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Author : Hélène Dudouit
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (758 download)
Download or read book L'intérêt du marketing direct dans la promotion d'un produit éthique written by Hélène Dudouit and published by . This book was released on 1994 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Desmet
Publisher :
ISBN 13 : 9782100051786
Total Pages : 360 pages
Book Rating : 4.0/5 (517 download)
Download or read book Marketing direct written by Pierre Desmet and published by . This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avec Internet, le marketing direct se généralise auprès de toutes les entreprises. Il requiert la maîtrise de différentes dimensions : le niveau stratégique et la place à donner au MD dans la stratégie marketing et le niveau tactique avec la sélection des cibles, l'élaboration d'une communication personnalisée et le choix des médias et supports les mieux adaptés aux objectifs. Face au développement rapide des technologies, et pour éviter de céder trop facilement aux effets de mode, ce livre a pour objectif de relier la pratique à des références théoriques et, ainsi, de permettre une meilleure compréhension et une anticipation des évolutions actuelles. Conçu à partir de l'expérience développée en plus de 15 ans de formation permanente pour un public de professionnels, le découpage de l'ouvrage en onze chapitres le rend parfaitement adapté à un enseignement de Marketing Direct pour un cours d'approfondissement en université ou école de commerce. Pour une lecture pratique, l'ouvrage offre un sommaire détaillé et un index thématique de plus de 250 entrées. A la fin de chaque chapitre, une synthèse est présentée avec les points à retenir et des compléments sont proposés soit en termes de lectures complémentaires, soit en approfondissement des points plus techniques, comme sur le plan commercial, la segmentation RFM et l'analyse des résultats d'un test. Marketing direct s'adresse non seulement aux étudiants (2e et 3e cycles de gestion, écoles de commerce et universités), mais aussi aux acteurs du monde professionnel.
Author : Laurent Hermel
Publisher : FeniXX
ISBN 13 : 2402025271
Total Pages : 120 pages
Book Rating : 4.4/5 (2 download)
Download or read book Le Marketing direct written by Laurent Hermel and published by FeniXX. This book was released on 1993-01-01T23:00:00+01:00 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing direct est aujourd’hui un moyen fondamental de promotion et de développement des produits, des services et des marques de l’entreprise et du commerce Utilisé avec le succès que l’on connaît par les sociétés de vente par correspondance, il se diffuse aujourd’hui aussi bien dans les grandes entreprises que dans les banques, les PME PMI et les services publics. Le principal avantage des techniques de marketing direct réside pour l’entreprise dans la parfaite maîtrise de sa communication associée à une grande efficacité. Ce livre répond aux questions que chacun se pose sur le marketing direct : – Quelles sont les techniques les plus efficaces ? – Quand et comment employer ces méthodes ? – Que peut-on faire soi-même et quand faut-il sous-traiter dans une opération de marketing direct ? – Où et à qui faut-il s’adresser pour réussir ? – Comment introduire le marketing direct dans une entreprise qui n’en a jamais fait ?
Author : Eric N. Berkowitz
Publisher : Montréal : Chenelière/McGraw-Hill
ISBN 13 : 9782765101048
Total Pages : 733 pages
Book Rating : 4.1/5 (1 download)
Download or read book Le marketing written by Eric N. Berkowitz and published by Montréal : Chenelière/McGraw-Hill. This book was released on 2003 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing et l'interet accorde aux relations avec la clientele et la valeur-client Le marketing et les strategies d'entreprise L'environnement dynamique du marketing La responsabilite ethique et sociale du marketing Le marketing et le commerce a l'internationale Le comportement du consommateur Le comportement des acheteurs et des marches organisationnels Marketing interactif et commerce electronique De l'information a l'action! Segmentation de marche, ciblage et positionnement Le developpement de nouveaux produits et services Gestion de produits et de marques La commercialisation des services Le prix Circuits de distribution et commerce en gros La gestion integree production-distribution et la gestion logistique Le commerce de detail Plan de communication integre et marketing direct Publicite, promotion des ventes et relations publiques Les ventes personnelles et la gestion des ventes Le processus de marketing strategique.
