Luxury World

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Luxury World

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749458569
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Luxury World by : Mark Tungate

Download or read book Luxury World written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2009-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Luxury Toys

Author : Patrice Farameh
Publisher : teNeues
ISBN 13 : 3832792546
Total Pages : 113 pages
Book Rating : 4.8/5 (327 download)

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Book Synopsis Luxury Toys by : Patrice Farameh

Download or read book Luxury Toys written by Patrice Farameh and published by teNeues. This book was released on 2008 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Objects of desire--Ultimate engines--Mega yachts--Ultimate homes--Luxury air travel.

How luxury conquered the world

Author : Astrid Wendlandt
Publisher :
ISBN 13 : 9782956933519
Total Pages : 298 pages
Book Rating : 4.9/5 (335 download)

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Book Synopsis How luxury conquered the world by : Astrid Wendlandt

Download or read book How luxury conquered the world written by Astrid Wendlandt and published by . This book was released on 2019-10-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pure Luxury

Author : Driss Fatih
Publisher : Images Publishing
ISBN 13 : 1864704969
Total Pages : 350 pages
Book Rating : 4.8/5 (647 download)

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Book Synopsis Pure Luxury by : Driss Fatih

Download or read book Pure Luxury written by Driss Fatih and published by Images Publishing. This book was released on 2012 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pure Luxury: World's Best Houses features houses on every continent, from Costa Rica to South Africa, Korea to Cyprus, as well as extensive coverage of the USA and Australia. The book showcases projects by leading architects including Lake-Flato, Griffin Enright Architects, Iredale Pedersen Hook, Mojo Sturmer Architects and many more... This publication is the latest in IMAGES' landmark series of 100 Houses titles Pure Luxury: World's Best Houses is a celebration of residential living at its finest, and best. Satisfying our natural and abiding curiosity about how other people live, and our endless quest to add a special something to our own homes, this latest volume in IMAGES' 100 Houses series showcases contemporary architectural trends. The beauty of residential architecture lies in its infinite scope for innovation and the comfort of its inhabitants, be they at rest, at play, or hosting guests. Among the awe-inspiring projects in this book are an opulent villa set in the Hollywood Hills with an infinity pool projecting over LA, an idyllic rural retreat set in luxurious valleys and stunning beach houses around the coast. The diversity of the locations extend from Mexico and Brazil to Thailand and Italy. Featured architects include: Damien Murtagh, Lockyer Architects, ISJ Architects, Saucier + Perrotte, SAOTA, Okada Architects, Original Vision, Koutsoftides Architects, Drozdov Partners and Carlos Bratke Architect.

Luxury Brand Management

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118171799
Total Pages : 249 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Luxury Brand Management by : Michel Chevalier

Download or read book Luxury Brand Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-05-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

Empire of Pleasures

Author : Andrew Dalby
Publisher : Psychology Press
ISBN 13 : 9780415280730
Total Pages : 350 pages
Book Rating : 4.2/5 (87 download)

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Book Synopsis Empire of Pleasures by : Andrew Dalby

Download or read book Empire of Pleasures written by Andrew Dalby and published by Psychology Press. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evocative survey of the sensory culture of the Roman Empire, showing how the Romans themselves depicted their food, wine and entertainments in literature and in art.

'Luxury' Fleet: (RLE The First World War)

Author : Holger H. Herwig
Publisher : Routledge
ISBN 13 : 1317703650
Total Pages : 303 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis 'Luxury' Fleet: (RLE The First World War) by : Holger H. Herwig

Download or read book 'Luxury' Fleet: (RLE The First World War) written by Holger H. Herwig and published by Routledge. This book was released on 2014-04-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1980 ‘Luxury’ Fleet (the phrase was Winston Churchill’s) was the first history of the Imperial German navy from 1888 to 1918. After tracing the historical background to German naval ambitions, the first two sections of the book analyse Admiral Tirpitz’s programme of building a battle fleet strong enough to engage the Royal Navy in the North Sea. The author shows the fleet in its European setting and describes the warships and the attitudes of the officer corps and seamen. The final section of the book discusses the tactical deployment of the German fleet during the First World War, both in home waters and overseas; and it weighs the balance between those who supported fleet actions in preference to those who favoured cruiser and submarine warfare.

Luxury Selling

Author : Francis Srun
Publisher : Springer
ISBN 13 : 3319455257
Total Pages : 226 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Luxury Selling by : Francis Srun

Download or read book Luxury Selling written by Francis Srun and published by Springer. This book was released on 2017-04-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.

Deluxe

Author : Dana Thomas
Publisher : Penguin
ISBN 13 : 110121807X
Total Pages : 384 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Deluxe by : Dana Thomas

Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.

