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Lenguajes Y Persuasion Nuevas Creaciones Narrativas
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Author :David Caldevilla Domínguez Publisher :ACCI (Asociación Cultural y Científica Iberoamericana) ISBN 13 :8415705409 Total Pages :572 pages Book Rating :4.4/5 (157 download)
Book Synopsis Lenguajes y persuasión: Nuevas creaciones narrativas by : David Caldevilla Domínguez
Download or read book Lenguajes y persuasión: Nuevas creaciones narrativas written by David Caldevilla Domínguez and published by ACCI (Asociación Cultural y Científica Iberoamericana). This book was released on 2015-07-02 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro, Lenguajes y persuasión: nuevas creaciones narrativas, supone un avance en las investigaciones relacionadas con la comunicación persuasiva y los nuevos modelos de expresión de la misma. Si bien toda comunicación, en su esencia, es persuasiva, en los presentes trabajos se destaca esta seña de identidad especializada en el mundo de las Relaciones Públicas, la publicidad y lo audiovisual en su conjunto. Las aportaciones son variadas, destacando en todas ellas el carácter aglutinativo de la función social de la comunicación, y en muchas de ellas, el vasto campo de la creación de eventos como punto de atracción para la nueva mercadotecnia. Este repaso por las distintas fórmulas de la comunicación, verdadera finalidad del libro, también aporta elementos para un nuevo análisis del fenómeno cinematográfico entendido como global al basarse en un lenguaje que muda en formas narrativas, pero no en su sustancia primordial: la imagen y el sonido. Por ello, como coordinador del presente texto, quisiera destacar no una contribución concreta, sino el tono general de las incluidas ya que se han abierto nuevos caminos para futuras investigaciones, en especial las que muestran una aplicación muy directa en el mundo mercantil y de la enseñanza. Así, hallamos trabajos que analizan y proponen mejoras en el campo de la enseñanza de lenguas a través de la publicidad, e incluso que modelizan el futuro de la mercadotecnia a partir de la imagen (activo intangible de las empresas que adquiere un valor paulatinamente mayor) generada en sus eventos. Incluso se aportan modelos funcionales en los casos de las OO.NN.GG. que sistemáticamente basan su visibilidad en este tipo de acciones de Relaciones Públicas. Como lo audiovisual forma parte consustancial del fenómeno comunicativo del siglo XXI, se han recopilado algunos trabajos sobre la obra de directores señeros en sus países (cine en su sentido más puro) y de programación de cadenas televi...
Book Synopsis Televisión social y transmedia by : Lamelo Varela, Carles
Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Book Synopsis Strategic Communication for Non-Profit Organisations by : Evandro Oliveira
Download or read book Strategic Communication for Non-Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2016-10-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Book Synopsis Forensic Linguistics by : Gerald R. McMenamin
Download or read book Forensic Linguistics written by Gerald R. McMenamin and published by CRC Press. This book was released on 2002-03-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ted Kaczynski's manifesto. The ransom note for Jon Ben Ramsey. The anthrax letters threatening our government and media agencies. With the aid of forensic linguistics, the words criminals leave behind in their unsigned letters can be as distinctive as a signature or voice. Although the linguistic study of language is well established,
Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Andrés Bello written by Ivan Jaksic and published by Cambridge University Press. This book was released on 2006-11-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book-length biography of Andrés Bello, the nineteenth-century Latin American intellectual, to appear in English. Bello was also a poet, a literary critic, and an influential statesman whose contributions to nation-building and Spanish American identity are widely recognized across the region. This work provides a comprehensive interpretation of Bello's work, gives an account of Bello's life based on new information from archives in four countries, and sheds new light on this critical period in Latin American history.
Book Synopsis Luz Jiménez, símbolo de un pueblo milenario, 1897-1965 by :
Download or read book Luz Jiménez, símbolo de un pueblo milenario, 1897-1965 written by and published by . This book was released on 2000 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reel Men written by Chelsea Barnett and published by Melbourne University Press. This book was released on 2019-02-19 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set against the shifting social and political backdrop of a nation throwing off the shackles of one war yet faced with the instability of the new world order, Reel Men probes the concept of 1950s masculinity itself, asking what it meant to be an Australian man at this time. Offering a compelling exploration of the Australian fifties, the book challenges the common belief that the fifties was a 'dead' era for Australian filmmaking. Reel Men engages with fourteen Australian feature films made and released between 1949 and 1962, and examines the multiple masculinities in circulation at this time. Dealing with beloved Australian films like Jedda (1955), Smiley (1956), and The Shiralee (1957), and national icons of the silver screen including Chips Rafferty, Charles 'Bud' Tingwell, and Peter Finch, Reel Men delves into our cultural past to dismantle powerful assumptions about film, the fifties, and masculinity in Australia.
