Promotion and Marketing Communications

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1838802274
Total Pages : 208 pages
Book Rating : 4.8/5 (388 download)

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Book Synopsis Promotion and Marketing Communications by : Umut Ayman

Download or read book Promotion and Marketing Communications written by Umut Ayman and published by BoD – Books on Demand. This book was released on 2020-07-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.

Advertising and Promotion

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Author :
Publisher :
ISBN 13 : 9780072536768
Total Pages : 779 pages
Book Rating : 4.5/5 (367 download)

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Book Synopsis Advertising and Promotion by : George Edward Belch

Download or read book Advertising and Promotion written by George Edward Belch and published by . This book was released on 2004 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrated Marketing Communication

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Publisher : Rowman & Littlefield
ISBN 13 : 1538101068
Total Pages : 369 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Integrated Marketing Communication by : Robyn Blakeman

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Introduction to Advertising and Promotion

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Author :
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256136968
Total Pages : 840 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Introduction to Advertising and Promotion by : George Edward Belch

Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrated Advertising, Promotion, and Marketing Communications

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Integrated Advertising, Promotion, and Marketing Communications by : Kenneth E. Clow

Download or read book Integrated Advertising, Promotion, and Marketing Communications written by Kenneth E. Clow and published by Prentice Hall. This book was released on 2007 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.

Principles of Integrated Marketing Communications

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Publisher : Cambridge University Press
ISBN 13 : 1108703119
Total Pages : 529 pages
Book Rating : 4.1/5 (87 download)

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Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.

Integrated Marketing Communication

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Publisher : Routledge
ISBN 13 : 1000485684
Total Pages : 289 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Integrated Marketing Communication by : Jerome M. Juska

Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2021-11-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.

Total Integrated Marketing

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Publisher : Kogan Page Publishers
ISBN 13 : 9780749440183
Total Pages : 382 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Total Integrated Marketing by : James M. Hulbert

Download or read book Total Integrated Marketing written by James M. Hulbert and published by Kogan Page Publishers. This book was released on 2003 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors argue that marketing has lost its way and that companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. They assert that the new marketplace demands integration of the firm's entire capabilities into a system which delivers exemplary customer satisfaction. Integrating marketing is imperative, from the top down and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, they say, which ensures that everyone in the organization has one paramount goal to get and keep customers, can success be achieved. They provide marketing tips and innovations that readers can adapt to their own businesses and revealing cases which lift the lid on good and bad practice around the world.

KELLOGG ON INTEGRATED MARKETING

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Publisher : John Wiley & Sons
ISBN 13 : 9788126511242
Total Pages : 344 pages
Book Rating : 4.5/5 (112 download)

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Book Synopsis KELLOGG ON INTEGRATED MARKETING by : Iacobucci

Download or read book KELLOGG ON INTEGRATED MARKETING written by Iacobucci and published by John Wiley & Sons. This book was released on 2007-02 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market_Desc: · Practicing Marketing Managers· Academics· Students Special Features: · Top-notch marketing advice from the renowned Kellogg Graduate School of Management· Contributors in this volume are extremely knowledgeable and well-regarded About The Book: This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal and giving managers information they can really use to strengthen customer relationships and increase sales. The book merges the two streams in current marketing practice - mass branding and one-to-one relationship marketing - into a single integrated concept. The book opens with an overview of each approach and a vision of how to combine them into a more powerful, integrated approach. The second part of the book recommends ways that managers should respond to specific marketing challenges. Part 3 takes a look at Multiplex Marketing, the future of database marketing.

Community Connections! Relationship Marketing for Healthcare Professionals

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Author :
Publisher : Sage Books, LLC
ISBN 13 : 1625175604
Total Pages : 62 pages
Book Rating : 4.6/5 (251 download)

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Book Synopsis Community Connections! Relationship Marketing for Healthcare Professionals by : Kelley S. Pendleton DC & MPH

Download or read book Community Connections! Relationship Marketing for Healthcare Professionals written by Kelley S. Pendleton DC & MPH and published by Sage Books, LLC. This book was released on 2014-09-15 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether you’re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.

