Mad For Ads

Download Mad For Ads full books in PDF, epub, and Kindle. Read online Mad For Ads ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Mad for Ads

Author : Erica Fyvie
Publisher : Kids Can Press Ltd
ISBN 13 : 1525307789
Total Pages : 64 pages
Book Rating : 4.5/5 (253 download)

DOWNLOAD NOW!

Book Synopsis Mad for Ads by : Erica Fyvie

Download or read book Mad for Ads written by Erica Fyvie and published by Kids Can Press Ltd. This book was released on 2021-05-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!

Jewish Mad Men

Author : Kerri P. Steinberg
Publisher : Rutgers University Press
ISBN 13 : 0813573874
Total Pages : 232 pages
Book Rating : 4.8/5 (135 download)

DOWNLOAD NOW!

Book Synopsis Jewish Mad Men by : Kerri P. Steinberg

Download or read book Jewish Mad Men written by Kerri P. Steinberg and published by Rutgers University Press. This book was released on 2015-02-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.

The Insanity of Advertising

Author : Fred S. Goldberg
Publisher : Council Oaks Distribution
ISBN 13 : 9781571783387
Total Pages : 374 pages
Book Rating : 4.7/5 (833 download)

DOWNLOAD NOW!

Book Synopsis The Insanity of Advertising by : Fred S. Goldberg

Download or read book The Insanity of Advertising written by Fred S. Goldberg and published by Council Oaks Distribution. This book was released on 2015-09-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names.The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

Made You Look

Author : Shari Graydon
Publisher : Annick Press
ISBN 13 : 9781550378146
Total Pages : 124 pages
Book Rating : 4.3/5 (781 download)

DOWNLOAD NOW!

Book Synopsis Made You Look by : Shari Graydon

Download or read book Made You Look written by Shari Graydon and published by Annick Press. This book was released on 2003 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grade level: 4, 5, 6, 7, 8, e, i, t.

Madboy

Author : Richard Kirshenbaum
Publisher : Open Road Media
ISBN 13 : 1453211411
Total Pages : 305 pages
Book Rating : 4.4/5 (532 download)

DOWNLOAD NOW!

Book Synopsis Madboy by : Richard Kirshenbaum

Download or read book Madboy written by Richard Kirshenbaum and published by Open Road Media. This book was released on 2011-09-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div

Madvertising

Author :
Publisher :
ISBN 13 : 9780823030811
Total Pages : 228 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Madvertising by :

Download or read book Madvertising written by and published by . This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

Mad for Ads

Author : Erica Fyvie
Publisher : Kids Can Press Ltd
ISBN 13 : 1525301314
Total Pages : 68 pages
Book Rating : 4.5/5 (253 download)

DOWNLOAD NOW!

Book Synopsis Mad for Ads by : Erica Fyvie

Download or read book Mad for Ads written by Erica Fyvie and published by Kids Can Press Ltd. This book was released on 2021-05-04 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!

Admen, Mad Men, and the Real World of Advertising

Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 232 pages
Book Rating : 4.6/5 (287 download)

DOWNLOAD NOW!

Book Synopsis Admen, Mad Men, and the Real World of Advertising by : Dave Marinaccio

Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Frenemies

Author : Ken Auletta
Publisher : Penguin
ISBN 13 : 0735220883
Total Pages : 386 pages
Book Rating : 4.7/5 (352 download)

DOWNLOAD NOW!

Book Synopsis Frenemies by : Ken Auletta

Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Totally MAD

Author : The Editors Of Mad Magazine
Publisher : Liberty Street
ISBN 13 : 9781618930309
Total Pages : 0 pages
Book Rating : 4.9/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Totally MAD by : The Editors Of Mad Magazine

Download or read book Totally MAD written by The Editors Of Mad Magazine and published by Liberty Street. This book was released on 2012-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.

Pioneering African-American Women in the Advertising Business

Author : Judy Foster Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 236 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Pioneering African-American Women in the Advertising Business by : Judy Foster Davis

Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

I Was So Mad!

Author : Norma Simon
Publisher : Albert Whitman & Company
ISBN 13 : 0807594342
Total Pages : 43 pages
Book Rating : 4.8/5 (75 download)

DOWNLOAD NOW!

Book Synopsis I Was So Mad! by : Norma Simon

Download or read book I Was So Mad! written by Norma Simon and published by Albert Whitman & Company. This book was released on 1974-01-01 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and pictures relate situations which sometimes result in such reactions as frustration, anxiety, humiliation, and loss of control.

