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Book Synopsis Social Media Livestreaming by : Claudette G. Artwick
Download or read book Social Media Livestreaming written by Claudette G. Artwick and published by Routledge. This book was released on 2018-12-07 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Livestreaming: Design for Disruption? addresses a host of emerging issues concerning social media livestreaming, exploring this technology as a disruption and its potential to shape journalism practice and influence society. Live visual images increasingly inundate our digital screens. While once restricted to broadcast news organizations, "going live" is becoming ubiquitous, fueled by smartphones and social networks. As livestreams and eyewitness video permeate our social media feeds, a wide range of possibilities for journalism and society are unfolding. Using international case studies, interviews with journalists, and survey research with citizens, this book explores major themes including livestreaming’s implications for journalism practice and news content production; citizen activism and participation in democracy; ethical, legal, safety and privacy considerations; and the role of livestreaming in shaping public perception. Social Media Livestreaming: Design for Disruption? is ideal for multiple audiences, from academic researchers to professional journalists and social media practitioners as well as policy-makers and organizations.
Book Synopsis Discovering the World of Audio Chat Rooms and Video Livestreaming by : Aqib Muhammed
Download or read book Discovering the World of Audio Chat Rooms and Video Livestreaming written by Aqib Muhammed and published by The Filmy Charcha. This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was a time when there was no social media or even mobile phones. A landline phone was the only thing that our ancestors could use to communicate, and discuss a matter with people staying far away from them. At times, the people living in those times also used to write long letters even if they wanted to convey a small message. These letters took several days to reach the person to whom the message was to be conveyed. But, the rapid technological development in the last few decades has transformed the way we communicate, and socialize. In today's world, we use apps for many of the things we do every day, which includes communicating and keeping in touch with our family, and friends. The apps that we use for this purpose are called social apps, or social networking apps. These apps have become an essential part of our day-to-day communication and socialization. People use social apps to communicate with friends and family, meet new people, express their views and opinions, and keep up with current events. On the whole, social apps allow users to interact and engage with others via technology. And as they have become an integral part of our lives, we must have some knowledge about such apps. For that purpose, this book has been designed as a beginner's guide that will take you through the world of social apps. It aims to explain to you everything about such apps, which are primarily of two types: Audio Chat Rooms and Video Livestreaming. In this book, you will find all that you need to learn about Audio Chatrooms and Video Livestreaming apps, including their pros and cons. It also talks about the impact of social apps on Society and Culture and how these apps are changing communication and interaction. But, the book just does not stop at that, as it also explores the future of social apps. These are just some of the interesting topics covered in this book. This book is meant for everyone who wants to learn about social apps including those who are always on the hunt for the latest social apps. One such app is Wafa, which is one of India's first voice-centric apps. This book has been authored by none other than Muhammed Aqib T.P., the CEO of LVE Innovations, the Bengaluru, Karnataka-based company behind the Wafa app. Aqib is a proud MSRIT alumnus who did his B-Tech in Electronic & Instrumentation Engineering, with an undying heart for marketing. Aqib has always been a go-getter, starting his career with Facebook pages during his school days and having an umpteen business turnover by his final year in college. He has also had access to 100+ Facebook pages with over 150+ followers. At LVE Innovations, Aqib is responsible for formulating and implementing the strategic plan, driving growth and innovation, and ensuring the company's smooth operations. His focus includes developing key marketing and communication initiatives, identifying new revenue streams, assessing market potential across the country, building analytical models, and performing regular market analysis for the company. Aqib is also the Founder of Beeyams Media, one of the earliest digital marketing companies catering to Facebook and Instagram. Beeyams Media was founded in 2014 and in 2021 it was shifted under Swoovi Innovations under the category of Digital Marketing Solutions. The company simplifies clients' digital transactions by providing innovative technical solutions, allowing them to focus on their core business. The company also primarily focuses on SMEs. Aqib also serves as COO of Swoovi Innovations, based in Surat, Gujarat. The company provides you with essential digital solutions like Performance Marketing, E-Commerce Sales, Software Development, Cloud and Database Setup, and Support & Cyber security consulting. Aqib's primary goal behind writing this book was to get its readers acquainted with all that they should know about social apps, including his Wafa app. It's high time for you to explore this book, as you must have got a picture of what it contains by now. So just get going and discover the world of Audio Chat Rooms and Video Livestreaming.
