Making Money Out Of Data

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Making Money Out of Data

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Author : Shailendra Kumar
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781547021741
Total Pages : 298 pages
Book Rating : 4.0/5 (217 download)

Book Synopsis Making Money Out of Data by : Shailendra Kumar

Download or read book Making Money Out of Data written by Shailendra Kumar and published by Createspace Independent Publishing Platform. This book was released on 2017-05-30 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you do with loads of data that you have collected over the years? How do you monetize your most valuable asset? Its not about collecting more and more data but what you do with it. Making Money out of Data is an insightful journey to the undiscovered corners of data and analytics, unlocking mysteries that people are incensed with, through real examples from different industries like Insurance, Retail, Telecommunications and CPG. The book contains five different stories, each containing a unique problem set; a panic attack type of situation; enter our protagonist and these complex business problems turn into millions of dollars. This book is laden with personal experiences of the author of over two decades and provides valuable insights on how millions of dollars can be made via analytics. Dive into the ocean of data-inspired stories and explore the depth and intensity of power of data.

Chemical Process Safety

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Author : Roy E. Sanders
Publisher : Elsevier
ISBN 13 : 9780080476483
Total Pages : 342 pages
Book Rating : 4.4/5 (764 download)

Book Synopsis Chemical Process Safety by : Roy E. Sanders

Download or read book Chemical Process Safety written by Roy E. Sanders and published by Elsevier. This book was released on 2011-08-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives insight into eliminating specific classes of hazards, while providing real case histories with valuable messages. There are practical sections on mechanical integrity, management of change, and incident investigation programs, along with a long list of helpful resources. New chapter in this edition covers accidents involving compressors, hoses and pumps. Stay up to date on all the latest OSHA requirements, including the OSHA required Management of Change, Mechanical Integrity and Incident Investigation regulations Learn how to eliminate hazards in the design, operation and maintenance of chemical process plants and petroleum refineries World-renowned expert in process safety, Roy Sanders, shows you how to reduce risks in your plant Learn from the mistakes of others, so that your plant doesn't suffer the same fate Save lives, reduce loss, by following the principles outlined in this must-have text for process safety. There is no other book like it!

Making Money From Photography:

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Author : SJ Cutter
Publisher : SJ Cutter
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4./5 ( download)

Book Synopsis Making Money From Photography: by : SJ Cutter

Download or read book Making Money From Photography: written by SJ Cutter and published by SJ Cutter. This book was released on 2023-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could You Be Making Money With Photography? Right now, if you are: * A photographer struggling to attract well-paying clients? * Unsure how to start a full-time photography business? * Unsure how to price work? * Unsure which areas of photography pay best? * Lacking confidence and legitimacy as a professional/freelancer? * Working too many hours? * Struggling to balance your work, family and social lives? You need to read on.... There are key business secrets to ALL businesses. These secrets are the difference between wondering about business success and actually succeeding for yourself. In my book, I share mine: The secrets of making money with photography. Armed with the knowledge I share, you'll become a confident freelancer. You'll be able to start a successful photography business and get paid what you're worth. You'll work smarter too. You'll be a top 10% earner in the country you live and have spare time for other things. My secrets show you how. Contents: Split into 3 core chapters, my book holds honest, realistic and easily actionable secrets I've used as a successful photographer since 2007. CHAPTER 1 - Eight key principles are outlines relating to photography and making money. They formulate a business mindset. This chapter is available for free as a sample here. CHAPTER 2 - I take the business mindset and attach it to the business of photography. Here, I want my readers to understand realistic markets and something I refer to as a 'business cycle'. I set out strategies focused entirely on customers/clients, how to find them, keep them and bring them back. No expensive advertising or social media successes required! CHAPTER 3 - I share precise secrets, tips and tricks about the areas of photography I've worked in and made my money from. Key Learning: * Getting paid what you're worth and become a top 10% earner where you live. * Feeling legitimate as a full-time professional. * Knowing what to shoot. * Knowing how and when to say no. * Confidence in all business activities from pricing to talking about what you do. * Understanding how important a functioning business cycle is. * Shooting styles and techniques to feed your business cycle. * Communication styles and techniques to feed your business cycle. * Specific marketing tips and tricks for landing certain types of work. Are you ready to start marking money from photography? Everything shared in this book is broad and comprehensive. Nothing requires invisible prerequisites. Everything is honest, realistic and universally actionable to almost anyone. Importantly, using the secrets in my book, being a top 10% earner where you live is realistic and achievable. It's also in line with the honest, realistic ethos of my book (I'm not a millionaire, not many people are and I'm not selling that kind of nonsense). Being a top 10% earner means making a great living to almost anyone and I show you how to achieve it. I can't wait for you to get started!

