Le Marketing Pharmaceutique

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Marketing Pharmaceutical Services

Author : Harry Alcide Smith
Publisher : CRC Press
ISBN 13 : 9781560242086
Total Pages : 396 pages
Book Rating : 4.2/5 (42 download)

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Book Synopsis Marketing Pharmaceutical Services by : Harry Alcide Smith

Download or read book Marketing Pharmaceutical Services written by Harry Alcide Smith and published by CRC Press. This book was released on 1992 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Pharmaceutical Services discusses nearly every aspect of pharmacy patronage, the quintessential element of a successful community pharmacy practice. With recent trends showing availability and quality of both traditional and professional pharmacy services as key factors in patronage of a pharmacy, there is a greater need for understanding types of services customers desire in their community pharmacies. This anthology of research, gleaned from journals published over the past decade, with helpful interpretative comments by Smith and Coons, is the most complete resource available on marketing services. This unique volume provides data from which practicing pharmacists can develop a service programdesigned for its patrons and marketing strategies for promoting those services. Whether chain or independent drug stores, managers above the store level will find practical, relevant marketing hints in this one convenient source. Special topics covered include: defining and classifying patronage factors and motives characterizing consumers as related to pharmacy patronage assessing consumers'attitudes and perceptions concerning pharmacists'roles in counseling patrons on their use of drugs, private consulting with patrons, and prescription price strategizing marketing for special markets, such as elderly in housing communities and long term care facilities The variety of topics covered will interest all involved in the field of pharmacy from graduate and advanced undergraduate students and professors, to marketing and sales specialists, especially managers in the wholesale industry.

Author :
Publisher : Editions Bréal
ISBN 13 : 274952265X
Total Pages : 226 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis by :

Download or read book written by and published by Editions Bréal. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Disinformation

Author : Rémi Kauffer
Publisher : Algora Publishing
ISBN 13 : 1892941503
Total Pages : 248 pages
Book Rating : 4.8/5 (929 download)

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Book Synopsis Disinformation by : Rémi Kauffer

Download or read book Disinformation written by Rémi Kauffer and published by Algora Publishing. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manipulating scientific and professional opinions, destabilizing commercial enterprises, misleading the media, and confusing the public -- disinformation is back! The techniques honed during the Cold War are now weapons in a merciless industrial and commercial struggle between the U.S. and Europe. Boeing and Airbus, the oil companies, and the medical industries are just three of the major theaters of operation... Welcome to Manipulation.com -- Kauffer sees the Internet as the ideal tool for anyone with an axe to grind, where information (true or false) can circulate without any control.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Pharmaceutical Marketing

Author : Ross Mullner
Publisher : Emerald Group Publishing
ISBN 13 : 1845448553
Total Pages : 92 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Pharmaceutical Marketing by : Ross Mullner

Download or read book Pharmaceutical Marketing written by Ross Mullner and published by Emerald Group Publishing. This book was released on 2005 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)

E-Marketing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Fundamentals of Market Access for Pharmaceuticals

Author : Eric Bouteiller
Publisher : Anthem Press
ISBN 13 : 1839992182
Total Pages : 192 pages
Book Rating : 4.8/5 (399 download)

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Book Synopsis Fundamentals of Market Access for Pharmaceuticals by : Eric Bouteiller

Download or read book Fundamentals of Market Access for Pharmaceuticals written by Eric Bouteiller and published by Anthem Press. This book was released on 2024-11-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: ”Because at the heart of the apparent conflict between public health concerns and capitalistic interests, market access for pharmaceuticals is largely driven by political considerations, the difference with usual consumer goods being that pharmaceuticals are saving lives or years of life in good health”. If pharmaceutical companies are to innovate, they must be incentivised with prices that reflect the value of their products, and the resources and risks involved in their production. To ensure appropriate access to new drugs and treatments for patients in need around the world, affordability is key. How do we tackle this dilemma? This question is critical for all stakeholders. The development of universal health coverage puts pressure on governments to directly or indirectly control reimbursement and prices of pharmaceuticals, whereas the flow of innovations addressing infectious, chronic, and life-threatening diseases is growing constantly. This book summarizes various global approaches to solving this dilemma and explores new trends. Thanks to the ‘toolbox’ proposed by the authors, not only students but also executives from companies, payers, regulators and patients’ organizations can benefit from the supporting concepts and methods that favour greater access to pharmaceuticals.

