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Le Guide Juridique Du Marketing Direct
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Book Synopsis Le guide juridique du marketing direct by : Dominique Du Châtelier
Download or read book Le guide juridique du marketing direct written by Dominique Du Châtelier and published by . This book was released on 1999 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quelles sont les informations à faire figurer dans tout document publicitaire ? Comment adapter au média la réglementation sur les réductions de prix ? Comment mettre en place une offre avec un cadeau, une prime autopayante ? Quelles sont les règles pour l'organisation d'un concours, d'une loterie ? D'une vente jumelée ? D'une vente au téléphone ? D'un spot de marketing télévisé ? Peut-on protéger ses créations publicitaires ? Quels contrats négocier avec ses partenaires ? Quel droit pour les ventes sur Internet ? Quelle sera l'influence des directives européennes sur ces problématiques ? La liste est longue des questions juridiques auxquelles tout professionnel du marketing est confronté lorsqu'il élabore une campagne de marketing direct. Dans cet ouvrage très complet, rédigé dans un langage clair et accessible au non-juriste, celui-ci trouvera rapidement les réponses pratiques à toutes ces questions, qu'il s'agisse d'une offre grand public ou business to business, et quel que soit le support, d'Internet au fax en passant par le catalogue papier...
Book Synopsis Le marketing direct et le droit by :
Download or read book Le marketing direct et le droit written by and published by . This book was released on 1991 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le marketing on line by : Michelle Jean-Baptiste
Download or read book Le marketing on line written by Michelle Jean-Baptiste and published by Editions Eyrolles. This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vous voulez faire du marketing on line de manière efficace ? Ce guide, clair et facile à lire, est fait pour vous. Les auteurs vous livrent étape par étape et sans langue de bois toutes les clés du marketing on line réussi et légal. Toutes les activités du marketing on line y sont traitées.
Book Synopsis Le Marketing direct et le droit by : Catherine Delhaye
Download or read book Le Marketing direct et le droit written by Catherine Delhaye and published by Hermes Science Publications. This book was released on 1994-01-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le Guide du marketing direct by : Jean-Louis Ferry
Download or read book Le Guide du marketing direct written by Jean-Louis Ferry and published by . This book was released on 1987 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le marketing direct multicanal - 2e éd. by : Yan Claeyssen
Download or read book Le marketing direct multicanal - 2e éd. written by Yan Claeyssen and published by Dunod. This book was released on 2006-10-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment élaborer une base de données ? Quelle opération promotionnelle concevoir ? Via quel canal ? Comment optimiser l'outil CRM ? De la prospection à la reconquête du client, en passant par sa fidélisation, cet ouvrage aborde le marketing direct sous toutes ses facettes : aspects juridique, RH, financier, commercial... Illustré de cas d'entreprise, ce livre est un guide complet qui présente les approches et méthodes du marketing direct et leurs nouvelles applications.
Book Synopsis Martindale-Hubbell International Law Directory by :
Download or read book Martindale-Hubbell International Law Directory written by and published by . This book was released on 1994 with total page 2506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sals Promotion and Direct Marketing Law by : Philip Circus
Download or read book Sals Promotion and Direct Marketing Law written by Philip Circus and published by Bloomsbury Professional. This book was released on 2002-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. New edition due in 2007."
Book Synopsis U.S. Direct Marketing Law by : Richard J. Leighton
Download or read book U.S. Direct Marketing Law written by Richard J. Leighton and published by National Book Network. This book was released on 1993 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Direct Marketing and the Law by : Arthur Winston
Download or read book Direct Marketing and the Law written by Arthur Winston and published by Wiley. This book was released on 1993-04-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.
Book Synopsis Le marketing direct, c'est magique by : Charles Mallory
Download or read book Le marketing direct, c'est magique written by Charles Mallory and published by LPM. This book was released on 1994 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les Offres de marketing direct au regard du droit français by : Patrice Paule
Download or read book Les Offres de marketing direct au regard du droit français written by Patrice Paule and published by . This book was released on 1992 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Complete Guide to Marketing and the Law by : Robert J. Posch
Download or read book The Complete Guide to Marketing and the Law written by Robert J. Posch and published by Prentice Hall. This book was released on 1988 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guide du marketing direct non-adressé by : Régine Vanheems
Download or read book Guide du marketing direct non-adressé written by Régine Vanheems and published by Eyrolles Group. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un aspect du marketing direct incontournable
Book Synopsis The Law and Direct Marketing by : Direct Mail Marketing Association
Download or read book The Law and Direct Marketing written by Direct Mail Marketing Association and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Direct Marketing Law Guide by : John B Yates
Download or read book Direct Marketing Law Guide written by John B Yates and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Guide written by Jürg P. Weibel and published by . This book was released on 2005 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