Inside MAD

Author : The Editors Of Mad Magazine
Publisher : Liberty Street
ISBN 13 : 9781618930897
Total Pages : 0 pages
Book Rating : 4.9/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Inside MAD by : The Editors Of Mad Magazine

Download or read book Inside MAD written by The Editors Of Mad Magazine and published by Liberty Street. This book was released on 2013-10-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Inside MAD! It has long been assumed that anyone who wasted their formative years reading MAD must have wound up as a complete failure in life. But as it turns out, some readers actually went on to be...successful! For the first time ever, MAD asked some of these successful readers to share what reading (and appearing in) MAD meant to them. What they have to say may surprise you! Featuring essays with nouns, verbs, and punctuation by: Roseanne Barr Ken Burns Dane Cook Paul Feig Whoopi Goldberg Harry Hamlin Tony Hawk Ice-T Penn Jillette George Lopez David Lynch Todd McFarlane Jeff Probst John Slattery John Stamos Pendleton Ward Matthew Weiner But wait-there's more! (Regrettably.) MAD asked some of the aforementioned "complete failures in life" (MAD's editors, writers and artists to share their all-time favorite MAD articles. What they have to say will definitely disappoint you! Featuring the moronic mumblings of: Sergio Aragones Tom Bunk Tim Carvell Paul Coker Jack Davis Dick DeBartolo Desmond Devlin Mort Drucker Mark Fredrickson Drew Friedman Frank Jacobs Al Jaffee Peter Kuper Tom Richmond And many more! Plus, inside: a never-before-reprinted Alfred E. Neuman pop art poster! And, an all new fold-out poster: a specially commissioned look at the legendary MAD offices by Sergio Aragones!

The Real Mad Men

Author : Andrew Cracknell
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)

DOWNLOAD NOW!

Book Synopsis The Real Mad Men by : Andrew Cracknell

Download or read book The Real Mad Men written by Andrew Cracknell and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

You and I Eat the Same

Author : Chris Ying
Publisher : Artisan Books
ISBN 13 : 1579658407
Total Pages : 217 pages
Book Rating : 4.5/5 (796 download)

DOWNLOAD NOW!

Book Synopsis You and I Eat the Same by : Chris Ying

Download or read book You and I Eat the Same written by Chris Ying and published by Artisan Books. This book was released on 2018-10-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the Ten Best Books About Food of 2018 by Smithsonian magazine MAD Dispatches: Furthering Our Ideas About Food Good food is the common ground shared by all of us, and immigration is fundamental to good food. In eighteen thoughtful and engaging essays and stories, You and I Eat the Same explores the ways in which cooking and eating connect us across cultural and political borders, making the case that we should think about cuisine as a collective human effort in which we all benefit from the movement of people, ingredients, and ideas. An awful lot of attention is paid to the differences and distinctions between us, especially when it comes to food. But the truth is that food is that rare thing that connects all people, slipping past real and imaginary barriers to unify humanity through deliciousness. Don’t believe it? Read on to discover more about the subtle (and not so subtle) bonds created by the ways we eat. Everybody Wraps Meat in Flatbread: From tacos to dosas to pancakes, bundling meat in an edible wrapper is a global practice. Much Depends on How You Hold Your Fork: A visit with cultural historian Margaret Visser reveals that there are more similarities between cannibalism and haute cuisine than you might think. Fried Chicken Is Common Ground: We all share the pleasure of eating crunchy fried birds. Shouldn’t we share the implications as well? If It Does Well Here, It Belongs Here: Chef René Redzepi champions the culinary value of leaving your comfort zone. There Is No Such Thing as a Nonethnic Restaurant: Exploring the American fascination with “ethnic” restaurants (and whether a nonethnic cuisine even exists). Coffee Saves Lives: Arthur Karuletwa recounts the remarkable path he took from Rwanda to Seattle and back again.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)

DOWNLOAD NOW!

Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Mad Men and Bad Men

Author : Sam Delaney
Publisher :
ISBN 13 : 9780571312405
Total Pages : 0 pages
Book Rating : 4.3/5 (124 download)

DOWNLOAD NOW!

Book Synopsis Mad Men and Bad Men by : Sam Delaney

Download or read book Mad Men and Bad Men written by Sam Delaney and published by . This book was released on 2016-02-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic sound bites influence election results and even government policies? Sam talks to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades.