Learning Time Busy Marketing

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Learning Time Busy Marketing

Author : Johnn Y Ch Lok
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.7/5 (446 download)

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Book Synopsis Learning Time Busy Marketing by : Johnn Y Ch Lok

Download or read book Learning Time Busy Marketing written by Johnn Y Ch Lok and published by . This book was released on 2021-04-26 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time pressure consumption decisionmaking process characteristicsHow we can predict or know the consumer time pressure in whom decision making process? Will it bring advantages or disadvantages to influence the businessmens' benefits? I shall indicate some different consumption situations or environments to explain what will be impacted to sale number is increased or decreased to businesses when the consumer feel time pressure to avoid whom behavioral consumption to the product or the service.Firstly, I shall explain that what effects of product popularity and time pressure on online shopping behaviors are . Electronic ecommerce is popular to any countries, in special, US, UK, China large areas countries, because when one customer feels need to spend one hour even more time to catch any transportation tool to arrive the shop to buy the kind of product. Then, due to far distance reason, he/she will choose to apply internet to buy the kind of product . If the seller has website to let the consumers to choose online shopping. However, it seems that online shopping behavior can reduce the consumer individual time pressure, when he/she feels need to catch any kinds of transportation tool to arrive the shop to buy the product. Moreover, when the consumer can turn on home computer to enter its website to choose the styles of the kind of products, which one is the most situable to choose. He/she can spend time to search the different styles kinds of product information to compare and evaluate which brand of product will b whose purchase choice easily at home. Hence, in psychological view, he/she can feel that spending time to search information from internet behavior which is more valuable and it can bring more economic benefit to make final purchase decision more than the behavior of spending long time to catch any transportation tools to visit the shop. Moreover, it is possible to bring failure risk that he/she wastes time to catch any transportation tools to visit the shop if he/she can not find any one of suitable product(s) to choose to buy. Hence, it seems the online shopping can influence the consumer reduced time pressure and wastes time to do any shopping decision.This is online shopping's attractive strengths to the consumers when they need to spend long time to catch any kinds of transportation tools to visit the shop or when the consumer feels hurry to do other important matters, he/she can not allow himself/herself to spend long time to do his/her visiting the shop behavior. Moreover, another online shopping's advantage is that product popularity can be perceived by examining the information presended on websites. For example, research on onlin reviews confirms the review quantity presented with products become positively influences to consumers' purchase intention and it can persuade the online visitor can make decision to buy the product when he/she has enter the seller's online website to find the most suitable product to choose to buy more easily. Hence, it seems that it is more easy to persuade the online visitor to make final purchase decision more than visiting the shop, when the online visitor can attempt to do the click mouse behavior to enter the seller's online shop, such as website. Then, he/she will be influenced to view the seller's different kinds of colourful and attractive product pictures from the seller's wesite. Consequently, it has much opportunity to persuade the consumer to do the final purchase decision. if the seller's website is attractive to persuade him/her to visit its website to find any new products more than five times, even tem times or every weak several times, even day one time frequently visiting behavior from internet channel. Hence, due to internet is convenient tool to let consumers to find any product informations from the seller's website at home or public library, computer, or mobile phone.

Delivering Marketing Joy

Author : Kirby Hasseman
Publisher : CreateSpace
ISBN 13 : 9781497356436
Total Pages : 102 pages
Book Rating : 4.3/5 (564 download)

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Book Synopsis Delivering Marketing Joy by : Kirby Hasseman

Download or read book Delivering Marketing Joy written by Kirby Hasseman and published by CreateSpace. This book was released on 2014-03-15 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking news: An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing forever...since the beginning of time. But the internet--and social networks--is changing that. Right now. Now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better. We want better.We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to think "small" things first. That's great news...if you want to do things the right way to begin with! As you will read in this book, promotional products provide an amazing way to “give” first to your customers and prospects. These products have the power to help you create real and lasting bonds with your customers. And as you know, by creating real and lasting bonds you build a business that lasts and lasts.Congratulations. Viva la revolucion! Join it! Give Your Way to Success…by Delivering Marketing Joy!

Five Minute Mum: Give Me Five

Author : Daisy Upton
Publisher : Penguin UK
ISBN 13 : 0241443636
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Five Minute Mum: Give Me Five by : Daisy Upton

Download or read book Five Minute Mum: Give Me Five written by Daisy Upton and published by Penguin UK. This book was released on 2020-02-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for early years to KS1 children who are learning at home. Daisy Upton has two little kids. She loves them - but they drive her mad. So, to try and keep her sanity she started to come up with quick, easy games using stuff from around the house. And @FiveMinuteMum was born. In her first book, she has collected 150+ games that take 5 minutes to set up & 5 minutes to tidy up. From pasta posting to alphabet knock down, it's a recipe book for guilt free parenting! And as Daisy was a teaching assistant, your little ones will be learning while they play! What could be better? GIVE ME FIVE is the perfect companion for anyone who wants five minutes peace. Also available: Five Minute Mum: Time For School Five Minute Mum: On the Go "I love Five Minute Mum. She's managed to come up with a huge array of activities for kids that are fun and educational yet don't require an Art degree or Diploma in Patience to execute."Sarah Turner, aka Unmumsy Mum

