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Author : Mauro Cavallone
Publisher : FrancoAngeli
ISBN 13 : 8820420317
Total Pages : 143 pages
Book Rating : 4.8/5 (24 download)
Download or read book Le ricerche di mercato e di marketing written by Mauro Cavallone and published by FrancoAngeli. This book was released on 2013 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cavallone
Publisher : FrancoAngeli
ISBN 13 : 8820482215
Total Pages : 169 pages
Book Rating : 4.8/5 (24 download)
Download or read book Stetoscopio 2014. Il sentire degli italiani e il modello I.t.e.r. marketing written by Cavallone and published by FrancoAngeli. This book was released on 2014 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mauro Cavallone
Publisher : Springer
ISBN 13 : 3319519913
Total Pages : 135 pages
Book Rating : 4.3/5 (195 download)
Download or read book Marketing and Customer Loyalty written by Mauro Cavallone and published by Springer. This book was released on 2017-05-10 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loyalty. It is explained how the TES approach goes one step further by considering the consumer as a partner whose involvement during the production and fine tuning phase of products and services can help to increase the efficiency of customer loyalty actions implemented by companies. The theoretical analysis is supported by observations and empirical evidence relating to the concepts and benefits of the TES approach. These examples concern firms in Italy, Europe, and the United States, including insurance agencies, pharmaceutical companies and pharmacies, and food distribution companies. The TES approach is of wide relevance and especially valid for the service sector.
Author : Mauro Cavallone
Publisher :
ISBN 13 : 9788820415167
Total Pages : 129 pages
Book Rating : 4.4/5 (151 download)
Download or read book Le ricerche di mercato e di marketing written by Mauro Cavallone and published by . This book was released on 2012 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antonio Di Marco Pernice
Publisher : FrancoAngeli
ISBN 13 : 8891736678
Total Pages : 122 pages
Book Rating : 4.8/5 (917 download)
Download or read book Stetoscopio 2016. Il sentire degli italiani written by Antonio Di Marco Pernice and published by FrancoAngeli. This book was released on 2016-03-03T00:00:00+01:00 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1126
Author : Mauro Cavallone
Publisher : FrancoAngeli
ISBN 13 : 882040382X
Total Pages : 136 pages
Book Rating : 4.8/5 (24 download)
Download or read book Stetoscopio 2015. Il sentire degli italiani written by Mauro Cavallone and published by FrancoAngeli. This book was released on 2015-01-12 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stetoscopio è uno studio che supera la lettura lineare del comportamento di consumo per arrivare a comprendere come la percezione della situazione sociale, economica e politica del Paese impatti sul “soggetto consumatore”.
Author : Raffaele Angelone
Publisher : PKE srl
ISBN 13 : 8894593320
Total Pages : 372 pages
Book Rating : 4.8/5 (945 download)
Download or read book Ricerche di marketing, strumenti e tecniche written by Raffaele Angelone and published by PKE srl. This book was released on 2021-10-07 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perché un nuovo libro sulle ricerche di mercato? L’idea di questo libro è nata dalla constatazione che gran parte delle pubblicazioni che si occupano di ricerche di mercato si concentrano soprattutto nella descrizione accurata delle varie metodologie, ma presentano scarsa attenzione sulla loro importanza e su come queste siano inserite nell’ambito del processo decisionale di una azienda. Il libro si pone quindi prevalentemente dal lato dell’utilizzatore, con l’obiettivo di inquadrare le ricerche di mercato dal punto di vista del loro impiego in risposta ai bisogni informativi delle aziende e del loro apporto di conoscenza utile a prendere specifiche decisioni aziendali. Si tratta di un manuale pratico, che sulla base delle mie esperienze di utilizzatore, vuole condividere una prospettiva su come utilizzare le ricerche di marketing per raccogliere al meglio le informazioni necessarie per minimizzare il rischio insito nelle varie decisioni di marketing. Il suo utilizzo è destinato prevalentemente a: - Studenti e Ricercatori di mercato all’inizio della loro carriera che vogliono aumentare la loro conoscenza sull’utilizzo pratico delle ricerche di mercato. - Esperti di ricerche di mercato che vogliono confrontarsi con una visione e casi aziendali diversi dalla loro esperienza. - Acquirenti di ricerche di mercato che, dovendo selezionare metodologie di ricerca che li aiutino ad assumere una decisione, vogliono accrescere la loro conoscenza rispetto alla loro applicazione in risposta alle varie domande di business e, in particolare, alle potenzialità e limitazioni dei vari metodi attualmente in uso. - Aziende che hanno bisogno di acquisire competenza e supporto nella realizzazione dei progetti di ricerca.
