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Book Synopsis Communication Models for the Study of Mass Communications by : Denis Mcquail
Download or read book Communication Models for the Study of Mass Communications written by Denis Mcquail and published by Routledge. This book was released on 2015-12-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
Book Synopsis The International Conference Education and Creativity for a Knowledge based Society – Social and Political Scinces, Communication, Foreign Languages and Public Relations, 2012 by :
Download or read book The International Conference Education and Creativity for a Knowledge based Society – Social and Political Scinces, Communication, Foreign Languages and Public Relations, 2012 written by and published by Brindusa Covaci. This book was released on with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Using Communication Theory by : Sven Windahl
Download or read book Using Communication Theory written by Sven Windahl and published by SAGE. This book was released on 2008-11-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.
Book Synopsis Learning to Quantify by : Andrea Esuli
Download or read book Learning to Quantify written by Andrea Esuli and published by Springer Nature. This book was released on 2023-04-17 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides an introduction and an overview of learning to quantify (a.k.a. “quantification”), i.e. the task of training estimators of class proportions in unlabeled data by means of supervised learning. In data science, learning to quantify is a task of its own related to classification yet different from it, since estimating class proportions by simply classifying all data and counting the labels assigned by the classifier is known to often return inaccurate (“biased”) class proportion estimates. The book introduces learning to quantify by looking at the supervised learning methods that can be used to perform it, at the evaluation measures and evaluation protocols that should be used for evaluating the quality of the returned predictions, at the numerous fields of human activity in which the use of quantification techniques may provide improved results with respect to the naive use of classification techniques, and at advanced topics in quantification research. The book is suitable to researchers, data scientists, or PhD students, who want to come up to speed with the state of the art in learning to quantify, but also to researchers wishing to apply data science technologies to fields of human activity (e.g., the social sciences, political science, epidemiology, market research) which focus on aggregate (“macro”) data rather than on individual (“micro”) data.
Book Synopsis The Reception of Jane Austen in Europe by : Anthony Mandal
Download or read book The Reception of Jane Austen in Europe written by Anthony Mandal and published by A&C Black. This book was released on 2007-10-13 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of international research provides a wide-ranging account of Jane Austen's reception across the length and breadth of Europe, from Russia and Finland in the North to Italy and Spain in the South. In historical terms, the survey ranges from the near-contemporary - since Austen's novels were available in French very soon after their original publication - to modern times, in those countries which for various reasons, linguistic, historical or ideological, have taken up the novels only in recent years. For many, Austen's novels are valued for their romantic content, as love stories, but increasingly they are being perceived as sophisticated, ironic narratives. In this, the quality of translation has been a significant factor and the many film and television adaptations have played an important part in establishing Austen's reputation amongst the public at large. It will be seen from this that across Europe Austen's 'reception history' is far from uniform and has been shaped by a complex of extra-literary forces.
Book Synopsis Using Communication Theory by : Swen Windahl
Download or read book Using Communication Theory written by Swen Windahl and published by SAGE. This book was released on 1992-01-09 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Book Synopsis A Companion to Sound in German-Speaking Cultures by : Rolf J. Goebel
Download or read book A Companion to Sound in German-Speaking Cultures written by Rolf J. Goebel and published by Boydell & Brewer. This book was released on 2023-10-24 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores sonic events and auditory experiences in German-speaking contexts from the Middle Ages to the digital age, opening up new understandings.As a sub-discipline of cultural studies, sound studies is a firmly established field of inquiry, examining how sonic events and auditory experiences unfold in culturally and historically contingent life situations.Responding to new questions in sound studies in the context of German-speaking cultures, and incorporating up-to-date methodologies, this Companion explores the significance of sound from the Middle Ages and the classical-romantic period through high-capitalist industrial modernity, the Nazi period and the Holocaust, and postwar Germany to the present digital age. The volume examines how sonic events are represented in literary fiction, radio productions, cinema, newsreels, documentaries, sound art, museum exhibitions, and other media, drawing for this inquiry on philosophy, aesthetics, literary criticism, musicology, art theory, and cultural studies. Each essay is a case study - of persons, events, and sonic, visual, or textual artifacts - situating them in wider contexts of culture, history, and politics. The volume not only revisits well-known topics from new angles, but seeks especially to explore neglected issues on the cultural periphery. It assembles original essays by leaders in the field and emerging scholars from the United States and Europe. Offering an advanced introduction to the topic, the Companion is addressed to