Literature Review On Factors Influencing Millenial Behavior

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Literature review on factors influencing millenial behavior

Author : Mourine Atsien
Publisher : GRIN Verlag
ISBN 13 : 3346814238
Total Pages : 16 pages
Book Rating : 4.3/5 (468 download)

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Book Synopsis Literature review on factors influencing millenial behavior by : Mourine Atsien

Download or read book Literature review on factors influencing millenial behavior written by Mourine Atsien and published by GRIN Verlag. This book was released on 2023-02-20 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2022 in the subject Didactics - Social Studies/ Civics, grade: A, University of Nairobi, language: English, abstract: This literature review explores existing knowledge on promotion strategies in the B2C market of Trulifi’s product among Dutch millennials. The researcher used keywords such as influencing millennials’ intention to cyber security products, millennials’ awareness towards cyber security, millennials' perception towards cyber security products, and motivating millennials to engage with cyber security behavior in searching appropriate literature. The literature helped the researcher identify the knowledge gaps the study should fulfill. Therefore, the literature review chapter discusses the key factors influencing millennials (24-41) in the Netherlands to purchase Trulifi products.

Enhancing and Predicting Digital Consumer Behavior with AI

Author : Musiolik, Thomas Heinrich
Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

The Future Opportunities and Challenges of Business in Digital Era 4.0

Author : Satria Bangsawan
Publisher : Routledge
ISBN 13 : 1000192342
Total Pages : 363 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Future Opportunities and Challenges of Business in Digital Era 4.0 by : Satria Bangsawan

Download or read book The Future Opportunities and Challenges of Business in Digital Era 4.0 written by Satria Bangsawan and published by Routledge. This book was released on 2020-07-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the main challenges faced by all entrepreneurs, is the need to growth. Growth is part of all organizations, it implies continuous growth of sales, purchases, number of employees, profit and thus the growth of the enterprise. Most innovations that are part of the organizations are derived from the internal organization. Industrial Revolution 4.0 provides both opportunities and challenges to all entrepreneurs to grow their business. The rapid development of technology and all digital aspects create opportunities of innovation in organizations. These proceedings provide details beyond what is possible to be included in an oral presentation and constitute a concise but timely medium for the dissemination of recent research results. It will be invaluable to professionals and academics in the field of business, entrepreneurship and economics to get an understanding of recent research developments.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

ICoSMI 2020

Author : Eko Ruddy Cahyadi
Publisher : European Alliance for Innovation
ISBN 13 : 1631902997
Total Pages : 1335 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICoSMI 2020 by : Eko Ruddy Cahyadi

Download or read book ICoSMI 2020 written by Eko Ruddy Cahyadi and published by European Alliance for Innovation. This book was released on with total page 1335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the proceeding of the International Conference on Sustainable Management and Innovation (ICoSMI 2020) that was successfully held on 14-16 September 2020 using an online platform. The conference was mainly organized by the Department of Management IPB University in collaboration with Leibniz University of Hannover, Universiti Putera Malaysia, Kasetsart University, Tun Hussein Onn University of Malaysia, Tamil Nadu Teachers Education University, Deakin University, University of Adelaide, Forum Manajemen Indonesia, FE Pakuan University, FE Gajah Mada University FEB University of North Sumatra and FEB Andalas University, SBM Bandung Institute of Technology, FEB Lampung University, Perbanas Institute Jakarta, FE Bina Nusantara University, and SBE Prasetiya Mulya University. This conference has brought academic researchers, business practitioners as well as graduate students together to exchange their experiences and research results about most aspects of innovation and sustainability, and discuss the practical challenges encountered and the solutions adopted. About 402 delegates across the world including Indonesia, Malaysia, Thailand, Spain, China, and India have attended and presented their research works in the conference. The proceeding consists of 80 high-quality papers that were selected from more than 250 submitted papers. The papers are classified into 12 themes, namely Finance for Sustainability, Industry 4.0 and Future Business Sustainability, Policy and Strategy for Sustainable Innovation and Supply Chain, Smart Agriculture Management for Environmental Sustainability, and Sustainable Human Resources. Finally, we would like to express the greatest thanks to all colleagues in the steering and organizing committee for their cooperation in administering and arranging the conference as well as reviewers for their academic works and commitment to reviewing papers.

