Les Fiches Outils Du Marketing

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Les fiches outils du marketing

Author : Nathalie Van Laethem
Publisher : Editions Eyrolles
ISBN 13 : 2212313152
Total Pages : 389 pages
Book Rating : 4.2/5 (123 download)

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Book Synopsis Les fiches outils du marketing by : Nathalie Van Laethem

Download or read book Les fiches outils du marketing written by Nathalie Van Laethem and published by Editions Eyrolles. This book was released on 2015-06-25 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pratique et base sur l'expérience, ce guide opérationnel complet présente en 100 fiches les outils performants et les pratiques indispensables au marketing d'aujourd'hui. Bâtir une stratégie marketing cohérente et gagnante Elaborer et piloter un plan marketing Innover et créer de la valeur : sur les marques et pour les clients Intégrer le digital et le webmarketing Optimiser l'expérience client et construire une relation durable Exploiter les leviers opérationnels actuels Motiver, animer et valoriser les talents de son équipe Configuration requise pour les compléments à télécharger : PC avec processeur Pentium, 32Mo de RAM, système d'exploitation Windows 9x, ou supérieur. Macintosh avec processeur PowerPC ou Gx, 32 Mo de RAM, système d'exploitation MacOS 9.2, ou supérieur. Avec le logiciel Adobe Reader (.pdf) et PowerPoint (.ppt).

Les fiches outils du marketing

Author : Nathalie Van Laethem
Publisher :
ISBN 13 : 9782212320015
Total Pages : pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Les fiches outils du marketing by : Nathalie Van Laethem

Download or read book Les fiches outils du marketing written by Nathalie Van Laethem and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : Editions Bréal
ISBN 13 : 2749523079
Total Pages : 161 pages
Book Rating : 4.7/5 (495 download)

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Download or read book written by and published by Editions Bréal. This book was released on with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Customer-oriented Manager for B2B Services

Author : Valerie Mathieu
Publisher : John Wiley & Sons
ISBN 13 : 1119902428
Total Pages : 274 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis A Customer-oriented Manager for B2B Services by : Valerie Mathieu

Download or read book A Customer-oriented Manager for B2B Services written by Valerie Mathieu and published by John Wiley & Sons. This book was released on 2022-02-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximity to their team, their market and their client, is the essential actor in the deployment of this orientation. A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer orientation themselves, with the involvement of their extended team. To this end, this book presents a four-step approach: understand the fundamentals of customer orientation in B2B services, know the customer, make the most of the offer and deliver the service.

Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications

Author : Yousef Farhaoui
Publisher : Springer Nature
ISBN 13 : 3031650182
Total Pages : 581 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications by : Yousef Farhaoui

Download or read book Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing : 10 cases studies

Author : Claire Garcia
Publisher :
ISBN 13 : 9782100588336
Total Pages : 250 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Marketing : 10 cases studies by : Claire Garcia

Download or read book Marketing : 10 cases studies written by Claire Garcia and published by . This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

e-Learning for Management and Marketing in Libraries

Author : Daisy McAdam
Publisher : Walter de Gruyter
ISBN 13 : 3598440154
Total Pages : 165 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis e-Learning for Management and Marketing in Libraries by : Daisy McAdam

Download or read book e-Learning for Management and Marketing in Libraries written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2006-05-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.

The Geography of Wine

Author : Percy H. Dougherty
Publisher : Springer Science & Business Media
ISBN 13 : 940070464X
Total Pages : 257 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Geography of Wine by : Percy H. Dougherty

Download or read book The Geography of Wine written by Percy H. Dougherty and published by Springer Science & Business Media. This book was released on 2012-01-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine has been described as a window into places, cultures and times. Geographers have studied wine since the time of the early Greeks and Romans, when viticulturalists realized that the same grape grown in different geographic regions produced wine with differing olfactory and taste characteristics. This book, based on research presented to the Wine Specialty Group of the Association of American Geographers, shows just how far the relationship has come since the time of Bacchus and Dionysus. Geographers have technical input into the wine industry, with exciting new research tackling subjects such as the impact of climate change on grape production, to the use of remote sensing and Geographical Information Systems for improving the quality of crops. This book explores the interdisciplinary connections and science behind world viticulture. Chapters cover a wide range of topics from the way in which landforms and soil affect wine production, to the climatic aberration of the Niagara wine industry, to the social and structural challenges in reshaping the South African wine industry after the fall of apartheid. The fundamentals are detailed too, with a comparative analysis of Bordeaux and Burgundy, and chapters on the geography of wine and the meaning of the term ‘terroir’.