Book Synopsis Cultural Materialism by : Marvin Harris
Download or read book Cultural Materialism written by Marvin Harris and published by AltaMira Press. This book was released on 2001-08-28 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Materialism, published in 1979, was Marvin Harris's first full-length explication of the theory with which his work has been associated. While Harris has developed and modified some of his ideas over the past two decades, generations of professors have looked to this volume as the essential starting point for explaining the science of culture to students. Now available again after a hiatus, this edition of Cultural Materialism contains the complete text of the original book plus a new introduction by Orna and Allen Johnson that updates his ideas and examines the impact that the book and theory have had on anthropological theorizing.
Book Synopsis A Lexical Description of English for Architecture by : Begoña Soneira
Download or read book A Lexical Description of English for Architecture written by Begoña Soneira and published by Linguistic Insights. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a key reference for the study of English for Architecture. One of its main contributions is its methodology based on a purpose-made corpus. The study defines the character of Architecture language based on word-formation, loanwords and semantics, revealing a language as creative and varied as the very discipline it represents.
Book Synopsis Forensic Stylistics by : Gerald R. McMenamin
Download or read book Forensic Stylistics written by Gerald R. McMenamin and published by Elsevier Publishing Company. This book was released on 1993 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author-specific linguistic patterns can be objectively described and often measured, making author identification possible in many cases. This work demonstrates the validity of this claim and addresses the use of stylistic analysis for author identification and meaning interpretation.
Download or read book Premio Marco written by and published by . This book was released on 1996 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro
Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.
Book Synopsis The Routledge Handbook of Spanish Translation Studies by : Roberto A. Valdeón
Download or read book The Routledge Handbook of Spanish Translation Studies written by Roberto A. Valdeón and published by Routledge. This book was released on 2019-05-28 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading experts in the area, The Routledge Handbook of Spanish Translation Studies brings together original contributions representing a culmination of the extensive research to-date within the field of Spanish Translation Studies. The Handbook covers a variety of translation related issues, both theoretical and practical, providing an overview of the field and establishing directions for future research. It starts by looking at the history of translation in Spain, the Americas during the colonial period and Latin America, and then moves on to discuss well-established areas of research such as literary translation and audiovisual translation, at which Spanish researchers have excelled. It also provides state-of-the-art information on new topics such as the interface between translation and humour on the one hand, and the translation of comics on the other. This Handbook is an indispensable resource for postgraduate students and researchers of translation studies.
Book Synopsis Knowledge Management 2.0: Organizational Models and Enterprise Strategies by : Boughzala, Imed
Download or read book Knowledge Management 2.0: Organizational Models and Enterprise Strategies written by Boughzala, Imed and published by IGI Global. This book was released on 2011-09-30 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last few years, knowledge management practices have evolved in organizations. The introduction of Web 2.0 technologies has encouraged new methods of information usage and knowledge sharing, which are frequently used by employees who already rely on these Web 2.0 technologies in their personal lives. Knowledge Management 2.0: Organizational Models and Enterprise Strategies provides an overview of theoretical and empirical research on knowledge management generation in the Web 2.0 age. Research in this book highlights knowledge management evolution with a global focus and investigates the impact knowledge management 2.0 has on business models, enterprise governance and strategies, human resources, and IT design, implementation, and appropriation in organizations.
Book Synopsis Foregrounding Background by : Jens S. Allwood
Download or read book Foregrounding Background written by Jens S. Allwood and published by Coronet Books. This book was released on 1985 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Premio marco 1995 by : Museo de Arte Contemporáneo de Monterrey
Download or read book Premio marco 1995 written by Museo de Arte Contemporáneo de Monterrey and published by . This book was released on 1996 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