Author : David HouŽto
Publisher : Lulu.com
ISBN 13 : 1291761152
Total Pages : 327 pages
Book Rating : 4.2/5 (917 download)
Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.
Author : Pat Milner
Publisher : Psychology Press
ISBN 13 : 9780415171984
Total Pages : 260 pages
Book Rating : 4.1/5 (719 download)
Download or read book Time to Listen to Children written by Pat Milner and published by Psychology Press. This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to communicating with children stresses the importance of learning to listen. Contributors give accounts of their work in education, social services, health, law and voluntary organizations.
Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 9781887229357
Total Pages : 0 pages
Book Rating : 4.2/5 (293 download)
Download or read book Issues in American Advertising written by Tom Reichert and published by Routledge. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising, Product Placement, Political Advertising and Viral Videosz. All these contemporary issues and more are included in this book which digs into the big issues influencing today's advertising
Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Author : Mary Kellett
Publisher : SAGE
ISBN 13 : 9781412908306
Total Pages : 196 pages
Book Rating : 4.9/5 (83 download)
Download or read book How to Develop Children as Researchers written by Mary Kellett and published by SAGE. This book was released on 2005-03-23 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book's unique child-centered perspective provides an easy-to-follow model for teaching research methodology to children to participate actively in their own education.
Author : Carl Bereiter
Publisher : Routledge
ISBN 13 : 1136691812
Total Pages : 396 pages
Book Rating : 4.1/5 (366 download)
Download or read book The Psychology of Written Composition written by Carl Bereiter and published by Routledge. This book was released on 2013-11-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1987. Part of a series on the psychology of education and instruction, this volume marks a highpoint in the development on writing from a cognitive perspective. It significantly expands the data base upon which our understanding of writing rests. the book presents an original theory, or at any rate, the beginnings of a theory of writing and the development of writing skills, emphasizing the control processes in writing.
Author : Sven Boermeester
Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author : Susan Strasser
Publisher : Pantheon
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)
Download or read book Satisfaction Guaranteed written by Susan Strasser and published by Pantheon. This book was released on 1989 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
Author : Sheryl E. Kimes
Publisher : Now Publishers
ISBN 13 : 9781680830286
Total Pages : 80 pages
Book Rating : 4.8/5 (32 download)
Download or read book Revenue Management written by Sheryl E. Kimes and published by Now Publishers. This book was released on 2015-03-26 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity.
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Colleen M. Flood
Publisher : University of Ottawa Press
ISBN 13 : 077663643X
Total Pages : 850 pages
Book Rating : 4.7/5 (766 download)
Download or read book Vulnerable written by Colleen M. Flood and published by University of Ottawa Press. This book was released on 2020-07-14 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: The novel coronavirus SARS-CoV-2, which causes the disease known as COVID-19, has infected people in 212 countries so far and on every continent except Antarctica. Vast changes to our home lives, social interactions, government functioning and relations between countries have swept the world in a few months and are difficult to hold in one’s mind at one time. That is why a collaborative effort such as this edited, multidisciplinary collection is needed. This book confronts the vulnerabilities and interconnectedness made visible by the pandemic and its consequences, along with the legal, ethical and policy responses. These include vulnerabilities for people who have been harmed or will be harmed by the virus directly and those harmed by measures taken to slow its relentless march; vulnerabilities exposed in our institutions, governance and legal structures; and vulnerabilities in other countries and at the global level where persistent injustices harm us all. Hopefully, COVID-19 will forces us to deeply reflect on how we govern and our policy priorities; to focus preparedness, precaution, and recovery to include all, not just some. Published in English with some chapters in French.
Author : George Katona
Publisher :
ISBN 13 : 9781258218447
Total Pages : 286 pages
Book Rating : 4.2/5 (184 download)
Download or read book The Powerful Consumer written by George Katona and published by . This book was released on 2011-10-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Product Of Work Done At The Survey Research Center Of The University Of Michigan.
Author : Philip Kotler
Publisher : Holt McDougal
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Decision Making: a Model Building Approach written by Philip Kotler and published by Holt McDougal. This book was released on 1971 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