Are Generational Categories Meaningful Distinctions for Workforce Management?

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309677327
Total Pages : 177 pages
Book Rating : 4.3/5 (96 download)

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Book Synopsis Are Generational Categories Meaningful Distinctions for Workforce Management? by : National Academies of Sciences, Engineering, and Medicine

Download or read book Are Generational Categories Meaningful Distinctions for Workforce Management? written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-11-21 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Headlines frequently appear that purport to highlight the differences among workers of different generations and explain how employers can manage the wants and needs of each generation. But is each new generation really that different from previous ones? Are there fundamental differences among generations that impact how they act and interact in the workplace? Or are the perceived differences among generations simply an indicator of age-related differences between older and younger workers or a reflection of all people adapting to a changing workplace? Are Generational Categories Meaningful Distinctions for Workforce Management? reviews the state and rigor of the empirical work related to generations and assesses whether generational categories are meaningful in tackling workforce management problems. This report makes recommendations for directions for future research and improvements to employment practices.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030475956
Total Pages : 230 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2020-05-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

The Routledge Handbook of Halal Hospitality and Islamic Tourism

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 135136703X
Total Pages : 352 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis The Routledge Handbook of Halal Hospitality and Islamic Tourism by : C. Michael Hall

Download or read book The Routledge Handbook of Halal Hospitality and Islamic Tourism written by C. Michael Hall and published by Routledge. This book was released on 2019-05-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial light on one of the most significant travel and consumer markets in the world today and the important role of religion in contemporary hospitality and tourism. The book examines halal hospitality and lodging, Islamic markets, product developments, heritage, certification, and emerging and future trends and issues. It integrates case studies from a range of countries and destinations and in doing so emphasises the significant differences that exist with respect to regulating and commodifying halal, as well as stressing that the Islamic market is not monolithic. Written by highly regarded international academics, it offers a range of perspectives and enables a comprehensive discussion of this integral part of Islam and contemporary society. This handbook will be of significant interest to upper level students, researchers, and academics in the various disciplines of Tourism, Hospitality, Food Studies, Marketing, Religious Studies, Geography, Sociology, and Islamic Studies.

Mentoring Millennials in an Asian Context

Author : Paul Lim
Publisher : Emerald Group Publishing
ISBN 13 : 1789734851
Total Pages : 164 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Mentoring Millennials in an Asian Context by : Paul Lim

Download or read book Mentoring Millennials in an Asian Context written by Paul Lim and published by Emerald Group Publishing. This book was released on 2020-03-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers an important question: if mentoring research coming out of Western nations have consistently shown that mentoring millennials brings tangible benefits to the organisation in the areas of job satisfaction, organisational commitment and employee retention, would such observations be seen in an Asian context?

Design for Tomorrow—Volume 1

Author : Amaresh Chakrabarti
Publisher : Springer Nature
ISBN 13 : 9811600414
Total Pages : 983 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Design for Tomorrow—Volume 1 by : Amaresh Chakrabarti

Download or read book Design for Tomorrow—Volume 1 written by Amaresh Chakrabarti and published by Springer Nature. This book was released on 2021-04-26 with total page 983 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.

