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Maestria En Marketing Digital
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Book Synopsis Artificial intelligence: A new Vista of Marketing by : DR. PRIYA SACHDEVA
Download or read book Artificial intelligence: A new Vista of Marketing written by DR. PRIYA SACHDEVA and published by Clever Fox Publishing. This book was released on 2022-08-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has emerged as a miracle which has transformed lives and communication from the core. AI technologies have enabled the brands to make automated decisions based on data collection, data analysis and trends which has significantly impacted brand marketing.The AI techniques is a new dimension which has paved an unprecedented path to shape businesses to deepen brand-consumer relationship. This book has showcased that how AI has seeped in and transformed brand performance, can scale customer personalization and precision in ways,fuels the consumer need of interactivity and impacted content creation, strategizing brand and its assessment.AI is a new tomorrow as it is touching consumer behaviour in infinite ways. This book has highlighted through case studies that how AI has converged a virtual reality platform providing immersive brand experiences to its users, can create simulation models and personalized purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants which has made many brands adopting AI to stay ahead and sustain in future. This book is strongly recommended for brand managers, researchers, brand professionals, academicians, students and organizations as it unknots the role of AI in augmenting branding and affecting human life in a substantial way.
Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
Download or read book Perfect Pitch written by Jon Steel and published by John Wiley & Sons. This book was released on 2006-10-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Book Synopsis The Master and His Emissary by : Iain McGilchrist
Download or read book The Master and His Emissary written by Iain McGilchrist and published by Yale University Press. This book was released on 2019-03-26 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.
Book Synopsis Data Center Fundamentals by : Mauricio Arregoces
Download or read book Data Center Fundamentals written by Mauricio Arregoces and published by Cisco Press. This book was released on 2003-12-04 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the basics of data centers to build server farms that enhance your Web site performance Learn design guidelines that show how to deploy server farms in highly available and scalable environments Plan site performance capacity with discussions of server farm architectures and their real-life applications to determine your system needs Today's market demands that businesses have an Internet presence through which they can perform e-commerce and customer support, and establish a presence that can attract and increase their customer base. Underestimated hit ratios, compromised credit card records, perceived slow Web site access, or the infamous "Object Not Found" alerts make the difference between a successful online presence and one that is bound to fail. These challenges can be solved in part with the use of data center technology. Data centers switch traffic based on information at the Network, Transport, or Application layers. Content switches perform the "best server" selection process to direct users' requests for a specific service to a server in a server farm. The best server selection process takes into account both server load and availability, and the existence and consistency of the requested content. Data Center Fundamentals helps you understand the basic concepts behind the design and scaling of server farms using data center and content switching technologies. It addresses the principles and concepts needed to take on the most common challenges encountered during planning, implementing, and managing Internet and intranet IP-based server farms. An in-depth analysis of the data center technology with real-life scenarios make Data Center Fundamentals an ideal reference for understanding, planning, and designing Web hosting and e-commerce environments.
Download or read book Mastery written by Robert Greene and published by Penguin. This book was released on 2013-10-29 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The 48 Laws of Power and The Laws of Human Nature, a vital work revealing that the secret to mastery is already within you. Each one of us has within us the potential to be a Master. Learn the secrets of the field you have chosen, submit to a rigorous apprenticeship, absorb the hidden knowledge possessed by those with years of experience, surge past competitors to surpass them in brilliance, and explode established patterns from within. Study the behaviors of Albert Einstein, Charles Darwin, Leonardo da Vinci and the nine contemporary Masters interviewed for this book. The bestseller author of The 48 Laws of Power, The Art of Seduction, and The 33 Strategies of War, Robert Greene has spent a lifetime studying the laws of power. Now, he shares the secret path to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.
Download or read book Steve Jobs written by Walter Isaacson and published by Simon and Schuster. This book was released on 2011 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on more than 40 interviews with Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
Download or read book Sales EQ written by Jeb Blount and published by John Wiley & Sons. This book was released on 2017-03-20 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).