Global Issues in Pharmaceutical Marketing

Author : Lea Prevel Katsanis
Publisher : Routledge
ISBN 13 : 1136313303
Total Pages : 193 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Global Issues in Pharmaceutical Marketing by : Lea Prevel Katsanis

Download or read book Global Issues in Pharmaceutical Marketing written by Lea Prevel Katsanis and published by Routledge. This book was released on 2015-07-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

The Development of Scientific Marketing in the Twentieth Century

Author : Jean-Paul Gaudilliere
Publisher : Routledge
ISBN 13 : 131731686X
Total Pages : 266 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Development of Scientific Marketing in the Twentieth Century by : Jean-Paul Gaudilliere

Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Foreign Language Index

Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Foreign Language Index by : Public Affairs Information Service

Download or read book Foreign Language Index written by Public Affairs Information Service and published by . This book was released on 1984 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Drugs Markets

Author : Carine Baxerres
Publisher : Routledge
ISBN 13 : 1000413144
Total Pages : 285 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Understanding Drugs Markets by : Carine Baxerres

Download or read book Understanding Drugs Markets written by Carine Baxerres and published by Routledge. This book was released on 2021-07-23 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on anthropology, historical sociology and social-epidemiology, this multidisciplinary book investigates how pharmaceuticals are produced, distributed, prescribed, (and) consumed, and regulated in order to construct a comprehensive understanding of the issues that drive (medicine) pharmaceutical markets in the Global South today. Based on primary research conducted in Benin and Ghana, and additional data collected in Cambodia and the Ivory Coast, this volume uses artemisinin-based combination therapies (ACTs) against malaria as a central case study. It highlights the influence of the countries colonial and post-colonial history on their models for state regulation, production, and distribution, explores the determining role transnational actors as well as industries from the North but also and increasingly from the South play in influencing local pharmaceutical markets and looks at the behaviour of health care professionals and individuals. Stepping back, the authors then unpick the pharmaceuticalization process and the multiple regulations at stake by looking at the workings of, and linkages between, (biomedical health) pharmaceutical systems, (representatives of companies) industries, actors in private distribution, and consumer practices. Providing a thorough comparative analysis of the advantages and disadvantages of different pharmaceutical systems, it is an important contribution to the literature on pharmaceutalization and the governance of medication. It is of interest to students, researchers and policy-makers interested in medical anthropology, the sociology of health and illness, global health, healthcare management and pharmacy.

National Library of Medicine Current Catalog

Author : National Library of Medicine (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1106 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis National Library of Medicine Current Catalog by : National Library of Medicine (U.S.)

Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1965 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Political Economy of Pharmaceuticals

Author : Hans Löfgren
Publisher : Springer
ISBN 13 : 1137315857
Total Pages : 247 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The New Political Economy of Pharmaceuticals by : Hans Löfgren

Download or read book The New Political Economy of Pharmaceuticals written by Hans Löfgren and published by Springer. This book was released on 2016-04-30 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some two decades will shortly have passed since the WTO's Trade Related Aspects of Intellectual Property Rights agreement came into force in 1995. This volume is the first cross-country analysis of how TRIPS has affected the capacity of 11 major low or medium income countries to produce generic drugs.

Medicine of emotions and cognitions

Author : Antonio Maturo
Publisher : FrancoAngeli
ISBN 13 : 8856859955
Total Pages : 232 pages
Book Rating : 4.8/5 (568 download)

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Book Synopsis Medicine of emotions and cognitions by : Antonio Maturo

Download or read book Medicine of emotions and cognitions written by Antonio Maturo and published by FrancoAngeli. This book was released on 2013-04-04T00:00:00+02:00 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1341.52

Marketing Management, 2nd Edition

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)

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Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi

Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Drug Safety

Author : Michel Auriche
Publisher : Elsevier
ISBN 13 : 1483140377
Total Pages : 328 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Drug Safety by : Michel Auriche

Download or read book Drug Safety written by Michel Auriche and published by Elsevier. This book was released on 2013-10-22 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drug Safety

Global Pharmaceuticals

Author : Adriana Petryna
Publisher : Duke University Press
ISBN 13 : 0822387913
Total Pages : 311 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Global Pharmaceuticals by : Adriana Petryna

Download or read book Global Pharmaceuticals written by Adriana Petryna and published by Duke University Press. This book was released on 2006-03-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or life-saving drugs. Individuals struggle to afford medications; whole populations are neglected, considered too poor to constitute profitable markets for the development and distribution of necessary drugs. The ethnographies brought together in this timely collection analyze both the dynamics of the burgeoning international pharmaceutical trade and the global inequalities that emerge from and are reinforced by market-driven medicine. They demonstrate that questions about who will be treated and who will not filter through every phase of pharmaceutical production, from preclinical research to human testing, marketing, distribution, prescription, and consumption. Whether considering how American drug companies seek to create a market for antidepressants in Japan, how Brazil has created a model HIV/AIDS prevention and treatment program, or how the urban poor in Delhi understand and access healthcare, these essays illuminate the roles of corporations, governments, NGOs, and individuals in relation to global pharmaceuticals. Some essays show how individual and communal identities are affected by the marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and expert understandings of mental illness in North America and Great Britain. There is also an examination of the agonizing choices facing Ugandan families trying to finance AIDS treatment. Several essays explore the inner workings of the emerging international pharmaceutical regime. One looks at the expanding quest for clinical research subjects; another at the entwining of science and business interests in the Argentine market for psychotropic medications. By bringing the moral calculations involved in the production and distribution of pharmaceuticals into stark relief, this collection charts urgent new territory for social scientific research. Contributors. Kalman Applbaum, João Biehl, Ranendra K. Das, Veena Das, David Healy, Arthur Kleinman, Betty Kyaddondo, Andrew Lakoff, Anne Lovell, Lotte Meinert, Adriana Petryna, Michael A. Whyte, Susan Reynolds Whyte