Advertising Management

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Author :
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)

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Book Synopsis Advertising Management by : C. L. Tyagi

Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Design History

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Publisher : MIT Press
ISBN 13 : 9780262540766
Total Pages : 292 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Design History by : Dennis P. Doordan

Download or read book Design History written by Dennis P. Doordan and published by MIT Press. This book was released on 1996-03-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: his anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Design history has emerged in recent years as a significant field of scholarly research and critical reflection. With their interest in the conceptualization, production, and consumption of objects (large and small, unique or multiple, anonymous or signed) and environments (ephemeral or enduring, public or private), design historians investigate the multiple ways in which intentionally produced objects, environments, and experiences both shape and reflect their historical moments. This anthology compiled from volumes 3-10 of Design Issues, includes material from areas seldom discussed in existing surveys and will facilitate the general discourse within the design community on a wide range of conceptual and methodological issues of contemporary design history. Individual essays investigate various aspects of design in the modern era. They provide fresh insights on familiar figures such as Harley Earl and Norman Bel Geddes and shed new light on neglected aspects of design history such as the history of women in early American graphic design or the history of modern design in China. The essays are grouped in three broad categories: Graphic Design, Design in the American Corporate Milieu, and Design in the Context of National Experiences. Contributors David Brett, Bradford R. Collins, Dennis P. Doordan, David Gartman, Gyorgy Haiman, Larry D. Luchmansingh, Roland Marchand, Enric Satué, Mitchell Schwarzer, Paul Shaw, Svetlana Sylvestrova, Ellen Mazur Thomson, Matthew Turner, John Turpin, Shou Zhi Wang. A Design Issues Reader

Advertising Management

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788177588507
Total Pages : 772 pages
Book Rating : 4.5/5 (885 download)

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Book Synopsis Advertising Management by : Batra

Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Strategy

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Author :
Publisher : SAGE
ISBN 13 : 9781412917964
Total Pages : 412 pages
Book Rating : 4.9/5 (179 download)

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Book Synopsis Advertising Strategy by : Tom Altstiel

Download or read book Advertising Strategy written by Tom Altstiel and published by SAGE. This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.

Advertising and Sales Promotion

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Author :
Publisher : Nirali Prakashan
ISBN 13 : 9788185790794
Total Pages : 118 pages
Book Rating : 4.7/5 (97 download)

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Book Synopsis Advertising and Sales Promotion by :

Download or read book Advertising and Sales Promotion written by and published by Nirali Prakashan. This book was released on 1969 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Advertising

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Publisher : Psychology Press
ISBN 13 : 9780789023001
Total Pages : 458 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Principles of Advertising by : Monle Lee

Download or read book Principles of Advertising written by Monle Lee and published by Psychology Press. This book was released on 2005 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

The Advertising Handbook

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Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis The Advertising Handbook by : S. Roland Hall

Download or read book The Advertising Handbook written by S. Roland Hall and published by . This book was released on 1921 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dictionary of Marketing Communications

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Publisher : SAGE
ISBN 13 : 9780761927716
Total Pages : 260 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

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Publisher : W. W. Norton & Company
ISBN 13 : 0393733785
Total Pages : 224 pages
Book Rating : 4.3/5 (937 download)

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Book Synopsis The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by : Cameron S. Foote

Download or read book The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2011-11-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

Introduction to Advertising

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Author :
Publisher : The Minerva Group, Inc.
ISBN 13 : 9780898755060
Total Pages : 398 pages
Book Rating : 4.7/5 (55 download)

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Book Synopsis Introduction to Advertising by : Arthur Judson Brewster

Download or read book Introduction to Advertising written by Arthur Judson Brewster and published by The Minerva Group, Inc.. This book was released on 2001-09 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.

ADVERTISING COMMUNICATION Concepts & Theory

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Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958533
Total Pages : 76 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis ADVERTISING COMMUNICATION Concepts & Theory by : Dr. Kiran. G

Download or read book ADVERTISING COMMUNICATION Concepts & Theory written by Dr. Kiran. G and published by Archers & Elevators Publishing House. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Concept Book 3E: Think Now, Design Later (Third)

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Author :
Publisher : Thames & Hudson
ISBN 13 : 0500773610
Total Pages : 320 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Advertising Concept Book 3E: Think Now, Design Later (Third) by : Pete Barry

Download or read book Advertising Concept Book 3E: Think Now, Design Later (Third) written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

Strategic Copywriting

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Publisher : Rowman & Littlefield
ISBN 13 : 9780742530676
Total Pages : 286 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Strategic Copywriting by : Edd Applegate

Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Advertising

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Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Advertising by : Amos Parrish

Download or read book Advertising written by Amos Parrish and published by . This book was released on 1927 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Management by Dr. F. C. Sharma (eBook)

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Author :
Publisher : SBPD Publications
ISBN 13 : 9351671011
Total Pages : 181 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advertising Management by Dr. F. C. Sharma (eBook) by : Dr. F. C. Sharma

Download or read book Advertising Management by Dr. F. C. Sharma (eBook) written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

An Introduction to Retail Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 398 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis An Introduction to Retail Advertising by : Arthur Judson Brewster

Download or read book An Introduction to Retail Advertising written by Arthur Judson Brewster and published by . This book was released on 1924 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ADVERTISING MANAGEMENT (Minor)

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Author :
Publisher : Thakur Publication Private Limited
ISBN 13 : 9357555102
Total Pages : 168 pages
Book Rating : 4.3/5 (575 download)

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Book Synopsis ADVERTISING MANAGEMENT (Minor) by : Dr. Shailesh Tandon

Download or read book ADVERTISING MANAGEMENT (Minor) written by Dr. Shailesh Tandon and published by Thakur Publication Private Limited. This book was released on 2024-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.