Book Synopsis Historical Painting Techniques, Materials, and Studio Practice by : Arie Wallert
Download or read book Historical Painting Techniques, Materials, and Studio Practice written by Arie Wallert and published by Getty Publications. This book was released on 1995-08-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridging the fields of conservation, art history, and museum curating, this volume contains the principal papers from an international symposium titled "Historical Painting Techniques, Materials, and Studio Practice" at the University of Leiden in Amsterdam, Netherlands, from June 26 to 29, 1995. The symposium—designed for art historians, conservators, conservation scientists, and museum curators worldwide—was organized by the Department of Art History at the University of Leiden and the Art History Department of the Central Research Laboratory for Objects of Art and Science in Amsterdam. Twenty-five contributors representing museums and conservation institutions throughout the world provide recent research on historical painting techniques, including wall painting and polychrome sculpture. Topics cover the latest art historical research and scientific analyses of original techniques and materials, as well as historical sources, such as medieval treatises and descriptions of painting techniques in historical literature. Chapters include the painting methods of Rembrandt and Vermeer, Dutch 17th-century landscape painting, wall paintings in English churches, Chinese paintings on paper and canvas, and Tibetan thangkas. Color plates and black-and-white photographs illustrate works from the Middle Ages to the 20th century.
Book Synopsis GMAT Official Advanced Questions by : GMAC (Graduate Management Admission Council)
Download or read book GMAT Official Advanced Questions written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2019-09-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: GMAT Official Advanced Questions Your GMAT Official Prep collection of only hard GMAT questions from past exams. Bring your best on exam day by focusing on the hard GMAT questions to help improve your performance. Get 300 additional hard verbal and quantitative questions to supplement your GMAT Official Guide collection. GMAT Official Advance Questions: Specifically created for those who aspire to earn a top GMAT score and want additional prep. Expand your practice with 300 additional hard verbal and quantitative questions from past GMAT exams to help you perform at your best. Learn strategies to solve hard questions by reviewing answer explanations from subject matter experts. Organize your studying with practice questions grouped by fundamental skills Help increase your test-taking performance and confidence on exam day knowing you studied the hard GMAT questions. PLUS! Your purchase includes online resources to further your practice: Online Question Bank: Create your own practice sets online with the same questions in GMAT Official Advance Questions to focus your studying on specific fundamental skills. Mobile App: Access your Online Question Bank through the mobile app to never miss a moment of practice. Study on-the-go and sync with your other devices. Download the Online Question Bank once on your app and work offline. This product includes: print book with a unique access code and instructions to the Online Question Bank accessible via your computer and Mobile App.
Download or read book Master of One written by Jordan Raynor and published by WaterBrook. This book was released on 2020-01-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your one thing? The entrepreneur, thought leader, and best-selling author of Called to Create offers a refreshing invitation: stop trying to do it all so you can thrive in your unique, God-given work. “A compelling case for embracing our vocational limits and choosing to do our one thing well.”—Emily P. Freeman, Wall Street Journal best-selling author of The Next Right Thing Imagine how different your life would be if you spent your time doing the very thing that brings you the greatest joy. It’s possible, but most people spend their days making incremental advances on numerous tasks, competent at many things but exceptional at none. That’s because for too long we’ve believed the lie that more activity, more jobs, and more responsibility equals greater effectiveness. In short, we are becoming a society of “jacks-and-jills-of-all-trades and masters of none.” But what if you could shift your focus from too many things to one? In this thought-provoking book, you’ll discover the exponential power of pursuing a singular craft. Through practical principles, Jordan Raynor provides straightforward steps for finding and thriving in your calling. He also highlights more than a dozen real-life examples of high-impact individuals who have chosen to focus on and excel in their unique gifting, including: • Chronicles of Narnia author C. S. Lewis • Enron whistle-blower Sherron Watkins • TV legend Mister Rogers • Dallas Mavericks CEO Cynthia Marshall • Reality TV star Chip Gaines • NFL Hall of Fame coach Tony Dungy • Biblical figures, a teacher, a pilot, a banker, and world-class entrepreneurs Too many of us are overwhelmed, overcommitted, and overstressed. This book offers a better way—the path to becoming a master of one!
