Low Cost Concept For Long Haul Destinations A Feasibility Analysis Of Eurowings Strategies

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Low Cost Concept for Long-Haul Destinations. A Feasibility Analysis of Eurowings' Strategies

Author : Maxim Lachmann
Publisher : GRIN Verlag
ISBN 13 : 3668526540
Total Pages : 169 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Low Cost Concept for Long-Haul Destinations. A Feasibility Analysis of Eurowings' Strategies by : Maxim Lachmann

Download or read book Low Cost Concept for Long-Haul Destinations. A Feasibility Analysis of Eurowings' Strategies written by Maxim Lachmann and published by GRIN Verlag. This book was released on 2017-09-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Operations Research, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: This paper analyses Eurowings' marketing strategy by applying different macro- and microeconomic tools in order to consider competition, political forces, environment influences and economic impacts. The goal is to examine in particular Eurowings' low cost long haul business model and which strategy was selected by the Lufthansa Group and how this strategy works. Additionally, the objective is to analyse Eurowings European competitors, with the major goal first to understand Eurowings' market position in Europe. Subsequently, the results of this strategic assessment show Eurowings' strengths, weaknesses, opportunities and threats. The aviation industry in the 21st century has been changing continously. The low-cost carrier business model has revolutionised the commercial transport industry. Commercial Aviation industry and its development is positively influenced by external factors such as politival, social, economic and technological developments. Airlines are therefore forced to adjust their business models to the external factors and new market requirements, as well as to introduce new business concepts with the objective to gain more market shares and competitive advantages. The European market is divided into different low-cost carriers, each fighting for customers, image, and profit. Eurowings is a new player in this low-cost business, in particular in the market for long-haul destinations, which could become an opportunity to be the first successful low-cost German airline and the third biggest low-cost carrier in Europe.

Feasibility Analysis of a Low Cost Strategy for Long Distance Flights

Author : Joren Steinheuer
Publisher : GRIN Verlag
ISBN 13 : 3668089140
Total Pages : 84 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Feasibility Analysis of a Low Cost Strategy for Long Distance Flights by : Joren Steinheuer

Download or read book Feasibility Analysis of a Low Cost Strategy for Long Distance Flights written by Joren Steinheuer and published by GRIN Verlag. This book was released on 2015-11-18 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Investment and Finance, grade: 2,0, University of applied sciences, Düsseldorf, language: English, abstract: This thesis focuses on the economic feasibility of a low cost strategy for long distance flights, based on the example of Eurowings in the product portfolio of the full service carrier Lufthansa. On the ITB 2015, Europe’s largest tourist trade fair, an executive board member of Lufthansa, Karl Garnand, announced the first routes for the coming low cost long distance flight product of the company. Lufthansa is going to start this project with its brand Eurowings. The first flights to three destinations will be operated as from November 2015, tickets are already bookable. The low cost carrier business prospers for a long time. Its market share in Germany, measured by the number of passengers, grew from 4,8% in 2002 to 25% in 2014. However, this success refers exclusively to short and middle distance flights. Eurowings is not the first try of an airline to establish a low cost product for long haul flights, but there is no example with economic success.

Strategic Analysis of Lufthansa's Introduction of Eurowings

Author : Maxim Lachmann
Publisher : GRIN Verlag
ISBN 13 : 366814138X
Total Pages : 30 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Strategic Analysis of Lufthansa's Introduction of Eurowings by : Maxim Lachmann

Download or read book Strategic Analysis of Lufthansa's Introduction of Eurowings written by Maxim Lachmann and published by GRIN Verlag. This book was released on 2016-02-04 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Operations Research, grade: 1,7, , language: English, abstract: The aviation industry has changed in the recent years rapidly. Twenty to thirty years ago the aviation was too expensive for the most people and a network of international air connections often did not exist. Nowadays the aviation belongs almost to an everyday business, whether professionally or privately. At the end of the 70s there was an air traffic revolution, the concept of the low cost carrier (LCC) started. The LCC is a provider of the basic products, such as low service on board, seat comfort and free baggage drop off. 1 The first LCC was the southwest airlines from the USA. Up to the 90s Southwest offered LCC connection in US; without competitors in this business area. In 1990 the Irish airline Ryanair was founded and was the first LCC in the European (EU) area. The airlines are facing new challenges: more clientele, more fair flight prices in comparison to the competition and in addition high margins. For a long time such scheduled airlines like LH Group, KLM- Air France and British Airways-Iberia were the representative airlines in the EU. People have spent a lot of money for having a full service on Board (luggage, food, etc.) and were often dissatisfied about constantly rising prices for the flight tickets. With the origin of LCC, the market has changed enormously. Yearly scheduled airlines announce customer decline and decreasing profits. What is the reason for that? Are the LCC responsible for it? Do the scheduled airlines have to rethink their strategies to be still competitive in the market?

