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Author : Graham Robinson
Publisher : Palgrave
ISBN 13 : 9780333428269
Total Pages : 93 pages
Book Rating : 4.4/5 (282 download)
Download or read book Making Sense of Marketing written by Graham Robinson and published by Palgrave. This book was released on 1986 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chris Murray
Publisher :
ISBN 13 : 9781873667187
Total Pages : 124 pages
Book Rating : 4.6/5 (671 download)
Download or read book Making Sense of Place written by Chris Murray and published by . This book was released on 2001 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Fanuele
Publisher : Post Hill Press
ISBN 13 : 1642932302
Total Pages : 288 pages
Book Rating : 4.6/5 (429 download)
Download or read book Stop Making Sense written by Michael J. Fanuele and published by Post Hill Press. This book was released on 2019-07-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fun and provocative page-turner, Michael Fanuele, one of the world’s most successful marketing strategists, shares The Six Skills of Inspiration. With insights from music, politics, business, neuroscience, and a recipe for radishes, Stop Making Sense shares the creative blueprint that can unleash the inspiring leader in all of us. “If Brené Brown and Simon Sinek had a book baby together, you’re looking at it right now. Stop Making Sense is a new manual for learning true leadership. Fanuele’s set of simple principles that changed my life over the last quarter century will change yours in a matter of hours.”—Andrew Zimmern, chef, author, teacher, host and producer of Travel Channel’s Bizarre Foods “Michael Fanuele shows us how our passion and emotion will take us farther than our logic ever can. I can't convince you to read this book, but I guarantee you'll be inspired by doing so.”—Beth Comstock, author of Imagine It Forward and former vice chair, GE “This is the book we need now: a blueprint for leading with heart, passion, and imagination. Fanuele is such a fun and generous storyteller you almost don't realize that he’s murdering so many small and cynical voices.” —Andrew Essex, Co-founder, Plan A, author of The End of Advertising, former CEO, Droga5 and Tribeca Enterprises “This funny, sweary, energetic, challenging book will push you into a whole new way to find that compelling inspiration we’d all secretly like 1000% more of.”—Adam Morgan, author of Eating The Big Fish and A Beautiful Constraint and founder, eatbigfish “The best magic bends your brain, and that’s exactly what Michael Fanuele does in Stop Making Sense. With wit and insight, he dismisses the myth that we have to wait for inspiration to strike. He reveals the secrets that can make any of us a muse, dazzling audiences and getting the very best out of our teams, families, and most important, ourselves.”—David Kwong, magician, “The Enigmatist,” author of Spellbound, puzzle creator, and producer
Author : Alison Branagan
Publisher :
ISBN 13 : 9780749454869
Total Pages : 0 pages
Book Rating : 4.4/5 (548 download)
Download or read book Making Sense of Business written by Alison Branagan and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprising individuals often feel that they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid making elementary mistakes. This work offers expert guidance on such key skills as selling, presenting, and negotiating.
Author : Peter Davies
Publisher :
ISBN 13 : 9780333498378
Total Pages : 124 pages
Book Rating : 4.4/5 (983 download)
Download or read book Making Sense of Marketing written by Peter Davies and published by . This book was released on 1990 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Celia Ross
Publisher : American Library Association
ISBN 13 : 0838919421
Total Pages : 265 pages
Book Rating : 4.8/5 (389 download)
Download or read book Making Sense of Business Reference written by Celia Ross and published by American Library Association. This book was released on 2020-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.
Author : Steve Diller
Publisher : New Riders
ISBN 13 : 0132704927
Total Pages : 154 pages
Book Rating : 4.1/5 (327 download)
Download or read book Making Meaning written by Steve Diller and published by New Riders. This book was released on 2005-12-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.
Author : Mats Alvesson
Publisher : SAGE
ISBN 13 : 1446292126
Total Pages : 321 pages
Book Rating : 4.4/5 (462 download)
Download or read book Making Sense of Management written by Mats Alvesson and published by SAGE. This book was released on 2012-04-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Making Sense of Management set out to provide a fresh perspective on management that was both broad and critical, exploring how the disruptive and constructive potential of critical theory can be realized in organizations. Along the way, it has proven to be a landmark contribution to critical management studies. As well as setting the agenda for current research, this revised edition has been written to appeal to a broader readership and open up critical theory for the general management student. New sections on HRM, brands, identity, ethics and leadership have been fully developed alongside the rest of the text to reflect the current state of play in critical management studies. The second edition of Making Sense of Management will be of interest to students and researchers in critical management studies and students on general management courses with a critical perspective.
