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Author : General Content Corporation
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (532 download)
Download or read book Le guide du marketing pour la petite entreprise written by General Content Corporation and published by . This book was released on 2001 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ontario. Direction des petites entreprises
Publisher : Petites entreprises, Ministère de l'industrie, du commerce et de la technologie. c1989.
ISBN 13 : 9780772953575
Total Pages : 74 pages
Book Rating : 4.9/5 (535 download)
Download or read book Le Marketing pour la petite entreprise de services : guide par étapes qui mène à la réussite written by Ontario. Direction des petites entreprises and published by Petites entreprises, Ministère de l'industrie, du commerce et de la technologie. c1989.. This book was released on 1989 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ontario. Direction des petites entreprises
Publisher :
ISBN 13 : 9780772953568
Total Pages : 75 pages
Book Rating : 4.9/5 (535 download)
Download or read book Le Marketing pour la petite entreprise manufacturière : guide par étapes qui mène à la réussite written by Ontario. Direction des petites entreprises and published by . This book was released on 1989 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carrier, Serge
Publisher : Montréal : Centre collégial de formation à distance
ISBN 13 : 9782894520055
Total Pages : 30 pages
Book Rating : 4.5/5 (2 download)
Download or read book Le marketing et la PME : application de notions de marketing : 410-822-91. Guide d'études written by Carrier, Serge and published by Montréal : Centre collégial de formation à distance. This book was released on 1994 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Serge Carrier
Publisher :
ISBN 13 : 9782894521649
Total Pages : pages
Book Rating : 4.5/5 (216 download)
Download or read book Le marketing et la PME: Guide d'études written by Serge Carrier and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michel Badoc
Publisher : Editions Eyrolles
ISBN 13 : 2212145780
Total Pages : 400 pages
Book Rating : 4.2/5 (121 download)
Download or read book Guide pratique du marketing pour les créateurs d'entreprise written by Michel Badoc and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longtemps sous estimé, le marketing constitue un atout essentiel de la réussite pour le créateur d'entreprise. Il est indispensable pour convaincre les investisseurs financiers et les partenaires, réussir la naissance de la jeune pousse, assurer son développement lors de l'adolescence et de la maturité. Contrairement à certaines idées reçues, un bon marketing peut s'élaborer avec des moyens limités, ce qui le met complètement à la portée des entrepreneurs créateurs. Ecrit dans un style clair et simple, ce guide pratique constitue un outil de travail à toutes les étapes de l'entreprise individuelle depuis sa création jusqu'à sa maturité. Le marketing est expliqué simplement ce qui permet sa compréhension par le créateur quel que soit son niveau de formation de bac -2 à bac +6. Le livre comporte de nombreuses "check lists" destinées à le rendre opérationnel sur le terrain. II est illustré par de très nombreux cas concrets montrant à partir d'exemples réels les thèmes d'application du marketing pour le créateur au cours des différentes phases de développement de son entreprise. Il est conçu pour une lecture rapide et transversale à l'aide d'encadrés ainsi que de résumés des éléments essentiels de chaque chapitre. II traite de l'ensemble des utilisations du marketing permettant de créer et de développer une entreprise : études, diagnostic, plan marketing, marketing mix, choix des canaux de distribution, gestion de la force de vente, politique de produit, communication, qualité, utilisation d'Internet...
Author :
Publisher :
ISBN 13 :
Total Pages : 1204 pages
Book Rating : 4.:/5 (31 download)
Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amy Miocevich
Publisher : John Wiley & Sons
ISBN 13 : 1394184565
Total Pages : 264 pages
Book Rating : 4.3/5 (941 download)
Download or read book The Very Good Marketing Guide written by Amy Miocevich and published by John Wiley & Sons. This book was released on 2023-06-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results ... which ultimately means you can get back to doing what your business does best!
Author : François Laurent
Publisher : Dunod
ISBN 13 : 2100703250
Total Pages : 201 pages
Book Rating : 4.1/5 (7 download)
Download or read book PME : Gagnez en compétitivité grâce à votre marketing written by François Laurent and published by Dunod. This book was released on 2013-09-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing peut et doit devenir un levier de compétitivité pour les PME, surtout en ces temps de crise. Mais force est de constater que peu l’actionnent, par manque de confiance, de pratique ou de capacités d’investissements. L’objectif de ce livre est de donner aux entrepreneurs les clés pour mettre en place une stratégie marketing performante qui repose sur six leviers d’efficacité : La vision client Le plan marketing La mesure du marketing Le marketing international Les process et technologies Le lancement de produits Il s’adresse aux patrons de TPE/PME, aux créateurs d’entreprise ou porteurs de projets, aux marketers et aux étudiants en entrepreneuriat.
