Tourism and Hospitality Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

From Memory to Marble

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110668785
Total Pages : 522 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis From Memory to Marble by : Elizabeth Rankin

Download or read book From Memory to Marble written by Elizabeth Rankin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-02-10 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, the 92-metre frieze of the Voortrekker Monument in Pretoria, one of the largest historical narratives in marble, has been made the subject of a book. The pictorial narrative of the Boer pioneers who conquered South Africa’s interior during the 'Great Trek' (1835-52) represents a crucial period of South Africa’s past. Conceptualising the frieze both reflected on and contributed to the country’s socio-political debates in the 1930s and 1940s when it was made. The book considers the active role the Monument played in the rise of Afrikaner nationalism and the development of apartheid, as well as its place in post-apartheid heritage. The frieze is unique in that it provides rare evidence of the complex processes followed in creating a major monument. Based on unpublished documents, drawings and models, these processes are unfolded step by step, from the earliest discussions of the purpose and content of the frieze, through all the stages of its design, to its shipping to post-war Italy to be copied into marble from Monte Altissimo, up to its final installation in the Monument. The book examines how visual representation transforms historical memory in what it chooses to recount, and the forms in which it is depicted. The second volume expands on the first, by investigating each of the twenty-seven scenes of the frieze in depth, providing new insights into not only the frieze, but also South Africa’s history. François van Schalkwyk of African Minds, co-publisher with De Gruyter writes: From Memory to Marble is an open access monograph in the true sense of the word. Both volumes of the digital version of the book are available in full and free of charge from the date of publication. This approach to publishing democratises access to the latest scholarly publications across the globe. At the same time, a book such as From Memory to Marble, with its unique and exquisite photographs of the frieze as well as its wealth of reproduced archival materials, demands reception of a more traditional kind, that is, on the printed page. For this reason, the book is likewise available in print as two separate volumes. The printed and digital books should not be seen as separate incarnations; each brings its own advantages, working together to extend the reach and utility of From Memory to Marble to a range of interested readers.

The White Racial Frame

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Author :
Publisher : Routledge
ISBN 13 : 1135127654
Total Pages : 281 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis The White Racial Frame by : Joe R. Feagin

Download or read book The White Racial Frame written by Joe R. Feagin and published by Routledge. This book was released on 2013-08-21 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Joe Feagin extends the systemic racism framework in previous Routledge books by developing an innovative concept, the white racial frame. Now four centuries-old, this white racial frame encompasses not only the stereotyping, bigotry, and racist ideology emphasized in other theories of "race," but also the visual images, array of emotions, sounds of accented language, interlinking interpretations and narratives, and inclinations to discriminate that are still central to the frame’s everyday operations. Deeply imbedded in American minds and institutions, this white racial frame has for centuries functioned as a broad worldview, one essential to the routine legitimation, scripting, and maintenance of systemic racism in the United States. Here Feagin examines how and why this white racial frame emerged in North America, how and why it has evolved socially over time, which racial groups are framed within it, how it has operated in the past and in the present for both white Americans and Americans of color, and how the latter have long responded with strategies of resistance that include enduring counter-frames. In this new edition, Feagin has included much new interview material and other data from recent research studies on framing issues related to white, black, Latino, and Asian Americans, and on society generally. The book also includes a new discussion of the impact of the white frame on popular culture, including on movies, video games, and television programs as well as a discussion of the white racial frame’s significant impacts on public policymaking, immigration, the environment, health care, and crime and imprisonment issues.

Jews Who Rock

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Publisher : St. Martin's Griffin
ISBN 13 : 1250138698
Total Pages : 235 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Jews Who Rock by : Guy Oseary

Download or read book Jews Who Rock written by Guy Oseary and published by St. Martin's Griffin. This book was released on 2016-09-27 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Ben Stiller Afterword by Perry Farrell Jewish achievement in the sciences? Celebrated. Jews in literature? Lionized. But until now, there's been no record of the massive contributions of Jews in Rock n' Roll. Jews Who Rock features 100 top Jewish rockers, from Bob Dylan to Adam Horowitz, Courtney Love (yes, she's half Jewish) to John Zorn, with a concise page of essential data and a biography of each one. Includes the complete lyrics to "The Chanukah Song" by Adam Sandler

Contemporary Intellectual Property

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Publisher : Oxford University Press, USA
ISBN 13 : 0199263396
Total Pages : 1024 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Contemporary Intellectual Property by : Hector L. MacQueen

Download or read book Contemporary Intellectual Property written by Hector L. MacQueen and published by Oxford University Press, USA. This book was released on 2007 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.