The Entry of Low-Cost Airlines into the Market for Long-Haul Flights

Author : Jakob Stemmler
Publisher : GRIN Verlag
ISBN 13 : 3656972834
Total Pages : 43 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis The Entry of Low-Cost Airlines into the Market for Long-Haul Flights by : Jakob Stemmler

Download or read book The Entry of Low-Cost Airlines into the Market for Long-Haul Flights written by Jakob Stemmler and published by GRIN Verlag. This book was released on 2015-06-05 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Mannheim (Fakultät für Rechtswissenschaft und Volkswirtschaftslehre, Abteilung Volkswirtschaftslehre), language: English, abstract: The entry of low-cost carriers (LCCs) in the early 1990ies revolutionized the European airline industry. Before the LCCs entered the European short-haul market, incumbent full service carriers (FSCs) were able to operate relatively unhindered. Supported by many deregulations, LCCs set their focus on a cost base as low as possible, so they were able to offer fares tremendously lower than incumbent players. Even though they took some market share from the FSCs, the main success was based on the ability to reach new customer segments. Passengers, previously travelling by car or long-distance busses, took advantage of newly affordable airline fares and were willing to incur limited comfort. Now, around 20 years after the first entry of European LCCs, the short-haul market is not expected to continue growing significantly. Hence, if the LCCs want to continue their expansion, they need a ‘new market’, and it seems just like a question of time until they add long-haul routes to their route network. Nevertheless, the long- and short-haul market are comparable just to a limited amount. As we will see in the following analyses and discussions, several specific characteristics require fundamental changes in the current LCC business model, which is optimized for short-haul operations. The focus point of this thesis is the development of an auspicious entry mode, based on theoretical economic frameworks. In comparison to the short-haul market, competitive interactions between incumbent FSCs and entering LCCs are expected to be much more intense on long-haul routes. This is based on the fact that LCCs will not be able to sustain their high cost advantages also on long-haul routes. For long-haul flights it is also not possible to reduce provided comfort and additional services in such a way the LCCs currently do on their short-haul operations. Hence, on long-haul routes, entering LCCs and incumbent FSCs will be active much more in the same market than they currently do, which implies a much higher degree of competition. This provides several points of contact for game theoretical considerations, as we will see in the following chapters.

Low-cost carrier industry: A focus on Germanwings strategy

Author : Volker Küpper
Publisher : GRIN Verlag
ISBN 13 : 3638047474
Total Pages : 20 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Low-cost carrier industry: A focus on Germanwings strategy by : Volker Küpper

Download or read book Low-cost carrier industry: A focus on Germanwings strategy written by Volker Küpper and published by GRIN Verlag. This book was released on 2008-05-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2007 in the subject Business economics - General, grade: 1,0, Edinburgh Napier University, course: Economics of Business Strategy, language: English, abstract: Since the world’s first airline company has been established (German Airship Transport Corporation in 1909), especially the new style of low-cost airlines increased the competition on the market for commercial flights. Towards the end of the century low-cost airlines offered first no-frills products at a low price. The concept originated in the U.S., before it spread to Europe in the early 1990’s and subsequently to the rest of the world (Chan 2000). One main reason for the accelerated increase of low-cost flights can be seen in the EU enlargement, where open skies arrangements were extended. As a result low-cost routes were established by existing and new operators. The main characteristic of this new strategic orientation was the lower operating cost structure than this of the traditional market participants. The traditional airline industry had to face an essential change in the market, with an increase of competition and new business models. Focusing on Europe, there were only a few low-cost airlines before the year of 2000. However, today about 60 low-cost carriers moved mainstream in Europe with a total market share of 24%, whereas in Germany 23 low-cost airlines operate (Berster 2007)... ...To evaluate the specific strategy of Germanwings it is necessary to set limits to the field of study. After introducing the company itself, the strategic position will be evaluated by focusing on Germany. Thus, Germanwings will be compared to the operators acting in this country. Therefore, it is useful to introduce a strategic mapping and the analysis of price practices focusing on Germanwings. Furthermore, important individual measures of the company will be explained which soften the impact of the above mentioned external influencing factors (PEST-analysis). Finally, some up-to-date measures of the company will conclude its strategic orientation.