Super Founders

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Author : Ali Tamaseb
Publisher : PublicAffairs
ISBN 13 : 1541768418
Total Pages : 280 pages
Book Rating : 4.5/5 (417 download)

Book Synopsis Super Founders by : Ali Tamaseb

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Data Money

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Author : Koray Caliskan
Publisher : Columbia University Press
ISBN 13 : 0231558015
Total Pages : 319 pages
Book Rating : 4.2/5 (315 download)

Book Synopsis Data Money by : Koray Caliskan

Download or read book Data Money written by Koray Caliskan and published by Columbia University Press. This book was released on 2023-08-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cryptocurrency world has transformed in a few short years from a niche subculture to a parallel economic universe, reaching a market capitalization of more than $2.5 trillion in 2021 before plummeting in 2022. For their advocates, cryptocurrencies represent a revolution of world-historical significance. To critics, crypto is more of a speculative tool than a true currency. How do tens of thousands of financial actors make these new monies? What forces give cryptocurrencies their value—or take it away? And what does crypto’s spectacular ascent reveal about the nature of money? In this groundbreaking ethnographic analysis of crypto economies and their global markets and communities, Koray Caliskan offers an inside view of how cryptocurrencies are made and traded. He argues that cryptocurrency should be understood as “data money,” a historically novel money type, created as the right to send data privately over an accounting infrastructure called blockchain. Drawing on two years of fieldwork among global cryptocurrency communities and in crypto markets, Caliskan makes visible the production principles of cryptocurrencies and explores how crypto exchanges work from within. He explains why and how we have been misunderstanding, underregulating, and improperly taxing crypto exchanges and actors. He also proposes a radically new way to make sense of new finance and its actors. An invaluable book for all readers seeking to understand cryptocurrency, Data Money sheds new light on a profound transformation of finance and its possible future trajectories.

Naked Statistics: Stripping the Dread from the Data

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Author : Charles Wheelan
Publisher : W. W. Norton & Company
ISBN 13 : 0393089827
Total Pages : 320 pages
Book Rating : 4.3/5 (93 download)

Book Synopsis Naked Statistics: Stripping the Dread from the Data by : Charles Wheelan

Download or read book Naked Statistics: Stripping the Dread from the Data written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-01-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

Database Systems

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Author : S. K. Singh
Publisher : Pearson Education India
ISBN 13 : 9788131760925
Total Pages : 954 pages
Book Rating : 4.7/5 (69 download)

Book Synopsis Database Systems by : S. K. Singh

Download or read book Database Systems written by S. K. Singh and published by Pearson Education India. This book was released on 2011 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this bestselling title is a perfect blend of theoretical knowledge and practical application. It progresses gradually from basic to advance concepts in database management systems, with numerous solved exercises to make learning easier and interesting. New to this edition are discussions on more commercial database management systems.