Cambridge International AS and A Level IT Coursebook with CD-ROM

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Publisher : Cambridge University Press
ISBN 13 : 1107577241
Total Pages : 345 pages
Book Rating : 4.1/5 (75 download)

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Book Synopsis Cambridge International AS and A Level IT Coursebook with CD-ROM by : Paul Long

Download or read book Cambridge International AS and A Level IT Coursebook with CD-ROM written by Paul Long and published by Cambridge University Press. This book was released on 2016-01-04 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series is for the Cambridge International AS & A Level IT syllabus (9626) for examination from 2019. This coursebook provides a clear and comprehensive guide to assist students as they develop theoretical and practical IT skills. It contains detailed explanations of theoretical and practical concepts and tasks, with worked examples and exercises to consolidate knowledge. Practical tasks are offered throughout the book, with source files on the accompanying CD-ROM, to help students build and develop their practical knowledge.

Advances in Artificial Intelligence, Software and Systems Engineering

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Publisher : Springer Nature
ISBN 13 : 3030513289
Total Pages : 624 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Advances in Artificial Intelligence, Software and Systems Engineering by : Tareq Ahram

Download or read book Advances in Artificial Intelligence, Software and Systems Engineering written by Tareq Ahram and published by Springer Nature. This book was released on 2020-07-03 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses emerging issues concerning the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, and highlights ways to improve the acceptance, effectiveness, and efficiency of said technologies. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. Based on the AHFE 2020 Virtual Conference on Software and Systems Engineering, and the AHFE 2020 Virtual Conference on Artificial Intelligence and Social Computing, held on July 16–20, 2020, it provides readers with extensive information on current research and future challenges in these fields, together with practical insights into the development of innovative services for various purposes.

Tourism Theory

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Author :
Publisher : CABI
ISBN 13 : 1780647158
Total Pages : 270 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Tourism Theory by : Guilherme Lohmann

Download or read book Tourism Theory written by Guilherme Lohmann and published by CABI. This book was released on 2016-12-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theories within tourism can be difficult, even confusing areas to understand. Developed from the successful Portuguese textbook Teoria do Turismo, Tourism Theory provides clear and thorough coverage of all aspects of tourism theory for students and researchers of tourism. Consisting of five sections and over fifty entries, this book covers nine of the most important models in tourism study. The first three sections examine general concepts in tourism; disciplines and topics; and the tourist, which includes areas such as demand, gaze, psychology and typologies. A fourth section covers intermediation, distribution and travel, reviewing aspects such as travel agencies, tourist flows and multi-destination travel patterns. The final section encapsulates the tourism destination itself, covering organizations, the destination image, supply, seasonality and more. Encyclopedic cross-referencing between entries makes navigation easy, while in-depth analysis, exercises and further reading suggestions for each of the selected areas provide the context and detail needed for understanding. Entries can be used individually as a reference, or as part of the whole for a complete introduction to tourism theory.

Biochemistry and Cell Biology of Ageing: Part II Clinical Science

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Author :
Publisher : Springer
ISBN 13 : 9811336814
Total Pages : 502 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Biochemistry and Cell Biology of Ageing: Part II Clinical Science by : J. Robin Harris

Download or read book Biochemistry and Cell Biology of Ageing: Part II Clinical Science written by J. Robin Harris and published by Springer. This book was released on 2019-03-19 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the subcellular Biochemistry series will attempt to bridge the gap between the subcellular events that are related to aging as they were described in the first volume of this set of two books and the reality of aging as this is seen in clinical practice. All chapters will start from the biochemistry or cell biology, where the data is available and work up towards the understanding that we have of aging in the various areas that are related to the subject. Key focus points for this volume are nutrition, external factors and genetics on aging. There will also be chapters that will focus on various organs or tissues in which aging has been well studied, like the eyes, the muscles, the immune system and the bones. The aim of the book project and the book project that is published in concert with this volume is to bring the subcellular and clinical areas into closer contact.

