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Author : Doyald Young
Publisher :
ISBN 13 : 9780967331614
Total Pages : 362 pages
Book Rating : 4.3/5 (316 download)
Download or read book Logotypes and Letterforms written by Doyald Young and published by . This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Whitbread
Publisher : UNSW Press
ISBN 13 : 1742230008
Total Pages : 386 pages
Book Rating : 4.7/5 (422 download)
Download or read book The Design Manual written by David Whitbread and published by UNSW Press. This book was released on 2009 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Author : Michael Evamy
Publisher : Laurence King Publishing
ISBN 13 : 1780673949
Total Pages : 830 pages
Book Rating : 4.7/5 (86 download)
Download or read book Logotype written by Michael Evamy and published by Laurence King Publishing. This book was released on 2012-09-24 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author : Gavin Ambrose
Publisher : A&C Black
ISBN 13 : 294041176X
Total Pages : 202 pages
Book Rating : 4.9/5 (44 download)
Download or read book The Fundamentals of Typography written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
Author : Gavin Ambrose
Publisher : AVA Publishing
ISBN 13 : 2940373353
Total Pages : 187 pages
Book Rating : 4.9/5 (43 download)
Download or read book Basics Design 03: Typography written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005-06 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Author :
Publisher : Smocot Ionut Mihai
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Smocot Ionut Mihai. This book was released on with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kristin Cullen
Publisher : Rockport Publishers
ISBN 13 : 1610584007
Total Pages : 160 pages
Book Rating : 4.6/5 (15 download)
Download or read book Design Elements, Typography Fundamentals written by Kristin Cullen and published by Rockport Publishers. This book was released on 2012-06-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1621536033
Total Pages : 227 pages
Book Rating : 4.6/5 (215 download)
Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Author : Christopher Scott Wyatt
Publisher : Parlor Press LLC
ISBN 13 : 1602359784
Total Pages : 413 pages
Book Rating : 4.6/5 (23 download)
Download or read book Type Matters written by Christopher Scott Wyatt and published by Parlor Press LLC. This book was released on 2017-09-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pending
Author : Doyald Young
Publisher : Delphi Pub
ISBN 13 : 9780967331607
Total Pages : 385 pages
Book Rating : 4.3/5 (316 download)
Download or read book Fonts & Logos written by Doyald Young and published by Delphi Pub. This book was released on 1999 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1631597086
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)
Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Author : Nancy Aldrich-Ruenzel
Publisher : Watson-Guptill Publications
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (91 download)
Download or read book Designer's Guide to Typography written by Nancy Aldrich-Ruenzel and published by Watson-Guptill Publications. This book was released on 1991 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articles describe the history and techniques of typographic design and selection, and discuss the use of various type faces for corporate graphics, advertising, desktop publishing, and other purposes.
Author : James Martin
Publisher :
ISBN 13 : 0760371490
Total Pages : 229 pages
Book Rating : 4.7/5 (63 download)
Download or read book Made by James written by James Martin and published by . This book was released on 2022-01-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1616736348
Total Pages : 240 pages
Book Rating : 4.6/5 (167 download)
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author : Ken Barber
Publisher : Watson-Guptill
ISBN 13 : 1984859595
Total Pages : 210 pages
Book Rating : 4.9/5 (848 download)
Download or read book House Industries Lettering Manual written by Ken Barber and published by Watson-Guptill. This book was released on 2020-08-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the history and techniques of hand lettering from a renowned design studio. This practical and visual guide features exercises, case studies, and typographic models for letter styles such as serif, sans serif, brush, and script. Known throughout the world for its eclectic typeface collections and far-reaching creative exploits, from fonts and fashion to ceramics and space technology, House Industries has been a standard bearer for American graphic design for more than twenty-five years. The House Industries Lettering Manual is an accessible hands-on guide to drawing letters from Ken Barber, House's head letterer and type design director. Modeled after a series of sold-out lettering workshops that Ken has conducted around the world, this highly illustrated handbook outlines the history of lettering, various methods and techniques, common letter styles, and best practices for getting paid for your work. This handy how-to guide also provides lettering models to help sharpen your drawing skills and offer departure points for further experimentation. Designed by House Industries and including copious examples, exercises, and opportunities to practice what you've learned, plus photographs of works-in-progress and finished projects, this instructive and visually engaging book will help you master the dynamic art of lettering, whether you're a budding artist or an experienced designer.
Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1616736089
Total Pages : 237 pages
Book Rating : 4.6/5 (167 download)
Download or read book Masters of Design: Logos & Identity written by Sean Adams and published by Rockport Publishers. This book was released on 2008-09-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects. Through real world examples and illustrations, the authors present the work of the 20 legends focusing on the subject of identity and logos. This ranges from simple mark-making to full scale programs applied to multiple mediums. The book also includes a gallery of marks, sidebars on heroes and inspirations, and diagrams to explain concepts or processes. The designers included will have a wide age range, type of work, in-house agencies, small business, large firm, domestic and international designers. Each profile is about 2,000 words and includes 10-15 projects with captions that detail the specifics. We include current projects as well as the projects that put these people on the map.
