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Manage Your Online Reputation
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Book Synopsis Managing Online Reputation by : Charlie Pownall
Download or read book Managing Online Reputation written by Charlie Pownall and published by Palgrave Macmillan. This book was released on 2015-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Book Synopsis Establishing, Managing, and Protecting Your Online Reputation by : Kevin Pho
Download or read book Establishing, Managing, and Protecting Your Online Reputation written by Kevin Pho and published by . This book was released on 2013 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Radically Transparent by : Andy Beal
Download or read book Radically Transparent written by Andy Beal and published by John Wiley & Sons. This book was released on 2009-08-14 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
Book Synopsis How to Protect (Or Destroy) Your Reputation Online by : John David
Download or read book How to Protect (Or Destroy) Your Reputation Online written by John David and published by Red Wheel/Weiser. This book was released on 2016-10-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.
Book Synopsis Manage Your Online Reputation by : Tony Wilson
Download or read book Manage Your Online Reputation written by Tony Wilson and published by Self-Counsel Press. This book was released on 2012-04-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of blogs and social media sites is making online reputation management a very hot topic. This ready-to-use manual will teach businesses, families, and individuals to proactively manage what is said about them online and protect their online legacy. Author Tony Wilson covers the basics of online reputation management, provides relevant examples and easy-to-follow steps that individuals can take to protect, build, and manage their online reputation.
Book Synopsis Online Reputation Management For Dummies by : Lori Randall Stradtman
Download or read book Online Reputation Management For Dummies written by Lori Randall Stradtman and published by John Wiley & Sons. This book was released on 2012-09-11 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.
Download or read book Lol-- Omg! written by Matt Ivester and published by CreateSpace. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ease with which digital content can be shared online, in addition to its many benefits, has created a host of problems for today's high school and college students. All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived. lol...OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions - from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens. "Matt Ivester's book, lol...OMG!, is a "must read" for every college student, every high school student and the parents of each. It is also a "should read" for everyone who might want a job in today's world." Joe Riley, Director of Human Resources, LinkedIn "Insightful, relatable, and critically important, lol...OMG! is a must-read."Greg Boardman, Vice Provost for Student Affairs, Stanford University "We are at a critical point in technological history - where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol...OMG! could not be more timely."Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect "This book is required reading for anyone who wishes to survive the viral lawlessness of college life."Larry Winokur, Co-Founder, BWR Public Relations "Matt Ivester's book lol...OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion. Leveraging his insider experience from his now-closed website JuicyCampus.com, he offers common sense methods that all of us need to know to protect us from the malicious gossip, mean-spirited rumors and sharing of personal information which now seems epidemic on the Internet." William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University "In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information!" Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University "Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol...OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape."Robert M. Saltzman, Associate Dean, USC Gould School of Law "A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students."Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism "Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book."Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University
Book Synopsis Online Reputation Management by : Jim Hayne
Download or read book Online Reputation Management written by Jim Hayne and published by . This book was released on 2019-08-10 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has changed the way we interact with one another and with our shopping. Not all of the change is good, but most would agree it is the preferred method to interact with one another. When we realize that currently Google is the number one source for research on just about anything, we know that Google is not going away anytime soon. Most Americans use Google to find suggestions and recommendations for the services and products they desire. Getting your business to be seen online is paramount to a successful business. But what is your online reputation saying about your business? If your online reputation is great, then many new paying customers will visit your establishment. If your online reputation is poor, well that may be the reason for the success of your competitors, at the expense of your pocketbook.Managing your online reputation is more important now than ever. It can mean the difference between a successful business and a business that closes its doors forever! Do not become a victim of neglect. You must become aware of your online reputation, and if necessary, learn how to manage your reputation or hire a qualified agency to do it for you. The choice is yours.