Digital Colour in Graphic Design

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Publisher : CRC Press
ISBN 13 : 1136133267
Total Pages : 218 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Digital Colour in Graphic Design by : Ken Pender

Download or read book Digital Colour in Graphic Design written by Ken Pender and published by CRC Press. This book was released on 2012-07-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, practical guide to handling colour graphics on the desktop for Mac and PC - from the scanning, creation and manipulation of images to processing for different colour output devices. Keep this handy book on your desk to help you achieve more professional-looking results in colour for a wide variety of tasks. An accompanying CD-ROM allows you to view practical examples of colour techniques in graphic design on the screen, demonstrating the techniques described in the book. The underlying principles of digital colour are explained in detail: · colour models · ways in which scanners, monitors and printers handle colour · system calibration methods · colour management processes · colour processing features in software · colour conversions Practical examples of colour techniques in graphic design are illustrated using a variety of software applications: Photoshop, Fractal Painter, Ray Dream Studio, Illustrator, Freehand, CorelDraw, Fractal Poser and Metatools Bryce. The examples are conducted through a series of workshops leading you through a variety of processes. Ken Pender is a freelance designer. He was, for many years, a Manager with IBM, including four years as Manager of their European Computer Integrated Manufacturing Technology Centre in Germany. He is also author of 'Digital Graphic Design' and 'Digital Video for the Desktop' for Focal Press.

Critical Perspectives on Cultural Memory and Heritage

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Publisher : UCL Press
ISBN 13 : 1787354849
Total Pages : 335 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Critical Perspectives on Cultural Memory and Heritage by : Veysel Apaydin i

Download or read book Critical Perspectives on Cultural Memory and Heritage written by Veysel Apaydin i and published by UCL Press. This book was released on 2020-02-18 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Perspectives on Cultural Memory and Heritage focuses on the importance of memory and heritage for individual and group identity, and for their sense of belonging. It aims to expose the motives and discourses related to the destruction of memory and heritage during times of war, terror, sectarian conflict and through capitalist policies. It is within these affected spheres of cultural heritage where groups and communities ascribe values, develop memories, and shape their collective identity.

Friendship with Jesus

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Publisher : Magnificat-Ignatius
ISBN 13 : 9781586176198
Total Pages : 0 pages
Book Rating : 4.1/5 (761 download)

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Book Synopsis Friendship with Jesus by : Amy Welborn

Download or read book Friendship with Jesus written by Amy Welborn and published by Magnificat-Ignatius. This book was released on 2011-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents Pope Benedict's answers to children's questions about First Holy Communion.

Dogs and Demons

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Publisher : Macmillan + ORM
ISBN 13 : 1466804505
Total Pages : 479 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Dogs and Demons by : Alex Kerr

Download or read book Dogs and Demons written by Alex Kerr and published by Macmillan + ORM. This book was released on 2002-02-10 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crises--and failures--of modernization in Japan, as seen up close by a resident expert Japan is a nation in crisis, and the crisis goes far beyond its well-known economic plight. In Dogs and Demons, Alex Kerr chronicles the crisis on a broad scale, from the failure of Japan's banks and pension funds to the decline of its once magnificent modern cinema. The book takes up for the first time in the Western press subjects such as the nation's endangered environment--its seashores lined with concrete, its roads leading to nowhere in the mountains. It describes Japan's "monument frenzy," the destruction of old cities such as Kyoto and construction of drab new cities, and the attendant collapse of the tourist industry. All these unhealthy developments are, Kerr argues, the devastating boomerang effect of an educational and bureaucratic system designed to produce manufactured goods--and little else. A mere upturn in economic growth will not quickly remedy these severe internal problems, which Kerr calls a "failure of modernism." He assails the foreign experts who, often dependent on Japanese government and business support, fail to address these issues. Meanwhile, what of the Japanese people themselves? Kerr, a resident of Japan for thirty-five years, writes of them with humor and passion, for "passion," he says, "is part of the story. Millions of Japanese feel as heartbroken at what is going on as I do. My Japanese friends tell me, 'Please write this--for us.'"

Sport and Adventure Tourism

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Author :
Publisher : Routledge
ISBN 13 : 1136393919
Total Pages : 354 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Sport and Adventure Tourism by : Simon Hudson

Download or read book Sport and Adventure Tourism written by Simon Hudson and published by Routledge. This book was released on 2012-11-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.

Hospitality Financial Management

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Author :
Publisher : Wiley
ISBN 13 : 0470073411
Total Pages : 384 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hospitality Financial Management by : Agnes L. DeFranco

