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Author : Simon Broadbent
Publisher : Vintage
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (9 download)
Download or read book The Leo Burnett Book of Advertising written by Simon Broadbent and published by Vintage. This book was released on 1984 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric Chaisson
Publisher : Harvard University Press
ISBN 13 : 9780674412552
Total Pages : 430 pages
Book Rating : 4.4/5 (125 download)
Download or read book The Hubble Wars written by Eric Chaisson and published by Harvard University Press. This book was released on 1998 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hubble Space Telescope is the largest, most complex, and most powerful observatory ever deployed in space. Now Eric Chaisson, the senior scientist on the HST project, tells the inside story of the much heralded mission to fix the telescope. Copyright © Libri GmbH. All rights reserved.
Author : Leo Burnett Company
Publisher : Triumph Books (IL)
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Leo Burnett Worldwide Advertising and Media Fact Book written by Leo Burnett Company and published by Triumph Books (IL). This book was released on 1994 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Bernardin
Publisher : powerHouse Books
ISBN 13 : 1576875490
Total Pages : 244 pages
Book Rating : 4.5/5 (768 download)
Download or read book Humankind written by Tom Bernardin and published by powerHouse Books. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leo Burnett is one of the world's most successful advertising agencies, responsible for countless enduring ideas and creative campaigns. HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.
Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)
Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author : Leo Burnett Company
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.:/5 (585 download)
Download or read book The Facts about Leo Burnett written by Leo Burnett Company and published by . This book was released on 197? with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joan Kufrin
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 ( download)
Download or read book Leo Burnett written by Joan Kufrin and published by . This book was released on 1995 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denis Higgins
Publisher : McGraw Hill Professional
ISBN 13 : 9780071410939
Total Pages : 125 pages
Book Rating : 4.4/5 (19 download)
Download or read book The Art of Writing Advertising written by Denis Higgins and published by McGraw Hill Professional. This book was released on 2003 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.
Author : Leo Burnett
Publisher :
ISBN 13 : 9788439854340
Total Pages : 112 pages
Book Rating : 4.8/5 (543 download)
Download or read book Leo Burnett written by Leo Burnett and published by . This book was released on 1985 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Rosenblum
Publisher : powerHouse Books
ISBN 13 : 157687883X
Total Pages : 128 pages
Book Rating : 4.5/5 (768 download)
Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author : Nigel Marsh
Publisher : Hachette UK
ISBN 13 : 1405513756
Total Pages : 180 pages
Book Rating : 4.4/5 (55 download)
Download or read book Fat, Forty And Fired written by Nigel Marsh and published by Hachette UK. This book was released on 2011-12-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaching forty, Nigel Marsh's life seems almost perfect: he has moved with his family from the UK to Sydney and runs the Australian office of a leading advertising agency. However, he is also stressed, overweight and struggling to balance a career, a marriage and the demands of four small children. But everything changes when he loses his job. After the initial shock of redundancy, Marsh decides to embrace life outside the office and reconnect with his family. FAT, FORTY AND FIRED is the hilarious, insightful and deeply moving account of his 'gap year' at home, as he rediscovers fatherhood, loses twenty kilograms, kicks his drinking habit, trains for an ocean swim race and generally gets his house in order. FAT, FORTY AND FIRED is a story for anyone who has dreamed about leaving the rat race behind and living a more meaningful life.
Author : Wayne Lotherington
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.0/5 ( download)
Download or read book Flicking Your Creative Switch written by Wayne Lotherington and published by . This book was released on 2003-06-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "contains six inspiring creative-thinking tools that you can learn and apply immediately. Tools like 'eyes of experts', 'random word', 'what's hot' and 'extremes' will help you come up with creative ideas in a matter of minutes. The challenging tools of 'curly questions' and 'exquisite corpse' will give you a fascinating new way of looking at business - whether its yours, your client's or that of a competitor." - inside cover.
Author : James Twitchell
Publisher : Crown
ISBN 13 : 0609807234
Total Pages : 242 pages
Book Rating : 4.6/5 (98 download)
Download or read book Twenty Ads That Shook the World written by James Twitchell and published by Crown. This book was released on 2001-12-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
Author : Theodore Francis MacManus
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Sword-arm of Business written by Theodore Francis MacManus and published by . This book was released on 1927 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anne Pippin Burnett
Publisher : Harvard University Press
ISBN 13 : 9780674046665
Total Pages : 236 pages
Book Rating : 4.0/5 (466 download)
Download or read book The Art of Bacchylides written by Anne Pippin Burnett and published by Harvard University Press. This book was released on 1985 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anne Burnett shows us the art of Bacchylides in the context of Greek lyric traditions. She discusses the beginnings of choral poetry and the functions of the choral myth; she describes the purposes of the victory song in particular and the practices of Bacchylides and Pindar as they fulfilled their victory commissions. In analyzing individual poems Burnett's approach is two-fold, for each ode is seen as a choral performance reflecting archaic cult practice, while it is also studied as the expression of a particular poetic vision and sensibility. Thus the formal elements of the Bacchylidean victory songs are recognized as the response of a chorus which must give semi-religious praise to a noble athlete or prize-winning prince in times of increasing democracy. At the same time an artistry and an ethic peculiar to Bacchylides are discovered in the manipulation of fictions and mythic materials.
Author : Andrew Kucheriavy
Publisher : AuthorHouse
ISBN 13 : 1496933516
Total Pages : 485 pages
Book Rating : 4.4/5 (969 download)
Download or read book Results on Internet (Roi) written by Andrew Kucheriavy and published by AuthorHouse. This book was released on 2014-10-27 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book you need to produce, manage and market your company's website and achieve your business goals.
Author : William Frend De Morgan
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (321 download)
Download or read book Joseph Vance written by William Frend De Morgan and published by . This book was released on 1906 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
