Lead Generation Websites

Download Lead Generation Websites full books in PDF, epub, and Kindle. Read online Lead Generation Websites ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!

Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Lead Generation Websites

Author : Matthew Gumke
Publisher :
ISBN 13 : 9781673567182
Total Pages : 28 pages
Book Rating : 4.5/5 (671 download)

DOWNLOAD NOW!

Book Synopsis Lead Generation Websites by : Matthew Gumke

Download or read book Lead Generation Websites written by Matthew Gumke and published by . This book was released on 2019-12-09 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for easy passive income, look no further than creating local lead generation websites. Most local business owners struggle to generate leads online.The reality is, it's not the best businesses that make the most money, it's the businesses that are first on Google.It's because most people simply don't understand Google. Google is a mathematical algorithm that compiles billions of webpages and sorts them based on their content quality and relevancy. What most people don't realise is that you can manipulate Google to give your business and other people's businesses the results you desire. Have you ever tried selling SEO services to local business owners? If you don't have results, they're sceptical.Even if you do have results, they're sceptical. Weird.A better way to get through to these business owners so they treat you with respect is start getting them leads on your own.All you need to do is set up a website, make it seem like a local business, rank it first on Google and bam, leads. In this book, I go through the 10 steps needed to rank websites first on Google. Maybe you're a business owner, looking to generate more residual, free local leads for your business. You're likely frustrated at not being able to generate consistent leads. You're sick of people calling you saying they can help you and charging thousands. And then you hire them, only to get no results. If you don't understand something, it's advised to learn it before you hire someone to do it for you.There's nothing better than residual income and residual leads. No more posting on Gumtree/Craigslist, no more posting in Facebook groups, no more asking your friends and family. All you need to do is follow the simple steps and you'll be creating passive leads in no time.If you create more than 1 website like I'm showing you how to do, you may even create more leads than you can handle and create passive income for yourself. You can't taste true freedom in life until your passive income exceeds your living expenses. Why should you listen to me? My name is Matthew Gumke and I'm 24 years old. I've been financially free 3 times in my life and the first 2 times I've been wiped out. I've tried everything. Everything. SEO on Google is the only thing I can rely on every single month for passive income without worrying about losing the income stream. If you do it properly, you'll never get penalised by Google. The odds of a competitor outranking you are also extremely unlikely. Most people simply don't care enough about their success to be the best. One of the original SEO pioneers, Joshua Earp told me, "success is doing what the failures refuse to do". This is what I remember every day when I'm striving to become better in my business. If I work harder than people with a bad mindset, it doesn't matter how many mistakes I make because I'll be able to win in the end from sheer persistence. That's why I've been able to become successful despite being buried in over $10,000 of debt.I've used the exact method from this book to create local lead generation websites, enriching myself and other business owners. I've also used Google to rank Amazon products and taught thousands of students to do it. My business partner, Ekim Kaya and I have taught SEO to thousands of his students in Turkey, helping thousands become financially free. We were featured in many major newspapers for this such as ABC, CNN, NBC and Fox.If I can learn it and do it, you can too. I dropped out of high school at 16 and was told I'd never be able to become successful. Since then, I've become the master of ranking links on Google and teaching others to do the same. I've created many books on the subject and also online training programs. I'm able to boil down the complexities of SEO and make it extremely simple. Albert Einstein said "If you can't explain it simply, you don't know it well enough." Let's get learning! No time to waste

Rethink Lead Generation

Author : Tom Shapiro
Publisher :
ISBN 13 : 9780999184745
Total Pages : pages
Book Rating : 4.1/5 (847 download)

DOWNLOAD NOW!

Book Synopsis Rethink Lead Generation by : Tom Shapiro

Download or read book Rethink Lead Generation written by Tom Shapiro and published by . This book was released on 2021-12-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lead Generation For Dummies

Author : Dayna Rothman
Publisher : John Wiley & Sons
ISBN 13 : 1118815890
Total Pages : 384 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!