Download or read book Hospitality Financial Management written by Agnes L. DeFranco and published by Wiley. This book was released on 2006-10-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-world advice for quick retention of the most important business concepts and skills of hospitality finance Hospitality Financial Management provides a straightforward, practical approach to help the hospitality manager effectively analyze hospitality industry management reports and financial statements; prepare accurate business forecasts, strategic pricing models, and effective cost-control systems; manage working capital; develop and finance growth strategies; perform investment analysis; prepare investment packages; negotiate and structure business deals; and ultimately increase shareholder value and personal wealth. This comprehensive how-to book includes: Feature Stories--brief histories of famous hospitality leaders highlighting how they have used financial management skills to attain success for their companies and significant financial rewards for themselves Learning Outcomes--a summary of key topics covered in each chapter Finance in Action--scenarios that apply the concepts, skills, and techniques presented in the chapter to real-world situations. A step-by-step solution is provided for each problem to walk the reader through the necessary financial calculations The Real Deal--boxed inserts that emphasize the relevance of the book by linking financial concepts to fun facts associated with situations students either have or will encounter in their everyday lives Concept Checks--case studies that reinforce the materials presented and enable students to practice their analytic and problem-solving skills Hospitality Financial Management is the perfect book for undergraduate and graduate hospitality management students, hospitality industry managers, and owners of small hospitality businesses.

Japanese Love Hotels

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Publisher : Psychology Press
ISBN 13 : 0415415853
Total Pages : 241 pages
Book Rating : 4.4/5 (154 download)

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Book Synopsis Japanese Love Hotels by : Sarah Chaplin

Download or read book Japanese Love Hotels written by Sarah Chaplin and published by Psychology Press. This book was released on 2007 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on theories of place, consumption and identity, Sarah Chaplin details the evolution of the love hotel in urban Japan since the 1950s. Love hotels emerged in the late 1950s following a ban of licensed prostitution, then were extremely popular in the 1970s, were then legislated against in the 1980s and are now perceived as ‘leisure’, ‘fashion’ or ‘boutique’ hotels. Representing a timely opportunity to capture and evaluate the dying manifestations of an important era in Japanese social and cultural history, this book provides a critical account of the love hotel as a unique typology. It considers its spatial, aesthetic, semiotic, and locational denotations and connotations, which results in a richly nuanced cultural reading. The love hotel is presented as a key indicator of social and cultural change in post-war Japan, and as such this book will be of interest to a wide and international readership including students of Japanese culture, society and architecture.

Enlightening the World

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Author :
Publisher : Cornell University Press
ISBN 13 : 0801463602
Total Pages : 241 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Enlightening the World by : Yasmin Sabina Khan

Download or read book Enlightening the World written by Yasmin Sabina Khan and published by Cornell University Press. This book was released on 2011-06-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived in the aftermath of the American Civil War and the grief that swept France over the assassination of Abraham Lincoln, the Statue of Liberty has been a potent symbol of the nation's highest ideals since it was unveiled in 1886. Dramatically situated on Bedloe's Island (now Liberty Island) in the harbor of New York City, the statue has served as a reminder for generations of immigrants of America's long tradition as an asylum for the poor and the persecuted. Although it is among the most famous sculptures in the world, the story of its creation is little known. In Enlightening the World, Yasmin Sabina Khan provides a fascinating new account of the design of the statue and the lives of the people who created it, along with the tumultuous events in France and the United States that influenced them. Khan's narrative begins on the battlefields of Gettysburg, where Lincoln framed the Civil War as a conflict testing whether a nation "conceived in liberty, and dedicated to the proposition that all men are created equal... can long endure." People around the world agreed with Lincoln that this question—and the fate of the Union itself—affected the "whole family of man." Inspired by the Union's victory and stunned by Lincoln's death, Édouard-René Lefebvre de Laboulaye, a legal scholar and noted proponent of friendship between his native France and the United States, conceived of a monument to liberty and the exemplary form of government established by the young nation. For Laboulaye and all of France, the statue would be called La Liberté Éclairant le Monde—Liberty Enlightening the World. Following the statue's twenty-year journey from concept to construction, Khan reveals in brilliant detail the intersecting lives that led to the realization of Laboulaye's dream: the Marquis de Lafayette; Alexis de Tocqueville; the sculptor Auguste Bartholdi, whose commitment to liberty and self-government was heightened by his experience of the Franco-Prussian War; the architect Richard Morris Hunt, the first American to study architecture at the prestigious École des Beaux-Arts in Paris; and the engineer Gustave Eiffel, who pushed the limits for large-scale metal construction. Also here are the contributions of such figures as Senators Charles Sumner and Carl Schurz, the artist John La Farge, the poet Emma Lazarus, and the publisher Joseph Pulitzer. While exploring the creation of the statue, Khan points to possible sources—several previously unexamined—for the design. She links the statue's crown of rays with Benjamin Franklin's image of the rising sun and makes a clear connection between the broken chain under Lady Liberty's foot and the abolition of slavery. Through the rich story of this remarkable national monument, Enlightening the World celebrates both a work of human accomplishment and the vitality of liberty.