Plunkett's Consulting Industry Almanac 2007: Consulting Industry Market Research, Statistics, Trends & Leading Companies

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920709
Total Pages : 418 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Consulting Industry Almanac 2007: Consulting Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Consulting Industry Almanac 2007: Consulting Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers trends in consulting in such fields as marketing, information technology, management, logistics, supply chain, manufacturing and health care. This guide contains contacts for business and industry leaders, industry associations, Internet sites and other resources. It also includes statistical tables, an industry glossary and indexes.

7 Steps to an Integrated & Implementable Marketing Plan

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Publisher : Speedy Publishing LLC
ISBN 13 : 1630228338
Total Pages : 38 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis 7 Steps to an Integrated & Implementable Marketing Plan by : Shark Bite Coaching

Download or read book 7 Steps to an Integrated & Implementable Marketing Plan written by Shark Bite Coaching and published by Speedy Publishing LLC. This book was released on 2013-05-09 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing plan is a well thought-out blueprint that answers the question--what is marketing?--in the context of your business and in pursuit of achieving the goals and objectives established in your business plan. This guide will walk you through the seven most essential steps in crafting a comprehensive marketing plan. More specifically, it will answer questions such as: o What is a marketing plan? o What is in a marketing plan? o How to find or implement marketing research campaigns to assist with your market and customer evaluations o What are the basic topics to cover in a SWOT Analysis? o What marketing strategy will you try first to reach your target market and increase your sales? o Based on your SWOT Analysis, what marketing mix will evolve into full campaigns? and which target markets will you chase? o What are the 5 guiding principles of marketing that should never be forgotten? o Once implemented...how can you control your efforts? o and more... A marketing plan on a shelf is just another book collecting dust--an integrated marketing plan that is implemented is your GPS to success.

Plunkett's Almanac of Middle Market Companies 2009

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Author :
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921209
Total Pages : 663 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Almanac of Middle Market Companies 2009 by : Jack W. Plunkett

Download or read book Plunkett's Almanac of Middle Market Companies 2009 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-08 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.

Modern B2B Marketing

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Author :
Publisher : TinyTechMedia LLC
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4.9/5 (858 download)

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Book Synopsis Modern B2B Marketing by : David Sweenor

Download or read book Modern B2B Marketing written by David Sweenor and published by TinyTechMedia LLC. This book was released on 2023-05-21 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It’s for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don’t understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner's guidebook for effective, modern B2B marketing. Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more. If you want to gain a competitive advantage in today’s fast-paced digital world, this TinyTechGuide™ is for you! Remember, it’s not the tech that’s tiny, just the book!™

Plunkett's Almanac of Middle Market Companies: Middle Market Research, Statistics & Leading Companies

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 159392092X
Total Pages : 660 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Almanac of Middle Market Companies: Middle Market Research, Statistics & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Almanac of Middle Market Companies: Middle Market Research, Statistics & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-07 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plunkett's Almanac of Middle Market Companies 2008 is designed to be time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. Coverage includes all major business sectors, from InfoTech to health care to telecommunications and much more. (We have intentionally omitted retail companies and banks.) These profiles and details on over 500 middle market firms are pulled from our extensive company and industry databases. We also include a business glossary and a listing of business contacts, such as industry associations and government agencies. Next, we profile hundreds of leading middle market companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

An Integrated Approach to Environmental Management

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Publisher : John Wiley & Sons
ISBN 13 : 1118744357
Total Pages : 619 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis An Integrated Approach to Environmental Management by : Dibyendu Sarkar

Download or read book An Integrated Approach to Environmental Management written by Dibyendu Sarkar and published by John Wiley & Sons. This book was released on 2015-11-02 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the most recent topics in the field of environmental management and provides a broad focus on the theoretical and methodological underpinnings of environmental management Provides an up-to-date survey of the field from the perspective of different disciplines Covers the topic of environmental management from multiple perspectives, namely, natural sciences, engineering, business, social sciences, and methods and tools perspectives Combines both academic rigor and practical approach through literature reviews and theories and examples and case studies from diverse geographic areas and policy domains Explores local and global issues of environmental management and analyzes the role of various contributors in the environmental management process Chapter contents are appropriately demonstrated with numerous pictures, charts, graphs, and tables, and accompanied by a detailed reference list for further readings

Encyclopedia of Sports Management and Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1412973821
Total Pages : 1960 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.