Language, Media and Economy in Virtual and Real Life

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527521451
Total Pages : 309 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Language, Media and Economy in Virtual and Real Life by : Alfredo Rizza

Download or read book Language, Media and Economy in Virtual and Real Life written by Alfredo Rizza and published by Cambridge Scholars Publishing. This book was released on 2018-11-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of “names in the economy” this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.

Virtual Economies

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Author :
Publisher : MIT Press
ISBN 13 : 0262027259
Total Pages : 307 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Virtual Economies by : Vili Lehdonvirta

Download or read book Virtual Economies written by Vili Lehdonvirta and published by MIT Press. This book was released on 2014-05-09 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the basic concepts of economics—including markets, institutions, and money—can be used to create and analyze economies based on virtual goods. In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits. Lehdonvirta and Castronova explain how the fundamentals of economics—markets, institutions, and money—can be used to create or analyze economies based on artificially scarce virtual goods. They focus on virtual economies in digital games, but also touch on serious digital currencies such as Bitcoin as well as virtual economies that emerge in social media around points, likes, and followers. The theoretical emphasis is on elementary microeconomic theory, with some discussion of behavioral economics, macroeconomics, sociology of consumption, and other social science theories relevant to economic behavior. Topics include the rational choice model of economic decision making; information goods versus virtual goods; supply, demand, and market equilibrium; monopoly power; setting prices; and externalities. The book will enable developers and designers to create and maintain successful virtual economies, introduce social scientists and policy makers to the power of virtual economies, and provide a useful guide to economic fundamentals for students in other disciplines.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Virtual Reality

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1623564743
Total Pages : 217 pages
Book Rating : 4.6/5 (235 download)

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Book Synopsis Virtual Reality by : Melanie Chan

Download or read book Virtual Reality written by Melanie Chan and published by Bloomsbury Publishing USA. This book was released on 2014-01-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of virtual realities has a long and complex historical trajectory, spanning from Plato's concept of the cave and the simulacrum, to artistic styles such as Trompe L'oeil, and more recently developments in 3D film, television and gaming. However, this book will pay particular attention to the time between the 1980s to the 1990s when virtual reality and cyberspace were represented, particularly in fiction, as a wondrous technology that enabled transcendence from the limitations of physical embodiment. The purpose of this critical historical analysis of representations of virtual reality is to examine how they might deny, repress or overlook embodied experience. Specifically, the author will contend that embodiment is a fundamental aspect of immersion in virtual reality, rather than something which is to be transcended. In this way, the book aims to challenge distorted ideas about transcendence and productively contribute to debates about embodiment and technology.

Linguistic Choices in the Contemporary City

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Author :
Publisher : Routledge
ISBN 13 : 1000555437
Total Pages : 309 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Linguistic Choices in the Contemporary City by : Dick Smakman

Download or read book Linguistic Choices in the Contemporary City written by Dick Smakman and published by Routledge. This book was released on 2022-05-22 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguistic Choices in the Contemporary City focuses on how individuals navigate conversation in highly diversified contexts and provides a broad overview of state of the art research in urban sociolinguistics across the globe. Bearing in mind the impact of international travel and migration, the book accounts for the shifting contemporary studies to the workings of language choices in places where people with many different backgrounds meet and exchange ideas. It specifically addresses how people handle language use challenges in a broad range of settings to present themselves positively and meet their information and identity goals. While a speaker’s experience runs like a thread through this volume, the linguistic, cultural and situational focus is as broad as possible. It runs from the language choices of Chinese immigrants to Beijing and Finnish immigrants to Japan to the use of the local lingua franca by motor taxi drivers in Ngaoundéré, Cameroon, and how Hungarian students in their dorm rooms express views on political correctness uninhibitedly. As it turns out, language play, improvisation, humour, lies, as well as highly marked subconscious pronunciation choices, are natural parts of the discourses, and this volume provides numerous and extensive examples of these techniques. For each of the settings discussed, the perspective is taken of personalised linguistic and extra-linguistic styles in tackling communicative challenges. This way, a picture is drawn of how postmodern individuals in extremely different cultural and situational circumstances turn out to have strikingly similar human behaviours and intentions. Linguistic Choices in the Contemporary City is of interest to all those who follow theoretical and methodological developments in this field. It will be of use for upper level students in the fields of Sociolinguistics, Pragmatics, Linguistic Anthropology and related fields in which urban communicative settings are the focus.

Routledge Handbook of New Media in Asia

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Author :
Publisher : Routledge
ISBN 13 : 1317684982
Total Pages : 488 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Routledge Handbook of New Media in Asia by : Larissa Hjorth

Download or read book Routledge Handbook of New Media in Asia written by Larissa Hjorth and published by Routledge. This book was released on 2015-11-06 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, today we are seeing a much more complex picture of contesting new media practices and production. As "new media" becomes increasingly an everyday reality for young and old across Asia through smartphones and associated devices, boundaries between art, new media, and the everyday are transformed. This Handbook addresses the historical, social, cultural, political, philosophical, artistic and economic dimensions of the region’s new media. Through an interdisciplinary revision of both "new media" and "Asia" the contributors provide new insights into the complex and contesting terrains of both notions. The Routledge Handbook of New Media in Asia will be the definitive publication for readers interested in comprehending all the various aspects of new media in Asia. It provides an authoritative, up-to-date, intellectually broad, conceptually cutting-edge guide to the important aspects of new media in the region — as the first point of consultation for researchers, advanced level undergraduate and postgraduate students in fields of new media and Asian studies.

Journalism, Digital Media and the Fourth Industrial Revolution

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Author :
Publisher : Springer Nature
ISBN 13 : 3031631536
Total Pages : 282 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Journalism, Digital Media and the Fourth Industrial Revolution by : José Sixto-García

Download or read book Journalism, Digital Media and the Fourth Industrial Revolution written by José Sixto-García and published by Springer Nature. This book was released on with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Critical Issues and Global Trends in International Education

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Author :
Publisher : IGI Global
ISBN 13 : 1668487969
Total Pages : 772 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Critical Issues and Global Trends in International Education by : Barker, Megel R.

Download or read book Handbook of Research on Critical Issues and Global Trends in International Education written by Barker, Megel R. and published by IGI Global. This book was released on 2023-11-24 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Critical Issues and Global Trends in International Education addresses the growing complexity and diversity of international schools by examining the critical issues and global trends faced by practitioners in this field. With a lack of research on the experiences and actions of school practitioners in these isolated workplaces, this book aims to provide practical and evidence-based solutions. The book covers a wide range of topics, including equity and access, diversity, teacher retention, legal frameworks, school typology, governance, cultural competence, third culture kids, leadership and practice, technology, and parent engagement. Written by educational professionals, researchers, and anthropologists, it offers a unique collection of voices from those with lived experiences in this field, making it an invaluable resource for anyone interested in gaining a deeper understanding of the international school sector. Whether you are an educator, researcher, policymaker, school leader, lecturer, or anthropologist, the Handbook of Research on Critical Issues and Global Trends in International Education is a must-read comprehensive guide to the complexities and challenges of international education, providing practical solutions for improving the quality of education in this rapidly evolving field. If you are looking to gain a nuanced understanding of the critical issues facing international schools and evidence-based approaches for addressing these challenges, this book is the perfect resource for you.

Synthetic Worlds

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226096319
Total Pages : 346 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Synthetic Worlds by : Edward Castronova

Download or read book Synthetic Worlds written by Edward Castronova and published by University of Chicago Press. This book was released on 2008-09-15 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: From EverQuest to World of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours—and dollars—partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs. In Synthetic Worlds, Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers—outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete? With more than ten million active players worldwide—and with Microsoft and Sony pouring hundreds of millions of dollars into video game development—online games have become too big to ignore. Synthetic Worlds spearheads our efforts to come to terms with this virtual reality and its concrete effects. “Illuminating. . . . Castronova’s analysis of the economics of fun is intriguing. Virtual-world economies are designed to make the resulting game interesting and enjoyable for their inhabitants. Many games follow a rags-to-riches storyline, for example. But how can all the players end up in the top 10%? Simple: the upwardly mobile human players need only be a subset of the world's population. An underclass of computer-controlled 'bot' citizens, meanwhile, stays poor forever. Mr. Castronova explains all this with clarity, wit, and a merciful lack of academic jargon.”—The Economist “Synthetic Worlds is a surprisingly profound book about the social, political, and economic issues arising from the emergence of vast multiplayer games on the Internet. What Castronova has realized is that these games, where players contribute considerable labor in exchange for things they value, are not merely like real economies, they are real economies, displaying inflation, fraud, Chinese sweatshops, and some surprising in-game innovations.”—Tim Harford, Chronicle of Higher Education

The Routledge Handbook of Language and Media

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Author :
Publisher : Routledge
ISBN 13 : 1317375246
Total Pages : 851 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Language and Media by : Colleen Cotter