Profitable Marketing

Author : American Institute of Agriculture, Chicago
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Profitable Marketing by : American Institute of Agriculture, Chicago

Download or read book Profitable Marketing written by American Institute of Agriculture, Chicago and published by . This book was released on 1923 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Too Busy to Shop

Author : Kelley M. Skoloda
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031335488X
Total Pages : 190 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Too Busy to Shop by : Kelley M. Skoloda

Download or read book Too Busy to Shop written by Kelley M. Skoloda and published by Bloomsbury Publishing USA. This book was released on 2009-03-05 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Kelley Skoloda's twenty years of leading-edge work in brand marketing with major clients, explains how to connect with multi-minding women, gain their trust, and tap into their purchasing power. Multi-minding is a cultural phenomenon that is here to stay. A multi-minding woman, even if she appears to be relaxing in front of a late-night television show, reading a magazine in the pediatrician's office, or tackling a complicated analytic study at work, is at the same time thinking about and preparing for the other dimensions of her life. She's weighing the benefits of changing her 401k plan, plotting out her organic vegetable garden, ticking off birthday-party logistics, and longing for a neck massage. That's why one study shows women feel they are packing 38 hours of activity into a 24-hour period. But studies also show that most women feel marketers are ignoring their needs. That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers. Besides theory and insight, readers get how-tos and action items designed to ensure women view their brands favorably and hear the marketing message. The book also contains insiders' views of some of the most successful marketing-to-women campaigns of recent times. In short, Too Busy to Shop helps marketers understand multi-minding in depth—an essential task if they want to reach today's overloaded female consumer.

The Learning Society: Challenges and Trends

Author : Director of the Center for Great Plains Studies Professor of Economics Richard Edwards
Publisher : Routledge
ISBN 13 : 1136176365
Total Pages : 313 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Learning Society: Challenges and Trends by : Director of the Center for Great Plains Studies Professor of Economics Richard Edwards

Download or read book The Learning Society: Challenges and Trends written by Director of the Center for Great Plains Studies Professor of Economics Richard Edwards and published by Routledge. This book was released on 2013-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'learning society' is not a new idea, although its popularity has grown in recent years with the suggestion that lifelong learning is a condition for economic competitiveness in a global economy, replacing the earlier conception of it as a condition for democratic citizenship. This reader, designed to accompany Module E827 of the MA in Education, critically examines the demographic, technological, economic and cultural challenges which have led to interest in the idea of a learning society, and explores their policy and practical implications for lifelong learning. It also explores and evaluates trends in education and training which support the development of a learning society. Overall, the book provides readers with a range of opinions on the learning society within which broad context they can place their own practice.

Fanatical Prospecting

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119144760
Total Pages : 311 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Fanatical Prospecting by : Jeb Blount

Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Tech Hacks for Busy Bees: Tools and Apps to Simplify Your Life

Author : Mason Reed
Publisher : QQB
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Book Synopsis Tech Hacks for Busy Bees: Tools and Apps to Simplify Your Life by : Mason Reed

Download or read book Tech Hacks for Busy Bees: Tools and Apps to Simplify Your Life written by Mason Reed and published by QQB. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine waking up to the sound of your smartphone alarm, checking your emails over breakfast, attending virtual meetings, and managing your to-do lists all day long. Sound familiar? Welcome to the modern-day juggle, where balancing work, life, and technology has become a daily challenge. But did you know that the very technology contributing to your busy life can also be your greatest ally in managing it? This chapter explores how technology can simplify tasks and introduces you to the world of "tech hacks" that can transform your daily routine.

Inside, Outside, and Online

Author : Chrystie Hill
Publisher : American Library Association
ISBN 13 : 0838991580
Total Pages : 194 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Inside, Outside, and Online by : Chrystie Hill

Download or read book Inside, Outside, and Online written by Chrystie Hill and published by American Library Association. This book was released on 2009-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever your role, and whatever size or type of library, the principles outlined here can support anyone working to build a strong community of engaged, interested, and satisfied library users.

Marketing Training Services

Author : Ian Linton
Publisher : Routledge
ISBN 13 : 1351919695
Total Pages : 199 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Marketing Training Services by : Ian Linton

Download or read book Marketing Training Services written by Ian Linton and published by Routledge. This book was released on 2017-03-02 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Linton’s book is designed to help both corporate training departments and specialist training organizations. It shows how to use modern marketing and communication techniques to increase current course uptake, win support for future activity and build long-term relationships with customers and trainees. The author first analyses the marketplace for training services. He goes on to review the main marketing methods, including advertising, direct mail and seminars, and explains how to determine and apply the most appropriate mix as part of an integrated approach. He then deals with developing and maintaining productive relationships with the parties involved and finally advises on managing the marketing process. The emphasis throughout is on the practical, with checklists, worked examples and case histories from a wide range of market sectors.

