Shopping for Identity

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Author :
Publisher : Schocken
ISBN 13 : 0307427706
Total Pages : 258 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Shopping for Identity by : Marilyn Halter

Download or read book Shopping for Identity written by Marilyn Halter and published by Schocken. This book was released on 2007-12-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.

Shopping for Identity

Download Shopping for Identity PDF Online Free

Author :
Publisher : Schocken
ISBN 13 : 0307427706
Total Pages : 258 pages
Book Rating : 4.3/5 (74 download)

DOWNLOAD NOW!


Book Synopsis Shopping for Identity by : Marilyn Halter

Download or read book Shopping for Identity written by Marilyn Halter and published by Schocken. This book was released on 2007-12-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.

Shopping, Place and Identity

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Author :
Publisher : Routledge
ISBN 13 : 1134733917
Total Pages : 261 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Shopping, Place and Identity by : Peter Jackson

Download or read book Shopping, Place and Identity written by Peter Jackson and published by Routledge. This book was released on 2005-09-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engages in key debates in contemporary consumption and identity studies, yet presents a firmly grounded study that will complement the more speculative writing about shopping, place and identity that has developed in recent years.

Shopping, Place and Identity

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Author :
Publisher : Routledge
ISBN 13 : 1134733925
Total Pages : 229 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Shopping, Place and Identity by : Peter Jackson

Download or read book Shopping, Place and Identity written by Peter Jackson and published by Routledge. This book was released on 2005-09-20 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engages in key debates in contemporary consumption and identity studies, yet presents a firmly grounded study that will complement the more speculative writing about shopping, place and identity that has developed in recent years.

Shopping, Place, and Identity

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Author :
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (259 download)

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Book Synopsis Shopping, Place, and Identity by :

Download or read book Shopping, Place, and Identity written by and published by . This book was released on 1998 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Politics of Shopping

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Author :
Publisher : Routledge
ISBN 13 : 1315417472
Total Pages : 484 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis The Politics of Shopping by : Kaela Jubas

Download or read book The Politics of Shopping written by Kaela Jubas and published by Routledge. This book was released on 2016-06-16 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised version of Kaela Jubas’ award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described “radical” shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity -- all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintiuitive cultural theory, Jubas’s study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry.

Handbook of Identity Theory and Research

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1441979883
Total Pages : 998 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Handbook of Identity Theory and Research by : Seth J. Schwartz

Download or read book Handbook of Identity Theory and Research written by Seth J. Schwartz and published by Springer Science & Business Media. This book was released on 2011-06-22 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity is one of the most extensively studied constructs in the social sciences. Yet, despite the wealth of findings across many disciplines, identity researchers remain divided over such enduring fundamental questions as: What exactly is identity, and how do identity processes function? Do people have a single identity or multiple identities? Is identity individually or collectively oriented? Personally or socially constructed? Stable or constantly in flux? The Handbook of Identity Theory and Research offers the rare opportunity to address the questions and reconcile these seeming contradictions, bringing unity and clarity to a diverse and fragmented literature. This exhaustive reference work emphasizes the depth and complexity of identity processes and domains and presents perspectives from many different theoretical schools and empirical approaches. Contributing authors provide perspectives from psychology (e.g., narrative, social identity theory, neo-Eriksonian) and from other disciplines (e.g., sociology, political science, ethnic studies); and the editors highlight the links between chapters that provide complementary insights on related subjects. In addition to covering identity processes and categories that are well-known to the field, the Handbook tackles many emerging issues, including: - Identity development among adopted persons. - Identity processes in interpersonal relationships. - Effects of globalization on cultural identity. - Transgender experience and identity. - Consumer identity and shopping behavior. - Social identity processes in xenophobia and genocide. The Handbook of Identity Theory and Research lends itself to a wealth of uses by scholars, clinicians, and graduate students across many disciplines, including social, developmental, and child/school psychology; human development and family studies; sociology; cultural anthropology; gender, ethnic, and communication studies; education; and counseling.

Identity Theft and Fraud

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Author :
Publisher : University of Ottawa Press
ISBN 13 : 0776619918
Total Pages : 279 pages
Book Rating : 4.7/5 (766 download)

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Book Synopsis Identity Theft and Fraud by : Norm Archer

Download or read book Identity Theft and Fraud written by Norm Archer and published by University of Ottawa Press. This book was released on 2012-06-30 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal data is increasingly being exchanged and stored by electronic means, making businesses, organizations and individuals more vulnerable than ever to identity theft and fraud. This book provides a practical and accessible guide to identity theft and fraud using a risk management approach. It outlines various strategies that can be easily implemented to help prevent identity theft and fraud. It addresses technical issues in a clear and uncomplicated way to help decision-makers at all levels understand the steps their businesses and organizations can take to mitigate identity theft and fraud risks. And it highlights the risks individuals face in this digital age. This book can help anyone – businesses and organizations of all sizes, as well as individuals – develop an identity theft and fraud prevention strategy that will reduce their risk and protect their identity assets. To date, little has been written on identity theft and fraud with a Canadian audience in mind. This book fills that gap, helping Canadians minimize their identity theft and fraud risks.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1556 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Multilingualism and Identity

