Lean Aplicado Ao Marketing E Ao Consumo Lean Marketing And Consumption

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LEAN aplicado ao Marketing e ao Consumo LEAN: Marketing and Consumption

Author : Fernandoacabadoromana
Publisher : Bubok
ISBN 13 : 8468680168
Total Pages : 290 pages
Book Rating : 4.4/5 (686 download)

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Book Synopsis LEAN aplicado ao Marketing e ao Consumo LEAN: Marketing and Consumption by : Fernandoacabadoromana

Download or read book LEAN aplicado ao Marketing e ao Consumo LEAN: Marketing and Consumption written by Fernandoacabadoromana and published by Bubok. This book was released on 2016-05-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Após longos estudos, com o objetivo de analisar o impacto da filosofia LEAN no desenvolvimento, seguimento e implementação dos conceitos associados à aplicação das Estratégias de Investigação nas ciências de Marketing e Comportamento do Consumo, resolvemos escrever sobre as reflexões efetuadas. Este manual foi escrito com base nas referidas reflexões, mas também nos já mencionados estudos de comparação e inferência dos conceitos de Marketing e Consumo, integrados nos modelos de Gestão Organizacionais. A reflexão e análise dos conceitos LEAN aplicados tiveram como base uma obra anteriormente escrita e intitulada ?O Gestor LEAN?, que seguramente tem uma abordagem muito mais genérica em termos Estratégico e comportamental, associado à atuação da Gestão de Topo das organizações. A filosofia de atuação para a aplicação e desenvolvimento do documento foi a análise da capacidade de integração dos Modelos e Sistemas de Gestão, colocados ao serviço das estratégias e práticas do Marketing e Consumo. Simultaneamente entendemos, como objetivo de leitura, colocar os académicos e profissionais do Marketing e Comportamento do Consumo a estudar a filosofia de Gestão LEAN e os estudiosos e praticantes da Gestão LEAN a entender os conceitos de Marketing e Consumo.

Integrating Lean Six Sigma and High-Performance Organizations

Author : Tom Devane
Publisher : John Wiley & Sons
ISBN 13 : 0787972312
Total Pages : 460 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Integrating Lean Six Sigma and High-Performance Organizations by : Tom Devane

Download or read book Integrating Lean Six Sigma and High-Performance Organizations written by Tom Devane and published by John Wiley & Sons. This book was released on 2004-01-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know that great improvement initiatives abound. What you may not know is how to implement them effectively; get fast, dramatic improvement; and sustain those results for the long term. It's a common problem. But take heart: The next wave of performance excellence is here—the seamless integration of today's leading improvement methods. This integration, described thoroughly in this book, builds upon the strengths and addresses the shortcomings of each discipline. For example: While Six Sigma provides a disciplined, quantitative approach, many efforts fail because they don't address the people side of performance improvement and change management. Plus, Six Sigma efforts are expensive and take too long to produce results. Lean Manufacturing techniques can provide quick results, but they lack quantitative tools to reduce variation, and, as a result, are incapable of addressing numerous high-dollar improvement opportunities. Though High-Performance Organizations (HPO) create conditions for great motivation, improve intra-organizational interactions, and lower employee turnover, many HPO interventions fail to produce solid business results because members lack a disciplined approach and the tools for improvement.

Green Consumerism

Author : Juliana Mansvelt
Publisher : SAGE
ISBN 13 : 1412996856
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Green Consumerism by : Juliana Mansvelt

Download or read book Green Consumerism written by Juliana Mansvelt and published by SAGE. This book was released on 2011-06-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Digital Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529786428
Total Pages : 582 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Digital Marketing by : Annmarie Hanlon

Download or read book Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2021-12-15 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

The Coffee Paradox

Author : Benoit Daviron
Publisher : Zed Books Ltd.
ISBN 13 : 1848136293
Total Pages : 260 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Coffee Paradox by : Benoit Daviron

