Location-Based Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119721253
Total Pages : 266 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Location-Based Marketing by : Gérard Cliquet

Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Information Systems

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Publisher : Springer
ISBN 13 : 3319659308
Total Pages : 687 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Information Systems by : Marinos Themistocleous

Download or read book Information Systems written by Marinos Themistocleous and published by Springer. This book was released on 2017-08-14 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes selected papers from the 14th European, Mediterranean, and Middle Eastern Conference, EMCIS 2017, held in Coimbra, Portugal, in September 2017. EMCIS is focusing on approaches that facilitate the identification of innovative research of significant relevance to the IS discipline following sound research methodologies that lead to results of measurable impact. The 37 full and 16 short papers presented in this volume were carefully reviewed and selected from a total of 106 submissions. They are organized in sections on big data and Semantic Web; digital services, social media and digital collaboration; e-government; healthcare information systems; information systems security and information privacy protection; IT governance; and management and organizational issues in information systems.

4D Printing, Volume 2

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Publisher : John Wiley & Sons
ISBN 13 : 139417151X
Total Pages : 324 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis 4D Printing, Volume 2 by : Frederic Demoly

Download or read book 4D Printing, Volume 2 written by Frederic Demoly and published by John Wiley & Sons. This book was released on 2022-09-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who hasn’t dreamed of seeing matter transformed in a way that suits you? This is the goal of 4D printing, using materials that can change in terms of shape and property under the effect of energy stimulation. From the description of the actions and actuators, the authors show the weaknesses that limit the industrialization of 4D printing processes; these are the modes of energy stimulation. To prepare for the future, two chapters are introduced: “Material-Process Duality in Industrial 4D Printing” and “How to Approach 4D Printing in Design”. If the capture and reuse of 4D printing knowledge is necessary for this objective, the conclusion leaves the existing myth around the 4D printing theme and proposes a “draft” roadmap that should be the subject of reflection and scientific debate on a concept that is still immature, but full of promise.

The Luxury Strategy

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Publisher : Kogan Page Publishers
ISBN 13 : 0749464925
Total Pages : 408 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer

Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Data Mining

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Publisher : Elsevier
ISBN 13 : 0080890369
Total Pages : 665 pages
Book Rating : 4.0/5 (88 download)

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Book Synopsis Data Mining by : Ian H. Witten

Download or read book Data Mining written by Ian H. Witten and published by Elsevier. This book was released on 2011-02-03 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining: Practical Machine Learning Tools and Techniques, Third Edition, offers a thorough grounding in machine learning concepts as well as practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly anticipated third edition of the most acclaimed work on data mining and machine learning will teach you everything you need to know about preparing inputs, interpreting outputs, evaluating results, and the algorithmic methods at the heart of successful data mining. Thorough updates reflect the technical changes and modernizations that have taken place in the field since the last edition, including new material on Data Transformations, Ensemble Learning, Massive Data Sets, Multi-instance Learning, plus a new version of the popular Weka machine learning software developed by the authors. Witten, Frank, and Hall include both tried-and-true techniques of today as well as methods at the leading edge of contemporary research. The book is targeted at information systems practitioners, programmers, consultants, developers, information technology managers, specification writers, data analysts, data modelers, database R&D professionals, data warehouse engineers, data mining professionals. The book will also be useful for professors and students of upper-level undergraduate and graduate-level data mining and machine learning courses who want to incorporate data mining as part of their data management knowledge base and expertise. - Provides a thorough grounding in machine learning concepts as well as practical advice on applying the tools and techniques to your data mining projects - Offers concrete tips and techniques for performance improvement that work by transforming the input or output in machine learning methods - Includes downloadable Weka software toolkit, a collection of machine learning algorithms for data mining tasks—in an updated, interactive interface. Algorithms in toolkit cover: data pre-processing, classification, regression, clustering, association rules, visualization

Agile Project Management with Scrum

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Publisher : Microsoft Press
ISBN 13 : 0735637903
Total Pages : 214 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Agile Project Management with Scrum by : Ken Schwaber

