Laddering

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Laddering

Author : Eric V. Holtzclaw
Publisher : John Wiley & Sons
ISBN 13 : 1118566122
Total Pages : 224 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Laddering by : Eric V. Holtzclaw

Download or read book Laddering written by Eric V. Holtzclaw and published by John Wiley & Sons. This book was released on 2013-07-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you. Helps you look at your customers in a new way and as a result maximize your profits and reduce your support costs Provides a framework for evaluating what marketing messages, campaigns and experiences are appropriate Author Eric V. Holtzclaw is CEO and founder of User Insight, a user experience research firm and Laddering Works, a marketing strategy and consulting firm. His weekly radio show, The 'Better You' Project, shines a spotlight on entrepreneurs' business journeys, his column Lean Forward appears weekly on INC.com and he is regularly contributor to CMO.com. You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive.

Understanding Consumer Decision Making

Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds

Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

The Handbook for Focus Group Research

Author : Thomas L Greenbaum
Publisher : SAGE
ISBN 13 : 9780761912538
Total Pages : 284 pages
Book Rating : 4.9/5 (125 download)

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Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum

Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.

Fundamentals of Marketing Research

Author : Scott M. Smith
Publisher : SAGE
ISBN 13 : 9780761988526
Total Pages : 910 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Fundamentals of Marketing Research by : Scott M. Smith

Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Essential Skills for Management Research

Author : David Partington
Publisher : SAGE
ISBN 13 : 9780761970088
Total Pages : 316 pages
Book Rating : 4.9/5 (7 download)

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Book Synopsis Essential Skills for Management Research by : David Partington

Download or read book Essential Skills for Management Research written by David Partington and published by SAGE. This book was released on 2002-09-16 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential text provides an authoritative overview of research methodology for both students and professional researchers in management. Based on course needs and written by expert academics in the field, this core text addresses the practical concerns of students in undertaking research that is relevant to management practice. It places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straightforward advice on how to: ·develop a systematic methodology · learn to be a successful writer · acknowledge the individual in the researcher The text develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels.

Reading Ladders

Author : Teri S. Lesesne
Publisher : Heinemann Educational Books
ISBN 13 : 9780325017266
Total Pages : 0 pages
Book Rating : 4.0/5 (172 download)

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Book Synopsis Reading Ladders by : Teri S. Lesesne

Download or read book Reading Ladders written by Teri S. Lesesne and published by Heinemann Educational Books. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of us are searching continually for that just-right book for each and every one of our students. It is my hope to help you find those books. More importantly, I hope to help you guide students to the next great book and the one after that. That is the purpose of Reading Ladders. Because it is not sufficient to find just one book for each reader. -Teri Lesesne "I finished the Twilight Series-now what?" With Reading Ladders, the answer to a question like this can become the first rung on a student's climb to greater engagement with books, to full independence, and beyond to a lifetime of passionate reading. "The goal of reading ladders," writes Teri Lesesne, "is to slowly move students from where they are to where we would like them to be." With reading ladders you start with the authors, genres, or subjects your readers like then connect them to book after book-each a little more complex or challenging than the last. Teri not only shares ready-to-go ladders, but her suggestions will help you: select books to create your own reading ladders build a classroom library that supports every student's needs use reading ladders to bolster content-area knowledge and build independence assess where students are at and how far they've climbed. "If we are about creating lifetime readers and not just readers who can utilize phonological awareness and context clues to bubble in answers on a state test," writes Teri Lesesne, "then we need to help our students form lasting relationships with books and authors and genres and formats." Use Reading Ladders, help your students start their climb, and guide them to new heights in reading.

Kellogg on Marketing

Author : Dawn Iacobucci
Publisher : John Wiley & Sons
ISBN 13 : 0471054046
Total Pages : 448 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Kellogg on Marketing by : Dawn Iacobucci

Download or read book Kellogg on Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2001-06-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

Product Innovation Toolbox

Author : Kannapon Lopetcharat
Publisher : John Wiley & Sons
ISBN 13 : 1119712866
Total Pages : 565 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Product Innovation Toolbox by : Kannapon Lopetcharat

Download or read book Product Innovation Toolbox written by Kannapon Lopetcharat and published by John Wiley & Sons. This book was released on 2022-10-19 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market. Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach. The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field. The second edition of Product Innovation Toolbox also includes: Revised material for more than 70% of the manual, with 11 new and extensively updated chapters New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation Upgraded versions of tools in each updated section, with fresh examples New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies An emphasis on tools with global applications Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.

Review of Marketing Research

Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 0857247271
Total Pages : 214 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Review of Marketing Research by : Naresh K. Malhotra

Download or read book Review of Marketing Research written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

Review of Marketing Research

Author : Naresh Malhotra
Publisher : Routledge
ISBN 13 : 1351550896
Total Pages : 303 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Review of Marketing Research by : Naresh Malhotra

Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Social Computing and Social Media: Experience Design and Social Network Analysis

Author : Gabriele Meiselwitz
Publisher : Springer Nature
ISBN 13 : 3030776263
Total Pages : 569 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Social Computing and Social Media: Experience Design and Social Network Analysis by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media: Experience Design and Social Network Analysis written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2021-07-03 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.

A Gentle Guide to Research Methods

Author : Gordon Rugg
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335230199
Total Pages : 256 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis A Gentle Guide to Research Methods by : Gordon Rugg

Download or read book A Gentle Guide to Research Methods written by Gordon Rugg and published by McGraw-Hill Education (UK). This book was released on 2006-11-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: IF YOU ARE ABOUT TO DO A RESEARCH PROJECT, THEN THIS IS THE IDEAL GUIDE FOR YOU. A Gentle Guide to Research Methods explains what research is, andguides you through choosing and using the method best suited to yourneeds, with detailed examples from a wide range of disciplines. It alsogives you practical “nuts and bolts” advice about how to avoid classicproblems and how to get the most out of your project. Written in a down-to-earth and highly accessible style, this unique bookprovides an overview of the “big picture” of research and of how this linksto practical details. It covers the whole process of conducting research,including: Choosing a research topic and research design Data collection methods Data analysis and statistics Writing up The authors also provide invaluable advice about planning your researchso that it can help you with your career plans and life aspirations. Drawing on numerous examples from student projects, A Gentle Guideto Research Methods will guide you through your project towards ahappy ending.

The Essential Practitioner's Handbook of Personal Construct Psychology

Author : Fay Fransella
Publisher : John Wiley & Sons
ISBN 13 : 0470015365
Total Pages : 308 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Essential Practitioner's Handbook of Personal Construct Psychology by : Fay Fransella

Download or read book The Essential Practitioner's Handbook of Personal Construct Psychology written by Fay Fransella and published by John Wiley & Sons. This book was released on 2005-08-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a concise paperback version of the authoritative International Handbook of Personal Construct Psychology, focusing on the practical elements of that volume. Ideal for the individual practitioner, this selection of chapters covers the basic theory of personal constructs; the many skills and tools used by personal construct psychologists; its general application to psychotherapy and counselling; as well as many specific applications such as cross-cultural understanding, post-traumatic stress, children, teacher education, organizational change, nursing and family therapy. This is an indispensable guide to theory and skills for those wishing to use the personal construct psychology approach in their practice. It will appeal to a wide range of professionals such as psychologists, teachers, psychiatrists, nurses, system engineers and managers.

Research Methods in Service Innovation

Author : Flemming Sørensen
Publisher : Edward Elgar Publishing
ISBN 13 : 1785364863
Total Pages : 255 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Research Methods in Service Innovation by : Flemming Sørensen

Download or read book Research Methods in Service Innovation written by Flemming Sørensen and published by Edward Elgar Publishing. This book was released on 2017-02-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation.

The Tourism and Leisure Experience

Author : Michael Morgan
Publisher : Channel View Publications
ISBN 13 : 184541148X
Total Pages : 260 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis The Tourism and Leisure Experience by : Michael Morgan

Download or read book The Tourism and Leisure Experience written by Michael Morgan and published by Channel View Publications. This book was released on 2010 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.

Doing Social Psychology Research

Author : Glynis M. Breakwell
Publisher : John Wiley & Sons
ISBN 13 : 0470777095
Total Pages : 400 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Doing Social Psychology Research by : Glynis M. Breakwell

Download or read book Doing Social Psychology Research written by Glynis M. Breakwell and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.

Cell Engineering

Author : Mohamed Al-Rubeai
Publisher : Springer Science & Business Media
ISBN 13 : 1402022174
Total Pages : 338 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Cell Engineering by : Mohamed Al-Rubeai

Download or read book Cell Engineering written by Mohamed Al-Rubeai and published by Springer Science & Business Media. This book was released on 2006-01-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten papers from the European Workshop on Animal Cell Engineering Costa Brava, Spain (no date noted) kick off a series designed to facilitate the integration of developments in molecular biology into bioprocesses . Scientists and engineers doing basic research and from the biopharmaceutical industry discuss gene expression, protein synthesis and modification, cell proliferation, immortalization, and apoptosis. Their titles include understanding the translation regulatory mechanisms to improve the efficiency and the specificity of protein production by the cell factory, using the endoprotease furin in the high-yield expression of recombinant proteins requiring proteolytic maturation, inhibiting apoptosis in mammalian cell culture, factors involved in the cell cycle arrest of adult rat cardiomycytes, and the immortalization of hepatocytes through the targeted deregulation of the cell cycle. Annotation copyrighted by Book News, Inc., Portland, OR