Book Synopsis Reputation Management by : John Doorley
Download or read book Reputation Management written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Download or read book Repped written by Andy Beal and published by Createspace Independent Publishing Platform. This book was released on 2014-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why You Can't Afford to Ignore This Amazon Bestseller: Whether you realize it or not-or even wish to admit it-you already have an online reputation to protect. It doesn't matter if you're fresh out of college and hoping your past Facebook indiscretions don't torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success. In Repped: 30 Days to a Better Online Reputation, world renowned online reputation management author, speaker, and expert Andy Beal walks you through a practical 30-day plan to build, manage, monitor and protect your valuable reputation online. With dozens of examples and actionable tips, Repped demonstrates how a better online reputation can lead to improved job prospects, happier customers, fewer detractors, and most importantly of all, greater income. Repped is for individuals, professionals, small businesses, non-profits, and large corporations. Repped is for anyone that realizes the value of building a better online reputation. Praise for Repped: "Reputation has nothing to do with what you think. Your brand isn't yours to define and Google can turn your company landscape into a mine field. Consider this the map on how to navigate and conquer the battle for your online reputation." Scott Stratten, best selling author of Unmarketing and QR Codes Kill Kittens "Billions of consumers are connected to the web with the ability to publish unwanted information about you or your brand. If you don't leave your online marketing to chance, why not take charge of your online reputation? Here's the good news: Top online reputation expert Andy Beal has created Repped: A 30 day journey that will take you from zero to hero with practical, actionable advice that anyone can put to work." Lee Odden, CEO of TopRank Online Marketing and Author of Optimize "Repped is a genius plan that will breathe life into your online reputation in thirty days. Andy Beal provides every individual, organization and brand the power to manage, monitor, repair and build a trusted online reputation. Get Repped and discover untold rewards!" Richie Norton, bestselling author of The Power of Starting Something Stupid
Book Synopsis A Guide to Online Reputation Management by : Solomon Shlomo Wiesen
Download or read book A Guide to Online Reputation Management written by Solomon Shlomo Wiesen and published by . This book was released on 2020-10-18 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just imagine: you spend years of hard work, money, and effort into building up a business and a sterling reputation, and then all of a sudden it comes crashing down due to one bad customer review. Reputation management in the year 2020 is more important than ever.Small and medium sized businesses are extremely susceptible to this, as they rely on customer reviews.Individuals are also at risk when it comes to online reputation management: have you Googled your name recently? If not, you have no idea what will others see when they search for you online.Do you have any old Tweets which could come back to haunt you? Is your name connected to any negative press in news stories? Is there someone else out there with the same name as you who could infect your search results?All of these questions are scary, because neglecting them can lead to catastrophic results.In our book, A Guide to Online Reputation Management: How to Fortify Your Online Presence, we discuss the core tenets of how to manage your online reputation.Our online reputation management strategy is to be proactive: don't want until the crisis hits, but rather fortify your online presence via your own website, social profiles, and review monitoring. With our method, your business or identity will be much more protected when the crisis hits.An online reputation crisis can hit a business or individual in any number of ways: a negative Yelp review, an angry customer Tweet, a 1 star review on a Facebook business page, or even a negative regional news story. Every one of these, no matter how trivial each might seem, has the potential to destroy a reputation and capsize a business.However, much of the devastating effects of negative online reputation can be minimal and in some cases erased completely: so long as you take proactive measures before the crisis hits.Our book is both a broad take on online reputation management strategy and theories, as well as a specific guide on how to dive into the internet and work on your online reputation.A Guide to Online Reputation Management: How to Fortify Your Online Presence can be extraordinarily helpful for everyone: business owners who don't understand their web presence, as well as seasoned PR and SEO consultants who are looking to stay ahead of reputation management curve.Don't wait for the crisis to hit - be proactive with your online reputation strategy and use our guide to ensure that your online reputation stays intact and remains positive.
Book Synopsis How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management by : ANNE MARIE
Download or read book How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management written by ANNE MARIE and published by Rank Books. This book was released on 2014-08-03 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With the help of this book, you can do something about it without paying thousands of dollars to a professional Reputation Management agency to fix your online reputation. With the easy step by step strategies, you can do it yourself. If you are a victim, this book is your lifesaver. You will learn how to manage your online reputation. If you are looking to create an income as an online reputation management (OPM) service provider, this book shows you how to perform OPM tasks, how much to charge your clients, and where to find your customers. You'll find just about everything you need to expertly manage your clients' online reputation and promote the service. Here Is A Preview Of What You'll Learn... What is Online Reputation Management (OPM) Importance of OPM Why OPM is a profitable service How to perform Online Reputation Management service How to perform Reputation Monitoring How you know what others are saying about you How to perform Crisis Management How to Find customers How to sell OPM services
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Book Synopsis Digital Assassination by : Richard Torrenzano
Download or read book Digital Assassination written by Richard Torrenzano and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news. Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.
Book Synopsis How to Measure and Manage Your Corporate Reputation by : Mr Terry Hannington
Download or read book How to Measure and Manage Your Corporate Reputation written by Mr Terry Hannington and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan.
Book Synopsis Simple Online Reputation Management For Your Local Business by : Jack Mize
Download or read book Simple Online Reputation Management For Your Local Business written by Jack Mize and published by Createspace Independent Publishing Platform. This book was released on 2012-07-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is getting smaller and your customers are online, right now, looking for recommendations and sharing their experiences... The good, the bad and the ugly on review websites and social media networks for everyone to see. Go ahead and "Google" your business and see what you find. You can build a good online reputation, monitor potential problems and work on cleaning things up if you've been neglecting what people are saying about your business online. Online Reputation Management is Crucial for Your Local Business. It can also be easier to get started than you may think. Proactively managing your online reputation can be one of the most important marketing tasks you implement this year. Remember, you have an online reputation whether you like it or not. It's up to you to decide if you are going to take control or leave it in the hands of others
Book Synopsis Managing Online Reputation by : Charlie Pownall
Download or read book Managing Online Reputation written by Charlie Pownall and published by Springer. This book was released on 2015-09-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