Author : Marcia Layton Turner
Publisher : John Wiley & Sons
ISBN 13 : 0470105917
Total Pages : 314 pages
Book Rating : 4.4/5 (71 download)
Download or read book The Unofficial Guide® to Marketing Your Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119236932
Total Pages : 631 pages
Book Rating : 4.1/5 (192 download)
Download or read book Small Business Marketing Strategies All-in-One For Dummies written by and published by John Wiley & Sons. This book was released on 2016-05-06 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your small business into a revenue-generating machine with this step-by-step marketing resource Running a small business is a fun and rewarding experience. It’s even more fun and rewarding when clients and customers are clamoring to get a hand on your latest product or service. And effective marketing is the key to making that happen. In Small Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commerce walk you through every single step of designing, launching, running, measuring, and improving your company’s next marketing campaign. But don’t worry—with Dummies, it’s all about learning made easy. You’ll discover techniques that work in any kind of small business, from full-time trades to brick-and-mortar shops and online side-hustles. Starting at the beginning of the marketing process, you’ll move on to learn how to blend different marketing methods, such as content, social, search, and traditional, to generate massive customer interest. In this book, you will: Pour the foundation of your marketing strategy by defining your ideal customers, sizing up your market, and setting your goals Kick off a successful campaign the right way by picking the best software, platforms, and techniques to power your marketing Combine content marketing, social media, and traditional strategies to generate the perfect marketing and advertising mix Evolve past gut instincts and measure your results with hard data and reliable metrics Moving beyond individual strategies and techniques, Small Business Marketing Strategies All-in-One For Dummies shows you how to blend every tool at your disposal into one effective marketing strategy. It’s a must-read for any small business owner trying to grow their company.
Author : Michael DeLon
Publisher :
ISBN 13 : 9781511412056
Total Pages : 142 pages
Book Rating : 4.4/5 (12 download)
Download or read book On Marketing written by Michael DeLon and published by . This book was released on 2015-03-23 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is designed to be a reference book. My hope is that you won't read it once and put it on a shelf. I hope it will become a constant companion to remind you of what it takes to grow your business. When we meet, I'd love nothing more than for you to tell me that you have every page highlighted, dog-eared and underlined. That this book has helped you break free from the bondage and waste of traditional marketing methods and has been a catalyst for explosive business growth. As I talk with business people I hear a consistent theme. They know they have to advertise, but they aren't sure how to make it work. I think it was J.C Penney who said: "I know at least half of my advertising does me no good at all, but I can't determine which half." And for some unknown reason, media companies, advertising agencies and business owners have accepted this as truth and wear this as a badge of honor. I think that's foolish! And in this book I'm going to explain why. Marketing is Everything You Do to GAIN and RETAIN a Customer.
Author : Paul Lancaster
Publisher : John Wiley & Sons
ISBN 13 : 1118730771
Total Pages : 384 pages
Book Rating : 4.1/5 (187 download)
Download or read book Small Business Marketing for Dummies written by Paul Lancaster and published by John Wiley & Sons. This book was released on 2013-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.
Author : Pierre-Andre Julien
Publisher : Routledge
ISBN 13 : 042977026X
Total Pages : 417 pages
Book Rating : 4.4/5 (297 download)
Download or read book The State of the Art in Small Business and Entrepreneurship written by Pierre-Andre Julien and published by Routledge. This book was released on 2018-11-08 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1998. This text is designed as not only a summary of a number of years of reflections by many different researchers, but also a guide for future research and for continuing development of a theory of small business and its environment; a theory that will apply to small businesses everywhere and that will help them become what they hope to be in the 21st century.
Author : Francois Simon Pierre Ngan Tonye
Publisher : Editions Universitaires Europeennes
ISBN 13 : 9783841734464
Total Pages : 68 pages
Book Rating : 4.7/5 (344 download)
Download or read book Guide pratique de Marketing pour les PME VOL 1 pour entrepreneur written by Francois Simon Pierre Ngan Tonye and published by Editions Universitaires Europeennes. This book was released on 2014-06-20 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les petites et moyennes entreprises (PME) d'entree sur le marche, sont confrontees au probleme de l'etancheite de l'espace d'information en raison de la presence en elle de grands concurrents. Elles doivent informer rapidement les consommateurs sur leurs produits, mais a la difference des grandes entreprises, les PME ont un manque de ressources pour mener des activites marketing. D'autre part, ces organisations ont l'avantage d'accelerer la prise de decision. Les PME sont elastiques d'affaires, capable en peu de temps de s'adapter aux conditions changeantes de l'environnement marketing.
Author : Dennis L. Morgan
Publisher :
ISBN 13 : 9780964082304
Total Pages : 269 pages
Book Rating : 4.0/5 (823 download)
Download or read book The Complete Guide to Marketing a Small Business Or Product Successfully written by Dennis L. Morgan and published by . This book was released on 1993-12-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide To MARKETING A SMALL BUSINESS OR PRODUCT SUCCESSFULLY contains hundreds of useful, practical, proven effective techniques that will immediately cut costs & increase profits. It contains everything you need to know about marketing to do your own advertising, public relations, research, direct mail, & sales promotion to attract all the business you need. No other single publication gives you these facts using a practical, easy-to-read STYLE with easy-to-follow examples that any business can use. You are capable of putting this information to use the very same day you read about it. The AUDIENCE is anyone who owns, runs or has anything to do with a business & wants to learn how to sell more of whatever they offer. Topics include: Over 50 no/low cost promotion ideas; how to make money without money; how to obtain free advertising; the top five proven, successful marketing strategies that transformed many product failures into some of the world's most successful businesses; how to save thousands on marketing & advertising; & the most unique, impressive, inexpensive ways to market any business. TO ORDER CALL: Morgan Publishing (310) 891-0951 or FAX (310) 891-0921. 25202 Crenshaw Blvd., Suite 214, Torrance, CA 90505.
Author : Ontario. Direction des petites entreprises
Publisher :
ISBN 13 : 9780772953582
Total Pages : 74 pages
Book Rating : 4.9/5 (535 download)
Download or read book Le Marketing pour le petit commerce de détail : guide par étapes qui mène à la réussite written by Ontario. Direction des petites entreprises and published by . This book was released on 1989 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
