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Libraries Mission And Marketing
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Book Synopsis Libraries, Mission, and Marketing by : Linda Wallace
Download or read book Libraries, Mission, and Marketing written by Linda Wallace and published by American Library Association. This book was released on 2004 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.
Book Synopsis Blueprint for Your Library Marketing Plan by : Patricia H. Fisher
Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis Instruction in Libraries and Information Centers by : Laura Saunders
Download or read book Instruction in Libraries and Information Centers written by Laura Saunders and published by . This book was released on 2020 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.
Book Synopsis The Accidental Library Marketer by : Kathy Dempsey
Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Book Synopsis Creating Your Library Brand by : Elisabeth Doucett
Download or read book Creating Your Library Brand written by Elisabeth Doucett and published by American Library Association. This book was released on 2008-05-12 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?
Book Synopsis The Dysfunctional Library by : Jo Henry
Download or read book The Dysfunctional Library written by Jo Henry and published by American Library Association. This book was released on 2017-12-12 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: By tackling the dysfunctional library head on, managers as well as library workers who find themselves in a toxic situation will be poised to better meet library goals and move the library forward.
Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Book Synopsis The Freedom to Read by : American Library Association
Download or read book The Freedom to Read written by American Library Association and published by . This book was released on 1953 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Planning for Public Libraries by : Joy L. Fuller
Download or read book Strategic Planning for Public Libraries written by Joy L. Fuller and published by Library Association Publishing (UK). This book was released on 2021-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.
Book Synopsis Library Marketing Basics by : Mark Aaron Polger
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Book Synopsis Marketing Library and Information Services by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten
Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Book Synopsis Customer Service in Libraries by : Charles Harmon
Download or read book Customer Service in Libraries written by Charles Harmon and published by Scarecrow Press. This book was released on 2013-02-13 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, nine librarians from across the country describe their libraries’ best practices in this key area. Their contributions range from all-encompassing customer service policies and models any library can both adapt and be proud of to micro-approaches that emphasize offering excellent user-focused technology planning, picture book arrangement with patrons in mind, Web 2.0 tools to connect users with the library, establishing good service delivery chains, and making your library fantastic for homeschoolers. As past Public Library Association President Audra Caplan writes in her introduction to this book, “There is nothing magical about providing excellent customer service; it just takes the right people, the right philosophy and the passion to make it a reality.” If you’ve got all that, here are the best practices to make stellar customer service a reality for your library’s users.
Book Synopsis Marketing the 21st Century Library by : Debra Lucas-Alfieri
Download or read book Marketing the 21st Century Library written by Debra Lucas-Alfieri and published by Chandos Publishing. This book was released on 2015-05-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans
Book Synopsis Marketing the 21st Century Library by : Debra Lucas-Alfieri
Download or read book Marketing the 21st Century Library written by Debra Lucas-Alfieri and published by Chandos Publishing. This book was released on 2015-05-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.
Book Synopsis Real-Life Marketing and Promotion Strategies in College Libraries by : Barbara W Petruzzelli
Download or read book Real-Life Marketing and Promotion Strategies in College Libraries written by Barbara W Petruzzelli and published by Routledge. This book was released on 2012-11-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.