Download or read book The Coffee Paradox written by Benoit Daviron and published by Zed Books Ltd.. This book was released on 2013-07-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can developing countries trade their way out of poverty? International trade has grown dramatically in the last two decades in the global economy, and trade is an important source of revenue in developing countries. Yet, many low-income countries have been producing and exporting tropical commodities for a long time. They are still poor. This book is a major analytical contribution to understanding commodity production and trade, as well as putting forward policy-relevant suggestions for ‘solving’ the commodity problem. Through the study of the global value chain for coffee, the authors recast the ‘development problem’ for countries relying on commodity exports in entirely new ways. They do so by analysing the so-called coffee paradox – the coexistence of a ‘coffee boom’ in consuming countries and of a ‘coffee crisis’ in producing countries. New consumption patterns have emerged with the growing importance of specialty, fair trade and other ‘sustainable’ coffees. In consuming countries, coffee has become a fashionable drink and coffee bar chains have expanded rapidly. At the same time, international coffee prices have fallen dramatically and producers receive the lowest prices in decades. This book shows that the coffee paradox exists because what farmers sell and what consumers buy are becoming increasingly ‘different’ coffees. It is not material quality that contemporary coffee consumers pay for, but mostly symbolic quality and in-person services. As long as coffee farmers and their organizations do not control at least parts of this ‘immaterial’ production, they will keep receiving low prices. The Coffee Paradox seeks ways out from this situation by addressing some key questions: What kinds of quality attributes are combined in a coffee cup or coffee package? Who is producing these attributes? How can part of these attributes be produced by developing country farmers? To what extent are specialty and sustainable coffees achieving these objectives?

Managing New Product and Process Development

Author : Steven C. Wheelwright
Publisher : Simon and Schuster
ISBN 13 : 1451602316
Total Pages : 919 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Managing New Product and Process Development by : Steven C. Wheelwright

Download or read book Managing New Product and Process Development written by Steven C. Wheelwright and published by Simon and Schuster. This book was released on 2010-07-06 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Crop Residues in Sustainable Mixed Crop/livestock Farming Systems

Author : C. Renard
Publisher : Cabi
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Crop Residues in Sustainable Mixed Crop/livestock Farming Systems by : C. Renard

Download or read book Crop Residues in Sustainable Mixed Crop/livestock Farming Systems written by C. Renard and published by Cabi. This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological constraints and opportunities in relation to class of livestock and production objectives; Trhe influence of socioeconomic factors on the availability and utilization of crop residues as animal feeds; Crop residues in Tropical Africa: trends in supply, demand and use; Cowpea and its improvement: key to sustainable mixed crop/livestock farming systems in West Africa; Dynamics of feed resources in mixed farming systems in Southeast, South Asia; West/Central Asia-North Africaand Latin America; Crop residues as a strategic resource in mixed farming systems; Alternatives to crop residues as feed resource in mixed farming systems; Alternatives to crop residues for soil amendment; Crop residues for feeding animals in Asia: technology development and adoption in crop/livestock systems; The national perspective: a synthesis of country reports presented at the Workshop.

Supply Chain Management and Reverse Logistics

Author : Harald Dyckhoff
Publisher : Springer Science & Business Media
ISBN 13 : 3540248153
Total Pages : 430 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Supply Chain Management and Reverse Logistics by : Harald Dyckhoff

Download or read book Supply Chain Management and Reverse Logistics written by Harald Dyckhoff and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of logistics has considerably changed due to globalization, modern information technology, and especially increasing ecological awareness. Large Supply Chain Management (SCM) systems are developing to global logistic networks. This book reflects major trends of the recent decade in SCM and, additionally, presents ideas and visions for logistic networks of the 21st century. Among the various aspects of SCM, emphasis is placed on reverse logistics: closing the loop of a supply chain by integrating waste materials into logistic management decisions.