Author : Marcel Danesi
Publisher : Cambridge University Press
ISBN 13 : 9781139437165
Total Pages : 492 pages
Book Rating : 4.4/5 (371 download)
Download or read book Using Italian Vocabulary written by Marcel Danesi and published by Cambridge University Press. This book was released on 2003-08-07 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Italian Vocabulary provides the student of Italian with an in-depth, structured approach to the learning of vocabulary. It can be used for intermediate and advanced undergraduate courses, or as a supplementary manual at all levels - including elementary level - to supplement the study of vocabulary. The book is made up of twenty units covering topics that range from clothing and jewellery, to politics and environmental issues, with each unit consisting of words and phrases that have been organized thematically and according to levels so as to facilitate their acquisition. The book will enable students to acquire a comprehensive control of both concrete and abstract vocabulary allowing them to carry out essential communicative and interactional tasks. • A practical topic-based textbook that can be inserted into all types of course syllabi • Provides exercises and activities for classroom and self-study • Answers are provided for a number of exercises
Author : Marcel Danesi
Publisher : Barron's Educational Series
ISBN 13 : 9780812044713
Total Pages : 0 pages
Book Rating : 4.0/5 (447 download)
Download or read book Italian Vocabulary written by Marcel Danesi and published by Barron's Educational Series. This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 5000 words and phrases are presented with their Italian translations. Words and phrases are categorized according to practical subject themes, which include numbers, measurements, words describing people, telephoning, shopping, the arts, travel, and many other categories. An English-to-Italian index provides quick reference to a word or phrase.
Author : R. E. Batchelor
Publisher : Cambridge University Press
ISBN 13 : 9781139437011
Total Pages : 708 pages
Book Rating : 4.4/5 (37 download)
Download or read book Using Spanish Vocabulary written by R. E. Batchelor and published by Cambridge University Press. This book was released on 2003-08-07 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 2003, provides a comprehensive and structured vocabulary for all levels of undergraduate Spanish courses. It offers a broad coverage of the concrete and abstract vocabulary relating to the physical, cultural, social, commercial and political environment, as well as exposure to commonly encountered technical vocabulary. The accompanying exercises for private study and classroom use are designed to promote precision and awareness of nuance and register, develop good dictionary use, and encourage effective learning. The book includes both Iberian and Latin American vocabulary, and clearly identifies differences between the two varieties. • Consists of twenty units each treating a different area of human experience • Units are divided into three levels which allows core vocabulary in each area to be learned first, and more specialised or complex terms to be added at later stages • Vocabulary is presented in alphabetical order for ease of location.
Author : Martin Durrell
Publisher : Cambridge University Press
ISBN 13 : 9780521469548
Total Pages : 350 pages
Book Rating : 4.4/5 (695 download)
Download or read book Using German Synonyms written by Martin Durrell and published by Cambridge University Press. This book was released on 2000-05-29 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, designed for students who have already developed a basic competence in German, aims to broaden and improve their vocabulary by providing detailed information on groups of German words with related meanings. It is invaluable as a guide to finding the right word for the context. In order to enhance understanding of the structure of the German vocabulary, groups of synonyms are organised under German (rather than English) headwords. All entries are accompanied by an example of usage and English glosses and there are two indexes allowing users quickly to locate words in German or English. The book takes full account of register variation, indicating the degree of formal or informal use, and reflects regional usage especially in Austria and Switzerland. It is an essential reference for intermediate and advanced students as well as teachers and other professional linguists seeking access to the finer nuances of the German language.
Author : R. E. Batchelor
Publisher : Cambridge University Press
ISBN 13 : 9780521004817
Total Pages : 508 pages
Book Rating : 4.0/5 (48 download)
Download or read book Using Spanish written by R. E. Batchelor and published by Cambridge University Press. This book was released on 2005-09-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike conventional grammars, this guide to Spanish usage, for students with basic knowledge, focuses on areas of vocabulary and grammar causing the most difficulty to English speakers. The new edition has been extensively revised and updated to emphasize Latin-American (particularly Mexican) usage. Significantly expanded vocabulary sections now include examples which contextualize each word or expression. Finally, some completely new material has been added on semi-technical vocabulary and Anglicisms. First Edition Hb (1992) 0-521-42123-3 First Edition Pb (1992) 0-521-26987-3
Author : Leslie Bruder
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284289842
Total Pages : 250 pages
Book Rating : 4.2/5 (842 download)
Download or read book Hot Stone Massage: A Three-Dimensional Approach, Enhanced Edition written by Leslie Bruder and published by Jones & Bartlett Learning. This book was released on 2022-11-18 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hot Stone Massage: A Three-Dimensional Approach, by Leslie Bruder, is a user-friendly, easy-to-follow manual designed to teach professional massage therapists how to give a safe, effective, and artful hot stone massage. The book covers every aspect of administering a hot stone massage including the many types of stones along with their geological origin, equipment and accessories needed, room set up, benefits and precautions, diseases and conditions to avoid, physiological effects of heat and cold, effective stone temperatures, diagrams for stone placement, creative massage techniques, and a novel system for optimal stone management and flow. The book's centerpiece is a unique three-dimensional approach to hot stone massage, which involves working on both sides of the body at once, removing stones from beneath clients without their involvement, and transitioning seamlessly from one body part to another.
