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Author :
Publisher : International Potato Center
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by International Potato Center. This book was released on with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Editions Bréal
ISBN 13 : 2749521025
Total Pages : 387 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeanne Dancette
Publisher : PUM
ISBN 13 : 2760617769
Total Pages : 376 pages
Book Rating : 4.7/5 (66 download)
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : abdelmalek boutemadja
Publisher : Lulu.com
ISBN 13 : 1291371745
Total Pages : 101 pages
Book Rating : 4.2/5 (913 download)
Download or read book Le marketing written by abdelmalek boutemadja and published by Lulu.com. This book was released on 2013-04 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le défi étant de trouver, à travers une méthode, les voies et moyens de vendre sa production dans un environnement concurrentiel qu'est celui de l'entreprise.Le "Marketing" seerait, donc, cette méthode!Il va permettre aux entreprise, sur la base d'une étude de marché, de cibler et de fidéliser une clientèle appropriée.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1482 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1977 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : COVA
Publisher : Lavoisier
ISBN 13 : 2743062649
Total Pages : 146 pages
Book Rating : 4.7/5 (43 download)
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Author : David Gotteland
Publisher : Pearson Education France
ISBN 13 : 2744071218
Total Pages : 274 pages
Book Rating : 4.7/5 (44 download)
Download or read book Développer un nouveau produit written by David Gotteland and published by Pearson Education France. This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nikolaos F. Matsatsinis
Publisher : Springer Science & Business Media
ISBN 13 : 146151147X
Total Pages : 517 pages
Book Rating : 4.4/5 (615 download)
Download or read book Intelligent Support Systems for Marketing Decisions written by Nikolaos F. Matsatsinis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1480 pages
Book Rating : 4.0/5 ( download)
Download or read book Books and Pamphlets, Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1977 with total page 1480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Fleury
Publisher : Lulu.com
ISBN 13 : 1471786021
Total Pages : 85 pages
Book Rating : 4.4/5 (717 download)
Download or read book Cours d'initiation au marketing written by Pierre Fleury and published by Lulu.com. This book was released on 2012 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discipline méconnue, parfois méprisée, le marketing a néanmoins, petit à petit, justifié de sa nécessité dans l'entreprise moderne. A un point tel qu'aujourd'hui certaines entreprises créent un département marketing alors que dans la pratique elles n'en font tout simplement pas.Science récente au service d'entreprises chahutées par l'instabilité économique, la versatilité des consommateurs et la globalisation des concurrences, le marketing est dans bien des cas, la bouée de sauvetage de l'entreprise du XXIè siècle.Comprendre ce qu'est le marketing et savoir l'utiliser de façon effective est l'objectif de cet ouvrage. Ainsi, tous le processus sera décrit : de la définition de la stratégie jusqu'à la mise en pratique de techniques opérationnelles.Cet ouvrage s'adresse aussi bien aux étudiants en premier cycle universitaire qu'aux professionnels souhaitant maîtriser les techniques de base du marketing.
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1504 pages
Book Rating : 4.3/5 (91 download)
Download or read book Catalogue of Title-entries of Books and Other Articles Entered in the Office of the Librarian of Congress, at Washington, Under the Copyright Law ... Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office written by Library of Congress. Copyright Office and published by . This book was released on 1977 with total page 1504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Annie Delhome
Publisher : Editions Bréal
ISBN 13 : 2749525292
Total Pages : 178 pages
Book Rating : 4.7/5 (495 download)
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Hogqvist
Publisher : A&C Black
ISBN 13 : 2884791086
Total Pages : 402 pages
Book Rating : 4.8/5 (847 download)
Download or read book Epica Book 23: Europe's Best Advertising written by Richard Hogqvist and published by A&C Black. This book was released on 2010-08-28 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.
Author :
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 ( download)
Download or read book International Journal of Arts Management written by and published by . This book was released on 2002 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daisy McAdam
Publisher : Walter de Gruyter
ISBN 13 : 9783598218439
Total Pages : 176 pages
Book Rating : 4.2/5 (184 download)
Download or read book E-formation Pour Le Marketing Et Le Management Des Bibliothèques written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflects the content and richness of the IFLA satellite meeting held in Geneva, Switzerland, in 2003. It was devoted to e-learning for the marketing and management of libraries and was organized by the IFLA Management & Marketing Section, with the help of the University of Geneva, the Ecole nationale supérieure des sciences de l'information des bibliothèques (ENSSIB, France) and the Agence Intergouvernementale de la Francophonie-INTIF. Contributions from experts examine the fundamental e-learning issues raised in Africa, Europe, India and North America, as well as illustrating the power and diversity of this new teaching medium. In the final, informal discussions, chaired by Réjean Savard and Jean-Michel Salaün, we are given many tentative insights into what the future holds for both teachers and students alike.
Author : Nikolaos Matsatsinis
Publisher : Springer
ISBN 13 : 3319905996
Total Pages : 251 pages
Book Rating : 4.3/5 (199 download)
Download or read book Preference Disaggregation in Multiple Criteria Decision Analysis written by Nikolaos Matsatsinis and published by Springer. This book was released on 2018-05-29 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the main principles of preference disaggregation analysis and covers theoretical advances in preference modelling, group decision making, classification methods, robustness analysis, process mining, and decision support systems. In addition, it highlights several applications of the preference disaggregation analysis in a wide range of areas, such as customer satisfaction analysis, consumer behavior, energy and environmental policy, strategy development, and agricultural marketing. This book was published in honor of Yannis Siskos on the occasion of his retirement from the University of Piraeus, Greece. It offers a unique snapshot of the preference disaggregation philosophy in multiple criteria decision analysis and presents a range of research ideas, many of which were significantly influenced by Professor Siskos work.
Author :
Publisher : Psychology Press
ISBN 13 : 9780415093941
Total Pages : 1228 pages
Book Rating : 4.0/5 (939 download)
Download or read book Dictionnaire Anglais Des Affaires, Du Commerce Et de la Finance written by and published by Psychology Press. This book was released on 1996 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary consists of some 100,000 terms and references in bith French and English, including 4,000 abbreviations. over 45 subject areas are covered, including: * Accountancy * Banking * Business Administration * Computing * Economics * Environment * Finance * General Commerce * Human Resource Management * Import/Export * Industry * Insurance * Law * Leisure * Management * Mathematics * Media * Patents * Politics * Property * Sales & Marketing * Stock Market * Taxation * Tourism * Transport * Welfare & Safety. Also included is a comprehensive up-to-date reference section on countries, business correspondence and situations, job titles, stock exchanges, economic indexes and numbers. KEY FEATURES Term Specialists - the terms list has been checked by over 100 sources including experts from Apple France * Association Française des Banques * Chartered Institute of Banking * France Telecom * Institute of European Trade and Technology * American Graduate School of Management * London School of Economics * Ecole supérieure de commerce de Lyon * Department of Trade and Industry * Law Society * University of Reading * Environment Council * University of Bath * Centre de Recherche et de Gestion * Manchester Business School * Ecole supérieure internationale de commerce and Ecole des hautes études commerciales de Montrial(HEC). Prestigous experts - include Prof. Chris Nobes, Prof. Michel Péron, Prof. Gordon Shenton, Dr. Van de Yeught and Prof. Peter Walton. Native Speakers - all stages of compilation have included native speakers of French as well as English and extensive coverage of US as well as UK terminology.