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1108808859
Total Pages : 439 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Multilingualism and Identity by : Wendy Ayres-Bennett

Download or read book Multilingualism and Identity written by Wendy Ayres-Bennett and published by Cambridge University Press. This book was released on 2022-08-04 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The analysis and understanding of multilingualism, and its relationship to identity in the face of globalization, migration and the increasing dominance of English as a lingua franca, makes it a complex and challenging problem that requires insights from a range of disciplines. With reference to a variety of languages and contexts, this book offers fascinating insights into multilingual identity from a team of world-renowned scholars, working from a range of different theoretical and methodological perspectives. Three overarching themes are explored – situatedness, identity practices, and investment – and detailed case studies from different linguistic and cultural contexts are included throughout. The chapter authors' consideration of 'multilingualism-as-resource' challenges the conception of 'multilingualism-as-problem', which has dogged so much political thinking in late modernity. The studies offer a critical lens on the types of linguistic repertoire that are celebrated and valued, and introduce the policy implications of their findings for education and wider social issues.

The Identity Theft Protection Guide

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Author :
Publisher : Macmillan
ISBN 13 : 0312327099
Total Pages : 300 pages
Book Rating : 4.3/5 (123 download)

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Book Synopsis The Identity Theft Protection Guide by : Amanda Welsh

Download or read book The Identity Theft Protection Guide written by Amanda Welsh and published by Macmillan. This book was released on 2004-09-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical handbook on privacy and identity theft in the online universe explains how to minimize the risk of identity theft, respond to stolen identity, obtain and repair credit and insurance reports, deal with junk mailers and telephone solicitors, protect one's computer from spam and hackers, keep children safe in an online environment, and more. Original. 35,000 first printing.

Consumption and Identity at Work

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Author :
Publisher : SAGE
ISBN 13 : 9780803979284
Total Pages : 224 pages
Book Rating : 4.9/5 (792 download)

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Book Synopsis Consumption and Identity at Work by : Paul du Gay

Download or read book Consumption and Identity at Work written by Paul du Gay and published by SAGE. This book was released on 1996-02-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be

The ID Theft Guru Presents; The Identity Theft Recovery Handbook

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Author :
Publisher : Lulu.com
ISBN 13 : 098179520X
Total Pages : 121 pages
Book Rating : 4.9/5 (817 download)

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Book Synopsis The ID Theft Guru Presents; The Identity Theft Recovery Handbook by :

Download or read book The ID Theft Guru Presents; The Identity Theft Recovery Handbook written by and published by Lulu.com. This book was released on with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Identity in (Inter)action

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 193407828X
Total Pages : 317 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Identity in (Inter)action by : Sigrid Norris

Download or read book Identity in (Inter)action written by Sigrid Norris and published by Walter de Gruyter. This book was released on 2011-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this monograph, the author offers a new way of examining the much discussed notion of identity through the theoretical and methodological approach called multimodal interaction analysis. Moving beyond a traditional discourse analysis focus on spoken language, this book expands our understanding of identity construction by looking both at language and its intersection with such paralinguistic features as gesture, as well as how we use space in interaction. The author illustrates this new approach through an extended ethnographic study of two women living in Germany. Examples of their everyday interactions elucidate how multimodal interaction analysis can be used to extend our understanding of how identity is produced and negotiated in context from a more holistic point of view.

Identity Theft in the 21st Century

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Author :
Publisher : Greenhaven Publishing LLC
ISBN 13 : 1534560831
Total Pages : 106 pages
Book Rating : 4.5/5 (345 download)

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Book Synopsis Identity Theft in the 21st Century by : Sarah Machajewski

Download or read book Identity Theft in the 21st Century written by Sarah Machajewski and published by Greenhaven Publishing LLC. This book was released on 2017-07-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity theft is sometimes considered a victimless crime, but readers will discover the truth about this damaging kind of crime as they learn about its history and the ways identity thieves work today. Essential facts about the methods identity thieves use—including stealing mail and hacking computers—are presented through comprehensive main text, comprehensive sidebars, and informative fact boxes. Readers also discover the ways the latest technology is used to find and stop identity thieves and how people can pursue a career in investigating identity theft. Detailed photographs are included to enhance this engaging reading experience.

Sugar and Spice

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Author :
Publisher : OUP Oxford
ISBN 13 : 0191640026
Total Pages : 320 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Sugar and Spice by : Jon Stobart

Download or read book Sugar and Spice written by Jon Stobart and published by OUP Oxford. This book was released on 2012-11-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.

Building Corporate Identity, Image and Reputation in the Digital Era

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Author :
Publisher : Routledge
ISBN 13 : 1000382214
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.