Download or read book The Routledge Handbook of Language and Media written by Colleen Cotter and published by Routledge. This book was released on 2017-08-04 with total page 851 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Media provides an accessible and comprehensive overview of state-of-the-art research in media linguistics. This handbook analyzes both language theory and practice, demonstrating the vital role of this research in understanding language use in society. With over thirty chapters contributed by leading academics from around the world, this handbook: addresses issues of language use, form, structure, ideology, practice, and culture in the context of both traditional and new communication media; investigates mediated language use in public spheres, organizations, and personal communication, including newspaper journalism, broadcasting, and social media; examines the interplay of language and media from both linguistic and media perspectives, discussing auditory and visual media and graphic modes, as well as language and gender, multilingualism, and language change; analyzes the advantages and shortcomings of current approaches within media linguistics research and outlines avenues for future research. The Routledge Handbook of Language and Media is a must-have survey of this key field, and is essential reading for those interested in media linguistics.

The Invisible Hand in Virtual Worlds

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Publisher : Cambridge University Press
ISBN 13 : 1108839711
Total Pages : 263 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis The Invisible Hand in Virtual Worlds by : Matthew McCaffrey

Download or read book The Invisible Hand in Virtual Worlds written by Matthew McCaffrey and published by Cambridge University Press. This book was released on 2022-02-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies the economic order that governs virtual worlds and ways individuals work together to govern social relations in the digital space.

Handbook of Research on the Societal Impact of Digital Media

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Author :
Publisher : IGI Global
ISBN 13 : 1466683112
Total Pages : 823 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on the Societal Impact of Digital Media by : Guzzetti, Barbara

Download or read book Handbook of Research on the Societal Impact of Digital Media written by Guzzetti, Barbara and published by IGI Global. This book was released on 2015-08-27 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.

The Social Media Revolution

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610697685
Total Pages : 476 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis The Social Media Revolution by : Jarice Hanson

Download or read book The Social Media Revolution written by Jarice Hanson and published by Bloomsbury Publishing USA. This book was released on 2016-05-23 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.

Virtual English

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Author :
Publisher : Routledge
ISBN 13 : 1135868727
Total Pages : 223 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Virtual English by : Jillana B. Enteen

Download or read book Virtual English written by Jillana B. Enteen and published by Routledge. This book was released on 2009-12-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual English examines English language communication on the World Wide Web, focusing on Internet practices crafted by underserved communities in the US and overlooked participants in several Asian Diaspora communities. Jillana Enteen locates instances where subjects use electronic media to resist popular understandings of cyberspace, computer-mediated communication, nation and community, presenting unexpected responses to the forces of globalization and predominate US value systems. The populations studied here contribute websites, conversations and artifacts that employ English strategically, broadening and splintering the language to express their concerns in the manner they perceive as effective. Users are thus afforded new opportunities to transmit information, conduct conversations, teach and make decisions, shaping, in the process, both language and technology. Moreover, web designers and writers conjure distinct versions of digitally enhanced futures -- computer-mediated communication may attract audiences previously out of reach. The subjects of Virtual English challenge prevailing deployments and conceptions of emerging technologies. Their on-line practices illustrate that the Internet need not replicate current geopolitical beliefs and practices and that reconfigurations exist in tandem with dominant models.

Digital Media and Technologies for Virtual Artistic Spaces

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Author :
Publisher : IGI Global
ISBN 13 : 1466629622
Total Pages : 278 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Digital Media and Technologies for Virtual Artistic Spaces by : Harrison, Dew

Download or read book Digital Media and Technologies for Virtual Artistic Spaces written by Harrison, Dew and published by IGI Global. This book was released on 2013-02-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging new technologies such as digital media have helped artists to position art into the everyday lives and activities of the public. These new virtual spaces allow artists to utilize a more participatory experience with their audience. Digital Media and Technologies for Virtual Artistic Spaces brings together a variety of artistic practices in virtual spaces and the interest in variable media and online platforms for creative interplay. Presenting frameworks and examples of current practices, this book is useful for artists, theorists, curators as well as researchers working with new technologies, social media platforms and digital culture.

Social Media in Education: Breakthroughs in Research and Practice

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Author :
Publisher : IGI Global
ISBN 13 : 1522556532
Total Pages : 416 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media in Education: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media in Education: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-06-04 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance educational practices. When used effectively, student engagement and mobile learning are significantly increased. Social Media in Education: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning, this publication is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.

Media Consumption and Everyday Life in Asia

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1135896445
Total Pages : 251 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Media Consumption and Everyday Life in Asia by : Youna Kim

Download or read book Media Consumption and Everyday Life in Asia written by Youna Kim and published by Taylor & Francis. This book was released on 2008-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores people’s everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people’s everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.