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Le Merchandising 7e Ed
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Book Synopsis Le merchandising - 7e éd. by : Alain Wellhoff
Download or read book Le merchandising - 7e éd. written by Alain Wellhoff and published by Dunod. This book was released on 2013-09-04 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le merchandising permet de mieux commercialiser ses produits – pour les industriels – et de mieux rentabiliser son espace – pour les distributeurs. En définitive, le merchandising, c’est mieux vendre, vendre plus, avec plus de profit. Cette 7e édition, entièrement mise à jour, apporte une nouvelle dimension au merchandising : anciennement réservé aux grandes et moyennes surfaces alimentaires, il concerne aujourd’hui tous les produits, tous les métiers, tous les services. Ouvrage pratique, il développe les techniques – assortiment, implantation, linéaire, animation, rotation...– à mettre directement en application dans toutes les surfaces de vente et explique les ratios de rentabilité. Traduit en plusieurs langues, ce « classique » du merchandising s’adresse aux professionnels du commerce et du marketing – grande distribution ou commerce traditionnel, de l’alimentaire au luxe –, ainsi qu’aux étudiants en gestion, marketing et communication.
Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Western Advertising written by and published by . This book was released on 1958-02 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Copyright Wars by : Peter Baldwin
Download or read book The Copyright Wars written by Peter Baldwin and published by Princeton University Press. This book was released on 2016-05-17 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's copyright wars can seem unprecedented. Sparked by the digital revolution that has made copyright—and its violation—a part of everyday life, fights over intellectual property have pitted creators, Hollywood, and governments against consumers, pirates, Silicon Valley, and open-access advocates. But while the digital generation can be forgiven for thinking the dispute between, for example, the publishing industry and Google is completely new, the copyright wars in fact stretch back three centuries—and their history is essential to understanding today’s battles. The Copyright Wars—the first major trans-Atlantic history of copyright from its origins to today—tells this important story. Peter Baldwin explains why the copyright wars have always been driven by a fundamental tension. Should copyright assure authors and rights holders lasting claims, much like conventional property rights, as in Continental Europe? Or should copyright be primarily concerned with giving consumers cheap and easy access to a shared culture, as in Britain and America? The Copyright Wars describes how the Continental approach triumphed, dramatically increasing the claims of rights holders. The book also tells the widely forgotten story of how America went from being a leading copyright opponent and pirate in the eighteenth and nineteenth centuries to become the world’s intellectual property policeman in the late twentieth. As it became a net cultural exporter and its content industries saw their advantage in the Continental ideology of strong authors’ rights, the United States reversed position on copyright, weakening its commitment to the ideal of universal enlightenment—a history that reveals that today’s open-access advocates are heirs of a venerable American tradition. Compelling and wide-ranging, The Copyright Wars is indispensable for understanding a crucial economic, cultural, and political conflict that has reignited in our own time.
Book Synopsis Retail Product Management by : Rosemary Varley
Download or read book Retail Product Management written by Rosemary Varley and published by Psychology Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Book Synopsis Subject Catalog by : Library of Congress
Download or read book Subject Catalog written by Library of Congress and published by . This book was released on with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Nation written by Donica Belisle and published by UBC Press. This book was released on 2011-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experience of walking down a store aisle � replete with displays, salespeople, and infinite choice � is so common we often forget retail has a short history. Retail Nation traces Canada's transformation into a modern consumer society back to an era � 1890 to 1940 � when department stores such as Eaton's ruled the shopping scene and promised to strengthen the nation. Department stores emerge as agents of modern nationalism, but the nation they helped to define � white, consumerist, middle-class � was more limited, and contested, than nostalgic portraits of the early department store suggest.
Download or read book Bibliography of Agriculture written by and published by . This book was released on 1960 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1977-12-10 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author :Library of Congress. Copyright Office Publisher :Copyright Office, Library of Congress ISBN 13 : Total Pages :888 pages Book Rating :4.F/5 ( download)
Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1955 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Book Synopsis Visual Merchandising and Display by : Martin M. Pegler
Download or read book Visual Merchandising and Display written by Martin M. Pegler and published by . This book was released on 1991 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Book Synopsis From Art Nouveau to Surrealism by : Nathalie Aubert
Download or read book From Art Nouveau to Surrealism written by Nathalie Aubert and published by Routledge. This book was released on 2017-07-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of edited essays is the first one in English to offer a critical overview of the specific features of Belgian modernity from 1880 to 1940 in a multiplicity of disciplines: literature and poetry, politics, music, photography and drama. The first half of the book investigates the roots of twentieth century modernity in Belgian fin de siecle across a variety of genres (novel, poetry and drama), not only within but also beyond the boundaries of Symbolism. The contributors go on to examine the explosion of Belgian culture on the international scene with the rise of the avant-gardes, notably Surrealism: and the contribution made in minor genres, such as the popular novels of Simenon and Jean Ray, and the Tintin comics of Herge.
Download or read book Editor & Publisher written by and published by . This book was released on 1934 with total page 1186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio
Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Book Synopsis Ulrich's International Periodicals Directory by : Carolyn Farquhar Ulrich
Download or read book Ulrich's International Periodicals Directory written by Carolyn Farquhar Ulrich and published by . This book was released on 1983* with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Print Media Editorial Calendars by :
Download or read book Print Media Editorial Calendars written by and published by . This book was released on 1988-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