How to Make Money Teaching Online with Your Camcorder and Pc

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Author : Anne Hart
Publisher : iUniverse
ISBN 13 : 1532000456
Total Pages : 686 pages
Book Rating : 4.5/5 (32 download)

Book Synopsis How to Make Money Teaching Online with Your Camcorder and Pc by : Anne Hart

Download or read book How to Make Money Teaching Online with Your Camcorder and Pc written by Anne Hart and published by iUniverse. This book was released on 2002-03-11 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Can You Teach Online from Home Using Your Camcorder, Personal Computer and the Internet? Did you know that you can teach almost any subject online, on the Web at Blackboard.com, (http://www.blackboard.com) for a university, community college, continuing education department, or in adult education, or for yourself as an independent contractor in your own personal broadcasting network? Blackboard is where I teach. Founded to transform the Internet into a powerful environment for teaching and learning, Blackboard traces its technology roots to Cornell University. Today, thousands of institutions in 140 countries deliver e-Education services through Blackboard's suite of enterprise systems. If you put up a course at Blackboard.com on the Web or for any similar type of teaching area on the Web, you can teach online independently without anyone hiring you as a teacher. You are an independent consultant, a trainer, an independent contractor, or you can start your own school or one course online and teach. This book is about using your personal computer and your camcorder linked together to teach online from your home any subject you are able to teach, have expertise in, or enjoy researching. This can be a hobby, what you have studied and are credentialed or licensed, or any how-to subject. You can teach writing, using a camcorder, public speaking, or any technology that you have worked with and have expert knowledge of in a home-based online office.

ChatGPT Money Guide: Secrets To Making Money Quickly And Easily With ChatGPT

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Author : Brian Smith
Publisher : Brian Smith
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4./5 ( download)

Book Synopsis ChatGPT Money Guide: Secrets To Making Money Quickly And Easily With ChatGPT by : Brian Smith

Download or read book ChatGPT Money Guide: Secrets To Making Money Quickly And Easily With ChatGPT written by Brian Smith and published by Brian Smith. This book was released on 2024-03-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ChatGPT Money Guide offers valuable insights and strategies for quickly and easily making money using ChatGPT, an advanced chatbot technology. The book guides readers through various aspects of building an online presence, identifying their skills, and creating a game plan for success. It explores different ways to utilize ChatGPT for passive income, including monetizing conversations, building ChatGPT-powered products, and offering freelancing and consulting services. The guide also delves into e-commerce and affiliate marketing strategies, content creation and monetization, maximizing productivity with ChatGPT, scaling an online business, diversifying income streams, and monetizing ChatGPT skills. Additionally, it addresses ethical and legal considerations and provides solutions to common challenges in making money with ChatGPT. The book concludes by encouraging readers to reflect on their money-making journey, map out future opportunities, and take action to achieve financial success.

The Global Findex Database 2017

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Author : Asli Demirguc-Kunt
Publisher : World Bank Publications
ISBN 13 : 1464812683
Total Pages : 148 pages
Book Rating : 4.4/5 (648 download)

Book Synopsis The Global Findex Database 2017 by : Asli Demirguc-Kunt

Download or read book The Global Findex Database 2017 written by Asli Demirguc-Kunt and published by World Bank Publications. This book was released on 2018-04-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011 the World Bank—with funding from the Bill and Melinda Gates Foundation—launched the Global Findex database, the world's most comprehensive data set on how adults save, borrow, make payments, and manage risk. Drawing on survey data collected in collaboration with Gallup, Inc., the Global Findex database covers more than 140 economies around the world. The initial survey round was followed by a second one in 2014 and by a third in 2017. Compiled using nationally representative surveys of more than 150,000 adults age 15 and above in over 140 economies, The Global Findex Database 2017: Measuring Financial Inclusion and the Fintech Revolution includes updated indicators on access to and use of formal and informal financial services. It has additional data on the use of financial technology (or fintech), including the use of mobile phones and the Internet to conduct financial transactions. The data reveal opportunities to expand access to financial services among people who do not have an account—the unbanked—as well as to promote greater use of digital financial services among those who do have an account. The Global Findex database has become a mainstay of global efforts to promote financial inclusion. In addition to being widely cited by scholars and development practitioners, Global Findex data are used to track progress toward the World Bank goal of Universal Financial Access by 2020 and the United Nations Sustainable Development Goals. The database, the full text of the report, and the underlying country-level data for all figures—along with the questionnaire, the survey methodology, and other relevant materials—are available at www.worldbank.org/globalfindex.

Making Sense of Cybersecurity

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Author : Thomas Kranz
Publisher : Simon and Schuster
ISBN 13 : 1638356262
Total Pages : 457 pages
Book Rating : 4.6/5 (383 download)

Book Synopsis Making Sense of Cybersecurity by : Thomas Kranz

Download or read book Making Sense of Cybersecurity written by Thomas Kranz and published by Simon and Schuster. This book was released on 2022-11-29 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: A jargon-busting guide to the key concepts, terminology, and technologies of cybersecurity. Perfect for anyone planning or implementing a security strategy. In Making Sense of Cybersecurity you will learn how to: Develop and incrementally improve your own cybersecurity strategy Detect rogue WiFi networks and safely browse on public WiFi Protect against physical attacks utilizing USB devices or building access cards Use the OODA loop and a hacker mindset to plan out your own attacks Connect to and browse the Dark Web Apply threat models to build, measure, and improve your defenses Respond to a detected cyber attack and work through a security breach Go behind the headlines of famous attacks and learn lessons from real-world breaches that author Tom Kranz has personally helped to clean up. Making Sense of Cybersecurity is full of clear-headed advice and examples that will help you identify risks in your organization and choose the right path to apply the important security concepts. You'll learn the three pillars of a successful security strategy and how to create and apply threat models that will iteratively improve your organization's readiness. Foreword by Naz Markuta. About the technology Someone is attacking your business right now. Understanding the threats, weaknesses, and attacks gives you the power to make better decisions about how to secure your systems. This book guides you through the concepts and basic skills you need to make sense of cybersecurity. About the book Making Sense of Cybersecurity is a crystal-clear overview of common cyber threats written for business and technical readers with no background in security. You’ll explore the core ideas of cybersecurity so you can effectively talk shop, plan a security strategy, and spot your organization’s own weak points. By examining real-world security examples, you’ll learn how the bad guys think and how to handle live threats. What's inside Develop and improve your cybersecurity strategy Apply threat models to build, measure, and improve your defenses Detect rogue WiFi networks and safely browse on public WiFi Protect against physical attacks About the reader For anyone who needs to understand computer security. No IT or cybersecurity experience required. About the author Tom Kranz is a security consultant with over 30 years of experience in cybersecurity and IT. Table of Contents 1 Cybersecurity and hackers 2 Cybersecurity: Everyone’s problem PART 1 3 Understanding hackers 4 External attacks 5 Tricking our way in: Social engineerin 6 Internal attacks 7 The Dark Web: Where is stolen data traded? PART 2 8 Understanding risk 9 Testing your systems 10 Inside the security operations center 11 Protecting the people 12 After the hack

A Random Walk

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Author : Albert Gavino
Publisher : Paperworks QC
ISBN 13 :
Total Pages : 109 pages
Book Rating : 4./5 ( download)

Book Synopsis A Random Walk by : Albert Gavino

Download or read book A Random Walk written by Albert Gavino and published by Paperworks QC. This book was released on 2020-03-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of algorithms and personal random stories from the author, Albert Gavino as he goes on his daily life of daily science tasks, he weaves the algorithms accordingly. Such as his rants on Manila Traffic to topics on the Tawilis Sardines being endangered to Fibonacci Series and the Association Rule algorithm. The book touches lightly on algorithms and weaves in rants from the office work on Data Science projects. He gets all these inspirations from his bertsquotes hashtag quotes in Social Media and wondered if he could publish and share with a bigger audience. the book is a light read for easy reading and fun as well.

Digital Analytics Primer

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Author : Judah Phillips
Publisher : FT Press
ISBN 13 : 0133552101
Total Pages : 228 pages
Book Rating : 4.1/5 (335 download)

Book Synopsis Digital Analytics Primer by : Judah Phillips

Download or read book Digital Analytics Primer written by Judah Phillips and published by FT Press. This book was released on 2013-10-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer, pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.

