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Author : Javier de Diego
Publisher :
ISBN 13 : 9780463757246
Total Pages : 0 pages
Book Rating : 4.7/5 (572 download)
Download or read book La vuelta al marketing en 80 viajes written by Javier de Diego and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antonio Salcedo Fernández
Publisher : ESIC Editorial
ISBN 13 : 841702462X
Total Pages : 289 pages
Book Rating : 4.4/5 (17 download)
Download or read book Marketing turístico aplicado written by Antonio Salcedo Fernández and published by ESIC Editorial. This book was released on 2017-10-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: El turismo es una actividad en continuo crecimiento en el mundo. Según cifras de la Organización Mundial del Turismo, en 2016 se obtuvieron 1.235 millones de llegadas por turismo internacional y sus previsiones son que alcance los 1.800 millones de llegadas en 2030. Al mismo tiempo que crece la actividad turística se están produciendo cambios importantes en el comportamiento de la demanda turística, tanto por las modificaciones en las pautas de vida de la sociedad actual como en buena medida propiciada por la rápida incorporación de las tecnologías de la información y comunicación. Ningún sector se encuentra tan a la vanguardia del cambio como el turismo. Nada es como era: el turista todo lo compara, comienza con el precio pero a la vez revisa opiniones y recomendaciones de los demás; está más formado e informado, llevándole a niveles de exigencia de calidad cada vez mayores; realiza más viajes pero muchos de ellos los organiza como quien hace bricolaje; ha cambiado la mochila por un pequeño aparato que se llama Smartphone, haciéndose más móvil y mobile; ahora lo importante son las experiencias y no el ver, es más, dan gran relevancia a que les vean en sus redes sociales. Este libro justo pretende atender el nuevo marketing turístico que el mercado demanda. No es una cuestión de cuántas Ps, sino de disponer de herramientas modificadas o totalmente nuevas para gestionar, de forma más eficiente y valiente, el principal motor de la economía española. Índice: Prólogo.- El marketing turístico.- El destino turístico.- La toma de decisiones estratégicas en el turismo.- La investigación de los mercados turísticos.- El producto de servicios turísticos.- Las señales de calidad en el marketing turístico.- Los canales de distribución en el turismo.- Las decisiones de precios y el revenue management.- La comunicación y las relaciones públicas en el turismo.- El marketing turístico digital.- Bibliografía.
Author : Manuel Rey Moreno
Publisher : Ediciones Pirámide
ISBN 13 : 8436836898
Total Pages : 373 pages
Book Rating : 4.4/5 (368 download)
Download or read book Marketing turístico written by Manuel Rey Moreno and published by Ediciones Pirámide. This book was released on 2017-02-09 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las postales en color con la Giralda, la Alhambra o la Sagrada Familia de fondo han dado paso a portales web y consumidores que nada tienen que ver con los que visitaban nuestros destinos hace un par de décadas. El reto del sector turístico hoy es transformar todos estos cambios en oportunidades para seguir creciendo de manera sostenible. En este cometido el marketing juega un papel fundamental, considerado desde una concepción más amplia que la derivada de una simple vinculación con el departamento comercial de una empresa. En el entorno competitivo actual, el marketing debe abarcar todos los ámbitos de las organizaciones turísticas, es decir, además de relacionarse con decisiones gerenciales estratégicas u operativas, ha de contemplarse como una filosofía de negocio que vincula a toda la empresa y que la orienta decididamente al mercado. Este libro se diseña y redacta intentando alcanzar dos objetivos básicos. El primero, ofrecer unos contenidos relevantes, aceptados mayoritariamente en la disciplina, y dispuestos para ser usados como manual de referencia en el grado universitario de Turismo. Su enfoque moderno y orientación práctica permiten que también resulte de interés a otros lectores que busquen respuestas concretas en su desarrollo profesional. El segundo objetivo se relaciona con el carácter didáctico y accesible de estos contenidos, lo que se consigue sin merma en su rigurosidad. Ello permite al estudiante introducirse en la obra con relativa facilidad, ayudado por un enfoque integrado y global en el que cada tema toma sentido cuando se comprende su interrelación con el resto.
Author : Manuel Rey Moreno
Publisher : Ediciones Pirámide
ISBN 13 : 8436831187
Total Pages : 348 pages
Book Rating : 4.4/5 (368 download)
Download or read book Dirección de marketing turístico written by Manuel Rey Moreno and published by Ediciones Pirámide. This book was released on 2015-02-19 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incluso en épocas de crisis económica, el turismo es uno de los sectores claves en la creación de riqueza y generación de empleo en España. Teniendo en cuenta la importancia estratégica del sector no debe extrañarnos la continua aplicación de recursos, tanto públicos como privados, orientados hacia la formación de los profesionales que deben trabajar en el mismo. En este contexto surge la oportunidad de este libro concebido como un manual básico y con el que se persigue un doble objetivo. Por una parte, poner al alcance de los profesionales y estudiantes los conocimientos más actualizados relativos a la gestión de los intercambios en el ámbito del turismo y, por otra, facilitar el desarrollo de habilidades necesarias para la gestión del marketing en las organizaciones que actúan dentro del sector. Para lograr estos objetivos, el diseño del libro se ha realizado desde la óptica moderna del marketing, es decir, desde la orientación al mercado, entendida como un posicionamiento estratégico que trata de dar respuesta a los problemas que plantea un entorno altamente competitivo y turbulento como es el que caracteriza al sector del turismo.
Author : Francisco Javier de la Ballina
Publisher : Alpha Editorial
ISBN 13 : 9587783719
Total Pages : 267 pages
Book Rating : 4.5/5 (877 download)
Download or read book Marketing turístico aplicado written by Francisco Javier de la Ballina and published by Alpha Editorial. This book was released on 2018-10-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ningún sector se encuentra tan a la vanguardia del cambio como el turismo. Nada es como era: el turista todo lo compara, comienza con el precio pero a la vez revisa opiniones y recomendaciones de los demás; está más formado e informado, llevándole a niveles de exigencia de calidad cada vez mayores; realiza más viajes pero muchos de ellos los organiza como quien hace bricolaje; ha cambiado la mochila por un pequeño aparato que se llama Smartphone, haciéndose más móvil y mobile; ahora lo importante son las experiencias y no el ver, es más, dan gran relevancia a que les vean en sus redes sociales. Este libro justo pretende atender el nuevo marketing turístico que el mercado demanda. No es una cuestión de cuántas Ps, sino de disponer de herramientas modificadas o totalmente nuevas para gestionar, de forma más eficiente y valiente, el principal motor de la economía española.
Author : Antoni Serra Cantallops
Publisher :
ISBN 13 : 9788436824742
Total Pages : 424 pages
Book Rating : 4.8/5 (247 download)
Download or read book Marketing turístico written by Antoni Serra Cantallops and published by . This book was released on 2011-03 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: El turismo y los viajes han entrado a formar parte consustancial de la vida de un amplio segmento de la sociedad. Como consecuencia de ello, el desarrollo de la industria turística ha alcanzado tal magnitud en los últimos cincuenta años que ha incidido de forma importante en la economía de muchos países, siendo España un claro ejemplo de ello. Los niveles crecientes de competencia en el sector, tanto desde el punto de vista de los destinos turísticos como de los operadores privados, así como un ritmo de cambios vertiginoso, hacen imprescindible profundizar en el conocimiento de los mercados y del comportamiento de compra y vacacional del turista para introducir un mayor grado de profesionalización en la comercialización de los servicios turísticos. Esta obra analiza y describe los elementos que diferencian los productos y servicios turísticos, así como las peculiaridades inherentes a su comercialización. Está estructurada en tres partes. En la parte primera, se estudia el papel del marketing en el sector turístico y se establecen los aspectos diferenciales de los servicios turísticos que influyen en las decisiones comerciales que deben tomarse en este campo, partiendo de la conceptualización y descripción del turismo, la industria turística y las grandes magnitudes del sector. En la parte segunda, se realiza un análisis de la demanda, de los elementos y tendencias significativas del entorno y de los mercados turísticos, de los aspectos más relevantes del comportamiento del consumidor en turismo y de la segmentación de los mercados turísticos. En la parte tercera, se desarrolla la gestión del marketing-mix y la planificación estratégica en turismo.
Author : Christopher Burlingame
Publisher : Vernon Press
ISBN 13 : 1648894127
Total Pages : 159 pages
Book Rating : 4.6/5 (488 download)
Download or read book Teaching Palahniuk: The Treasures of Transgression in the Age of Trump and Beyond written by Christopher Burlingame and published by Vernon Press. This book was released on 2022-05-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: While much has been written about Chuck Palahniuk and his body of work, next to nothing has been written about when, where and how it is necessary to teach Palahniuk. This collection will reveal that teaching Palahniuk’s work and the discursive dynamic of the classroom interactions create new opportunities for scholarship by both the faculty member and his or her students. Despite early critical success with ‘Fight Club’, ‘Invisible Monsters’, and ‘Choke’, Palahniuk’s novels are increasingly dismissed for the very transgressive content that makes them essential pedagogical tools in the Age of Trump where “truth isn’t truth,” and tribalism is stoked with claims of “fake news”. This collection aims to broaden the scholarship by examining under-represented and unrepresented works from his oeuvre and situating them in the context of their pedagogical implications. In both form and content, the transgressive nature of Palahniuk’s work demands critical thought and reflection, capacities that are necessary for the preservation of a democratic society. Contributors take various approaches to address what students can learn about writing, literature, and society by reading and analyzing Palahniuk’s texts. The collection will discuss the value of teaching Palahniuk, innovations and various disciplinary contexts for teaching his works, and reflections on some of those pedagogical opportunities. Through its multi-faceted discussion of Palahniuk and pedagogy, this collection will legitimize efforts to bring his work onto syllabi and into the classroom, where it can enhance student engagement, create new avenues for inter-disciplinary scholarship, and re-invigorate an expansion of the canon. It will also provide diverse frameworks for incorporating and interpreting Palahniuk’s writing across disciplines. Finally, the collection will offer post-mortems from faculty members who have found the “guts” to teach Palahniuk and will offer insight into what students have gained and stand to gain from a more intensive Palahniuk pedagogy.