Before and After the Book Deal

Author : Courtney Maum
Publisher : Catapult
ISBN 13 : 1948226413
Total Pages : 384 pages
Book Rating : 4.9/5 (482 download)

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Book Synopsis Before and After the Book Deal by : Courtney Maum

Download or read book Before and After the Book Deal written by Courtney Maum and published by Catapult. This book was released on 2020-01-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you’ve ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide written by an acclaimed author. There are countless books on the market about how to write better but very few books on how to break into the marketplace with your first book. Cutting through the noise (and very mixed advice) online, while both dispelling rumors and remaining positive, Courtney Maum's Before and After the Book Deal is a one–of–a–kind resource that can help you get your book published. Before and After the Book Deal: A Writer's Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including international bestselling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob. Agents, film scouts, film producers, translators, disability and minority activists, and power agents and editors also weigh in, offering advice and sharing intimate anecdotes about even the most taboo topics in the industry. Their wisdom will help aspiring authors find a foothold in the publishing world and navigate the challenges of life before and after publication with sanity and grace. Are MFA programs worth the time and money? How do people actually sit down and finish a novel? Did you get a good advance? What do you do when you feel envious of other writers? And why the heck aren’t your friends saying anything about your book? Covering questions ranging from the logistical to the existential (and everything in between), Before and After the Book Deal is the definitive guide for anyone who has ever wanted to know what it’s really like to be an author.

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Marketing Briefs: A Revision and Study Guide

Author : Sally Dibb
Publisher : Routledge
ISBN 13 : 1136016651
Total Pages : 354 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Marketing Briefs: A Revision and Study Guide by : Sally Dibb

Download or read book Marketing Briefs: A Revision and Study Guide written by Sally Dibb and published by Routledge. This book was released on 2012-08-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Visual Marketing

Author : David Langton
Publisher : John Wiley & Sons
ISBN 13 : 111814368X
Total Pages : 474 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Visual Marketing by : David Langton

Download or read book Visual Marketing written by David Langton and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Real-Time Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470930241
Total Pages : 257 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Real-Time Marketing and PR by : David Meerman Scott

Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-09-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Marketing Through Turbulent Times

Author : Jenny Darroch
Publisher : Springer
ISBN 13 : 0230251188
Total Pages : 186 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Marketing Through Turbulent Times by : Jenny Darroch

Download or read book Marketing Through Turbulent Times written by Jenny Darroch and published by Springer. This book was released on 2009-10-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.

Unhomely Life

Author : Xiaobo Su
Publisher : John Wiley & Sons
ISBN 13 : 1394176295
Total Pages : 261 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Unhomely Life by : Xiaobo Su

Download or read book Unhomely Life written by Xiaobo Su and published by John Wiley & Sons. This book was released on 2024-04-09 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do Chinas mobile individuals create a sense of home in a rapidly changing world? Unhomely life, different from houselessness, refers to a fluctuating condition between losing home feelings and the search for home — a prevalent condition in post-Mao China. The faster that Chinese society modernizes, the less individuals feel at home, and the more they yearn for a sense of home. This is the central paradox that Xiaobo Su explores: how mobile individuals—lifestyle migrants and retreat tourists from China's big cities, displaced natives and rural migrants in peripheral China—handle the loss of home and try to experience a homely way of life. In Unhomely Life, Xiaobo Su examines the subjective experiences of mobile individuals to better understand why they experience the loss of home feelings and how they search for home. Integrating extensive empirical data and a robust theoretical framework, the author presents a journey-based critical analysis of “home” under constant making, un-making, and re-making in post-Mao China. Su argues that the making of home is not a solely economic or rational calculation for maximum return, but rather a synthesis of resistance and compromise under the disappointing conditions of modernity. Offering rich insights into the continuity and disruption of China's great transformation, Unhomely Life: Develops an original theory of unhomely life that incorporates contemporary research and traditional Chinese ideas of home Explores the process of homemaking and its implications for understanding the costs of high-speed economic growth in China Analyzes mobile individuals across different genders, ages, ethnicities, social classes, and economic backgrounds to address the balance between meaning and money in everyday life Containing in-depth and sophisticated empirical data collected from 2002 to 2020, Unhomely Life: Modernity, Mobilities, and the Making of Home in China is an invaluable resource for advanced undergraduates, graduate students, lecturers, and academic researchers in cultural studies, migration, tourism, China studies, cultural anthropology, sociology, and social and cultural geography.