Developing Successful Global Strategies for Marketing Luxury Brands

Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1799858839
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Developing Successful Global Strategies for Marketing Luxury Brands by : Mosca, Fabrizio

Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Sustainability in Luxury Fashion Business

Author : Chris K. Y. Lo
Publisher : Springer
ISBN 13 : 9811088780
Total Pages : 194 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Sustainability in Luxury Fashion Business by : Chris K. Y. Lo

Download or read book Sustainability in Luxury Fashion Business written by Chris K. Y. Lo and published by Springer. This book was released on 2018-05-12 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.

Luxury in Global Perspective

Author : Karin Hofmeester
Publisher : Cambridge University Press
ISBN 13 : 1107108322
Total Pages : 343 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Luxury in Global Perspective by : Karin Hofmeester

Download or read book Luxury in Global Perspective written by Karin Hofmeester and published by Cambridge University Press. This book was released on 2016-11-28 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine generated contents note: Luxury and global history Bernd-Stefan Grewe and Karin Hofmeester; 1. Precious things in motion: luxury and the circulation of jewels in Mughal India Kim Siebenhuner; 2. Diamonds as a global luxury commodity Karin Hofmeester; 3. Gold in twentieth-century India - a luxury? Bernd-Stefan Grewe; 4. Chinese porcelain local and global context: the imperial connection Anne Gerritsen; 5. Luxury or commodity? The success of Indian cotton cloth in the first global age Giorgio Riello; 6. The gendered luxury of wax prints in South Ghana: a local luxury good with global roots Silvia Ruschak; 7. From Venice to East Africa: history, uses and meanings of glass beads Karin Pallaver; 8. Imports and autarky: tortoiseshell in early modern Japan Martha Chaiklin; 9. Tickling and klicking the ivories - the metamorphosis of a global commodity in the nineteenth century Jonas Kranzer; 10. The conservation of luxury: safari hunting and the consumption of wildlife in twentieth-century East Africa Bernhard Gissibl; 11. Luxury as a global phenomenon: concluding remarks Bernd-Stefan Grewe and Karin Hofmeester

Truth

Author :
Publisher :
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Truth by :

Download or read book Truth written by and published by . This book was released on 1879 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The World's Sages, Infidels and Thinkers, Being Biographical Sketches, Etc. With a Portrait.

Author : De Robigne Mortimer BENNETT
Publisher :
ISBN 13 :
Total Pages : 1100 pages
Book Rating : 4.0/5 (26 download)

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Book Synopsis The World's Sages, Infidels and Thinkers, Being Biographical Sketches, Etc. With a Portrait. by : De Robigne Mortimer BENNETT

Download or read book The World's Sages, Infidels and Thinkers, Being Biographical Sketches, Etc. With a Portrait. written by De Robigne Mortimer BENNETT and published by . This book was released on 1876 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

Author : Jack Ewing
Publisher : W. W. Norton & Company
ISBN 13 : 0393254526
Total Pages : 320 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud by : Jack Ewing

Download or read book Faster, Higher, Farther: How One of the World's Largest Automakers Committed a Massive and Stunning Fraud written by Jack Ewing and published by W. W. Norton & Company. This book was released on 2017-05-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book Review Faster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than $22 billion in fines and settlements. Through meticulous reporting, New York Times correspondent Jack Ewing documents why VW felt compelled to install “defeat devices” in diesel vehicles that unlawfully lowered CO2 levels during emissions testing, and how the fraud was committed, covered up, and finally detected. Faster, Higher, Farther is a briskly written account of unrivaled corporate greed. Updated with the latest information and a new afterword by the author.

Designing Luxury Brands

Author : Diana Derval
Publisher : Springer
ISBN 13 : 3319715577
Total Pages : 170 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Designing Luxury Brands by : Diana Derval

Download or read book Designing Luxury Brands written by Diana Derval and published by Springer. This book was released on 2018-04-13 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Selling Luxury

Author : Robin Lent
Publisher : John Wiley & Sons
ISBN 13 : 0470498374
Total Pages : 180 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Selling Luxury by : Robin Lent

Download or read book Selling Luxury written by Robin Lent and published by John Wiley & Sons. This book was released on 2009-05-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell. In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for “Sales Ambassadors” who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique motivational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships. If you want to succeed in the luxury sales universe, Selling Luxury is for you. You’ll pick up the skills and approaches that work everyday in a multitude of situations. You’ll learn how to: Connect emotionally with customers Exceed your customers’ expectations Turn every customer contact into a brand experience Personalize your customer service Learn about customers through observing and discovery Create the desire to purchase Deal positively with customer objections Build a relationship of trust and brand loyalty The universe of luxury is no place for traditional hard-sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.