Download or read book Basic Blockchain written by David Shrier and published by Robinson. This book was released on 2020-01-09 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book you need to understand blockchain: what it is, how it works and how it will transform business, society and our everyday lives. Basic Blockchain is an accessible, non-technical introduction to a revolutionary technology. 'Makes it easy for the average business executive to understand blockchain' -- Chris Larsen, founder and chairman, Ripple 'An essential tool for those looking to distinguish information from noise' -- Eva Kaili, MEP and Chair of The Committee for the Future of Science and Technology A revolution is under way across the globe, yet very few people understand it. Basic Blockchain will explain everything you need to know to understand the technology that will soon disrupt and revolutionise everything from financial and health services to the property market and how we vote. Born of an obscure body of research on game theory developed by NASA, originally championed by drug dealers seeking to launder ill-gotten gains, accelerated by entrepreneurs seeking to improve financial access for the poor, funded by giant corporate interests attracted to the potential for billions of dollars of cost savings, blockchain heralds a new era of financial inclusion, legal inclusion for the dispossessed and lower prices for consumers. In short, it will enact radical change on our lives. In this book, David L. Shrier, one of MIT and Oxford University's leading futurists, explains for the general reader: - The history of blockchain, its apocryphal progenitor Satoshi Nakamoto and the socioeconomic context of its origins in the 2008 financial crisis. - How blockchain works, including the core technologies that drive it such as cryptographic hashes and network theory, all described in simple, understandable terms. - The potential of blockchain, including its impact on our jobs, industry and society as a whole. Blockchain will disrupt and transform our world in profound ways. This accessible book, written by a global authority on blockchain, is the essential introduction to the next technological revolution.
Download or read book Think Like a Monk written by Jay Shetty and published by Simon & Schuster. This book was released on 2020-09-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jay Shetty, social media superstar and host of the #1 podcast On Purpose, distills the timeless wisdom he learned as a monk into practical steps anyone can take every day to live a less anxious, more meaningful life. When you think like a monk, you’ll understand: -How to overcome negativity -How to stop overthinking -Why comparison kills love -How to use your fear -Why you can’t find happiness by looking for it -How to learn from everyone you meet -Why you are not your thoughts -How to find your purpose -Why kindness is crucial to success -And much more... Shetty grew up in a family where you could become one of three things—a doctor, a lawyer, or a failure. His family was convinced he had chosen option three: instead of attending his college graduation ceremony, he headed to India to become a monk, to meditate every day for four to eight hours, and devote his life to helping others. After three years, one of his teachers told him that he would have more impact on the world if he left the monk’s path to share his experience and wisdom with others. Heavily in debt, and with no recognizable skills on his résumé, he moved back home in north London with his parents. Shetty reconnected with old school friends—many working for some of the world’s largest corporations—who were experiencing tremendous stress, pressure, and unhappiness, and they invited Shetty to coach them on well-being, purpose, and mindfulness. Since then, Shetty has become one of the world’s most popular influencers. In 2017, he was named in the Forbes magazine 30-under-30 for being a game-changer in the world of media. In 2018, he had the #1 video on Facebook with over 360 million views. His social media following totals over 38 million, he has produced over 400 viral videos which have amassed more than 8 billion views, and his podcast, On Purpose, is consistently ranked the world’s #1 Health and Wellness podcast. In this inspiring, empowering book, Shetty draws on his time as a monk to show us how we can clear the roadblocks to our potential and power. Combining ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us. He transforms abstract lessons into advice and exercises we can all apply to reduce stress, improve relationships, and give the gifts we find in ourselves to the world. Shetty proves that everyone can—and should—think like a monk.