Making Money Simple

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Author : Peter Lazaroff
Publisher : John Wiley & Sons
ISBN 13 : 1119537878
Total Pages : 179 pages
Book Rating : 4.1/5 (195 download)

Book Synopsis Making Money Simple by : Peter Lazaroff

Download or read book Making Money Simple written by Peter Lazaroff and published by John Wiley & Sons. This book was released on 2019-04-02 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simplify your financial life and ensure financial success into the future Feeling paralyzed by the overwhelming number of complex decisions you need to make with your money? You don’t need to be an expert to achieve financial freedom. You just need a framework that makes the right choices simple and easy to make. Making Money Simple provides that much-needed process so you can get on the right track to long-term financial security. This valuable resource provides a solid foundation for all the nuanced personal finance decisions you need to make as you go through your career, hit major life milestones, and look to grow wealth. It’s a blueprint for financial achievement—even through tough-to-navigate situations where there are no clear-cut rules. After you read Making Money Simple, you’ll be able to create your personal plan for success using proven wealth management methods and real-world financial strategies. From basic financial principles to advanced investing techniques, you’ll get comprehensive coverage of fundamental financial topics with easy-to-follow advice from author Peter Lazaroff, who draws from his expertise as the Chief Investment Officer of a multi-billion-dollar wealth management firm to give you the tools you need to simplify your financial situation and make the right moves at every opportunity. Getting your finances in order doesn’t have to be hard. It doesn’t require fancy, convoluted investment strategies. Nor does it require keeping track of detailed spreadsheets. You just need this step-by-step process to get your financial house in order and keep it that way forever. It doesn’t matter what your specific situation is. We all need to understand our money—and what to do with it. Making Money Simple shows you how to: Develop clear financial goals and plan for your future Understand the three crucial elements of building a strong financial house Implement effective investment strategies to grow your wealth and avoid costly mistakes Learn ten smart questions to ask when hiring financial professionals For those seeking to secure a solid financial future, Making Money Simple: A Complete Guide to Getting Your Financial House in Order and Keeping It That Way Forever is the roadmap to get you there.

Encyclopedia of Decision Making and Decision Support Technologies

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Author : Adam, Frederic
Publisher : IGI Global
ISBN 13 : 1599048442
Total Pages : 1019 pages
Book Rating : 4.5/5 (99 download)

Book Synopsis Encyclopedia of Decision Making and Decision Support Technologies by : Adam, Frederic

Download or read book Encyclopedia of Decision Making and Decision Support Technologies written by Adam, Frederic and published by IGI Global. This book was released on 2008-04-30 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: As effective organizational decision making is a major factor in a company's success, a comprehensive account of current available research on the core concepts of the decision support agenda is in high demand by academicians and professionals. Through 110 authoritative contributions by over 160 of the world's leading experts the Encyclopedia of Decision Making and Decision Support Technologies presents a critical mass of research on the most up-to-date research on human and computer support of managerial decision making, including discussion on support of operational, tactical, and strategic decisions, human vs. computer system support structure, individual and group decision making, and multi-criteria decision making.

Information Systems Engineering: From Data Analysis to Process Networks

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Author : Johannesson, Paul
Publisher : IGI Global
ISBN 13 : 1599045699
Total Pages : 388 pages
Book Rating : 4.5/5 (99 download)

Book Synopsis Information Systems Engineering: From Data Analysis to Process Networks by : Johannesson, Paul

Download or read book Information Systems Engineering: From Data Analysis to Process Networks written by Johannesson, Paul and published by IGI Global. This book was released on 2008-04-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information systems belong to the most complex artifacts built in today's society. Developing, maintaining, and using an information system raises a large number of difficult problems, ranging from purely technical to organizational and social. Information Systems Engineering: From Data Analysis to Process Networks presents the most current research on existing and emergent trends on conceptual modeling and information systems engineering, bridging the gap between research and practice by providing a much-needed reference point on the design of software systems that evolve seamlessly to adapt to rapidly changing business and organizational practices.

The Data of Ethics

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Author : Herbert Spencer
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (2 download)

Book Synopsis The Data of Ethics by : Herbert Spencer

Download or read book The Data of Ethics written by Herbert Spencer and published by . This book was released on 1879 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: