Macroeconomics Microeconomics A Contemporary Introduction Loose Leaf Version 11th Lms Integrated Mindtap Economics 2 Terms 12 Months Access Card For Mceacherns Economics

Download Macroeconomics Microeconomics A Contemporary Introduction Loose Leaf Version 11th Lms Integrated Mindtap Economics 2 Terms 12 Months Access Card For Mceacherns Economics full books in PDF, epub, and Kindle. Read online Macroeconomics Microeconomics A Contemporary Introduction Loose Leaf Version 11th Lms Integrated Mindtap Economics 2 Terms 12 Months Access Card For Mceacherns Economics ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Macroeconomics: A Contemporary Introduction

Author : William A. McEachern
Publisher : Cengage Learning
ISBN 13 : 9781305505490
Total Pages : 472 pages
Book Rating : 4.5/5 (54 download)

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Book Synopsis Macroeconomics: A Contemporary Introduction by : William A. McEachern

Download or read book Macroeconomics: A Contemporary Introduction written by William A. McEachern and published by Cengage Learning. This book was released on 2016-01-01 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers gain a strong understanding of economic principles with the hundreds of lively examples found in McEachern's MACROECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. This book draws on familiar life experiences to help explain macroeconomic concepts, choices, institutions, and events. Interesting case studies, the latest research findings, and focused examples offer genuine insight into how economic principles work in today's world. A friendly writing style is enhanced by learning features that make the material clear and more direct. Understandable graphs and exhibits include captions that summarize key points, color-coded curves, and helpful labels for clarification. MACROECONOMICS: A CONTEMPORARY INTRODUCTION, 11E emphasizes how a solid understanding of macroeconomics can enhance professional and personal success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management

Author : Thomas S. Bateman
Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780071108539
Total Pages : 774 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Management by : Thomas S. Bateman

Download or read book Management written by Thomas S. Bateman and published by McGraw-Hill Higher Education. This book was released on 2007 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

Entrepreneurship, Innovation and Education

Author : Ulla Hytti
Publisher : Edward Elgar Publishing
ISBN 13 : 1788972309
Total Pages : 225 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Entrepreneurship, Innovation and Education by : Ulla Hytti

Download or read book Entrepreneurship, Innovation and Education written by Ulla Hytti and published by Edward Elgar Publishing. This book was released on 2018-09-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship, Innovation and Education explores the need for researching innovation and learning in family firms, micro firms, SMEs and in rural and network contexts. The chapters offer new insights into the antecedents of business performance in SMEs by investigating social capital and marketing capabilities. This book critically discusses innovation and entrepreneurship matters in new and varied contexts in Europe.

Marketing Perspectives

Author : Andrew MacLaren
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 191139620X
Total Pages : 246 pages
Book Rating : 4.9/5 (113 download)

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Book Synopsis Marketing Perspectives by : Andrew MacLaren

Download or read book Marketing Perspectives written by Andrew MacLaren and published by Goodfellow Publishers Ltd. This book was released on 2017-08-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

The Dynamics of Entrepreneurial Contexts

Author : Ulla Hytti
Publisher : Edward Elgar Publishing
ISBN 13 : 1788110994
Total Pages : 225 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis The Dynamics of Entrepreneurial Contexts by : Ulla Hytti

Download or read book The Dynamics of Entrepreneurial Contexts written by Ulla Hytti and published by Edward Elgar Publishing. This book was released on 2018-02-23 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Context is everything in entrepreneurship research. This book compellingly demonstrates the ways in which the distinctive European cultural, societal and geographic environments enable research into new entrepreneurial phenomena. It also gives guidance as to how future research should endeavour to understand the influences of context.

Accounting Ethics

Author : Ronald F. Duska
Publisher : John Wiley & Sons
ISBN 13 : 1119118786
Total Pages : 252 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Accounting Ethics by : Ronald F. Duska

Download or read book Accounting Ethics written by Ronald F. Duska and published by John Wiley & Sons. This book was released on 2018-11-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource on the complex ethical questions that define the accounting profession An accountant’s practice depends on making difficult decisions. To achieve the best results, individual accountants and accounting firms need a clear understanding of the ethical duties and decision-making involved in the four major functions of modern accounting—auditing, management accounting, tax accounting, and consulting—as well as a strong sense of ethical conduct to guide the certification and validation of reliable financial records. Now in its third edition, Accounting Ethics is a thorough and engaging exploration of the ethical issues that accountants encounter in their professional lives. Since the publication of the first edition in 2002, Accounting Ethics has become an indispensable resource for accounting courses and certification programs worldwide, known for its focus on real-world application, practical advice, reader-friendly guidance, and its insight into the effects of global change on the profession. Together with coverage of the contemporary regulatory environment—including the Sarbanes-Oxley Act, the Public Company Accounting Oversight Board, and the Dodd–Frank Wall Street Reform and Consumer Protection Act—this revised edition features expanded pedagogical resources such as new end-of-chapter case studies and discussion questions, and includes the updated AICPA Code of Conduct. Concise and dependable, Accounting Ethics sustains its reputation as an authoritative resource for practicing accountants, new professionals, students of accounting, and those who are considering the profession.

Strategic Performance Management

Author : Ralph W. Adler
Publisher : Taylor & Francis
ISBN 13 : 1351204017
Total Pages : 284 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Strategic Performance Management by : Ralph W. Adler

Download or read book Strategic Performance Management written by Ralph W. Adler and published by Taylor & Francis. This book was released on 2018-02-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important challenges that people in senior management positions face is the responsibility of ensuring their organizations’ effective practice of performance management. As this book reveals, performance management comprises an interdisciplinary field of study and practice that draws upon a wide set of business disciplines, including strategic management, organizational behaviour, organizational theory, and management accounting. This book provides a contemporary examination of theories, issues, and practices related to performance management. An original performance management framework helps structure the book, and in particular the ordering and layout of the book’s chapters. Unlike other performance management frameworks, the one used here is grounded in concrete organizational phenomena, therefore making it more accessible and meaningful to practitioners, scholars, and students.

Global Marketing

Author : Ilan Alon
Publisher : Routledge
ISBN 13 : 1317613511
Total Pages : 714 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Global Marketing by : Ilan Alon

Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2016-11-10 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Marketing Plans

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 111921713X
Total Pages : 643 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Marketing Plans by : Malcolm McDonald

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy

Accounting and Corporate Reporting

Author : Soner Gokten
Publisher : BoD – Books on Demand
ISBN 13 : 953513549X
Total Pages : 342 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Accounting and Corporate Reporting by : Soner Gokten

Download or read book Accounting and Corporate Reporting written by Soner Gokten and published by BoD – Books on Demand. This book was released on 2017-09-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have spent a great deal of time on the continued development of accounting and auditing standards, which are used as a primary component of corporate reporting, to reach today's financial reporting framework. However, is it possible to say that, currently, financial statements provide full and prompt disclosure? Or will they still be useful as a primary element with their current structures in corporate reporting? Undoubtedly, we are deeply concerned about these issues in recent times. This volume contains chapters to discuss the today's and tomorrow's accounting and corporate reporting phenomena in a comprehensive and multidimensional way. Therefore, this book is organized into six sections: "Achieving Sustainability through Corporate Reporting", "International Standardization", "Financial Reporting Quality", "Accounting Profession and Behavioral Aspects", "Public Sector Accounting and Reporting", and "Managerial Accounting".

Applied Strategic Marketing

Author : Karel Jan Alsem
Publisher : Routledge
ISBN 13 : 0429823363
Total Pages : 519 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Applied Strategic Marketing by : Karel Jan Alsem

Download or read book Applied Strategic Marketing written by Karel Jan Alsem and published by Routledge. This book was released on 2019-03-08 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

Handbook of Measures for International Entrepreneurship Research

Author : Nicole Coviello
Publisher : Edward Elgar Publishing
ISBN 13 : 1784711403
Total Pages : 651 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Measures for International Entrepreneurship Research by : Nicole Coviello

