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Madison Avenue Europe 1970
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Author :Library of Congress. Copyright Office Publisher :Copyright Office, Library of Congress ISBN 13 : Total Pages :1582 pages Book Rating :4.F/5 ( download)
Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1974 with total page 1582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Madison Avenue in Asia by : Michael H. Anderson
Download or read book Madison Avenue in Asia written by Michael H. Anderson and published by Fairleigh Dickinson Univ Press. This book was released on 1984 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.
Book Synopsis The Standard Periodical Directory by :
Download or read book The Standard Periodical Directory written by and published by . This book was released on 1977 with total page 1778 pages. Available in PDF, EPUB and Kindle. Book excerpt: This directory may be used to identify specialized trade journals as possible sources of business information or advertising.
Download or read book International Commerce written by and published by . This book was released on 1967 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of Postwar European History by : Dan Stone
Download or read book The Oxford Handbook of Postwar European History written by Dan Stone and published by OUP Oxford. This book was released on 2012-05-17 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The postwar period is no longer current affairs but is becoming the recent past. As such, it is increasingly attracting the attentions of historians. Whilst the Cold War has long been a mainstay of political science and contemporary history, recent research approaches postwar Europe in many different ways, all of which are represented in the thirty-five chapters of this book. As well as diplomatic, political, institutional, economic, and social history, The Oxford Handbook of Postwar European History contains chapters which approach the past through the lenses of gender, espionage, art and architecture, technology, agriculture, heritage, postcolonialism, memory, and generational change, and shows how the history of postwar Europe can be enriched by looking to disciplines such as anthropology and philosophy. The Handbook covers all of Europe, with a notable focus on Eastern Europe. Including subjects as diverse as the meaning of 'Europe' and European identity, southern Europe after dictatorship, the cultural meanings of the bomb, the 1968 student uprisings, immigration, Americanization, welfare, leisure, decolonization, the Wars of Yugoslav Succession, and coming to terms with the Nazi past, the essays in this Handbook offer an unparalleled coverage of postwar European history that offers far more than the standard Cold War framework. Readers will find self-contained, state-of-the-art analyses of major subjects, each written by an acknowledged expert, as well as stimulating and novel approaches to newer topics. Combining empirical rigour and adventurous conceptual analysis, this Handbook offers in one substantial volume a guide to the numerous ways in which historians are now rewriting the history of postwar Europe.
Book Synopsis Consumer Engineering, 1920s–1970s by : Jan Logemann
Download or read book Consumer Engineering, 1920s–1970s written by Jan Logemann and published by Springer. This book was released on 2019-05-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Author :United States. Congress. House. Select Committee on Small Business Publisher : ISBN 13 : Total Pages :1366 pages Book Rating :4.3/5 (91 download)
Book Synopsis Hearings by : United States. Congress. House. Select Committee on Small Business
Download or read book Hearings written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1971 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1971 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Small Business, Hearings Before the Subcommittee on Activities of Regulatory Agencies Relating to Small Business of ... , 92-1, Pursuant to H. Res. 5 and 19 ... , June 7-25, 1971 by : United States. Congress. House. Select Committe on Small Business
Download or read book Advertising and Small Business, Hearings Before the Subcommittee on Activities of Regulatory Agencies Relating to Small Business of ... , 92-1, Pursuant to H. Res. 5 and 19 ... , June 7-25, 1971 written by United States. Congress. House. Select Committe on Small Business and published by . This book was released on 1971 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Made in Europe written by Klaus Nathaus and published by Routledge. This book was released on 2016-01-22 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.
Book Synopsis Viral Infections and Treatment by : Helga Rübsamen-Waigmann
Download or read book Viral Infections and Treatment written by Helga Rübsamen-Waigmann and published by CRC Press. This book was released on 2003-08-26 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the pathology and transmission of the most common viral diseases, this reference compiles reviews by international specialists which detail breakthroughs in patient management, diagnostics and treatment of viral infections. The text also describes specific therapeutic agents according to their mode of action and clinical applications, as
Book Synopsis Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office by : Library of Congress. Copyright Office
Download or read book Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office written by Library of Congress. Copyright Office and published by . This book was released on 1974 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Registry of Toxic Effects of Chemical Substances by : National Institute for Occupational Safety and Health
Download or read book Registry of Toxic Effects of Chemical Substances written by National Institute for Occupational Safety and Health and published by . This book was released on 1985 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This compilation will provide ready reference for potential toxicity of chemicals found in the workplace, and should be useful to occupational health physicians, industrial hygienists, toxicologists, and researchers." Alphabetical arrangement by substances. Entries include such details as molecular weight, Wiswesser Line Notation, synonyms, and reference from which data about toxicity derived. Miscellaneous appendixes, including one titled Aquatic toxicity. Bibliographic references.
Download or read book Writers Directory written by NA NA and published by Springer. This book was released on 2016-03-05 with total page 1555 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transcending the Cold War by : Kristina Spohr
Download or read book Transcending the Cold War written by Kristina Spohr and published by Oxford University Press. This book was released on 2016 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1989 and 1990 the map of Europe was transformed peacefully, without the wars which caused the other great ruptures of the international order in 1815, 1870, 1918, and 1945. What role did international summitry play in the denouement of the Cold War? Scholars have tended to focus on long-term systemic factors, Gorbachev's reform agenda, or the impact in 1989 of 'people power'. This major multinational study, based on archives from both sides of the 'Iron Curtain', adopts a novel perspective by exploring the contribution of international statecraft to the dissolution of Europe's bipolar order. This is done through the examination of key summit meetings from 1970 to 1990 across three phases - 'Thawing the Cold War', 'Living with the Cold War', and 'Transcending the Cold War' - and in three main strands: the superpowers and arms control, their triangular relationship with China, and the German question. The threads are drawn together in a sweeping analytical conclusion. Transcending the Cold War includes fascinating insights into key statesman such as Richard Nixon and Ronald Reagan, Leonid Brezhnev and Mikhail Gorbachev, Willy Brandt and Helmut Kohl, Zhou Enlai and Deng Xiaoping - both as thinkers about the international system and also practitioners of summit bargaining. Particular attention is devoted to the cultural dimension of summitry, as performative acts for the media and as engagement with 'the Other' across ideological divides. Written in lively prose, this volume is essential reading for those interested in modern history, contemporary politics, and international relations - addressing issues that still shape the world today.
Book Synopsis Proceedings of the 27th Annual College and University Machine Records Conference by :
Download or read book Proceedings of the 27th Annual College and University Machine Records Conference written by and published by . This book was released on 1982 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Meant to be Shared by : Suzanne Boorsch
Download or read book Meant to be Shared written by Suzanne Boorsch and published by Yale University Press. This book was released on 2015-01-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published on the occasion of the exhibition "Meant to Be Shared: Selections from the Arthur Ross Collection of European Prints at the Yale University Art Gallery" held at the Yale University Art Gallery, New Haven, Connecticut, December 18, 2015-April 24, 2016, the Samuel P. Harn Museum of Art, University of Florida, Gainesville, January 29-May 8, 2017 and at the Syracuse University Art Galleries, New York, August 17-November 19, 2017.