Download or read book Agile Project Management with Scrum written by Ken Schwaber and published by Microsoft Press. This book was released on 2004-02-11 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules and practices for Scrum—a simple process for managing complex projects—are few, straightforward, and easy to learn. But Scrum’s simplicity itself—its lack of prescription—can be disarming, and new practitioners often find themselves reverting to old project management habits and tools and yielding lesser results. In this illuminating series of case studies, Scrum co-creator and evangelist Ken Schwaber identifies the real-world lessons—the successes and failures—culled from his years of experience coaching companies in agile project management. Through them, you’ll understand how to use Scrum to solve complex problems and drive better results—delivering more valuable software faster. Gain the foundation in Scrum theory—and practice—you need to: Rein in even the most complex, unwieldy projects Effectively manage unknown or changing product requirements Simplify the chain of command with self-managing development teams Receive clearer specifications—and feedback—from customers Greatly reduce project planning time and required tools Build—and release—products in 30-day cycles so clients get deliverables earlier Avoid missteps by regularly inspecting, reporting on, and fine-tuning projects Support multiple teams working on a large-scale project from many geographic locations Maximize return on investment!

Index de Périodiques Canadiens

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Author :
Publisher :
ISBN 13 :
Total Pages : 1736 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Index de Périodiques Canadiens by :

Download or read book Index de Périodiques Canadiens written by and published by . This book was released on 1999 with total page 1736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Royal Dictionary English and French and French and English ... (Grand Dictionnaire Français-Anglais Et Anglais-Français)

Download Royal Dictionary English and French and French and English ... (Grand Dictionnaire Français-Anglais Et Anglais-Français) PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1256 pages
Book Rating : 4.B/5 (9 download)

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Book Synopsis Royal Dictionary English and French and French and English ... (Grand Dictionnaire Français-Anglais Et Anglais-Français) by : Charles Fleming (Professor at the College Louis-le-Grand.)

Download or read book Royal Dictionary English and French and French and English ... (Grand Dictionnaire Français-Anglais Et Anglais-Français) written by Charles Fleming (Professor at the College Louis-le-Grand.) and published by . This book was released on 1846 with total page 1256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ubuntu!

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Publisher : Crown Currency
ISBN 13 : 0307587886
Total Pages : 146 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Ubuntu! by : Bob Nelson

Download or read book Ubuntu! written by Bob Nelson and published by Crown Currency. This book was released on 2010-03-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful story about the African philosophy of teamwork and collaboration that has the power to reshape our workplaces, our relationships with our coworkers, and our personal lives, written by the bestselling coauthor of Fish! and the bestselling author of 1001 Ways to Reward Employees. John Peterson, a new manager in the credit department at a major big-box retailer, is struggling in his job. The people under him are not working as well or effectively as they need to, and his department is falling behind in meeting its goals. His only solution is to take on more work himself, burning the midnight oil and coming in most weekends to pick up the slack and keep his department above water. When one of the employees stays behind to help him—a young man who came to America from a small village in Africa—he learns of the ancient wisdom and hidden power of the African philosophy of Ubuntu. Before long, it begins to change the way he thinks about the people he works with, about himself, and about how he runs his department and his life. In an engaging and completely fresh narrative that holds a unique message for today’s business world, Ubuntu! shows us a way to overcome our fears, insecurities, and the “me-ism” that so often permeates our workplaces, and replace it with a culture of genuine respect and collaboration. It promises to take its place alongside Fish! and other business parables as the next bestselling classic in the business category.

Management of Banking

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Publisher :
ISBN 13 : 9780324405880
Total Pages : 562 pages
Book Rating : 4.4/5 (58 download)

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Book Synopsis Management of Banking by : Steven Scott MacDonald

Download or read book Management of Banking written by Steven Scott MacDonald and published by . This book was released on 2006 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bank's asset and liability management committee or risk management committee is responsible for the overall financial planning and management of the bank's profitability and risk profile. This book emphasizes how managers can develop strategies to maximize stockholders wealth by balancing the trade-off between banking risks and returns.

Microsoft Azure Essentials - Fundamentals of Azure

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Publisher : Microsoft Press
ISBN 13 : 0735697302
Total Pages : 400 pages
Book Rating : 4.7/5 (356 download)

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Book Synopsis Microsoft Azure Essentials - Fundamentals of Azure by : Michael Collier

Download or read book Microsoft Azure Essentials - Fundamentals of Azure written by Michael Collier and published by Microsoft Press. This book was released on 2015-01-29 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft Azure Essentials from Microsoft Press is a series of free ebooks designed to help you advance your technical skills with Microsoft Azure. The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.

