Lets Build A Company

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Let's Build a Company

Author : Harpreet Grover
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9353057833
Total Pages : 196 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Let's Build a Company by : Harpreet Grover

Download or read book Let's Build a Company written by Harpreet Grover and published by Penguin Random House India Private Limited. This book was released on 2020-11-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harpreet Grover and Vibhore Goyal met in college and then spent the next decade of their lives building a company before exiting successfully. One way to tell their story is this: they had a dream, they followed it and, then, through perseverance, they made it come true. But that's not really the truth. Like everything in life-at least everything worth having-it wasn't that simple. There was blood, sweat and tears, there was loss of capital, loss of friendship and even a loss of faith along the way. It started with a phone call from Harpreet's mother introducing him to an uncle who wanted some help. Or maybe it started when Vibhore and Harpreet met as roommates in Room 143 at IIT Bombay. What remains true is that soon both had quit their jobs and launched CoCubes. From no money in their bank accounts for eight years after graduating to becoming dollar millionaires two years later in 2016, this is a tale of grit-of a company built in India by two Indian-middle-class-twenty-somethings-turned-entrepreneurs-written in the hope that you can avoid the mistakes they made and learn from what they did right. This is that story-the story that you don't always hear. But if you want to be an entrepreneur, and you prefer straight talk to sugar-coating, it's one you should read.

How to Build a Billion Dollar Company from Scratch

Author : Harry E. Figgie
Publisher :
ISBN 13 : 9781932646467
Total Pages : 0 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis How to Build a Billion Dollar Company from Scratch by : Harry E. Figgie

Download or read book How to Build a Billion Dollar Company from Scratch written by Harry E. Figgie and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the closing days of 1963, Harry E. Figgie Jr. left his job at Booz Allen Hamilton and patched together the financing to purchase a struggling $23 million sprinkler company. During the next 30 years, he grew the company into a consistently profitable, $1.3 billion diversified corporation through a strategic combination of internal and external growth, and a consistent focus on profit improvement. His Entrepreneurial Handbook is a step-by-step guide on how to replicate his success.

Now, Build a Great Business!

Author : Mark Thompson
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416977
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Now, Build a Great Business! by : Mark Thompson

Download or read book Now, Build a Great Business! written by Mark Thompson and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.

Built to Sell

Author : John Warrillow
Publisher : Penguin
ISBN 13 : 1591845823
Total Pages : 177 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Built to Sell by : John Warrillow

Download or read book Built to Sell written by John Warrillow and published by Penguin. This book was released on 2012-12-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

Get Together

Author : Bailey Richardson
Publisher : Stripe Press
ISBN 13 : 1953953328
Total Pages : 170 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis Get Together by : Bailey Richardson

Download or read book Get Together written by Bailey Richardson and published by Stripe Press. This book was released on 2019-08-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.

Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too

Author : Ryan P. Allis
Publisher : McGraw Hill Professional
ISBN 13 : 0071496661
Total Pages : 305 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too by : Ryan P. Allis

Download or read book Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too written by Ryan P. Allis and published by McGraw Hill Professional. This book was released on 2008-01-16 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want to Become a Multi-Millionaire Entrepreneur? Here’s How. By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically. Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of “Market-Advantages-Return” to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth. Evaluate your business idea using the innovative MAR system Write a business plan sure to excite your investors Launch your company with minimal expenditure Boost online sales using cutting-edge marketing strategies Watch all your hard work transform into millions Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.

You Can't Build a Company

Author : Daniel E. Williams
Publisher : Texas Christian University Press
ISBN 13 : 9780875657318
Total Pages : 240 pages
Book Rating : 4.6/5 (573 download)

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Book Synopsis You Can't Build a Company by : Daniel E. Williams

Download or read book You Can't Build a Company written by Daniel E. Williams and published by Texas Christian University Press. This book was released on 2020-01-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spencer Hays grew up in a small town in a family of very little means to become a business leader and a wealthy philanthropist by way of sheer grit and hard work--a true Horatio Alger story. His success was such that he and his wife Marlene were able to bequeath to the Musée d'Orsay in Paris a major collection of French Impressionist and post-Impressionist art--an act of philanthropy so exceptional that they were given the highest civilian honor that France bestows. Hays's corporate leadership was based upon an extraordinary commitment to his customers and especially to the well-being of his employees in an era when corporations see profits for upper management and stockholders as their chief, if not only, responsibility. Beloved by friends and employees alike for his self-effacement and generosity, Spencer Hays wanted the principles that his corporations operate by to be the primary focus of this book. These principles, which embody commitment and service, undergird the success and growth of his businesses. Spelled out here for the benefit of readers, they are vividly brought to life by the remarkable career of one remarkable man.

