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Low Income Consumers As A Source Of Innovation
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Book Synopsis Low-Income Consumers as a Source of Innovation by : Aline Krämer
Download or read book Low-Income Consumers as a Source of Innovation written by Aline Krämer and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
Book Synopsis Low-Income Consumers as a Source of Innovation by : Aline Krämer
Download or read book Low-Income Consumers as a Source of Innovation written by Aline Krämer and published by Springer. This book was released on 2015-02-28 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Book Synopsis Making Innovation Policy Work Learning from Experimentation by : OECD
Download or read book Making Innovation Policy Work Learning from Experimentation written by OECD and published by OECD Publishing. This book was released on 2014-04-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores emerging topics in innovation policy for more inclusive and sustainable growth, building on concrete examples, and develops the notion of experimental innovation policy.
Author :United States. Task Force on Marketing and the Low-Income Consumer Publisher : ISBN 13 : Total Pages :76 pages Book Rating :4.:/5 (31 download)
Book Synopsis Marketing and the Low Income Consumer by : United States. Task Force on Marketing and the Low-Income Consumer
Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Base of the Pyramid 3.0 by : Fernando Casado Caneque
Download or read book Base of the Pyramid 3.0 written by Fernando Casado Caneque and published by Routledge. This book was released on 2017-09-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
Book Synopsis Bottom-Up Enterprise by : Madhu Viswanathan
Download or read book Bottom-Up Enterprise written by Madhu Viswanathan and published by eBook Partnership. This book was released on 2016-05-18 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies. We aim to reach a diverse audience including practitioners in business, government, and social sectors; and researchers, educators, and students. We develop the notion of bottom-up enterprises learned through practice in extreme, i.e., resource-constrained, settings. Sometimes, the most insightful lessons for all settings come from such discovery. The book begins with a journey of immersion and reflection in the first part, followed by explicit discussions of lessons learned in the second section. In the third and last part, we broaden the dialogue to include bottom-up applications to a variety of settings and operations. Even for those not working in subsistence marketplaces, there is significant value in understanding the implications of these bottom-up approaches to their own efforts. We illustrate a number of situations where our approaches have had impact in other domains.Finally, our sequencing here is bottom-up as well, beginning with a deep understanding of subsistence marketplaces, followed by the design of solutions and enterprise plans for them. After this, the discussion turns to lessons in running a bottom-up enterprise before moving on to the application of these lessons in a variety of contexts.There is an irony is writing a book about being bottom-up. The very act of writing about it is, in a sense, top-down. And so goes the dance between the bottom-up and the top-down that is detailed in this journey.
Book Synopsis Towards Human Development by : Giovanni Andrea Cornia
Download or read book Towards Human Development written by Giovanni Andrea Cornia and published by . This book was released on 2014-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances thinking in the area of Human Development by analysing its relation with inequality and macro-economic policy. It presents a new framework for a pro-growth pro-Human Development macro-economics, including suggestions for the global management of technology and capital flows.
Book Synopsis The Industrial Policy Revolution II by : J. Esteban
Download or read book The Industrial Policy Revolution II written by J. Esteban and published by Springer. This book was released on 2013-12-13 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the result of the 2012 International Economic Association's series of roundtables on the theme of Industrial Policy. The first, 'New Thinking on Industrial Policy,' was hosted by the World Bank in Washington, D.C, and the second, 'New Thinking on Industrial Policy: Implications for Africa,' was held in Pretoria, South Africa.