Marketing Libraries in a Web 2.0 World

Author : Dinesh Gupta
Publisher : Walter de Gruyter
ISBN 13 : 311026353X
Total Pages : 177 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Marketing Libraries in a Web 2.0 World by : Dinesh Gupta

Download or read book Marketing Libraries in a Web 2.0 World written by Dinesh Gupta and published by Walter de Gruyter. This book was released on 2011-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Analytical Dictionary of Retailing

Author : Jeanne Dancette
Publisher : PUM
ISBN 13 : 2760617769
Total Pages : 376 pages
Book Rating : 4.7/5 (66 download)

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Book Synopsis Analytical Dictionary of Retailing by : Jeanne Dancette

Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Performance Management and Control

Author : Hélène Löning
Publisher : Dunod
ISBN 13 : 2100745263
Total Pages : 206 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Performance Management and Control by : Hélène Löning

Download or read book Performance Management and Control written by Hélène Löning and published by Dunod. This book was released on 2016-01-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces the tools and systems of management control currently used in organizations. The focus is on how managers implement and use management control systems. The book emphasizes the social, behavioural and situational dimensions of management control. It offers many practical examples and case studies, with solutions or discussions. This textbook provides students with insights on business life and a better understanding of control practices. Cet ouvrage est une traduction et adaptation en anglais du livre de référence du cours de contrôle de gestion d'HEC. Il présente les outils et méthodes actuels du contrôle de gestion, sous l’angle de leur mise en œuvre. L’accent est mis sur les aspects humains, comportementaux et contextuels du contrôle et du pilotage dans les organisations. De nombreux exemples, cas d’entreprises ou exercices corrigés illustrent le cours.

French books in print, anglais

Author : Electre
Publisher :
ISBN 13 : 9782765408475
Total Pages : 2148 pages
Book Rating : 4.4/5 (84 download)

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Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 2148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The R Book

Author : Michael J. Crawley
Publisher : John Wiley & Sons
ISBN 13 : 9780470515068
Total Pages : 953 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis The R Book by : Michael J. Crawley

Download or read book The R Book written by Michael J. Crawley and published by John Wiley & Sons. This book was released on 2007-06-13 with total page 953 pages. Available in PDF, EPUB and Kindle. Book excerpt: The high-level language of R is recognized as one of the mostpowerful and flexible statistical software environments, and israpidly becoming the standard setting for quantitative analysis,statistics and graphics. R provides free access to unrivalledcoverage and cutting-edge applications, enabling the user to applynumerous statistical methods ranging from simple regression to timeseries or multivariate analysis. Building on the success of the author’s bestsellingStatistics: An Introduction using R, The R Book ispacked with worked examples, providing an all inclusive guide to R,ideal for novice and more accomplished users alike. The bookassumes no background in statistics or computing and introduces theadvantages of the R environment, detailing its applications in awide range of disciplines. Provides the first comprehensive reference manual for the Rlanguage, including practical guidance and full coverage of thegraphics facilities. Introduces all the statistical models covered by R, beginningwith simple classical tests such as chi-square and t-test. Proceeds to examine more advance methods, from regression andanalysis of variance, through to generalized linear models,generalized mixed models, time series, spatial statistics,multivariate statistics and much more. The R Book is aimed at undergraduates, postgraduates andprofessionals in science, engineering and medicine. It is alsoideal for students and professionals in statistics, economics,geography and the social sciences.

Talent Management

Author : Cécile Dejoux
Publisher :
ISBN 13 : 9782100573035
Total Pages : 218 pages
Book Rating : 4.5/5 (73 download)

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Book Synopsis Talent Management by : Cécile Dejoux

Download or read book Talent Management written by Cécile Dejoux and published by . This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Talent management could very soon replace traditional Human Resource management within companies. This book explores this new concept and questions the progressive drift from one notion to the other. Talent is a unique combination of various outstanding skills. Companies are doing their best to attract, retain and make talents effective in the turbulent context of business in a global economy. After exploring what talent management concretely means in terms of policies and practice, the HR professional and the scholar will have clear picture of the potential opportunities and limits of talent management."--Publisher.

The Hero Trap

Author : Thomas Kolster
Publisher : Routledge
ISBN 13 : 1000034682
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Hero Trap by : Thomas Kolster

Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

Business Model Generation

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118656407
Total Pages : 295 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Model Generation by : Alexander Osterwalder

Download or read book Business Model Generation written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2013-02-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Eco-Design and Ecological Transition

Author : Marie-France Vernier
Publisher : John Wiley & Sons
ISBN 13 : 1786308045
Total Pages : 212 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Eco-Design and Ecological Transition by : Marie-France Vernier

Download or read book Eco-Design and Ecological Transition written by Marie-France Vernier and published by John Wiley & Sons. This book was released on 2024-04-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successive IPCC reports consistently stress the devastating impact of human activity on the climate. An ecological transition seems essential to modify our economic and social system, while meeting the needs of current and future generations. As the main culprits of environmental destruction, companies must modify their production methods to reduce their negative impact on the environment. Eco Design and Ecological Transition presents an innovative approach to eco design, a method that aims to offer products or services with a reduced environmental impact compared to conventional production methods, from the extraction of resources to the end of the product’s life. The book also analyzes the potential of the circular economy and frugal innovation. It shows that innovation, to be sustainable, must be both environmentally and socially sustainable. From a systemic point of view, it examines the ability of players, particularly companies, to change their strategies in order to combine human well-being and respect for the environment in the context of ecological transition.