Psychological and Behavioral Decision Making of Green Consumption

Author : Ruyin Long
Publisher : Frontiers Media SA
ISBN 13 : 2832505287
Total Pages : 175 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Psychological and Behavioral Decision Making of Green Consumption by : Ruyin Long

Download or read book Psychological and Behavioral Decision Making of Green Consumption written by Ruyin Long and published by Frontiers Media SA. This book was released on 2022-11-11 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gen Z, Tourism, and Sustainable Consumption

Author : Siamak Seyfi
Publisher : Taylor & Francis
ISBN 13 : 1000928403
Total Pages : 189 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Gen Z, Tourism, and Sustainable Consumption by : Siamak Seyfi

Download or read book Gen Z, Tourism, and Sustainable Consumption written by Siamak Seyfi and published by Taylor & Francis. This book was released on 2023-08-10 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Handbook of Research on Human Resources Strategies for the New Millennial Workforce

Author : Ordoñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1522509496
Total Pages : 523 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Human Resources Strategies for the New Millennial Workforce by : Ordoñez de Pablos, Patricia

Download or read book Handbook of Research on Human Resources Strategies for the New Millennial Workforce written by Ordoñez de Pablos, Patricia and published by IGI Global. This book was released on 2016-11-17 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each new generation of upcoming professionals requires different strategies for effective management within the workforce. In order to promote a cohesive and productive environment, managers must take steps to better understand their employees. The Handbook of Research on Human Resources Strategies for the New Millennial Workforce is an authoritative reference source for the latest scholarly research on theoretical frameworks and applications for the management of millennials entering the professional realm. Focusing on methods and practices to enhance organizational performance and culture, this book is ideally designed for managers, professionals, upper-level students, and researchers in the fields of human resource and strategic management.

Millennial Reflections on International Studies

Author : Michael Brecher
Publisher : University of Michigan Press
ISBN 13 : 0472112732
Total Pages : 714 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Millennial Reflections on International Studies by : Michael Brecher

Download or read book Millennial Reflections on International Studies written by Michael Brecher and published by University of Michigan Press. This book was released on 2002-08 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVCollection of essays that debate the question of progress in the discipline /div

Micro MBA

Author : Carolina Machado
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110481901
Total Pages : 184 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Micro MBA by : Carolina Machado

Download or read book Micro MBA written by Carolina Machado and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-04-23 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Advances in Accounting Behavioral Research

Author : Khondkar E. Karim
Publisher : Emerald Group Publishing
ISBN 13 : 180382803X
Total Pages : 205 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Advances in Accounting Behavioral Research by : Khondkar E. Karim

Download or read book Advances in Accounting Behavioral Research written by Khondkar E. Karim and published by Emerald Group Publishing. This book was released on 2022-08-25 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on research that examines both individual and organizational behavior relative to accounting, Volume 25 of Advances in Accounting Behavioral Research uncovers emerging theories, methods and applications.

RETAILING: TRENDS IN THE NEW MILLENNIUM

Author : R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari
Publisher : MJP Publisher
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4./5 ( download)

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Book Synopsis RETAILING: TRENDS IN THE NEW MILLENNIUM by : R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari

Download or read book RETAILING: TRENDS IN THE NEW MILLENNIUM written by R. Shanthi, M. Rafeeque Ahmed, S. Gurusamy, P. Murari and published by MJP Publisher. This book was released on 2019-06-03 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: The origins of retail are old as trade itself. Barter was the oldest form of trade. For centuries, most merchandise was sold in market place or by peddlers. Medieval markets were dependent on local sources for supplies of perishable food because Journey was far too slow to allow for long distance transportation. However, customer did travel considerable distance for specialty items. The peddler, who provided people with the basic goods and necessities that they could not be self sufficient in, followed one of the earliest forms of retail trade. Even in prehistoric time, the peddler traveled long distances to bring products to locations which were in short supply. “They could be termed as early entrepreneurs who saw the opportunity in serving the needs of the consumers at a profit” Later retailers opened small shops, stocking them with such produce. As towns and cities grew, these retail stores began stocking a mix of convenience merchandise, enabling the formation of high-street bazaars that become the hub retail activity in every city. In the great sweep of social and retail history, the ‘modern’ shopping experience can be said to have commenced with the appearance of the department store in the middle of the 19th century.