Book Synopsis Lead Market India by : Cornelius Herstatt
Download or read book Lead Market India written by Cornelius Herstatt and published by Springer. This book was released on 2016-11-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
Book Synopsis Frugal Innovation and Social Transitions in the Digital Era by : Tunio, Muhammad Nawaz
Download or read book Frugal Innovation and Social Transitions in the Digital Era written by Tunio, Muhammad Nawaz and published by IGI Global. This book was released on 2022-12-09 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frugal innovation is considered a new source of innovation, mainly to meet the needs of low-income customers. Hence, frugal innovation has primarily been explored emphasizing affordability. The concept of frugal and social innovation is a new idea and requires perspectives from academicians, researchers, and organizations to reach its full potential. Frugal Innovation and Social Transitions in the Digital Era considers the social value of innovation, frugal innovation, and social innovation in society at local, national, and international levels and calls the attention of scholars and researchers around the globe to focus on the social perspectives and social patterns of human life and society. Covering key topics such as emerging technologies, entrepreneurship, and social change, this reference work is ideal for computer scientists, business owners, managers, policymakers, researchers, scholars, practitioners, instructors, and students.
Download or read book Global Surgery written by Adrian Park and published by Springer. This book was released on 2017-05-02 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text was developed as a book aimed at surgeons and allied health professionals that provides an introduction to the unmet needs , epidemiological, socioeconomic and even political factors that frame Global Surgery. Following upon an understanding of these issues, the text is a practical guide that enables the reader on several levels: to work cross culturally , build relationships and negotiate the logistical challenges of bringing surgical care to low resource settings; to develop an approach to the management of various clinical conditions that would be unfamiliar to most “western” surgeons. Global Surgery is a recently coined term that encompasses many potential meanings. Most would agree that it focuses on the growing recognition of the crisis of access to quality surgical care in low resource settings. Such scenarios exist on every continent. Increasingly surgeons, allied health professionals (NGO), Public Health / Health Policy professionals as well as governmental and non-governmental organizations are engaging in this field. Many surgeons have an interest in Global Health and a desire to become involved but feel ill equipped to do so and unsure where to start. Global Surgery: The Essentials serves as a ready resource to equip surgeons to manage clinical scenarios that lie beyond the scope of their training or current practice but that they would reasonably be expected to encounter in the field.
Book Synopsis Innovation and Inequality by : Susan Cozzens
Download or read book Innovation and Inequality written by Susan Cozzens and published by Edward Elgar Publishing. This book was released on 2014-05-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Cozzens, Dhanaraj Thakur, and the other co-authors ask how the benefits and costs of emerging technologies are distributed amongst different countries _ some rich and some poor. Examining the case studies of five technologies across eight countri
Book Synopsis The Fortune at the Bottom of the Pyramid by : C. K. Prahalad
Download or read book The Fortune at the Bottom of the Pyramid written by C. K. Prahalad and published by Pearson Prentice Hall. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257
Book Synopsis Learning, Capability Building and Innovation for Development by : G. Dutrénit
Download or read book Learning, Capability Building and Innovation for Development written by G. Dutrénit and published by Springer. This book was released on 2013-08-22 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, a large number of scholars studying development understand this process as involving learning and capability building. Capability building is an active, not a passive, process. It requires a purposeful effort from the learner's side, with support and commitment on allocation of time and resources toward learning activities. This process implies the possibility of failure as well as success, as we also learn from failures. A global cast of academics and policy makers examines economic development as a process of learning and technological accumulation, showing how economic development is a process involving creative destruction. While markets and market competition play major roles in structuring the development process, non-market institutions and government policies matter.
Book Synopsis China's Innovation Challenge by : Arie Y. Lewin
Download or read book China's Innovation Challenge written by Arie Y. Lewin and published by Cambridge University Press. This book was released on 2016-04-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that China must become an innovation-based economy to avoid the middle-income traps, and examines both the opportunities and challenges in meeting this goal.
Book Synopsis The Routledge Companion to Non-Market Strategy by : Thomas C. Lawton
Download or read book The Routledge Companion to Non-Market Strategy written by Thomas C. Lawton and published by Routledge. This book was released on 2015-04-24 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
Book Synopsis Frugal Innovation and the New Product Development Process by : Stephanie B.M. Cadeddu
Download or read book Frugal Innovation and the New Product Development Process written by Stephanie B.M. Cadeddu and published by Routledge. This book was released on 2019-01-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers’ needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market – traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities.