Book Synopsis Lead Generation For Dummies by : Dayna Rothman

Download or read book Lead Generation For Dummies written by Dayna Rothman and published by John Wiley & Sons. This book was released on 2014-03-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.

Lead Generation

Author : IntroBooks
Publisher : Can Akdeniz
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Lead Generation by : IntroBooks

Download or read book Lead Generation written by IntroBooks and published by Can Akdeniz. This book was released on 2019-01-13 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead generation plays a vital role in the growth of every business and in fact a business can never witness success without proper generation of leads. Lead is nothing but a person or company that has shown interest to a particular product or service. And lead generation refers to the marketing process of initiation the customer’s interest on a particular product or service. In order to sustain in the market and to have a good grip, every business whether small or big needs to continue this process. Leads are mainly of two types, sales lead and marketing leads. Sales lead is generated on the basis of some factors such as income, age, psychographic etc. Sales leads are generated and sold to multiple advertisers while marketing leads are brand specific. So, this kind of lead is generated for a particular advertiser that is resold only once. Lead generation involves several strategies and a business can reach the height of success if they can successfully generate leads following the right strategies.

Stop Marketing, Start Selling

Author : Shaun Tinney
Publisher :
ISBN 13 : 9780692503003
Total Pages : 196 pages
Book Rating : 4.5/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Stop Marketing, Start Selling by : Shaun Tinney

Download or read book Stop Marketing, Start Selling written by Shaun Tinney and published by . This book was released on 2015-09-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to doubling online leads, customers, and revenue. The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they're on your site, your marketing worked. Now it's time to help them get what they came for. The partners at The Good (http: //thegood.com), an ecommerce and lead generation advisory, have condensed their learnings from over a decade in the ecommerce space. Their battle tested process for growing online revenues for brands large and small is shared in this comprehensive and actionable path to doubling online leads, customers and revenue. This book offers a step by step guide to making websites that convert. "In the age of empowered customers the best possible business case is to put the needs of your customers first. This book is a practical, no-nonsense approach to doing just that. It may not always tell you what you want to hear, but it certainly tells you what you need to hear." -Gerry McGovern, Author, CEO of Customer Carewords "When you invite guests to your house, you want them to enjoy themselves and leave happy. You should have the same mindset with your website. In this book, The Good shows you how to create a customer experience that converts." -Stephen Lease, Founder, Simplify & Go

Rethink Your Marketing

Author : Tom Shapiro
Publisher :
ISBN 13 : 9780999184707
Total Pages : pages
Book Rating : 4.1/5 (847 download)

DOWNLOAD NOW!

Book Synopsis Rethink Your Marketing by : Tom Shapiro

Download or read book Rethink Your Marketing written by Tom Shapiro and published by . This book was released on 2017-07-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle. Rethink Your Marketing includes marketing wisdom from more than 50 companies. Want to know how Russell Weiner, President at Domino's, created the fastest-growing restaurant in the U.S.? Want to know how Mark Organ took Eloqua from near bankruptcy to being acquired for $871 million? Want to know how Michelle Stern, SVP at Legendary Entertainment, is working with her applied analytics team to upend the way the entire movie industry markets films? Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth? This book's got you covered! If your business has hit a plateau, rethink your brand's marketing to unleash growth. Merely tweaking what you are doing, though, will most likely lead to stagnation. Merely copying what the competition is doing will result in frustration. Merely following what the media is hyping will lead to failure. Instead, Rethink Your Marketing teaches you to avoid tinkering, and instead to go big, go bold, and go all out in highly strategic ways. From audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth. Read Rethink Your Marketing, and learn to transform your business.

The Mom Test

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 130 pages
Book Rating : 4.4/5 (921 download)

DOWNLOAD NOW!

Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Marketing Made Simple

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 1400203805
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Marketing Made Simple by : Donald Miller

Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

Conversational Marketing

Author : David Cancel
Publisher : John Wiley & Sons
ISBN 13 : 1119541832
Total Pages : 288 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Conversational Marketing by : David Cancel

Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Turn Your Website Into a Lead Machine

Author : Rajib Roy
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.6/5 (399 download)

DOWNLOAD NOW!

Book Synopsis Turn Your Website Into a Lead Machine by : Rajib Roy

Download or read book Turn Your Website Into a Lead Machine written by Rajib Roy and published by . This book was released on 2020-04-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's How You Can Turn Your Website Into A Well-Oiled Lead-Generating Machine! The purpose of this book is to help you understand the buyer's journey and behavior on your website, and how you can design your website based on that information. Building your website centered around this information will make your website into a lead generating machine. The book is written in simple English, which is easy to understand and comprehend. The author has tried to write this book in such a way that the readers feel as if he is talking to them directly. There are plenty of examples provided by the author in the text, to make it easy for the reader to understand the concepts that are explained in the book. These examples come from the author's personal experience of 17 years of website design and development. After reading this book, you should be well-versed in knowing your buyer, understanding their persona, behavior, and journey on your website. You will learn the different reasons why your website fails to generate leads, and how to avoid them when building your website. The other concepts important to website design (such as SEO, Digital Marketing, UI and UX) are also explained in this book. Along with design, content plays an important role in lead generation, and a whole chapter is dedicated to how you can write converting content for your website. You will also learn website redesign strategy, and how to design the important pages of your website. You can treat this book as a guide, and refer to it anytime you need to brush up on your knowledge of a topic.

Sales Engagement

Author : Manny Medina
Publisher : John Wiley & Sons
ISBN 13 : 1119584345
Total Pages : 246 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!

Book Synopsis Sales Engagement by : Manny Medina

Download or read book Sales Engagement written by Manny Medina and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

You Should Test That

Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

DOWNLOAD NOW!

Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Lead Generation on the Web

Author : Thomas Myer
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Lead Generation on the Web by : Thomas Myer

Download or read book Lead Generation on the Web written by Thomas Myer and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Content is Cash

Author : Wendy Montes de Oca
Publisher : Que Publishing
ISBN 13 : 0789741083
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

DOWNLOAD NOW!

Book Synopsis Content is Cash by : Wendy Montes de Oca

Download or read book Content is Cash written by Wendy Montes de Oca and published by Que Publishing. This book was released on 2011 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it." -Michael Masterson, Publisher, Agora, Inc., Early to Rise You've already got great content -- now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too--even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards...to achieve breakthrough results on even the smallest budget! You'll Learn How To: * Discover and leverage useful, valuable, actionable content you didn't know you had * Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing * Create more visibility, traffic, and awareness for your website and brand * Link content more tightly with prospecting and sales initiatives * Syndicate and aggregate content to extend its reach * Make your content easier to find on the Web--simply and inexpensively * Adapt your strongest content into high-performing online press releases * Encourage viral marketing, pass-along readership and word-of-mouth buzz * Measure your performance against the 3 O's: outputs, outcomes, and objectives * Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts * Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

# LEADS to SALES Tweet Book01

Author : Jim McAvoy
Publisher : Happy About
ISBN 13 : 1616990589
Total Pages : 142 pages
Book Rating : 4.6/5 (169 download)

DOWNLOAD NOW!

Book Synopsis # LEADS to SALES Tweet Book01 by : Jim McAvoy

Download or read book # LEADS to SALES Tweet Book01 written by Jim McAvoy and published by Happy About. This book was released on 2011-08-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom. He expounds on each of the five components of the process, showing ways in which one can implement it into lead generation and conversion flow. He also offers practical ideas to help readers advance within the prospecting phase of the sales process.

Web Copy That Sells

Author : Maria Veloso
Publisher : AMACOM
ISBN 13 : 0814432522
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Web Copy That Sells by : Maria Veloso

Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.