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Author : Jean-Pierre Lacour
Publisher :
ISBN 13 : 9780785956419
Total Pages : 128 pages
Book Rating : 4.9/5 (564 download)
Download or read book Lexique Du Marketing written by Jean-Pierre Lacour and published by . This book was released on 1993-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Baines
Publisher : Oxford University Press
ISBN 13 : 0192893467
Total Pages : 783 pages
Book Rating : 4.1/5 (928 download)
Download or read book Marketing written by Paul Baines and published by Oxford University Press. This book was released on 2022 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view intothe fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley and Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting theopportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses intothe professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book
Author : Jeanne Dancette
Publisher : PUM
ISBN 13 : 2760617769
Total Pages : 376 pages
Book Rating : 4.7/5 (66 download)
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annie Delhome
Publisher : Editions Bréal
ISBN 13 : 2749525292
Total Pages : 178 pages
Book Rating : 4.7/5 (495 download)
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Editions Bréal
ISBN 13 : 2749521173
Total Pages : 190 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Claude Dufour
Publisher : Presses Université Laval
ISBN 13 : 9782763775234
Total Pages : 604 pages
Book Rating : 4.7/5 (752 download)
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacques Lleu
Publisher :
ISBN 13 :
Total Pages : 533 pages
Book Rating : 4.:/5 (874 download)
Download or read book Glossaire Francais-anglais Du Marketing written by Jacques Lleu and published by . This book was released on 1989 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 359 pages
Book Rating : 4.5/5 (225 download)
Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author : Emanuel Molho
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Dictionary Catalogue written by Emanuel Molho and published by . This book was released on 1980 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Réjean Savard
Publisher : United Nations Educational, Scientific and Cultural Organization
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (3 download)
Download or read book Guidelines for the Teaching of Marketing in the Training of Librarians, Documentalists and Archivists written by Réjean Savard and published by United Nations Educational, Scientific and Cultural Organization. This book was released on 1988 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1562 pages
Book Rating : 4.F/5 ( download)
Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean H. Duffy
Publisher : Cambridge University Press
ISBN 13 : 9780521578516
Total Pages : 490 pages
Book Rating : 4.5/5 (785 download)
Download or read book Using French Vocabulary written by Jean H. Duffy and published by Cambridge University Press. This book was released on 1999-03-11 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a structured vocabulary for all levels of undergraduate French courses, this text offers coverage of concrete and abstract vocabulary relating to the physical, cultural, social, commercial and political environment, as well as exposure to commonly encountered technical terminology.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.F/5 ( download)
Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1979 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Hermans
Publisher : Peeters Publishers
ISBN 13 : 9789068318982
Total Pages : 312 pages
Book Rating : 4.3/5 (189 download)
Download or read book Les dictionnaires spécialisés et l'analyse de la valeur written by A. Hermans and published by Peeters Publishers. This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Peeters 1997)
Author : François G. Roche
Publisher : Entreprise moderne d'édition
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (299 download)
Download or read book Lexique du marketing written by François G. Roche and published by Entreprise moderne d'édition. This book was released on 1970 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.:/5 (3 download)
Download or read book Journal of Marketing written by and published by . This book was released on 1960 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author :
Publisher : Editions Bréal
ISBN 13 : 2749520916
Total Pages : 180 pages
Book Rating : 4.7/5 (495 download)
Download or read book Lexique du marketing written by and published by Editions Bréal. This book was released on with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