Author : Henryk Hoffmann
Publisher : Vernon Press
ISBN 13 : 1648893392
Total Pages : 373 pages
Book Rating : 4.6/5 (488 download)
Download or read book Three Hollywood Stalwarts in Literature written by Henryk Hoffmann and published by Vernon Press. This book was released on 2022-03-15 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the perception of the names, personae, performances and films of three Hollywood megastars, Gregory Peck, Robert Mitchum and William Holden, as presented in the references and allusions encountered in American and foreign literature. Its secondary aim is to establish the ‘impact factor’ of the three actors and their major films and provide extensive data for further studies on the complex and bilateral relationships between film and literature. The pertinent quotations in ‘Three Hollywood Stalwarts in Literature: A Study in Film Perception Through References to Peck, Mitchum and Holden’ have been extracted from nearly 220 works by about 140 authors. The majority of the works were written by acclaimed authors; amongst them are some well-known American mainstream writers such as John Updike, John Irving, Fannie Flagg and Anne Tyler; some leaders of the mystery genre include Martha Grimes, Stuart Kaminsky, Elmore Leonard, Sara Paretsky; and a few masters of other popular genres, such as Stephen King and Dean Koontz. The global flavor of the citations is provided by international authors (e.g., Julio Cortázar, Elizabeth Hay, Henri Charrière, Sebastien Japrisot) and authors born to first-generation U.S. immigrants (e.g., Oscar Hijuelos). Almost seventy films referenced in world literature are discussed in the book, and those mentioned in the biggest number of works include ‘Sunset Boulevard’, ‘The Wild Bunch’, ‘To Kill a Mockingbird’, ‘Roman Holiday’, ‘Spellbound’, ‘The Guns of Navarone’, and ‘Duel in the Sun’, among others. This book will appeal to college professors and students interested in film studies, specifically film analysis and criticism, film perception, and film genres. It will also hold interest for the general reader interested in biographies of movie personalities and the careers of the three actors, movie and stage actors, and fans of the western, film noir, and war genres.
Author : Gesine Müller
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641135
Total Pages : 246 pages
Book Rating : 4.1/5 (16 download)
Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.
Author : University of Texas. Library. Latin American Collection
Publisher :
ISBN 13 :
Total Pages : 802 pages
Book Rating : 4.3/5 (91 download)
Download or read book Catalog written by University of Texas. Library. Latin American Collection and published by . This book was released on 1969 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Mixellany Limited
ISBN 13 : 1907434291
Total Pages : 140 pages
Book Rating : 4.9/5 (74 download)
Download or read book The Mixellany Guide to Vermouth & Other Aperitifs written by and published by Mixellany Limited. This book was released on with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Lee Bretz
Publisher : McGraw-Hill Humanities/Social Sciences/Languages
ISBN 13 : 9780073051710
Total Pages : 354 pages
Book Rating : 4.0/5 (517 download)
Download or read book Pasajes: Cultura written by Mary Lee Bretz and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2006-01-19 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pasajes series is one of the most widely used and highly respected programs for intermediate Spanish courses in North America. As in previous editions, the sixth edition of Pasajes consists of three volumes, all coordinated by theme, chapter by chapter: a review of grammar (Lengua), a cultural reader (Cultura), and a literary reader (Literatura). The result is a very flexible program that can be used in any combination and thus is easily adapted to suit the needs of a wide variety of instructors and intermediate courses. The new edition offers a brand new interior design, brief new cultural readings with accompanying photos, updated and revised activities, and more!
Author : Claudio Milano
Publisher : CABI
ISBN 13 : 1786399822
Total Pages : 265 pages
Book Rating : 4.7/5 (863 download)
Download or read book Overtourism written by Claudio Milano and published by CABI. This book was released on 2019-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.