Windows Presentation Foundation Unleashed

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Publisher : Pearson Education
ISBN 13 : 0132715627
Total Pages : 809 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Windows Presentation Foundation Unleashed by : Adam Nathan

Download or read book Windows Presentation Foundation Unleashed written by Adam Nathan and published by Pearson Education. This book was released on 2006-12-21 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Printed entirely in color, with helpful figures and syntax coloring to make code samples appear as they do in Visual Studio. Windows Presentation Foundation (WPF) is a key component of the .NET Framework 3.0, giving you the power to create richer and more compelling applications than you dreamed possible. Whether you want to develop traditional user interfaces or integrate 3D graphics, audio/video, animation, dynamic skinning, rich document support, speech recognition, or more, WPF enables you to do so in a seamless, resolution-independent manner. Windows Presentation Foundation Unleashed is the authoritative book that covers it all, in a practical and approachable fashion, authored by .NET guru and Microsoft developer Adam Nathan. · Covers everything you need to know about Extensible Application Markup Language (XAML) · Examines the WPF feature areas in incredible depth: controls, layout, resources, data binding, styling, graphics, animation, and more · Features a chapter on 3D graphics by Daniel Lehenbauer, lead developer responsible for WPF 3D · Delves into non-mainstream topics: speech, audio/video, documents, bitmap effects, and more · Shows how to create popular UI elements, such as features introduced in the 2007 Microsoft Office System: Galleries, ScreenTips, custom control layouts, and more · Demonstrates how to create sophisticated UI mechanisms, such as Visual Studio-like collapsible/dockable panes · Explains how to develop and deploy all types of applications, including navigation-based applications, applications hosted in a Web browser, and applications with great-looking non-rectangular windows · Explains how to create first-class custom controls for WPF · Demonstrates how to create hybrid WPF software that leverages Windows Forms, ActiveX, or other non-WPF technologies · Explains how to exploit new Windows Vista features in WPF applications

Music Business For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119049652
Total Pages : 443 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Music Business For Dummies by : Loren Weisman

Download or read book Music Business For Dummies written by Loren Weisman and published by John Wiley & Sons. This book was released on 2015-06-29 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot. Find the right players, agents, and business managers Make more money from your work with smart distribution Build your brand and get people talking about you Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.

Blockchain For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119555175
Total Pages : 256 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Blockchain For Dummies by : Tiana Laurence

Download or read book Blockchain For Dummies written by Tiana Laurence and published by John Wiley & Sons. This book was released on 2019-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unravel the mysteries of blockchains Blockchain technologies are disrupting some of the world’s biggest industries. Blockchain For Dummies provides a fast way to catch up with the essentials of this quickly evolving tech. Written by an author involved in founding and analyzing blockchain solutions, this book serves to help those who need to understand what a blockchain can do (and can't do). This revised edition walks you through how a blockchainsecurely records data across independent networks. It offers a tour of some of the world’s best-known blockchains, including those that power Bitcoin and other cryptocurrencies. It also provides a glance at how blockchain solutions are affecting the worlds of finance, supply chain management, insurance, and governments. Get a clear picture of what a blockchain can do Learn how blockchains rule cryptocurrency and smart contracts Discover current blockchains and how each of them work Test blockchain apps Blockchain has become the critical buzzword in the world of financial technology and transaction security — and now you can make sense of it with the help of this essential guide.

French Periodical Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis French Periodical Index by :

Download or read book French Periodical Index written by and published by . This book was released on 1991 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Le Management Pour Les Nuls (Custom)

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Publisher :
ISBN 13 : 9780470154892
Total Pages : 305 pages
Book Rating : 4.1/5 (548 download)

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Book Synopsis Le Management Pour Les Nuls (Custom) by : Nelson

Download or read book Le Management Pour Les Nuls (Custom) written by Nelson and published by . This book was released on 2007-08-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:

French books in print, anglais

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Author :
Publisher :
ISBN 13 : 9782765408468
Total Pages : 1798 pages
Book Rating : 4.4/5 (84 download)

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Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt: