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Las 7 Claves Del Marketing Para Despegar En La Era Digital
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Book Synopsis Las 7 claves del marketing para despegar en la era digital by : Erasmo Herrera
Download or read book Las 7 claves del marketing para despegar en la era digital written by Erasmo Herrera and published by . This book was released on 2020-09-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATENCIÓN: Este libro se ideó, escribió y se publicó como respuesta a la aceleración que el mundo estaba experimentado y como base de impulso para ti que quieres despegar en la era digital.Si estás leyendo esto es porque al fin ha llegado el momento de que tus ideas, negocios o carrera profesional despeguen en internet propulsados por el marketing digital.¡Hola! Soy Erasmo Herrera, el autor de este libro, y seré tu copiloto de despegue hacia la era digital, te señalaré las 7 claves necesarias para que sean tu norte en la ruta, te mostraré una visión distinta a todo lo que te han contado y te daré las recomendaciones necesarias para que evites los caminos sinuosos o sin salida que yo he recorrido en la última década.A lo largo del libro trataremos temas como: La diferencia entre ayudar y vender.La propuesta de valor.El valor agregado.La segmentación y la buyer persona.Humanización de marcas.Tribus digitales y su importancia.Redes sociales como canal entrega de valor.El nuevo proceso de compra.Diseño de embudos de conversión.La escalera de valor como recorrido de los clientes.La obtención del permiso por parte de los consumidores.Outbound e inbound marketing.La metodología de Facebook Ads y Googles Ads.Creación de contenido.Elementos indispensables para un sitio web.Los fundamentos de la medición y el análisis del marketing digital.La diferenciación de las métricas.Desarrollo e implementación de objetivos inteligentes.Diseño de estrategias basadas en recursos disponibles.Y sobre todo, entenderás que sin importar a que te dediques o que es lo que quieras hacer, el marketing digital es tu mayor aliado en esta nueva era.
Book Synopsis Strategic Management by : Fred R. David
Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Book Synopsis On the Inefficiency of Inequality by :
Download or read book On the Inefficiency of Inequality written by and published by World Bank Publications. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis World Development Report 2019 by : World Bank
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Book Synopsis Engaging African American Males in Community Colleges by : Ted N. Ingram
Download or read book Engaging African American Males in Community Colleges written by Ted N. Ingram and published by IAP. This book was released on 2018-05-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume dedicated to the engagement of African American males in community colleges furthers the research agenda focused on improving the educational outcomes of African American males. The theme engagement also supports the anti-deficit approach to research on African American males developed by renowned research scholars. The true success of African American males in community colleges rests on how well these institutions engage young men into their institutions. This will require community colleges to examine policies, pedagogical strategies, and institutional practices that alienate African American males and fosters a culture of underachievement. The authors who have contributed to this volume all speak from the same script which proves than when African American males are properly engaged in an education that is culturally relevant, they will succeed. Therefore, this book will benefit ALL who support the education of African American males. It is our intent that this book will contribute to the growing body of knowledge that exists in this area as well as foster more inquiry into the achievement of African American males. The book offers three approaches to understanding the engagement of African American males in community college, which includes empirical research, policy perspectives and programmatic initiatives.
Book Synopsis Little Voice Mastery by : Blair Singer
Download or read book Little Voice Mastery written by Blair Singer and published by RDA Press, LLC. This book was released on 2013-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice" Mastery, author Blair Singer delivers strategies and techniques that will give readers the ability to: Maintain power in any pressure situation and stop debilitating chatter in their brain so they can attract what they want - now. Uncover and realize lifelong dreams Break through self-sabotaging habits Build powerful, lasting confidence Resurrect the hero inside of them
Download or read book Beauty written by John Green (Junior) and published by . This book was released on 1756 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Education in Latin America by : Julio-César Mateus
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Book Synopsis Basques in the Philippines by : Marciano R. De Borja
Download or read book Basques in the Philippines written by Marciano R. De Borja and published by University of Nevada Press. This book was released on 2012-06-12 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basques played a remarkably influential role in the creation and maintenance of Spain’s colonial establishment in the Philippines. Their skills as shipbuilders and businessmen, their evangelical zeal, and their ethnic cohesion and work-oriented culture made them successful as explorers, colonial administrators, missionaries, merchants, and settlers. They continued to play prominent roles in the governance and economy of the archipelago until the end of Spanish sovereignty, and their descendants still contribute in significant ways to the culture and economy of the contemporary Philippines. This book offers important new information about a little-known aspect of Philippine history and the influence of Basque immigration in the Spanish Empire, and it fills an important void in the literature of the Basque diaspora.
Book Synopsis Equality and Efficiency REV by : Arthur M. Okun
Download or read book Equality and Efficiency REV written by Arthur M. Okun and published by Brookings Institution Press. This book was released on 2015-04-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1975, Equality and Efficiency: The Big Tradeoff is a very personal work from one of the most important macroeconomists of the last hundred years. And this new edition includes "Further Thoughts on Equality and Efficiency," a paper published by the author two years later. In classrooms Arthur M. Okun may be best remembered for Okun's Law, but his lasting legacy is the respect and admiration he earned from economists, practitioners, and policymakers. Equality and Efficiency is the perfect embodiment of that legacy, valued both by professional economists and those readers with a keen interest in social policy. To his fellow economists, Okun presents messages, in the form of additional comments and select citations, in his footnotes. To all readers, Okun presents an engaging dual theme: the market needs a place, and the market needs to be kept in its place. As Okun puts it: Institutions in a capitalist democracy prod us to get ahead of our neighbors economically after telling us to stay in line socially. This double standard professes and pursues an egalitarian political and social system while simultaneously generating gaping disparities in economic well-being. Today, Okun's dual theme feels incredibly prescient as we grapple with the hot-button topic of income inequality. In his foreword, Lawrence H. Summers declares: On what one might think of as questions of "economic philosophy," I doubt that Okun has been improved on in the subsequent interval. His discussion of how societies rely on rights as well as markets should be required reading for all young economists who are enamored with market solutions to all problems. With a new foreword by Lawrence H. Summers
Download or read book Dead Spy Running written by Jon Stock and published by Macmillan. This book was released on 2010-10-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Marchant, a suspended MI6 officer, is running the London Marathon. He is also running out of time. A competitor is strapped with explosives, and if he drops his pace, everyone around him will be killed, including the U.S. ambassador to London. Marchant tries to thwart the attack, but is he secretly working for the terrorists? There are those who already suspect him of treachery. Just like they suspected his late father, the former head of MI6, who was removed from his job and accused of treason. On the run from the CIA, Marchant is determined to prove his father's innocence. His quest to do so takes him from the streets of London to India, where the U.S. president is due for his first visit. Marchant soon finds that to clear his family's name he will have to expose a plot that could throw world politics into chaos. In Dead Spy Running, Jon Stock delivers a breakneck thriller that updates the spy novel for the twenty-first century.
Book Synopsis Rich Dad Advisor's Series®: SalesDogs by : Blair Singer
Download or read book Rich Dad Advisor's Series®: SalesDogs written by Blair Singer and published by Business Plus. This book was released on 2002-07-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs will: * Introduce Five Breeds of SalesDogs! * Reveal the five simple but critical revenue-generating skills to generate endless streams of qualified buyers & life-long sales * Teach you how to identify your "breed" & play to your own strengths * Give you the steps to inspire & direct any group of sales people into a charging pack of blue-ribbon SalesDogs * Show you how to reduce your sales effort, increasing your sales results * Teach you how to radically change your attitude in thirty seconds or less so you can direct your financial results.
Book Synopsis Why We Need a New Welfare State by : Gøsta Esping-Andersen
Download or read book Why We Need a New Welfare State written by Gøsta Esping-Andersen and published by OUP Oxford. This book was released on 2002-08-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading scholars in the field examine the highly topical issue of the future of the welfare state in Europe. They argue that welfare states need to adjust, and examine which kind of welfare architecture will further Europe's stated goal of maximum social inclusion and justice. The volume concentrates on four principal social policy domains; the aged and transition to retirement; the welfare issues related to profound changes in working life; the new risks and needs that arise in households and, especially, in child families; and the challenges of creating gender equality. The volume aims to promote a better understanding of the key welfare issues that will have to be faced in the coming decades. It also warns against the all-too-frequent recourse to patent policy solutions that have all to often characterized contemporary debate. It intends to move the policy debate from it often frustrating vague and generic level towards greater specificity and nuance.
Author :Dànielle Nicole DeVoss Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433125614 Total Pages :0 pages Book Rating :4.1/5 (256 download)
Book Synopsis Cultures of Copyright by : Dànielle Nicole DeVoss
Download or read book Cultures of Copyright written by Dànielle Nicole DeVoss and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.
Book Synopsis World Inequality Report 2018 by : Facundo Alvaredo
Download or read book World Inequality Report 2018 written by Facundo Alvaredo and published by Belknap Press. This book was released on 2018 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Inequality Report 2018 is the most authoritative and up-to-date account of global trends in inequality. Researched, compiled, and written by a team of the world's leading economists of inequality, it presents--with unrivaled clarity and depth--information and analysis that will be vital to policy makers and scholars everywhere. Inequality has taken center stage in public debate as the wealthiest people in most parts of the world have seen their share of the economy soar relative to that of others, many of whom, especially in the West, have experienced stagnation. The resulting political and social pressures have posed harsh new challenges for governments and created a pressing demand for reliable data. The World Inequality Lab at the Paris School of Economics and the University of California, Berkeley, has answered this call by coordinating research into the latest trends in the accumulation and distribution of income and wealth on every continent. This inaugural report analyzes the Lab's findings, which include data from major countries where information has traditionally been difficult to acquire, such as China, India, and Brazil. Among nations, inequality has been decreasing as traditionally poor countries' economies have caught up with the West. The report shows, however, that inequality has been steadily deepening within almost every nation, though national trajectories vary, suggesting the importance of institutional and policy frameworks in shaping inequality. World Inequality Report 2018 will be a key document for anyone concerned about one of the most imperative and contentious subjects in contemporary politics and economics.
Download or read book Appity Slap written by and published by Erika Blanchard. This book was released on with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cracking the code written by UNESCO and published by UNESCO Publishing. This book was released on 2017-09-04 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report aims to 'crack the code' by deciphering the factors that hinder and facilitate girls' and women's participation, achievement and continuation in science, technology, engineering and mathematics (STEM) education and, in particular, what the education sector can do to promote girls' and women's interest in and engagement with STEM education and ultimately STEM careers.