Author : William Henry Scott
Publisher : Ateneo University Press
ISBN 13 : 9789715501354
Total Pages : 320 pages
Book Rating : 4.5/5 (13 download)
Download or read book Barangay written by William Henry Scott and published by Ateneo University Press. This book was released on 1994 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barangay presents a sixteenth-century Philippine ethnography. Part One describes Visayan culture in eight chapters on physical appearance, food and farming, trades and commerce, religion, literature and entertainment, natural science, social organization, and warfare. Part Two surveys the rest of the archipelago from south to north.
Author : Chloe Northrop
Publisher : Vernon Press
ISBN 13 : 1648894224
Total Pages : 252 pages
Book Rating : 4.6/5 (488 download)
Download or read book The Hamilton Phenomenon written by Chloe Northrop and published by Vernon Press. This book was released on 2022-07-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Hamilton Phenomenon' brings together a diverse group of scholars including university professors and librarians, educators at community colleges, Ph.D. candidates and independent scholars, in an exploration of the celebrated Broadway hit. When Lin-Manuel Miranda’s musical sensation erupted onto Broadway in 2015, scholars were underprepared for the impact the theatrical experience would have. Miranda’s use of rap, hip-hop, jazz, and Broadway show tunes provides the basis for this whirlwind showcase of America’s past through a reinterpretation of eighteenth-century history. Bound together by their shared interest in 'Hamilton: an American Musical', the authors in this volume diverge from a common touchstone to uncover the unique moment presented by this phenomenon. The two parts of this book feature different emerging themes, ranging from the meaning of the musical on stage, to how the musical is impacting pedagogy and teaching in the 21st century. The first part places Hamilton in the history of theatrical performances of the American Revolution, compares it with other musicals, and fleshes out the significance of postcolonial studies within theatrical performances. Esteemed scholars and educators provide the basis for the second part with insights on the efficacy, benefits, and pitfalls of teaching using Hamilton. Although other scholarly works have debated the historical accuracy of Hamilton, 'The Hamilton Phenomenon' benefits from more distance from the release of the musical, as well as the dissemination of the hit through traveling productions and the summer 2020 release on Disney+. Through critically engaging with Hamilton these authors unfold new insights on early American history, pedagogy, costume, race in theatrical performances, and the role of theatre in crafting interest in history.
Author : Graeme L. Worboys
Publisher : ANU Press
ISBN 13 : 1925021696
Total Pages : 993 pages
Book Rating : 4.9/5 (25 download)
Download or read book Protected Area Governance and Management written by Graeme L. Worboys and published by ANU Press. This book was released on 2015-04-08 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protected Area Governance and Management presents a compendium of original text, case studies and examples from across the world, by drawing on the literature, and on the knowledge and experience of those involved in protected areas. The book synthesises current knowledge and cutting-edge thinking from the diverse branches of practice and learning relevant to protected area governance and management. It is intended as an investment in the skills and competencies of people and consequently, the effective governance and management of protected areas for which they are responsible, now and into the future. The global success of the protected area concept lies in its shared vision to protect natural and cultural heritage for the long term, and organisations such as International Union for the Conservation of Nature are a unifying force in this regard. Nonetheless, protected areas are a socio-political phenomenon and the ways that nations understand, govern and manage them is always open to contest and debate. The book aims to enlighten, educate and above all to challenge readers to think deeply about protected areas—their future and their past, as well as their present. The book has been compiled by 169 authors and deals with all aspects of protected area governance and management. It provides information to support capacity development training of protected area field officers, managers in charge and executive level managers.
Author : German Federal Agency for Nature Conservation
Publisher : Springer Science & Business Media
ISBN 13 : 364260689X
Total Pages : 343 pages
Book Rating : 4.6/5 (426 download)
Download or read book Biodiversity and Tourism written by German Federal Agency for Nature Conservation and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is in the best interest of all concerned that tourism become sustainable and environmentally compatible. This need for "sustainable development" is and more by the responsible parties. Moreover, in the being recognised more search for solution strategies the realisation is gaining ground that tourism must be viewed as a worldwide phenomenon whose development must be co-ordinated in a co-operative effort spanning regions and continents. That the preservation of biological diversity also requires global co operation has been confirmed by over 170 countries which have already acceded to the "Convention on Biological Diversity". It is thus an important task to provide the foundations for joint action. Germany, one of the largest source countries of international tourism, must feel particularly obligated in this regard. The report published here is the result of a research project com missioned by the German Federal Agency for Nature Conservation. The study pursued and examined the thesis that the Convention on Biological Diversity be used as a central instrument for arriving at international principles and regulations for combining nature conservation and tourism which could lead to a sustainable development of tourism. To further the discussion, the authors brought the study to a logical conclusion by working out a proposal for a "tourism protocol" additional to the existing Convention on Biodiversity. Such a protocol additional to the Convention would entail the stipulation of internationally binding implementation and regulations for achieving sustainable tourism.