Advances in Production Management Systems. Production Management for the Factory of the Future

Author : Farhad Ameri
Publisher : Springer Nature
ISBN 13 : 3030300005
Total Pages : 747 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Advances in Production Management Systems. Production Management for the Factory of the Future by : Farhad Ameri

Download or read book Advances in Production Management Systems. Production Management for the Factory of the Future written by Farhad Ameri and published by Springer Nature. This book was released on 2019-08-23 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set IFIP AICT 566 and 567 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2019, held in Austin, TX, USA. The 161 revised full papers presented were carefully reviewed and selected from 184 submissions. They discuss globally pressing issues in smart manufacturing, operations management, supply chain management, and Industry 4.0. The papers are organized in the following topical sections: lean production; production management in food supply chains; sustainability and reconfigurability of manufacturing systems; product and asset life cycle management in smart factories of industry 4.0; variety and complexity management in the era of industry 4.0; participatory methods for supporting the career choices in industrial engineering and management education; blockchain in supply chain management; designing and delivering smart services in the digital age; operations management in engineer-to-order manufacturing; the operator 4.0 and the Internet of Things, services and people; intelligent diagnostics and maintenance solutions for smart manufacturing; smart supply networks; production management theory and methodology; data-driven production management; industry 4.0 implementations; smart factory and IIOT; cyber-physical systems; knowledge management in design and manufacturing; collaborative product development; ICT for collaborative manufacturing; collaborative technoloy; applications of machine learning in production management; and collaborative technology.

Occupational and Environmental Safety and Health II

Author : Pedro M. Arezes
Publisher : Springer Nature
ISBN 13 : 3030414868
Total Pages : 782 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Occupational and Environmental Safety and Health II by : Pedro M. Arezes

Download or read book Occupational and Environmental Safety and Health II written by Pedro M. Arezes and published by Springer Nature. This book was released on 2020-02-20 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a number of important issues in the area of occupational safety and hygiene. Presenting both research and best practices for the evaluation of occupational risk, safety and health in various types of industry, it particularly focuses on occupational safety in automated environments, innovative management systems and occupational safety in a global context. The different chapters examine the perspectives of all those involved, such as managers, workers and OSH professionals. Based on selected contributions presented at the 16th International Symposium on Occupational Safety and Hygiene (SHO 2020), held on 6–7 April, 2020, in Porto, Portugal, the book serves as a timely reference guide and source of inspiration to OSH researchers, practitioners and organizations operating in a global context.

Advances in Tourism, Technology and Systems

Author : António Abreu
Publisher : Springer
ISBN 13 : 9789813342620
Total Pages : 639 pages
Book Rating : 4.3/5 (426 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer. This book was released on 2021-11-20 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Crop ecology, cultivation and uses of cactus pear

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251098603
Total Pages : 244 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Crop ecology, cultivation and uses of cactus pear by : Food and Agriculture Organization of the United Nations

Download or read book Crop ecology, cultivation and uses of cactus pear written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-06-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cactus plants are precious natural resources that provide nutritious food for people and livestock, especially in dryland areas. Originally published in 1995, this extensively revised edition provides fresh insights into the cactus plant’s genetic resources, physiological traits, soil preferences and vulnerability to pests. It provides invaluable guidance on managing the resource to support food security and offers tips on how to exploit the plant’s culinary qualities.

Marketing Research

Author : Daniel Nunan
Publisher : Pearson UK
ISBN 13 : 1292308761
Total Pages : 1658 pages
Book Rating : 4.2/5 (923 download)

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Book Synopsis Marketing Research by : Daniel Nunan

Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--

Innovative Production Strategies for High-Quality, Traditional Pig Products

Author : Giovanna Martelli
Publisher :
ISBN 13 : 9783036513997
Total Pages : 204 pages
Book Rating : 4.5/5 (139 download)

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Book Synopsis Innovative Production Strategies for High-Quality, Traditional Pig Products by : Giovanna Martelli