Analysis of Feasibility and Chances for a Long-haul Low Cost Carrier Business on the Basis of Air Asia(X)

Author : Maimouna Ferro
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (112 download)

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Book Synopsis Analysis of Feasibility and Chances for a Long-haul Low Cost Carrier Business on the Basis of Air Asia(X) by : Maimouna Ferro

Download or read book Analysis of Feasibility and Chances for a Long-haul Low Cost Carrier Business on the Basis of Air Asia(X) written by Maimouna Ferro and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Airline Operations and Management

Author : Gerald N. Cook
Publisher : Taylor & Francis
ISBN 13 : 1000869997
Total Pages : 413 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Airline Operations and Management by : Gerald N. Cook

Download or read book Airline Operations and Management written by Gerald N. Cook and published by Taylor & Francis. This book was released on 2023-05-04 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

The Airline Business

Author : Rigas Doganis
Publisher : Psychology Press
ISBN 13 : 9780415346153
Total Pages : 326 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis The Airline Business by : Rigas Doganis

Download or read book The Airline Business written by Rigas Doganis and published by Psychology Press. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.

Climate Change and Aviation

Author : Stefan Gossling
Publisher : Routledge
ISBN 13 : 1136569669
Total Pages : 410 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Climate Change and Aviation by : Stefan Gossling

Download or read book Climate Change and Aviation written by Stefan Gossling and published by Routledge. This book was released on 2012-05-04 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a timely, challenging and fascinating book on a topic of central importance to the success or otherwise of our climate change policies. It sets down a clear marker for what has to be done in the aviation sector.' Professor John Whitelegg, Stockholm Environment Institute, University of York, UK 'Climate Change and Aviation presents a clear picture of the transport sector's greatest challenge: how to reconcile aviation's immense popularity with its considerable environmental damage and its dependence on liquid hydrocarbon energy sources. This book avoids wishful thinking and takes the much harder, but more productive, path of considering difficult solutions that clash with short-term and short-sighted expectations about the unlimited growth potential for flying.' Professor Anthony Perl, Urban Studies Program, Simon Fraser University, Canada 'A convincing and timely collection that brings together an impressive range of expertise. The book integrates various perspectives into a powerful core argument - we must do something, and quickly, to tackle the impact of aviation on our environment. The authors recognise the political difficulties associated with promoting change but present constructive options for policy makers. Required reading, especially for transport ministers set on promoting the growth of air travel.' Professor Jon Shaw, Director of the Centre for Sustainable Transport, University of Plymouth, UK Trends such as the massive growth in availability of air travel and air freight are among those which have led to aviation becoming one of the fastest growing emitters of greenhouse gases. These trends have also caused a shift in expectations of how we do business, where we go on holiday, and what food and goods we can buy. For these reasons aviation is (and is set to stay) high up on global political, organizational and media agendas. This textbook is the first to attempt a comprehensive review of the topic, bringing together an international team of leading scientists. Starting with the science of the environmental issues, it moves on to cover drivers and trends of growth, socio-economics and politics, as well as mitigation options, the result being a broad yet detailed examination of the field. This is essential reading for undergraduate and postgraduate courses in transport, tourism, the environment, geography and beyond, while also being a valuable resource for professionals and policymakers seeking a clear understanding of this complex yet urgently pressing issue.