anyone interested in how the analysis of sound phenomena opens up new understandings of German-speaking cultures. essay is a case study - of persons, events, and sonic, visual, or textual artifacts - situating them in wider contexts of culture, history, and politics. The volume not only revisits well-known topics from new angles, but seeks especially to explore neglected issues on the cultural periphery. It assembles original essays by leaders in the field and emerging scholars from the United States and Europe. Offering an advanced introduction to the topic, the Companion is addressed to anyone interested in how the analysis of sound phenomena opens up new understandings of German-speaking cultures. essay is a case study - of persons, events, and sonic, visual, or textual artifacts - situating them in wider contexts of culture, history, and politics. The volume not only revisits well-known topics from new angles, but seeks especially to explore neglected issues on the cultural periphery. It assembles original essays by leaders in the field and emerging scholars from the United States and Europe. Offering an advanced introduction to the topic, the Companion is addressed to anyone interested in how the analysis of sound phenomena opens up new understandings of German-speaking cultures. essay is a case study - of persons, events, and sonic, visual, or textual artifacts - situating them in wider contexts of culture, history, and politics. The volume not only revisits well-known topics from new angles, but seeks especially to explore neglected issues on the cultural periphery. It assembles original essays by leaders in the field and emerging scholars from the United States and Europe. Offering an advanced introduction to the topic, the Companion is addressed to anyone interested in how the analysis of sound phenomena opens up new understandings of German-speaking cultures.troduction to the topic, the Companion is addressed to anyone interested in how the analysis of sound phenomena opens up new understandings of German-speaking cultures.
Book Synopsis Media Communities by : Brigitte Hipfl, Theo Hug
Download or read book Media Communities written by Brigitte Hipfl, Theo Hug and published by Waxmann Verlag. This book was released on 2006 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tenue est mendacium by : Klaus Lennartz
Download or read book Tenue est mendacium written by Klaus Lennartz and published by Barkhuis. This book was released on 2022-05-31 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many new and fruitful avenues of investigation open up when scholars consider forgery as a creative act rather than a crime. We invited authors to contribute work without imposing any restrictions beyond a willingness to consider new approaches to the subject of ancient fakes, forgeries, and questions of authenticity. The result is this volume, in which our aim is to display some of the many possibilities available to scholarship. The exposure of fraud and the pursuit of truth may still be valid scholarly goals, but they implicitly demand that we confront the status of any text as a focal point for matters of belief and conviction. Recent approaches to forgery have begun to ask new questions, some intended purely for the sake of debate: Ought we to consider any author to have some inherent authenticity that precludes the possibility of a forger's successful parody? If every fake text has a real context, what can be learned about the cultural circumstances which give rise to forgeries? If every real text can potentially engender a parallel history of fakes, what can this alternative narrative teach us? What epistemological prejudices can lead us to swear a fake is genuine, or dismiss the real thing as inauthentic? Following Splendide Mendax and Animo Decipiendi?, this is the latest installment of an ongoing inquiry, conducted by scholars in numerous countries, into how the ancient world - its literature and culture, its history and art - appears when viewed through the lens of fakes and forgeries, sincerities and authenticities, genuine signatures and pseudepigrapha. How does scholarship tell the truth if evidence doesn't? But fabula docet: The falsum does not simply make the great, annoying stone before the door of the truth (otherwise this here would really be a "council of antiquarians and paleographers"). The falsum makes a delicate, fine tissue. It allows the verum to shine through, in nuances and reliefs that were less noticeable without its counterpart, really tied at the head. And, treated differentiated, it becomes even itself perlucidum, shines out with "hidden values."
Book Synopsis The Return of Wolves by : Eli Francovich
Download or read book The Return of Wolves written by Eli Francovich and published by Timber Press. This book was released on 2023-04-11 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover on-the-ground reporting on the conflict between conservationists, ranchers, and an iconic predator—and discover the solution that might appease them all. The gray wolf has made an astonishing comeback in Washington. Nearly eradicated by the 1990s, conservationists and environmentalists have cheered its robust return to the state over the last two decades. But Washington ranchers are not so joyous. When wolves prey on livestock, ranchers view their livelihood as under attack. In The Return of Wolves, journalist Eli Francovich investigates how we might mend this divide while keeping wolf populations thriving. He finds an answer in the time-honored tradition of range riding and one passionate range rider, Daniel Curry, who has jumped directly into the fray by patrolling the rural Washington landscape on horseback. Curry engages directly with farmers, seeking to protect livestock from wolves while also protecting and proliferating wolf populations. In The Return of Wolves, we meet an eclectic cast of players—local ranchers, politicians, environmentalists, and everyday folks caught in the middle—and find hope for the future of wolves, and perhaps for our divided nation.