Author : Shane Peacock
Publisher : Tundra Books
ISBN 13 : 0887769284
Total Pages : 266 pages
Book Rating : 4.8/5 (877 download)
Download or read book Death in the Air written by Shane Peacock and published by Tundra Books. This book was released on 2009-10-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the harrowing experience of losing his mother while solving a brutal murder in London’s East End, young Sherlock Holmes commits himself to fighting crime … and is soon involved in another case. While visiting his father at the magnificent Crystal Palace, Sherlock stops to watch a remarkable and dangerous trapeze performance high above, framed by the stunning glass ceiling of the legendary building. Suddenly, the troupe’s star is dropping, screaming and flailing, toward the floor. He lands with a sickening thud just a few feet away, and rolls up almost onto the boy’s boots. Unconscious and bleeding profusely, his body is grotesquely twisted. In the mayhem that follows, Sherlock notices something that no one else sees — something is amiss with the trapeze bar! He knows that foul play is afoot. What he doesn’t know is that his discovery will put him on a frightening, twisted trail that leads to an entire gang of notorious criminals. Wrapped in the fascinating world of Victorian entertainment, its dangerous performances, and London’s dark underworld, Death in the Air raises The Boy Sherlock Holmes to a whole new level. Be sure not to miss Eye of the Crow, The Boy Sherlock Holmes, His First Case.
Author :
Publisher : Pustaka Widyatama
ISBN 13 : 9789796101504
Total Pages : 756 pages
Book Rating : 4.1/5 (15 download)
Download or read book Kamus Saku Bahasa Inggris written by and published by Pustaka Widyatama. This book was released on 2007 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth Cody Kimmel
Publisher : Little, Brown Books for Young Readers
ISBN 13 : 031620983X
Total Pages : 137 pages
Book Rating : 4.3/5 (162 download)
Download or read book ParaNorman written by Elizabeth Cody Kimmel and published by Little, Brown Books for Young Readers. This book was released on 2012-06-05 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a quaint New England town with a history of witches and pilgrims, misunderstood eleven-year-old Norman Babcock can see and talk to ghosts. No one believes him, of course-everyone just thinks he's weird (including his parents). But when a folktale of a witch who cursed her accusers turns out to be true, it's up to Norman to save the town from pilgrim zombies! He'll also have to take on a very angry witch, an annoying sidekick, his boy-crazy teenage sister, and dozens of moronic grown-ups who get in his way. This young ghoul whisperer finds his paranormal talents pushed to their otherworldly limits in this hilarious and spooky adventure! Featuring gorgeous black-and-white interior illustrations and a story beyond what you'll see in the film, this novel is sure to delight!
Author : Edmund White
Publisher : A&C Black
ISBN 13 : 1408805790
Total Pages : 400 pages
Book Rating : 4.4/5 (88 download)
Download or read book Jack Holmes and His Friend written by Edmund White and published by A&C Black. This book was released on 2012-01-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many straight men and gay men are best friends, but if the phenomenon is an urban commonplace it has never been treated before as the focus of a major novel. Jack Holmes is in love, but the man he loves never shares his bed. The other men Jack sleeps with never last long and he dallies with several women. He sees a shrink and practices extreme discretion about his gay adventures since the book begins in the 1960s, before gay liberation, and ends after the advent of AIDS in the 1980s. Jack's friend, Will Wright, comes from old stock, has aspirations to be a writer, and like Jack works on the Northern Review, a staid cultural quarterly. Will is shy and lonely-and Jack introduces him to the beautiful, brittle young woman he will marry. Over the years Will discovers his sensuality and almost destroys his marriage in doing so. Towards the end of the 1970s Jack's and Will's lives merge as they both become accomplished libertines. Jack Holmes and his Friend deploys Edmund White's wonderful perceptions of American society to dazzling effect, as character after character is delicately and colourfully rendered and one social milieu after another glows in the reader's mind. He is a connoisseur of the nuances of personality and mood, and here unveils his very human cast in all their radical individuality. New York itself is a principle character with its old society and its bohemians rich and poor, with its sleek European immigrants and its rough-and-tumble transplanted Midwesterners. With narrative daring and a gifted sense of the rueful submerged drama of life, the novel is a beautifully sculpted exploration of sexuality and sensibility.
