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Author : Edmond A. Bruneau
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (31 download)
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.3/5 (511 download)
Download or read book La publicité à la radio et à la télévision written by and published by . This book was released on 1966 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.F/5 ( download)
Download or read book The Radio and Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1978 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. G. Knitel
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising in Radio and Television Broadcasts written by H. G. Knitel and published by . This book was released on 1982 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Collectif,
Publisher :
ISBN 13 : 9782110912619
Total Pages : 71 pages
Book Rating : 4.9/5 (126 download)
Download or read book Publicité, parrainage et téléachat à la télévision et à la radio written by Collectif, and published by . This book was released on 1999-01-01 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth J. Heighton
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising in the Broadcast Media written by Elizabeth J. Heighton and published by . This book was released on 1976 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.0/5 ( download)
Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.F/5 ( download)
Download or read book The Radio & Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1984 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
Author : Susan Tyler Eastman
Publisher : Routledge
ISBN 13 : 1135665362
Total Pages : 398 pages
Book Rating : 4.1/5 (356 download)
Download or read book Research in Media Promotion written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.0/5 (13 download)
Download or read book Liquor Advertising Over Radio and Television written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1952 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 617 pages
Book Rating : 4.4/5 (443 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author : Jean H. Duffy
Publisher : Cambridge University Press
ISBN 13 : 9780521578516
Total Pages : 490 pages
Book Rating : 4.5/5 (785 download)
Download or read book Using French Vocabulary written by Jean H. Duffy and published by Cambridge University Press. This book was released on 1999-03-11 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a structured vocabulary for all levels of undergraduate French courses, this text offers coverage of concrete and abstract vocabulary relating to the physical, cultural, social, commercial and political environment, as well as exposure to commonly encountered technical terminology.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Steve Kosareff
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)
Download or read book Window to the Future written by Steve Kosareff and published by . This book was released on 2005-03-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.F/5 ( download)
Download or read book Regulation of Radio and Television Cigarette Advertisements written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1969 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
