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Author :
Publisher :
ISBN 13 :
Total Pages : 1880 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 ( download)
Download or read book INFOLAC written by and published by . This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aron Levin
Publisher : Apress
ISBN 13 : 1484255038
Total Pages : 170 pages
Book Rating : 4.4/5 (842 download)
Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Author : Don Schultz
Publisher : Routledge
ISBN 13 : 1317979605
Total Pages : 179 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Author : Peter Hall
Publisher : Wiley-Blackwell
ISBN 13 : 9780631199434
Total Pages : 502 pages
Book Rating : 4.1/5 (994 download)
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1351388231
Total Pages : 261 pages
Book Rating : 4.3/5 (513 download)
Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author :
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.3/5 (91 download)
Download or read book Casas con sentido written by and published by . This book was released on 2003 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Katie Delahaye Paine
Publisher : John Wiley & Sons
ISBN 13 : 1118016327
Total Pages : 56 pages
Book Rating : 4.1/5 (18 download)
Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Author : David Crystal
Publisher : Cambridge University Press
ISBN 13 : 1107611806
Total Pages : 227 pages
Book Rating : 4.1/5 (76 download)
Download or read book English as a Global Language written by David Crystal and published by Cambridge University Press. This book was released on 2012-03-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Author : Robert Shemin
Publisher : Currency
ISBN 13 : 0307395081
Total Pages : 258 pages
Book Rating : 4.3/5 (73 download)
Download or read book How Come That Idiot's Rich and I'm Not? written by Robert Shemin and published by Currency. This book was released on 2009-04-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some people attract wealth while others stay financially trapped? The key is learning wealth-friendly, upside-down thinking. In this New York Times, Wall Street Journal, and USA Today bestseller, Robert Shemin, one-time "idiot" and currently a multimillionaire, illustrates in a witty way how going against the grain is, in fact, the surest way to gain. Learn how to: • set only one powerful success goal—and make it a big one • play while your money goes to work • stop building someone else’s business and start building your own • live and think like a millionaire while you’re becoming one • use the power and smarts of other Rich Idiots to help you join the Rich Idiot Club Spend just a few pages with Robert and his Rich Idiot friends and you’ll be convinced that “if they could do it, I can do it.”
Author : Burcu Dogramaci
Publisher : Leuven University Press
ISBN 13 : 9462702268
Total Pages : 440 pages
Book Rating : 4.4/5 (627 download)
Download or read book Arrival Cities written by Burcu Dogramaci and published by Leuven University Press. This book was released on 2020-09-01 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exile and migration played a critical role in the diffusion and development of modernism around the globe, yet have long remained largely understudied phenomena within art historiography. Focusing on the intersections of exile, artistic practice and urban space, this volume brings together contributions by international researchers committed to revising the historiography of modern art. It pays particular attention to metropolitan areas that were settled by migrant artists in the first half of the 20th century. These arrival cities developed into hubs of artistic activities and transcultural contact zones where ideas circulated, collaborations emerged, and concepts developed. Taking six major cities as a starting point – Bombay (now Mumbai), Buenos Aires, Istanbul, London, New York, and Shanghai –the authors explore how urban topographies and landscapes were modified by exiled artists re-establishing their practices in metropolises across the world. Questioning the established canon of Western modernism, Arrival Cities investigates how the migration of artists to different urban spaces impacted their work and the historiography of art. In doing so, it aims to encourage the discussion between international scholars from different research fields, such as exile studies, art history, social history, architectural history, architecture, and urban studies.
Author : Taylor & Francis Group
Publisher : Routledge
ISBN 13 : 9780367725464
Total Pages : 240 pages
Book Rating : 4.7/5 (254 download)
Download or read book Leveraged Marketing Communications written by Taylor & Francis Group and published by Routledge. This book was released on 2021-05-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book features recent works on Leveraged Marketing Communications (LMC)--an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.
Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)
Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author : P. Christopher Earley
Publisher : Stanford University Press
ISBN 13 : 0804743126
Total Pages : 397 pages
Book Rating : 4.8/5 (47 download)
Download or read book Cultural Intelligence written by P. Christopher Earley and published by Stanford University Press. This book was released on 2003 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.
Author : David Karpf
Publisher : Oxford University Press
ISBN 13 : 0190266155
Total Pages : 225 pages
Book Rating : 4.1/5 (92 download)
Download or read book Analytic Activism written by David Karpf and published by Oxford University Press. This book was released on 2016-11-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.
Author : Greg Castillo
Publisher : U of Minnesota Press
ISBN 13 : 0816646910
Total Pages : 307 pages
Book Rating : 4.8/5 (166 download)
Download or read book Cold War on the Home Front written by Greg Castillo and published by U of Minnesota Press. This book was released on 2010 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greg Castillo presents an illustrated history of the persuasive impact of model homes, appliances, and furniture in Cold War propaganda.
Author : Eduardo Rojas
Publisher : David Rockefeller Center for Latin American Studies
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)
Download or read book Governing the Metropolis written by Eduardo Rojas and published by David Rockefeller Center for Latin American Studies. This book was released on 2008 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key metropolitan management issues, presents practical principles of good governance as they apply to the metropolis, and unfolds cases of institutional and programmatic arrangements to tackle such issues.
