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Linfluence De La Couleur Du Produit Sur Le Comportement Dachat Des Adulescents
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Book Synopsis L'influence de la couleur du produit sur le comportement d'achat des adulescents by : Emilie Chane-Chuen-Kee
Download or read book L'influence de la couleur du produit sur le comportement d'achat des adulescents written by Emilie Chane-Chuen-Kee and published by . This book was released on 2010 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis L'influence de la couleur et de la forme du packaging sur la relation à la marque et les comportements de choix chez les enfants de 7 à 12 ans by : Nora Bezaz-Zeghache
Download or read book L'influence de la couleur et de la forme du packaging sur la relation à la marque et les comportements de choix chez les enfants de 7 à 12 ans written by Nora Bezaz-Zeghache and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce travail doctoral a pour objectif de contribuer à une meilleure connaissance de l'effet de la couleur et de la forme du packaging sur la relation à la marque et les comportements de choix des enfants de 7 à 12 ans. Cette recherche est composée d'une étude exploratoire et d'études quasi-expérimentales. L'étude qualitative relative à la conduite d'entretiens semi-directifs vise à enrichir le cadre conceptuel issu de la revue de littérature multidisciplinaire. Elle a ainsi pour but de définir les différentes variables et leurs liens inhérents, caractérisant l'effet de la couleur et de la forme du packaging sur le comportement de l'enfant-consommateur. Les hypothèses de recherche construites à partir de la littérature et de l'enquête exploratoire sont testées au travers de quatre quasi-expérimentations. Chaque étude fait l'objet d'un protocole expérimental adapté à chaque stimulus visuel et aux capacités cognitives des enfants. Les deux premières quasi-expérimentations mettent en lumière l'impact positif de la couleur et de la forme du packaging sur la reconnaissance du nom de marque. Ces études montrent également l'importance de l'âge en tant qu'indicateur du développement cognitif. Les quasi-expérimentations suivantes mettent en lumière le rôle des trois dimensions de la couleur et de la forme sur les préférences des enfants et leur comportement de choix. Ainsi, les préférences en termes de couleurs influent de manière significative sur l'évaluation du packaging, l'attitude envers la marque et l'intention de demander le produit en première instance. Il s'avère que l'attitude envers la marque est une variable prédictive de l'intention de prescription d'achat. Concernant la forme du packaging, les résultats sont divergents. En effet, les préférences des enfants agissent sur l'évaluation du produit et sur l'intention de demander le produit, mais n'influencent pas significativement l'attitude envers la marque. L'âge ne modère pas les préférences des enfants, contrairement au sexe qui influence les préférences en matière de couleurs.
Book Synopsis L'impact de la couleur du produit sur la perception du bénéfice qu'il délivre by : Alice de Rosnay
Download or read book L'impact de la couleur du produit sur la perception du bénéfice qu'il délivre written by Alice de Rosnay and published by . This book was released on 2008 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your Mindful Compass by : Andrea Maloney Schara
Download or read book Your Mindful Compass written by Andrea Maloney Schara and published by . This book was released on 2013-12-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your Mindful Compass" takes us behind the emotional curtain to see the mechanisms regulating individuals in social systems. There is great comfort and wisdom in knowing we can increase our awareness to manage the swift and ancient mechanisms of social control. We can gain greater flexibility by seeing how social controls work in systems from ants to humans. To be less controlled by others, we learn how emotional systems influence our relationship-oriented brain. People want to know what goes on in families that give rise to amazing leaders and/or terrorists. For the first time in history we can understand the systems in which we live. The social sciences have been accumulating knowledge since the early fifties as to how we are regulated by others. S. Milgram, S. Ashe, P. Zimbardo and J. Calhoun, detail the vulnerability to being duped and deceived and the difficulty of cooperating when values differ. Murray Bowen, M.D., the first researcher to observe several live-in families, for up to three years, at the National Institute of Mental Health. Describing how family members overly influence one another and distribute stress unevenly, Bowen described both how symptoms and family leaders emerge in highly stressed families. Our brain is not organized to automatically perceive that each family has an emotional system, fine-tuned by evolution and "valuing" its survival as a whole, as much as the survival of any individual. It is easier to see this emotional system function in ants or mice but not in humans. The emotional system is organized to snooker us humans: encouraging us to take sides, run away from others, to pressure others, to get sick, to blame others, and to have great difficulty in seeing our part in problems. It is hard to see that we become anxious, stressed out and even that we are difficult to deal with. But "thinking systems" can open the doors of perception, allowing us to experience the world in a different way. This book offers both coaching ideas and stories from leaders as to strategies to break out from social control by de-triangling, using paradoxes, reversals and other types of interruptions of highly linked emotional processes. Time is needed to think clearly about the automatic nature of the two against one triangle. Time and experience is required as we learn strategies to put two people together and get self outside the control of the system. In addition, it takes time to clarify and define one's principles, to know what "I" will or will not do and to be able to take a stand with others with whom we are very involved. The good news is that systems' thinking is possible for anyone. It is always possible for an individual to understand feelings and to integrate them with their more rational brains. In so doing, an individual increases his or her ability to communicate despite misunderstandings or even rejection from important others. The effort involved in creating your Mindful Compass enables us to perceive the relationship system without experiencing it's threats. The four points on the Mindful Compass are: 1) Action for Self, 2) Resistance to Forward Progress, 3) Knowledge of Social Systems and the 4) The Ability to Stand Alone. Each gives us a view of the process one enters when making an effort to define a self and build an emotional backbone. It is not easy to find our way through the social jungle. The ability to know emotional systems well enough to take a position for self and to become more differentiated is part of the natural way humans cope with pressure. Now people can use available knowledge to build an emotional backbone, by thoughtfully altering their part in the relationship system. No one knows how far one can go by making an effort to be more of a self-defined individual in relationships to others. Through increasing emotional maturity, we can find greater individual freedom at the same time that we increase our ability to cooperate and to be close to others.