Download or read book Innovative Production Strategies for High-Quality, Traditional Pig Products written by Giovanna Martelli and published by . This book was released on 2021 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a number of European countries (e.g., Spain, Italy, France, Portugal, Slovenia, Croatia, Poland), a portion of the pig sector is aimed at the production of traditional and certified products (e.g., PDO--Protected Designation of Origin, PGI--Protected Geographical Indication). Dry-cured ham is probably the most famous traditional pork product; however, typical pork products are produced in (and exported to) many countries worldwide. The meat used for producing these high-quality delicacies needs to be suitable for seasoning and dry-curing, and these characteristics are the result of complex interactions between the animal (breed, genotype, rearing condition, feeding regime, age and weight at slaughter, etc.) and the environment, without disregarding the importance of ethical attributes such as animal welfare and the environmental impact.This Special Issue focuses on all the innovative production strategies for pigs intended for high-quality, typical productions (in term of higher sustainability of the whole production chain, improvement of animal welfare, innovative feeding and farming techniques, reduction in environmental impact, improvement in meat and fat quality, etc.), with emphasis on PDOs, PGIs, and other recognized production schemes, and it is aimed at providing new insights for a wide range of stakeholders from different countries.

ZEMCH: Toward the Delivery of Zero Energy Mass Custom Homes

Author : Masa Noguchi
Publisher : Springer
ISBN 13 : 3319319671
Total Pages : 364 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis ZEMCH: Toward the Delivery of Zero Energy Mass Custom Homes by : Masa Noguchi

Download or read book ZEMCH: Toward the Delivery of Zero Energy Mass Custom Homes written by Masa Noguchi and published by Springer. This book was released on 2016-06-25 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading international experts explore the emerging concept of the zero energy mass custom home (ZEMCH) – designed to meet the need for social, economic, and environmental sustainability – and provide all of the knowledge required for the delivery of zero energy mass customized housing and community developments in developed and developing countries. The coverage is wide ranging, progressing from explanation of the meaning of sustainable development to discussion of challenges and trends in mass housing, the advantages and disadvantages of prefabricated methods of construction, and the concepts of mass customization, mass personalization, and inclusive design. A chapter on energy use will aid the reader in designing and retrofitting housing to reduce energy demand and/or improve energy end‐use efficiency. Passive design strategies and active technologies (especially solar) are thoroughly reviewed. Application of the ZEMCH construction criteria to new buildings and refurbishment of old houses is explained and the methods and value of building performance simulation, analyzed. The concluding chapter presents examples of ZEMCH projects from around the world, with discussion of marketing strategy, design, quality assurance, and delivery challenges. The book will be invaluable as a training/teaching tool for both students and industry partners.

Knowledge Management

Author : Klaus North
Publisher : Springer
ISBN 13 : 331959978X
Total Pages : 364 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Knowledge Management by : Klaus North

Download or read book Knowledge Management written by Klaus North and published by Springer. This book was released on 2018-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook on knowledge management draws on the authors’ more than twenty years of research, teaching and consulting experience. The first edition of this book brought together European, Asian and American perspectives on knowledge-based value creation; this second edition features substantial updates to all chapters, reflecting the implications of the digital transformation on knowledge work and knowledge management. It also addresses three new topics: the impact of knowledge management practices on performance; knowledge management in the public sector; and an introduction to ISO 9001:2015 as an implementation framework. The book is intended not only for academic education but also as an essential guide for managers, consultants, trainers, coaches, and all those engaged in business, public administration or non-profit work who are interested in learning about organizations in a knowledge economy. Given its wealth of case studies, examples, questions, exercises and e asy-to-use knowledge management tools, it offers a true compendium for learning about and implementing knowledge management initiatives.

Interpreting Consumer Choice

Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 1135238081
Total Pages : 370 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Interpreting Consumer Choice by : Gordon Foxall

Download or read book Interpreting Consumer Choice written by Gordon Foxall and published by Routledge. This book was released on 2009-09-10 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.