Author : Alfred A. Marcus
Publisher :
ISBN 13 : 9780071238335
Total Pages : 196 pages
Book Rating : 4.2/5 (383 download)
Book Synopsis Management Strategy by : Alfred A. Marcus
Download or read book Management Strategy written by Alfred A. Marcus and published by . This book was released on 2004-11-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fall to show how decisions actually affect business performance and, ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment and a company's internal resources require to make effective strategic moves. demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The results of analyzing an organization also determine the extent to which it will strive to be an innovator as opposed to being a follower.