Download or read book Communication 2000 written by J C Huebsch and published by Butterworth-Heinemann. This book was released on 2014-05-20 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication 2000 covers the full range of the communication requirements of business and industry. The contents of the book are organized into seven parts; each part dedicates itself in covering a facet of human communication. The text first covers the fundamentals of communications, such as the essence of human and technical communication. The second part deals with communication models and aids, while the third part tackles the language structure and communication barriers. Next, the book discusses oral and written communication. Part 6 covers topics about research, while Part 7 deals with the general issues in communication, such as troublesome words, communication bugs, and abbreviations. The book will be of great use to individuals who want to expand their understanding about the nature of human communication.
Book Synopsis Introduction to Communication and Media Studies by : John Joshva Raja
Download or read book Introduction to Communication and Media Studies written by John Joshva Raja and published by . This book was released on 2006 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis After the Nazis by : Michael H. Kater
Download or read book After the Nazis written by Michael H. Kater and published by Yale University Press. This book was released on 2023-09-26 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wide-ranging, insightful history of culture in West Germany—from literature, film, and music to theater and the visual arts After World War II a mood of despair and impotence pervaded the arts in West Germany. The culture and institutions of the Third Reich were abruptly dismissed, yet there was no immediate return to the Weimar period’s progressive ideals. In this moment of cultural stasis, how could West Germany’s artists free themselves from their experiences of Nazism? Moving from 1945 to reunification, Michael H. Kater explores West German culture as it emerged from the darkness of the Third Reich. Examining periods of denial and complacency as well as attempts to reckon with the past, he shows how all postwar culture was touched by the vestiges of National Socialism. From the literature of Günter Grass to the happenings of Joseph Beuys and Karlheinz Stockhausen’s innovations in electronic music, Kater shows how it was only through the reinvigoration of the cultural scene that West Germany could contend with its past—and eventually allow democracy to reemerge.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2020-10-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Download or read book Immersive Communication written by Qin Li and published by Routledge. This book was released on 2019-12-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably. This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named “immersive communication”. Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model. Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.
Book Synopsis Proceedings of the Seventh International Conference on Management Science and Engineering Management by : Jiuping Xu
Download or read book Proceedings of the Seventh International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer Science & Business Media. This book was released on 2013-09-20 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the Seventh International Conference on Management Science and Engineering Management (ICMSEM2013) held from November 7 to 9, 2013 at Drexel University, Philadelphia, Pennsylvania, USA and organized by the International Society of Management Science and Engineering Management, Sichuan University (Chengdu, China) and Drexel University (Philadelphia, Pennsylvania, USA). The goals of the Conference are to foster international research collaborations in Management Science and Engineering Management as well as to provide a forum to present current research findings. The selected papers cover various areas in management science and engineering management, such as Decision Support Systems, Multi-Objective Decisions, Uncertain Decisions, Computational Mathematics, Information Systems, Logistics and Supply Chain Management, Relationship Management, Scheduling and Control, Data Warehousing and Data Mining, Electronic Commerce, Neural Networks, Stochastic Models and Simulation, Fuzzy Programming, Heuristics Algorithms, Risk Control, Organizational Behavior, Green Supply Chains, and Carbon Credits. The proceedings introduce readers to novel ideas on and different problem-solving methods in Management Science and Engineering Management. We selected excellent papers from all over the world, integrating their expertise and ideas in order to improve research on Management Science and Engineering Management.
Book Synopsis Dictionary of Media and Communication Studies by : James Watson
Download or read book Dictionary of Media and Communication Studies written by James Watson and published by Bloomsbury Publishing USA. This book was released on 2015-10-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives. They cover new applications and developments, such as the incorporation of Neuroscience techniques in advertising and marketing. Other updates include Cyber-bullying, Twitter scandals, conduct in media organizations, on-line lobbying, global protesting/petitioning, and gender issues relating to social media in general. While new entries explore the profound shifts that have taken place in the world of communication in recent years, the purpose of this new edition is not necessarily to keep abreast of every new media event but to reflect the trends that influence and prompt such events, such as the Leveson Inquiry and Report and phone hacking via mobile phones. Politics seems to be playing out more on Twitter than in The Times. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.