Book Synopsis The Live-Streaming Handbook by : Peter Stewart
Download or read book The Live-Streaming Handbook written by Peter Stewart and published by Routledge. This book was released on 2017-11-22 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
Book Synopsis China Livestreaming E-commerce Industry Insights by : Ruo Si
Download or read book China Livestreaming E-commerce Industry Insights written by Ruo Si and published by Springer Nature. This book was released on 2021-09-22 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes multiple aspects of the Chinese livestreaming e-commerce industry, including its development and evolution, macro environment, market landscape, platforms, streamer structure trends, influencers, production, and explosive marketing methods, MCN operations, risk assessment and policy management. It not only describes the highly developed state of the industry in China and how it has advanced further as a result of COVID lockdowns, but also focuses on the problems of livestreaming e-commerce and proposes solutions and development strategies. Investigating the development trends, the book also discusses how far livestreaming e-commerce can go during the wind-up period. In particular, based on the underlying logic of people, goods and fields, it assesses the streamer structure of universal participation, product selection, goods supply and price setting, exploring the scene marketing methods of pop-up conversion and the strategic layout of the operating platform. It objectively describes the current state of the Chinese livestreaming e-commerce market, and taking into account Chinese social, cultural, and economic characteristics, proposes solutions to problems in the livestreaming e-commerce industry. This unique book reflects on the Chinese livestreaming e-commerce, and offers insights to help readers understand the industry and the process of industrialization. It is intended for a wide range of readers, ranging from non-experts interested in livestreaming e-commerce, to professionals wanting an overview of the industry’s development.
Download or read book Videolised Society written by Jian Meng and published by Springer Nature. This book was released on 2023-12-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of video (especially short video, duan shipin) in China over the past few years, exploring how these videos engaged with China’s rapidly changing society, how they enriched existed theories of society, media and communication, and new theories to be extracted. The book offers a new, critical model for understanding the relationship between video, video theory, video industry and the State. This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of video (especially short video). It interprets the emergence of the “Social Videolization” through the subjects of media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology.
Book Synopsis The Livestream Blueprint by : JP Hightek
Download or read book The Livestream Blueprint written by JP Hightek and published by Perfect Zone Productions, LLC. This book was released on 2023-11-03 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey there! Ever wondered how some brands just *shine*? Don't worry; I've got the perfect guide for you: "The Livestream Blueprint: Starting and Scaling Your Business with Live Video." Imagine this book as your trusty map, guiding you through the exciting world of digital branding. We're talking about creating a brand that not only stands out but also captures hearts and minds. And guess what? You don’t need to be a tech genius or a marketing expert to get it right! Think of live streaming as your secret weapon. In a world filled with static content, live video is the heartbeat of authentic connection. And guess what? You don't need a Hollywood studio or a blockbuster budget to make it work. We're diving headfirst into the electrifying world of live video branding. Picture this: you, in real-time, connecting with your audience like never before. We'll unravel the mysteries of crafting live streams that don't just capture attention but also hold it captive. Ever wondered how some live streams feel like a riveting movie, keeping you on the edge of your seat? We're going to decode that magic – from the initial idea to the final broadcast. And no, it's not just about technicalities; it's about creating an experience, a moment that your audience can't resist. But hey, we won't just stop at the 'whys' and 'hows.' We're delving into inspiring real-life stories of individuals and businesses that started with a simple live stream and ended up creating movements. So, buckle up and get ready for a journey where your brand transforms into a live, breathing entity. As you flip through these pages, consider me your trusted guide, here to unlock the thrilling world of live streaming for you. Whether you're a solo entrepreneur, a small business owner, or part of a big corporate world, this book equips you with the tools, tips, and confidence to make your brand super engaging and unforgettable. Happy Streaming! 🌟
Book Synopsis Next Generation Retail by : Deborah Weinswig
Download or read book Next Generation Retail written by Deborah Weinswig and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Book Synopsis Ecommerce Reimagined by : Sharon Gai
Download or read book Ecommerce Reimagined written by Sharon Gai and published by Springer Nature. This book was released on 2022-03-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
Book Synopsis Culture and Computing by : Matthias Rauterberg
Download or read book Culture and Computing written by Matthias Rauterberg and published by Springer Nature. This book was released on 2020-07-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the First International Conference on Culture and Computing, C&C 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 34 papers presented in this volume were organized in topical sections as follows: HCI and ethics in cultural contexts; interactive and immersive cultural heritage; and preservation of local cultures.