Author : William T Powers
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (183 download)
Download or read book Making Sense of Behavior written by William T Powers and published by . This book was released on 2023-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Sense of Behavior is the long-anticipated work on Perceptual Control Theory (PCT) by the originator written for the general reader in nontechnical language. From the author: "This is a book about human nature, as we try to guess about it by watching human behavior. It's about a particular theory that seems to fit a great deal of what we see people doing and a great deal of our own private experience. A lot of people think that this is a pretty good theory. But my object in this book is not to persuade you that the theory is right, either by itself or by comparison with other theories. My main objective is to tell you what the theory is and why it has been constructed as it is. I will tell you of the observations that I have thought needed an explanation, and of how this theory appears to explain them. You can decide for yourself whether the theory and the observations go together, and are important."
Author :
Publisher :
ISBN 13 : 9780746402436
Total Pages : pages
Book Rating : 4.4/5 (24 download)
Download or read book Making Sense of Marketing written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mats Alvesson
Publisher : SAGE
ISBN 13 : 1849200866
Total Pages : 321 pages
Book Rating : 4.8/5 (492 download)
Download or read book Making Sense of Management written by Mats Alvesson and published by SAGE. This book was released on 2012-05-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Edition of Making Sense of Management set out to provide a fresh perspective on management that was both broad and critical, exploring how the disruptive and constructive potential of critical theory can be realized in organizations. Along the way, it has proven to be a landmark contribution to critical management studies. As well as setting the agenda for current research, this revised edition has been written to appeal to a broader readership and open up critical theory for the general management student. The Second Edition includes new sections on HRM, brands, identity, ethics and leadership have been fully developed alongside the rest of the text to reflect the current state of play in critical management studies.
Author : Tony Quin
Publisher : Soda Press
ISBN 13 : 9780999858509
Total Pages : 220 pages
Book Rating : 4.8/5 (585 download)
Download or read book The Marketer's Playbook written by Tony Quin and published by Soda Press. This book was released on 2018-05-21 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Marketer's Playbook" is an invaluable step-by-step guide for how to construct a modern marketing system. Tony Quin, the founder of the Society of Digital Agencies (SoDA) along with Kevin Smith, President of IQ Agency, have crafted a comprehensive guide for any company trying to win customers in today's digitally dominated marketplace.
Author : Sam Harris
Publisher : HarperCollins
ISBN 13 : 0062857800
Total Pages : 435 pages
Book Rating : 4.0/5 (628 download)
Download or read book Making Sense written by Sam Harris and published by HarperCollins. This book was released on 2020-08-11 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times New and Noteworthy Book From the bestselling author of Waking Up and The End of Faith, an adaptation of his wildly popular, often controversial podcast “Sam Harris is the most intellectually courageous man I know, unafraid to speak truths out in the open where others keep those very same thoughts buried, fearful of the modish thought police. With his literate intelligence and fluency with words, he brings out the best in his guests, including those with whom he disagrees.” -- Richard Dawkins, author of The Selfish Gene “Civilization rests on a series of successful conversations.” —Sam Harris Sam Harris—neuroscientist, philosopher, and bestselling author—has been exploring some of the most important questions about the human mind, society, and current events on his podcast, Making Sense. With over one million downloads per episode, these discussions have clearly hit a nerve, frequently walking a tightrope where either host or guest—and sometimes both—lose their footing, but always in search of a greater understanding of the world in which we live. For Harris, honest conversation, no matter how difficult or controversial, represents the only path to moral and intellectual progress. This book includes a dozen of the best conversations from Making Sense, including talks with Daniel Kahneman, Timothy Snyder, Nick Bostrom, and Glenn Loury, on topics that range from the nature of consciousness and free will, to politics and extremism, to living ethically. Together they shine a light on what it means to “make sense” in the modern world.
Author : Raj Rattan
Publisher : CRC Press
ISBN 13 : 1498792235
Total Pages : 248 pages
Book Rating : 4.4/5 (987 download)
Download or read book Making Sense of Dental Practice Management written by Raj Rattan and published by CRC Press. This book was released on 2017-09-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing a dental practice has become increasingly complex in recent years, after changes within both the National Health Service and the private sector. Modern dental practice requires that dentists meet demanding business and management challenges as well as employing their clinical expertise. However, most dentists receive little or no formal training in practice management. In this book established management principles are applied specifically to dentistry. It shows how to best serve the interests of patients by effective management of staff, finances, premises and resources. It assumes no prior knowledge, is concise and offers clear, practical advice. It is the definitive guide for dentists, vocational trainees, dental students, practice managers and administrators, and a useful reference for those undertaking the DGDP and MGDS examinations.
Author : Jules Goddard
Publisher : Profile Books
ISBN 13 : 1847658210
Total Pages : 142 pages
Book Rating : 4.8/5 (476 download)
Download or read book Uncommon Sense, Common Nonsense written by Jules Goddard and published by Profile Books. This book was released on 2012-05-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
Author : Fred M.. Feinberg
Publisher : Thomson South-Western
ISBN 13 : 9781133191025
Total Pages : 689 pages
Book Rating : 4.1/5 (91 download)
Download or read book Modern Marketing Research written by Fred M.. Feinberg and published by Thomson South-Western. This book was released on 2013 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)
Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