Download or read book Jivamukti Yoga written by Sharon Gannon and published by Ballantine Books. This book was released on 2011-04-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited, complete guide to the popular, vigorous American method of yoga that is deeply rooted in ancient wisdom and scriptures “In this day and age of health and fitness trends, it is assuring to know that Sharon and David encourage their students to draw inspiration from the classical texts of Yoga and timeless scriptural sources. ”—Sri Swami Satchidananda Creators of the extremely popular Jivamukti Yoga method and cofounders of the New York City studios where it is taught, Sharon Gannon and David Life present their unique style of yoga for the first time in book form. As they explain their intensely physical and spiritual system of flowing postures, they provide inspiring expert instruction to guide you in your practice. Unlike many books about yoga, Jivamukti Yoga focuses not only on the physical postures but also on how they evolved—the origins of the practices in yoga’s ancient sacred texts and five-thousand-year-old traditions—the psychotherapeutic benefits that accrue with a steady practice, and the spiritual power that is set free when energy flows throughout the mind and body. Jivamukti Yoga, which means “soul liberation,” guides your body and soul into spiritual freedom, physical strength, peace of mind, better health, and Self-realization–the ultimate goal of any practice. Gannon and Life help you understand each of the practices that comprise the yoga path to enlightenment: AHIMSA–The Way of Compassion: choosing nonviolence, respecting all life, practicing vegetarianism, living free of prejudice ASANA–The Way of Connection to the Earth: postures and sequences, breathing, transforming energy, understanding the bandhas KARMA–The Way of Action: creating good karma, giving thanks NADAM–The Way of Sacred Music: appreciating the sacred sounds of yoga MEDITATION–The Way of the Witness: how to sit still and move inward BHAKTI–The Way of Devotion to God: living with love, grace, and peace Whatever yoga you practice, Jivamukti Yoga will help you to strengthen and deepen that practice and lead you onto a path of spiritual clarity and self-discovery. “If there is only one book you read about the practice of Yoga, this should be the one. . . . This book is for anyone who wishes to find transformation through Yoga. I’m grateful for their work and teaching.”—Stephan Rechtschaffen, MD, Co-founder & CEO, Omega Institute
Book Synopsis Entrepreneurship and Firm Performance by : Antoinette Walsh
Download or read book Entrepreneurship and Firm Performance written by Antoinette Walsh and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship has been the focus of considerable interest in the policy and business circles in the past two decades. Against a backdrop of the recent global recession, downsizing by large firms and problems of inequality and unemployment in many countries in Europe and Africa, it is realized that vigorous entrepreneurship is critical for sustainable job creation, and for boosting tax revenue and economic growth in a society. This book provides current research on entrepreneurship and firm performance. The first chapter examines the nature of entrepreneurship by selectively drawing from the economic, management and psychological schools, and then presents an integrated electric view of entrepreneurship based on the different schools of thought. Chapter two theoretically examines the influence of international non-governmental organizations (INGOs), on local and international entrepreneurial activity stemming from emerging markets in light of globalisation and the aftermath of the global economic crisis. Chapter three examines the moderating effect of prior functional and prior founding experiences of the founders on the relationship between ecosystem and new venture growth. Chapter four justifies both theoretically and scientifically the emotional and social aspects of gender, and offers a new arena for sketching the figures of a man and a woman entrepreneur. Chapter five discusses topics of entrepreneurship in Brazil, focusing on psychosocial elements which impact entrepreneur's agency and considering cultural, social and psychological aspects which singularize such practice, potentially distinguishing it from other countries' experiences. Chapter six analyzes the situation of social entrepreneurship in Lithuania, emphasizing its policy and practice in the European Union (EU) context, striving for youth involvement in becoming social entrepreneurs. Chapter seven conducts an initial insight on the link between entrepreneurial motivations and performance in microfinance institutions (MFIs). The last chapter proposes a multidimensional approach to the study of entrepreneurship.
Book Synopsis A Guide to Assessing Needs by : Ryan Watkins
Download or read book A Guide to Assessing Needs written by Ryan Watkins and published by World Bank Publications. This book was released on 2012-01-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making informed decisions is the essential beginning to any successful development project. Before the project even begins, you can use needs assessment approaches to guide your decisions. This book is filled with practical strategies that can help you define the desired results and select the most appropriate activities for achieving them.
Book Synopsis What is Techno-anthropology? by : Tom Børsen
Download or read book What is Techno-anthropology? written by Tom Børsen and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology explores the different approaches to and readings of 'Techno-Anthropology, ' which is a new interdisciplinary research and study area at Aalborg University. Techno-Anthropology is a hybrid that, in different ways, redefines and transcends distinctions, such as humans vs. technologies, or the natural sciences vs. the humanities. Thereby, gaps are bridged between different disciplines and professions working with new technologies, and between technological artifacts and their users. The book will appeal to scientists, anthropologists, engineers, philosophers, designers, sociologists, planners, educators, innovators, and decision makers. Its chapters are concerned with a wide range of issues related to Techno-Anthropology: ethnographic field work in expert and technology cultures * interdisciplinary perspectives on education * collaboration and communication * philosophical analyses and ethical judgments of new and emerging technologies * digital anthropology * anthropology-driven design. (Series: Series in Transformational Studies / Serie om Laerings-, forandrings- og organisationsudviklingsprocesser -- Vol. 3)Ã?Â?