The Designful Company

Author : Marty Neumeier
Publisher : Peachpit Press
ISBN 13 : 0321648811
Total Pages : 183 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis The Designful Company by : Marty Neumeier

Download or read book The Designful Company written by Marty Neumeier and published by Peachpit Press. This book was released on 2009-03-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward–or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.

Inbound Organization

Author : Dan Tyre
Publisher : John Wiley & Sons
ISBN 13 : 1119482453
Total Pages : 288 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound Organization by : Dan Tyre

Download or read book Inbound Organization written by Dan Tyre and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. • Discover the foundation of inbound principles • Learn how to put ideas into practice today • Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve.

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Working Backwards

Author : Colin Bryar
Publisher : St. Martin's Press
ISBN 13 : 1250267609
Total Pages : 304 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Working Backwards by : Colin Bryar

Download or read book Working Backwards written by Colin Bryar and published by St. Martin's Press. This book was released on 2021-02-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives—with lessons and techniques you can apply to your own company, and career, right now. In Working Backwards, two long-serving Amazon executives reveal the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them—much of it during the period of unmatched innovation that created products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services—Bryar and Carr offer unprecedented access to the Amazon way as it was developed and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels of the company. With a focus on customer obsession, long-term thinking, eagerness to invent, and operational excellence, Amazon’s ground-level practices ensure these characteristics are translated into action and flow through all aspects of the business. Working Backwards is both a practical guidebook and the story of how the company grew to become so successful. It is filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how their time at the company affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. Whatever your talent, career or organization might be, find out how you can put Working Backwards to work for you.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Born to Build

Author : Jim Clifton
Publisher : Gallup Press
ISBN 13 : 9781595621276
Total Pages : 256 pages
Book Rating : 4.6/5 (212 download)

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Book Synopsis Born to Build by : Jim Clifton

Download or read book Born to Build written by Jim Clifton and published by Gallup Press. This book was released on 2018-05-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: People will ask you throughout your life, “Where do you work?” and “What do you do?” They never ask you, “What are you building?” When conversations change to “What are you building?” the world will change. Written for anyone trying to figure out how to make the most of their lives, Born to Build seeks to inspire entrepreneurs and ambitious, self-motivated people to build something that will change the world. A builder’s venture could be a small business that grows into a mammoth enterprise, a thriving new division in an existing company, a nonprofit, a social enterprise, a church, a school — anything that creates economic growth and makes a lasting impact on society. Born to Build is written by Gallup Chairman and CEO Jim Clifton and Sangeeta Badal, Ph.D., Principal Scientist for Gallup’s Entrepreneurship and Job Creation initiative, and is grounded in years of research. This book goes beyond the conventional economics-based business training and instead offers a uniquely psychological approach to venture building. It gives readers the tools and techniques they need to understand who they are, what motivates them and what they can build — and how. By following the practical steps in Born to Build, readers will have the tools to build a sustainable and profitable venture of any size from scratch. Central to the book is a code that allows readers to take Gallup’s Builder Profile 10 (BP10) assessment, which identifies their innate talents and motivations and shows them how to make the most of their talents to build a successful enterprise.

Zero to Sold

Author : Arvid Kahl
Publisher :
ISBN 13 : 9783982195704
Total Pages : 498 pages
Book Rating : 4.1/5 (957 download)

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Book Synopsis Zero to Sold by : Arvid Kahl

Download or read book Zero to Sold written by Arvid Kahl and published by . This book was released on 2020-07-03 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Super Founders

Author : Ali Tamaseb
Publisher : PublicAffairs
ISBN 13 : 1541768418
Total Pages : 280 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Super Founders by : Ali Tamaseb

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

What You Do Is Who You Are

Author : Ben Horowitz
Publisher : HarperCollins
ISBN 13 : 006287134X
Total Pages : 288 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis What You Do Is Who You Are by : Ben Horowitz

Download or read book What You Do Is Who You Are written by Ben Horowitz and published by HarperCollins. This book was released on 2019-10-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.