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Author : John Dell (pseud.)
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (891 download)
Download or read book Layouts for Advertising written by John Dell (pseud.) and published by . This book was released on 1928 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert C. Book
Publisher : McGraw Hill Professional
ISBN 13 : 9780844230245
Total Pages : 292 pages
Book Rating : 4.2/5 (32 download)
Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author : Jim Krause
Publisher : Simon and Schuster
ISBN 13 : 1440321965
Total Pages : 316 pages
Book Rating : 4.4/5 (43 download)
Download or read book Layout Index written by Jim Krause and published by Simon and Schuster. This book was released on 2001-04-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Author : Frank Herman Young
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising Layout written by Frank Herman Young and published by . This book was released on 1928 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)
Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Author : Jenifer Tidwell
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596008031
Total Pages : 352 pages
Book Rating : 4.5/5 (96 download)
Download or read book Designing Interfaces written by Jenifer Tidwell and published by "O'Reilly Media, Inc.". This book was released on 2005-11-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Author :
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.6/5 (44 download)
Download or read book Planning the Layout ; Proof Reading ; Display Arrangement ; Retail Advertising ; Department-store Advertising written by and published by . This book was released on 1920 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.E/5 ( download)
Download or read book Advertising Procedure written by Otto Kleppner and published by . This book was released on 1925 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margo Berman
Publisher : Rowman & Littlefield
ISBN 13 : 9780742541375
Total Pages : 256 pages
Book Rating : 4.5/5 (413 download)
Download or read book Street-smart Advertising written by Margo Berman and published by Rowman & Littlefield. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to gen.
Author : S. Roland Hall
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.:/5 (3 download)
Download or read book Theory and Practice of Advertising written by S. Roland Hall and published by . This book was released on 1926 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amos Parrish
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (9 download)
Download or read book Advertising written by Amos Parrish and published by . This book was released on 1927 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Franz Hermann Wills
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.E/5 ( download)
Download or read book Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures written by Franz Hermann Wills and published by . This book was released on 1971 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Kiran. G
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958533
Total Pages : 76 pages
Book Rating : 4.3/5 (949 download)
Download or read book ADVERTISING COMMUNICATION Concepts & Theory written by Dr. Kiran. G and published by Archers & Elevators Publishing House. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 : 9351671011
Total Pages : 181 pages
Book Rating : 4.3/5 (516 download)
Download or read book Advertising Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Author : Lloyd Dallas Herrold
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.:/5 (3 download)
Download or read book Advertising Copy, Principles and Practice written by Lloyd Dallas Herrold and published by . This book was released on 1926 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Batra
Publisher : Pearson Education India
ISBN 13 : 9788177588507
Total Pages : 772 pages
Book Rating : 4.5/5 (885 download)
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.5/5 (162 download)
Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