Download or read book Handbook of Measures for International Entrepreneurship Research written by Nicole Coviello and published by Edward Elgar Publishing. This book was released on 2016-03-25 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and used in the research of international entrepreneurship and important areas related to it: international business, entrepreneurship, marketing, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using rigorous selection criteria. The scales fall into eight distinct categories: • Individual-level influences • Firm and team-level influences • External environmental influences • Relationships, networks, and social capital • Organizational learning • Capabilities • Orientation and strategy • Performance and innovation outcomes For each scale, the book includes the following information to enable ease of use: summary, construct definition, description, source, development or adaptation procedures, sample, validity, scores, references, and scale items. This standout Handbook not only builds a compelling case for a more rigorous approach to research methods in international entrepreneurship research, but also explores the best practices in development, adaptation, use, and reporting of multi-item measures. Academic researchers in international entrepreneurship, international business, entrepreneurship, marketing, strategy, and/or innovation will find this reference tool a welcome addition to their survey research practices. Policy-makers conducting research in these areas will also appreciate this book.

Autonomy in Subnational Income Taxes

Author : François Vaillancourt
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773538798
Total Pages : 149 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis Autonomy in Subnational Income Taxes by : François Vaillancourt

Download or read book Autonomy in Subnational Income Taxes written by François Vaillancourt and published by McGill-Queen's Press - MQUP. This book was released on 2013 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the use of own tax rates by subnational governments in a federal setting.

Global Marketing Management System (Second Edition)

Author : Basil J Janavaras
Publisher : World Scientific Publishing Company
ISBN 13 : 9813201096
Total Pages : 338 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Global Marketing Management System (Second Edition) by : Basil J Janavaras

Download or read book Global Marketing Management System (Second Edition) written by Basil J Janavaras and published by World Scientific Publishing Company. This book was released on 2017-04-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

Marketing Plan Templates for Enhancing Profits

Author : Elizabeth Rush Kruger
Publisher : Business Expert Press
ISBN 13 : 163157275X
Total Pages : 156 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Marketing Plan Templates for Enhancing Profits by : Elizabeth Rush Kruger

Download or read book Marketing Plan Templates for Enhancing Profits written by Elizabeth Rush Kruger and published by Business Expert Press. This book was released on 2015-11-10 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closÂing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.

Accounting All-in-One For Dummies with Online Practice

Author : Kenneth W. Boyd
Publisher : John Wiley & Sons
ISBN 13 : 1119453941
Total Pages : 893 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Accounting All-in-One For Dummies with Online Practice by : Kenneth W. Boyd

Download or read book Accounting All-in-One For Dummies with Online Practice written by Kenneth W. Boyd and published by John Wiley & Sons. This book was released on 2018-03-12 with total page 893 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your all-in-one accounting resource If you’re a numbers person, it’s your lucky day! Accounting jobs are on the rise — in fact, the Bureau of Labor Statistics projects a faster-than-average growth rate of 11% in the industry through 2024. So, if you’re seeking long-term job security while also pursuing your passion, you’ll be stacking the odds in your favor by starting a career in accounting. Accountants don’t necessarily lead a solitary life behind a desk in a bank. The field offers opportunities in auditing, budget analysis, financial accounting, management accounting, tax accounting, and more. In Accounting All-in-One For Dummies, you’ll benefit from cream-of-the-crop content culled from several previously published books. It’ll help you to flourish in whatever niche you want to conquer in the wonderful world of accounting. You’ll also get free access to a quiz for each section of the book online. Report on financial statements Make savvy business decisions Audit and detect financial fraud Handle cash and make purchasing decisions Get free access to topic quizzes online If you’re a student studying the application of accounting theories or a professional looking for a valuable desktop reference you can trust, this book covers it all.

Conducting Action Research for Business and Management Students

Author : David Coghlan
Publisher : SAGE
ISBN 13 : 1526454300
Total Pages : 222 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Conducting Action Research for Business and Management Students by : David Coghlan

Download or read book Conducting Action Research for Business and Management Students written by David Coghlan and published by SAGE. This book was released on 2018-06-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conducting Action Research, Coghlan and Shani explain how action research differs from more detached research methods and provides expert guidance on how to engage effectively with it, helping the reader to complete both a successful research project and produce findings that are useful in an organizational context. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE′s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.