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La Strategie De Positionnement Comme Clef Du Succes
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Book Synopsis La stratégie de positionnement comme clef du succès by : Mirjana Prljevic
Download or read book La stratégie de positionnement comme clef du succès written by Mirjana Prljevic and published by Editions L'Harmattan. This book was released on 2007-09-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: La stratégie de positionnement sur le marché est aujourd'hui extrêmement importante pour tous les produits en vente au détail. Ce livre présente la stratégie de positionnement comme le produit final de l'étude d'un processus de visibilité sur le marché, sous l'angle des consommateurs, ainsi que sous celui de la concurrence. Cet ouvrage est basé sur une expérience de dix ans dans le domaine du positionnement stratégique, de la théorie à l'application sur le marché.
Download or read book The Mesh written by Lisa Gansky and published by Penguin. This book was released on 2010-09-23 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider: • ZipCar profits from streamlined car sharing • Kickstarter connects artists with funding from enthusiastic supporters • Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.
Download or read book Creating Futures written by Michel Godet and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Faecal Sludge Management by : Linda Strande
Download or read book Faecal Sludge Management written by Linda Strande and published by IWA Publishing. This book was released on 2014-08-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that literally billions of residents in urban and peri-urban areas of Africa, Asia, and Latin America are served by onsite sanitation systems (e.g. various types of latrines and septic tanks). Until recently, the management of faecal sludge from these onsite systems has been grossly neglected, partially as a result of them being considered temporary solutions until sewer-based systems could be implemented. However, the perception of onsite or decentralized sanitation technologies for urban areas is gradually changing, and is increasingly being considered as long-term, sustainable options in urban areas, especially in low- and middle-income countries that lack sewer infrastructures. This is the first book dedicated to faecal sludge management. It compiles the current state of knowledge of the rapidly evolving field of faecal sludge management, and presents an integrated approach that includes technology, management, and planning based on Sandecs 20 years of experience in the field. Faecal Sludge Management: Systems Approach for Implementation and Operation addresses the organization of the entire faecal sludge management service chain, from the collection and transport of sludge, and the current state of knowledge of treatment options, to the final end use or disposal of treated sludge. The book also presents important factors to consider when evaluating and upscaling new treatment technology options. The book is designed for undergraduate and graduate students, and engineers and practitioners in the field who have some basic knowledge of environmental and/or wastewater engineering.
Book Synopsis Emotion Experience by : Giovanna Colombetti
Download or read book Emotion Experience written by Giovanna Colombetti and published by . This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion experience has failed to date to gain a central place in the study of consciousness. This special issue of the Journal of Consciousness Studies presents the most recent views on the matter, with discussions of several aspects of emotion experience. Contributors from different disciplines address links between feelings, brain, body and world. What happens in the brain and in the body when we have feelings? How do feelings relate to our understanding of the world? The contributors also analyse emotion experience per se -- the character of moods, the role of emotion experience in demarcating the class of emotion, the alleged positive and negative character of affect, its embodied feel and its relation to action.
Book Synopsis Partial Least Squares Path Modeling by : Hengky Latan
Download or read book Partial Least Squares Path Modeling written by Hengky Latan and published by Springer. This book was released on 2017-11-03 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book presents the recent developments in partial least squares-path modeling (PLS-PM) and provides a comprehensive overview of the current state of the most advanced research related to PLS-PM. The first section of this book emphasizes the basic concepts and extensions of the PLS-PM method. The second section discusses the methodological issues that are the focus of the recent development of the PLS-PM method. The third part discusses the real world application of the PLS-PM method in various disciplines. The contributions from expert authors in the field of PLS focus on topics such as the factor-based PLS-PM, the perfect match between a model and a mode, quantile composite-based path modeling (QC-PM), ordinal consistent partial least squares (OrdPLSc), non-symmetrical composite-based path modeling (NSCPM), modern view for mediation analysis in PLS-PM, a multi-method approach for identifying and treating unobserved heterogeneity, multigroup analysis (PLS-MGA), the assessment of the common method bias, non-metric PLS with categorical indicators, evaluation of the efficiency and accuracy of model misspecification and bootstrap parameter recovery in PLS-PM, CB-SEM, and the Bollen-Stine methods and importance-performance map analysis (IPMA) for nonlinear relationships. This book will be useful for researchers and practitioners interested in the latest advances in PLS-PM as well as master and Ph.D. students in a variety of disciplines using the PLS-PM method for their projects.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Towards a Sustainable Information Society by : Jan Servaes
Download or read book Towards a Sustainable Information Society written by Jan Servaes and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Information Society is one of the recurrent imaginaries to describe present-day structures, discourses and practices. Within its meaning is enshrined the promise of a better world, sometimes naively assuming a technological deus ex machina, in other cases hoping for the creation of policy tools that will overcome a diversity of societal divides. With the two-phased World Summit on the Information Society (WSIS), the United Nations attempted to stimulate the development of such tools. Simultaneously, the WSIS is a large-scale experiment in multistakeholderism. The objective was to create a more balanced decision-making process that would allow the voices of civil society and business actors to be heard in international politics. This book aims to evaluate the potentialities of both the Information Society, and the WSIS in supporting and constructing more democratic, just and developed societies. It is the second book arising from the intellectual work of European Consortium for Communications Research members.
Book Synopsis Carbon Capture and Storage by : Ian Havercroft
Download or read book Carbon Capture and Storage written by Ian Havercroft and published by Bloomsbury Publishing. This book was released on 2018-02-08 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carbon Capture and Storage (CCS) is increasingly viewed as one of the most significant ways of dealing with greenhouse gas emissions. Critical to realising its potential will be the design of effective legal regimes at national and international level that can handle the challenges raised but without stifling a new technology of potential great public benefit. These include: long-term liability for storage; regulation of transport; the treatment of stored carbon under emissions trading regimes; issues of property ownership; and, increasingly, the sensitivities of handling the public engagement and perception. Following its publication in 2011, Carbon Capture and Storage quickly became required reading for all those interested in, or engaged by, the need to implement regulatory approaches to CCS. The intervening years have seen significant developments globally. Earlier legislative models are now in force, providing important lessons for future legal design. Despite these developments, the growth of the technology has been slower in some jurisdictions than others. This timely new edition will update and critically assess these updates and provide context for the development of CCS in 2018 and beyond.
Book Synopsis Geological Storage of Carbon Dioxide (CO2) by : J Gluyas
Download or read book Geological Storage of Carbon Dioxide (CO2) written by J Gluyas and published by Elsevier. This book was released on 2013-11-23 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geological storage and sequestration of carbon dioxide, in saline aquifers, depleted oil and gas fields or unminable coal seams, represents one of the most important processes for reducing humankind's emissions of greenhouse gases. Geological storage of carbon dioxide (CO2) reviews the techniques and wider implications of carbon dioxide capture and storage (CCS).Part one provides an overview of the fundamentals of the geological storage of CO2. Chapters discuss anthropogenic climate change and the role of CCS, the modelling of storage capacity, injectivity, migration and trapping of CO2, the monitoring of geological storage of CO2, and the role of pressure in CCS. Chapters in part two move on to explore the environmental, social and regulatory aspects of CCS including CO2 leakage from geological storage facilities, risk assessment of CO2 storage complexes and public engagement in projects, and the legal framework for CCS. Finally, part three focuses on a variety of different projects and includes case studies of offshore CO2 storage at Sleipner natural gas field beneath the North Sea, the CO2CRC Otway Project in Australia, on-shore CO2 storage at the Ketzin pilot site in Germany, and the K12-B CO2 injection project in the Netherlands.Geological storage of carbon dioxide (CO2) is a comprehensive resource for geoscientists and geotechnical engineers and academics and researches interested in the field. - Reviews the techniques and wider implications of carbon dioxide capture and storage (CCS) - An overview of the fundamentals of the geological storage of CO2 discussing the modelling of storage capacity, injectivity, migration and trapping of CO2 among other subjects - Explores the environmental, social and regulatory aspects of CCS including CO2 leakage from geological storage facilities, risk assessment of CO2 storage complexes and the legal framework for CCS
Book Synopsis Law and the "Sharing Economy" by : Derek McKee
Download or read book Law and the "Sharing Economy" written by Derek McKee and published by University of Ottawa Press. This book was released on 2018-11-27 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: Controversy shrouds sharing economy platforms. It stems partially from the platforms’ economic impact, which is felt most acutely in certain sectors: Uber drivers compete with taxi drivers; Airbnb hosts compete with hotels. Other consequences lie elsewhere: Uber is associated with a trend toward low-paying, precarious work, whereas Airbnb is accused of exacerbating real estate speculation and raising the cost of long-term rental housing. While governments in some jurisdictions have attempted to rein in the platforms, technology has enabled such companies to bypass conventional regulatory categories, generating accusations of “unfair competition” as well as debates about the merits of existing regulatory regimes. Indeed, the platforms blur a number of familiar distinctions, including personal versus commercial activity; infrastructure versus content; contractual autonomy versus hierarchical control. These ambiguities can stymie legal regimes that rely on these distinctions as organizing principles, including those relating to labour, competition, tax, insurance, information, the prohibition of discrimination, as well as specialized sectoral regulation. This book is organized around five themes: technologies of regulation; regulating technology; the sites of regulation (local to global); regulating markets; and regulating labour. Together, the chapters offer a rich variety of insights on the regulation of the sharing economy, both in terms of the traditional areas of law they bring to bear, and the theoretical perspectives that inform their analysis. Published in English.
Book Synopsis The Strategy of Positioning as the Key to Success by : Mirjana Prljević
Download or read book The Strategy of Positioning as the Key to Success written by Mirjana Prljević and published by . This book was released on 20?? with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Research Agenda for Sustainable Consumption Governance by : Oksana Mont
Download or read book A Research Agenda for Sustainable Consumption Governance written by Oksana Mont and published by Edward Elgar Publishing. This book was released on with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} Evaluating achievements, challenges and future avenues for research, this book explores how new dimensions of knowledge and practice contest, reshape and advance traditional understandings of sustainable consumption governance.
Book Synopsis Railways and the Formation of the Italian State in the Nineteenth Century by : Albert Schram
Download or read book Railways and the Formation of the Italian State in the Nineteenth Century written by Albert Schram and published by Cambridge University Press. This book was released on 1997-10-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the role of railways in Italian political and economic life during the process of unification.
Book Synopsis Mergers and Acquisitions by : Helén Anderson
Download or read book Mergers and Acquisitions written by Helén Anderson and published by Routledge. This book was released on 2013 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A merger or an acquisition is usually a challenging endeavor which aims to create value for the owner. However, stakeholder theory shows how such a narrow and one-sided focus is detrimental to value-creation in general -not only for other stakeholders within and outside the organization - but also for the owner. This book shows how different stakeholders, internal and external, may play a critical role during a merger or an acquisition process. It builds on empirical examples that illustrate how various stakeholders play active roles throughout the different phases, and ultimately affect the outcome and the value formation process of the merger or the acquisition.
Book Synopsis Coexisting Contemporary Civilizations by : Guy Ankerl
Download or read book Coexisting Contemporary Civilizations written by Guy Ankerl and published by INU PRESS. This book was released on 2000 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some important questions are discussed in this book: Are there any civilisations other than the Western one living in our so-called Global-Age? 'Eastern civilisation'? Is the concept of East anything more than non-West? Or does there exist, in reality, a distinct Chinese, Indian, Arabo-Muslim, and Western civilisation? Is the construction of large civilisation-states such as China and India an unparalleled historical achievement? Do economic ties always eclipse other forms of affiliation such as those formed through kinship or between speech communities? What is the role of the 'Latin' and the Jewish Peoples in our Anglo-American-led Western world? Is English today the global language or merely an international one? Is the Chinese thought pattern closely related to its writing system? Is today's world one of (symmetrical) interdependence? Or rather one of hegemony? If the so-called North-South or East-West dialogue fails in constructing a universally accepted world civilisation, then what is the appropriate arrangement for reaching such a consensus within humankind?
Book Synopsis Diversity in Action by : R. S. Kandola
Download or read book Diversity in Action written by R. S. Kandola and published by CIPD Publishing. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on in-depth research into almost 500 organisations, this revised and updated text offers evidence of the evolution from traditional group-based equal opportunity policies towards inclusive strategies focusing on the individual's own contribution. It then puts forward a detailed model of diversity based on flexiblility, an empowering culture, universal benefits and business-related training defined by individual rather than group needs.
