive Corporate Culture in International Business Management by : Andy Marjoko

Download or read book Adaptive Corporate Culture in International Business Management written by Andy Marjoko and published by GRIN Verlag. This book was released on 2023-02-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1, , language: English, abstract: This book is mainly built upon our investigations of international enterprises operating in France, Germany, Italy, Austria, Japan, Hong Kong, USA, Finland and India. It's then enriched by case studies from China, Bahrain, Australia, Thailand, Spain and Indonesia. Multinational aspects are thus thoroughly discussed. COVID-19 has taught enterprises a lesson to be resilient, even more importantly for those running international operations. Resilience comes from agility, and agility starts with culture. The book is here to help us practitioners and students of International Business Management succeed in building an Adaptive Corporate Culture (ACC) and align it with an agile strategy. Chapters 1 to 6 bring the ACC to the table, while Chapters 7 onwards explore the diverse flavours of corporate culture in different sectors: energy & telecom, asset management, and aviation travel & tourism. In addition to further expanding our horizon, they may trigger fresh ideas for our own industry. While strategy has always been in the centre of managers' attention, the fundamental role of culture in the firm's success is often overlooked. Sadly because it's not well understood. Culture has been accountable for around 40% of differences between good performing and poor performing enterprises. For multinationals, it is estimated that 60% of Merger and Acquisitions fail to meet their intended objectives, or fail altogether, because of unresolved cultural issues. If aligned well with strategy, the combination will create an unbeatable power. If not, culture will eat strategy as a breakfast. Culture is complex. It's "broad, deep and stable," wrote Edgar Schein, an MIT professor emeritus in leadership. Yet stable doesn't mean static: Cultures are dynamic. It's even more complex in multinational companies, where cultures meet cultures: Interactions between cultures are inevitable. Take benefits from the book, to make culture and strategy have lunch together. Share your experiences and reach us at [email protected]. Competitors can copy our strategy, but nobody can copy our culture.

International Strategic Management. The examples of Ryanair, Walt Disney, IKEA and others

Author : Laura Marie Greiser
Publisher : GRIN Verlag
ISBN 13 : 3668508046
Total Pages : 32 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis International Strategic Management. The examples of Ryanair, Walt Disney, IKEA and others by : Laura Marie Greiser

Download or read book International Strategic Management. The examples of Ryanair, Walt Disney, IKEA and others written by Laura Marie Greiser and published by GRIN Verlag. This book was released on 2017-08-22 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Business and Information Technology School - The Entrepreneurial University Iserlohn, language: English, abstract: Elaboration of Harvard Business Cases: Ryanair, Walt Disney Company and Pixar Inc., TAV, Aldi, Diageo, The Weather Company, IKEA

Strategic Management for Travel and Tourism

Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1136362665
Total Pages : 421 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Management for Travel and Tourism by : Nigel Evans

Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Routledge. This book was released on 2012-04-27 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Managing Change Across Corporate Cultures

Author : Alfons Trompenaars
Publisher : Capstone
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Managing Change Across Corporate Cultures by : Alfons Trompenaars

Download or read book Managing Change Across Corporate Cultures written by Alfons Trompenaars and published by Capstone. This book was released on 2004 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Change Across Corporate Cultures peels away the mysteries of corporate culture to reveal why it has such a powerful influence on every aspect of the performance of a business. It shows how to shape high-performing corporate cultures in a complex international environment. As the natural successor to Fons Trompenaars and Charles Hampden-Turner?s landmark bestseller, Riding the Waves of Culture, Managing Change Across Corporate Cultures shows exactly how to create an environment where astonishing business breakthroughs are possible. You will also learn how to renew cultures as part of change and how to integrate cultures successfully following mergers, acquisitions and joint ventures. New research shows that in cross-border business, differences in corporate culture have more far-reaching repercussions than even differences in national cultures. Never before has there been such enormous interest in shaping and changing the cultures of our businesses, whether to revitalise them after restructuring or to provide the glue that holds them together through the sea changes of globalization.

The Viability of Achieving Competitive Advantage in the Airline Industry Through Corporate Branding and Identity Management

Author : M.A.M. Clark
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis The Viability of Achieving Competitive Advantage in the Airline Industry Through Corporate Branding and Identity Management by : M.A.M. Clark

Download or read book The Viability of Achieving Competitive Advantage in the Airline Industry Through Corporate Branding and Identity Management written by M.A.M. Clark and published by . This book was released on 1997 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Manager's Pocket Guide to Corporate Culture Change

Author : Richard Bellingham
Publisher : Human Resource Development
ISBN 13 : 1599967502
Total Pages : 200 pages
Book Rating : 4.5/5 (999 download)

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Book Synopsis The Manager's Pocket Guide to Corporate Culture Change by : Richard Bellingham

Download or read book The Manager's Pocket Guide to Corporate Culture Change written by Richard Bellingham and published by Human Resource Development. This book was released on 2001 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a practical plan and roadmap to start the knowledge management process. It walks the reader through all the stages - assessment, planning, deployment, and evaluation - and then puts it together to expand the reader's core competency and win competitive advantage.

Loyalty Management in the Airline Industry

Author : Ben Beiske
Publisher : GRIN Verlag
ISBN 13 : 3638777170
Total Pages : 236 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Loyalty Management in the Airline Industry by : Ben Beiske

Download or read book Loyalty Management in the Airline Industry written by Ben Beiske and published by GRIN Verlag. This book was released on 2007-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3 (A), Middlesex University in London, 66 entries in the bibliography, language: English, abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ′pillars′ are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived importance of Frequent Flyer Programs. Findings show that customers do indeed perceive these issues as vital with regards to their loyalty towards a particular airline. It was found that Customer Service can be regarded as the foundation for Loyalty Management; it can help an airline to gain competitive advantage by setting it apart from its competitors. Frequent Flyer Programs, if implemented and run properly, can provide the customer with added value. As such, they compliment Customer Service and can help to increase overall loyalty. Additionally, Complaint Management was found to be gaining importance among airlines. The number of complaints was shown to be rising gradually, stressing the growing significance of efficient Complaint Management and its strong after-effect on customer loyalty.

Strategic Management for the Hospitality and Tourism Industry

Author : Vincent Sabourin
Publisher : CRC Press
ISBN 13 : 1000215989
Total Pages : 214 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Management for the Hospitality and Tourism Industry by : Vincent Sabourin

Download or read book Strategic Management for the Hospitality and Tourism Industry written by Vincent Sabourin and published by CRC Press. This book was released on 2021-12-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.

An Analysis of Ryanair's Corporate Strategy

Author : Miriam Mennen
Publisher : GRIN Verlag
ISBN 13 : 3640569342
Total Pages : 41 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis An Analysis of Ryanair's Corporate Strategy by : Miriam Mennen

Download or read book An Analysis of Ryanair's Corporate Strategy written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as "Bloody or Red Ocean Strategy". Ryanair seemed to follow a "me-too strategy"; according to Osborne, K. (2005), they "tried to be all things to all people". Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the "Value Chain") 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), "corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts." It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair's value chain are important to the company and their shareholders as Ryanair's decisions add value to both. The following report outlines the three perspectives of shaping Ryanair's business system. The value creation dimension of Ryanair's business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the l