Download or read book Welcome to the United States written by and published by . This book was released on 2007 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Intercultural Public Relations by : Lan Ni
Download or read book Intercultural Public Relations written by Lan Ni and published by Routledge. This book was released on 2022-02-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
Book Synopsis Youth, Street Culture, and Urban Violence in Africa by : Pius Adesanmi
Download or read book Youth, Street Culture, and Urban Violence in Africa written by Pius Adesanmi and published by African Bookbuilders. This book was released on 1997 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Shri Sai Satcharita by : Govind Raghunath Dabholkar
Download or read book Shri Sai Satcharita written by Govind Raghunath Dabholkar and published by Sterling Publishers Pvt., Limited. This book was released on 1999 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Making Social Science Matter by : Bent Flyvbjerg
Download or read book Making Social Science Matter written by Bent Flyvbjerg and published by Cambridge University Press. This book was released on 2001-01-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: New approach demonstrating how social science can be successful, focusing on context, values, and power.
Book Synopsis Shopping for Identity by : Marilyn Halter
Download or read book Shopping for Identity written by Marilyn Halter and published by Random House Digital, Inc.. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.
Book Synopsis A New Pocket Dictionary of the French and English Languages in Two Parts by : Thomas Nugent
Download or read book A New Pocket Dictionary of the French and English Languages in Two Parts written by Thomas Nugent and published by . This book was released on 1770 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hold Successful Meetings by : Caterina Kostoula
Download or read book Hold Successful Meetings written by Caterina Kostoula and published by Penguin UK. This book was released on 2021-04-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
Book Synopsis A Frequency Dictionary of French by : Deryle Lonsdale
Download or read book A Frequency Dictionary of French written by Deryle Lonsdale and published by Routledge. This book was released on 2009-03-25 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Frequency Dictionary of French is an invaluable tool for all learners of French, providing a list of the 5000 most frequently used words in the language. Based on a 23-million-word corpus of French which includes written and spoken material both from France and overseas, this dictionary provides the user with detailed information for each of the 5000 entries, including English equivalents, a sample sentence, its English translation, usage statistics, and an indication of register variation. Users can access the top 5000 words either through the main frequency listing or through an alphabetical index. Throughout the frequency listing there are thematically-organized lists of the top words from a variety of key topics such as sports, weather, clothing, and family terms. An engaging and highly useful resource, the Frequency Dictionary of French will enable students of all levels to get the most out of their study of French vocabulary. Former CD content is now available to access at www.routledge.com/9780415775311 as support material. Designed for use by corpus and computational linguists it provides the full text in a format that researchers can process and turn into suitable lists for their own research work. Deryle Lonsdale is Associate Professor in the Linguistics and English Language Department at Brigham Young University (Provo, Utah). Yvon Le Bras is Associate Professor of French and Department Chair of the French and Italian Department at Brigham Young University (Provo, Utah).
Book Synopsis Du Tac Au Tac by : Jeannette D. Bragger
Download or read book Du Tac Au Tac written by Jeannette D. Bragger and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Improve your French conversation skills with 'Du tac au tac: Managing Conversations in French!" Each chapter is organized around what you need to know to interact with native speakers: how to initiate, maintain, and close conversations; how to communicate and respond to feelings and emotions; how to express opinions; and how to give and get information. The communicative strategies used in this French text help you reactivate, strengthen, and build on what you already know so that you can improve your French communication skills with ease."--Back cover.
Book Synopsis Towards a Christian Tantra by : John R. Dupuche
Download or read book Towards a Christian Tantra written by John R. Dupuche and published by . This book was released on 2009 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is it possible to reconcile two facts which seem irreconcilable, and an immersion in the world of Tantra even to the point of initiation? This intriguing account describes an usual spiritual journey which responds honestly and deeply to this mysterious experience, of spirit and body, of discernment and grace, of divine energy and love in all its aspects, during the course of an adventure which links a person to what is essential, unveiling the whole scope, both cosmic and divine, of Life. The author shows how, beyond their obvious differences, the Christian themes of the Word which is expressed as an eternal I am, or of the divine Energy, find striking correspondences in the Tantra, allowing them to resonate together and enrich each other. This work, therefore, follows in the wake of other pioneers such as Henri Le Saux or Christian de Cherg as regards the dialogue with Hinduism and Islam. Conciousness is the Self because God is Love. The essence of tantra is Love.
Book Synopsis New Perspectives in African Education by : A. Babs Fafunwa
Download or read book New Perspectives in African Education written by A. Babs Fafunwa and published by . This book was released on 1971 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Future-Proof Your Business by : Tom Cheesewright
Download or read book Future-Proof Your Business written by Tom Cheesewright and published by National Geographic Books. This book was released on 2020-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times book of the month It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: - Scan the near horizon for incoming shocks - Look to the far future to define long-term strategy - Accelerate decision-making in your business - Delegate power to the front line, speeding your response - Streamline your organisation so it's agile and can adapt to change In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