Author :Publishing House of Electronics Industry Publisher :Springer Nature ISBN 13 :9811699011 Total Pages :219 pages Book Rating :4.8/5 (116 download)
Book Synopsis China Internet Development Report 2020 by : Publishing House of Electronics Industry
Download or read book China Internet Development Report 2020 written by Publishing House of Electronics Industry and published by Springer Nature. This book was released on 2022-08-05 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and joint maintainer of cyberspace development and security during the Internet development; objectively reflects the development achievements, development status, and development trend of China Internet in 2020, systematically summarizes the main experience in the development of China Internet, and deeply analyzes China's strategic planning, policy actions, development results, practical level and future trend in information infrastructure, network information technology, digital economy, E-government, construction and management of network contents, network security, legal construction of cyberspace, international cyberspace governance, and other aspects; further improves the index system for the development of China Internet and makes an overall assessment of network security and informatization work in 31 provinces (autonomous regions and municipalities directly under the central government, excluding Hong Kong, Macao, and Taiwan) throughout China from 6 aspects, in the hope of reflecting the Internet development level throughout China and individual places comprehensively and accurately. With the important thoughts of General Secretary Xi Jinping on the national cyber development strategy as the main line running through the book, this book collects the latest research results in the domestic Internet field and utilizes the latest cases and authoritative data; featuring rich contents and highlights, this book helps the public readers to better comprehend the rich implications, spiritual essence, and practice requirements of the Internet governance concepts, thoughts, and opinions of General Secretary Xi Jinping and provides an important reference value for the employees in the Internet fields, such as government departments, Internet enterprises, scientific research institutions, colleges, and universities to fully understand and master the development of the China Internet.
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Perspectives on Social Media Influencers and Strategic Business Communication by : Bi, Nicky Chang
Download or read book Global Perspectives on Social Media Influencers and Strategic Business Communication written by Bi, Nicky Chang and published by IGI Global. This book was released on 2024-05-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Book Synopsis HCI International 2020 – Late Breaking Papers: Interaction, Knowledge and Social Media by : Constantine Stephanidis
Download or read book HCI International 2020 – Late Breaking Papers: Interaction, Knowledge and Social Media written by Constantine Stephanidis and published by Springer Nature. This book was released on 2020-09-26 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes late breaking papers from the 22nd International Conference on Human-Computer Interaction, HCII 2020, which was held in July 2020. The conference was planned to take place in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings before the conference took place. In addition, a total of 333 papers and 144 posters are included in the volumes of the proceedings published after the conference as “Late Breaking Work” (papers and posters). These contributions address the latest research and development efforts in the field and highlight the human aspects of design and use of computing systems. The 54 late breaking papers address topics such as Interaction, Knowledge and Social Media.
Book Synopsis Innovations of China’s Mainstream Media Convergence by : Peng Duan
Download or read book Innovations of China’s Mainstream Media Convergence written by Peng Duan and published by Springer Nature. This book was released on 2022-03-11 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.
Book Synopsis Eliminating Online Child Sexual Abuse Material by : Rick Brown
Download or read book Eliminating Online Child Sexual Abuse Material written by Rick Brown and published by Taylor & Francis. This book was released on 2022-12-09 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses a crime science approach to explore the ways in which child sexual abuse material (CSAM) can be tackled. It describes the CSAM ecosystem, focusing on the ways in which it is produced, distributed and consumed and explores different interventions that can be used to tackle each issue. Eliminating Online Child Sexual Abuse Material provides a methodical approach to unpacking and understanding this growing problem, identifies approaches that have been shown to work and offers alternatives that might be tried. This analysis is set within a crime sciences context that draws on rational choice, routine activities, situation crime prevention and environmental criminology to better understand the nature of the problem and the potential ways in which it may be solved. This book is intended for policy-makers and practitioners working in child protection, online harms and related areas and for students studying sexual violence or internet-related crime. The book will also be of interest to crime scientists as it provides another example of how the approach can be used to understand and reduce crime.
Book Synopsis HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy by : Matthias Rauterberg
Download or read book HCI International 2022 – Late Breaking Papers: HCI for Today's Community and Economy written by Matthias Rauterberg and published by Springer Nature. This book was released on 2022-10-21 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings LNCS 13516 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, during June 26 to July 1, 2022. HCII 2022 received a total of 5583 submissions from academia, research institutes, industry, and governmental agencies from 88 countries submitted contributions, and 1276 papers and 275 posters were included in the proceedings that were published just before the start of the conference. Additionally, 296 papers and 181 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas.
Book Synopsis Corporate Cancel Culture and Brand Boycotts by : Angeline Close Scheinbaum
Download or read book Corporate Cancel Culture and Brand Boycotts written by Angeline Close Scheinbaum and published by Taylor & Francis. This book was released on 2024-10-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‐world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance. Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.