The Global Airline Industry

Author : Peter Belobaba
Publisher : John Wiley & Sons
ISBN 13 : 1118881141
Total Pages : 536 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Global Airline Industry by : Peter Belobaba

Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013

Advanced Aircraft Flight Performance

Author : Antonio Filippone
Publisher : Cambridge University Press
ISBN 13 : 113978966X
Total Pages : 665 pages
Book Rating : 4.1/5 (397 download)

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Book Synopsis Advanced Aircraft Flight Performance by : Antonio Filippone

Download or read book Advanced Aircraft Flight Performance written by Antonio Filippone and published by Cambridge University Press. This book was released on 2012-12-17 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses aircraft flight performance, focusing on commercial aircraft but also considering examples of high-performance military aircraft. The framework is a multidisciplinary engineering analysis, fully supported by flight simulation, with software validation at several levels. The book covers topics such as geometrical configurations, configuration aerodynamics and determination of aerodynamic derivatives, weight engineering, propulsion systems (gas turbine engines and propellers), aircraft trim, flight envelopes, mission analysis, trajectory optimisation, aircraft noise, noise trajectories and analysis of environmental performance. A unique feature of this book is the discussion and analysis of the environmental performance of the aircraft, focusing on topics such as aircraft noise and carbon dioxide emissions.

The Airport Business

Author : Professor Rigas Doganis
Publisher : Routledge
ISBN 13 : 1134892829
Total Pages : 245 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis The Airport Business by : Professor Rigas Doganis

Download or read book The Airport Business written by Professor Rigas Doganis and published by Routledge. This book was released on 2005-08-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placing the airport business within a conceptual framework, the author examines the major global issues that confront it and offers solutions to the economic and financial difficulties likely to arise in the future.

Airport Marketing

Author : Nigel Halpern
Publisher : Routledge
ISBN 13 : 1000466485
Total Pages : 542 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Airport Marketing by : Nigel Halpern

Download or read book Airport Marketing written by Nigel Halpern and published by Routledge. This book was released on 2021-11-04 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Air Transport System

Author : Dieter Schmitt
Publisher : Springer
ISBN 13 : 3709118808
Total Pages : 383 pages
Book Rating : 4.7/5 (91 download)

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Book Synopsis Air Transport System by : Dieter Schmitt

Download or read book Air Transport System written by Dieter Schmitt and published by Springer. This book was released on 2015-10-06 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses all major aspects to be considered for the design and operation of aircrafts within the entire transportation chain. It provides the basic information about the legal environment, which defines the basic requirements for aircraft design and aircraft operation. The interactions between airport, air traffic management and the airlines are described. The market forecast methods and the aircraft development process are explained to understand the very complex and risky business of an aircraft manufacturer. The principles of flight physics as basis for aircraft design are presented and linked to the operational and legal aspects of air transport including all environmental impacts. The book is written for graduate students as well as for engineers and experts, who are working in aerospace industry, at airports or in the domain of transport and logistics.

Aviation Mental Health

Author : Todd Hubbard
Publisher : Routledge
ISBN 13 : 1317176650
Total Pages : 376 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Aviation Mental Health by : Todd Hubbard

Download or read book Aviation Mental Health written by Todd Hubbard and published by Routledge. This book was released on 2016-04-15 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an authoritative and practical guide to the assessment, management, treatment and care of pilots and other professional groups within aviation; covering a range of relevant topics, for health and human resources practitioners working in the airline industry. Pilot mental health has, hitherto, been regarded as a specialist topic in aviation medicine. Consequently, practitioners and researchers alike have been forced to consult specialist journals or seek out a relevant chapter on this topic in a general textbook to develop or update their understanding of the relevant issues. This book seeks to remedy this situation by gathering together all of the relevant insights into a single authoritative source gathered from the leading specialists in the field. It aims to cover all of the main relevant issues including the assessment, care, management and treatment of mental health problems, as well as the prevention of mental health problems among this occupational group.

Air Transportation

Author : Dr John G. Wensveen
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409486826
Total Pages : 604 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Air Transportation by : Dr John G. Wensveen

Download or read book Air Transportation written by Dr John G. Wensveen and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.

Business Model Management

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030480178
Total Pages : 311 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Business Model Management by : Bernd W. Wirtz

Download or read book Business Model Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: “How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG