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L’era della Web Communication

Author : Riccardo Di Bari
Publisher : Tangram Ediz. Scientifiche
ISBN 13 : 8864589910
Total Pages : 283 pages
Book Rating : 4.8/5 (645 download)

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Book Synopsis L’era della Web Communication by : Riccardo Di Bari

Download or read book L’era della Web Communication written by Riccardo Di Bari and published by Tangram Ediz. Scientifiche. This book was released on 2012-10-17 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Da quando il World Wide Web – la Rete delle Reti – è entrato prepotentemente a far parte delle nostre vite, la nostra società sta sperimentando un cambiamento profondo. Ma come è cominciato tutto questo? Quando, come e perché il Web ha cessato di essere una semplice fonte di informazioni, per diventare uno strumento di interazione tra persone? E come si evolverà il Web nel futuro? Partendo dalle origini di Internet e del Web, il testo esamina in profondità le caratteristiche del Web 2.0, il Web Sociale; affronta poi il tema del Web del futuro prossimo, il Web 3.0 (Web Semantico), senza tralasciare l’evoluzione futura più remota, ossia il Web 4.0 (Web Ubiquo). Spiega come tutto ebbe inizio con la digitalizzazione, il presupposto fondamentale per fenomeni di grande attualità come la convergenza digitale e quella multimediale, la crossmedialità, la rimediazione digitale. Dal punto di vista più strettamente comunicazionale, il lavoro – nell’attribuire al Web una natura mediale – affronta il tema del passaggio dalla comunicazione tradizionale alla web communication, in tutte le sue declinazioni e modalità: la comunicazione screen to face asincrona e quella sincrona. Anche gli aspetti più concreti non vengono trascurati: un intero capitolo spiega come comunicare nel Web e fornisce utili indicazioni pratiche per fare web communication in modo efficace. La seconda parte del libro è dedicata a un’approfondita analisi delle tre aree mediali del Web di oggi: l’area della conoscenza e condivisione (dai motori di ricerca alle enciclopedie online, sino alla nuova didattica rappresentata dall’e-learning), l’area del business (e-commerce come strategia di e-business, marketing virale e web advertising come strumenti di web marketing) e l’area delle relazioni sociali (social media e blog, colonne portanti del Web 2.0). Il libro comprende oltre 30 focus, approfondimenti relativi a casi concreti – tutti legati al Web – di storie di successo o particolarmente significative. Prefazione di Marino Livolsi, sociologo e Presidente del Corso di Laurea in Scienze della Comunicazione, Facoltà di Psicologia, Università Vita – Salute San Raffaele, Milano.

La divulgazione dei contenuti e la promozione online in ambito turistico

Author : Matteo Venturini
Publisher : Lulu.com
ISBN 13 : 8898212291
Total Pages : 76 pages
Book Rating : 4.8/5 (982 download)

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Book Synopsis La divulgazione dei contenuti e la promozione online in ambito turistico by : Matteo Venturini

Download or read book La divulgazione dei contenuti e la promozione online in ambito turistico written by Matteo Venturini and published by Lulu.com. This book was released on 2013-12 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al giorno d'oggi internet rappresenta una seria e valida alternativa al business tradizionale. Il turismo, sin dai primi anni Novanta, ha subito delle forti mutazioni, soprattutto dal punto di vista promozionale. In questo libro è dettagliatamente descritta l'analisi di tutti gli aspetti che girano intorno al mondo del web marketing in ambito turistico.

Author :
Publisher : Tecniche Nuove
ISBN 13 : 8848176526
Total Pages : 578 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis by :

Download or read book written by and published by Tecniche Nuove. This book was released on with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Con stile. Sobrietà e non solo

Author : Aurelio Molé
Publisher : Città Nuova
ISBN 13 : 8831119079
Total Pages : 43 pages
Book Rating : 4.8/5 (311 download)

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Book Synopsis Con stile. Sobrietà e non solo by : Aurelio Molé

Download or read book Con stile. Sobrietà e non solo written by Aurelio Molé and published by Città Nuova. This book was released on 2012-11-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online Political Communication

Author : Gianluca Giansante
Publisher : Springer
ISBN 13 : 331917617X
Total Pages : 199 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Online Political Communication by : Gianluca Giansante

Download or read book Online Political Communication written by Gianluca Giansante and published by Springer. This book was released on 2015-05-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

1000 favorite websites

Author : Julius Wiedemann
Publisher : Taschen
ISBN 13 : 9783822825860
Total Pages : 620 pages
Book Rating : 4.8/5 (258 download)

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Book Synopsis 1000 favorite websites by : Julius Wiedemann

Download or read book 1000 favorite websites written by Julius Wiedemann and published by Taschen. This book was released on 2002 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising - Architecture - Art - Design - Digital - Fashion and beauty - Movies and animation - Photography - Cool and more.

Polyedra Presents Italian Design is Coming Home, to Switzerland

Author : William Georgi
Publisher : ACTAR Publishers
ISBN 13 : 8492861746
Total Pages : 194 pages
Book Rating : 4.4/5 (928 download)

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Book Synopsis Polyedra Presents Italian Design is Coming Home, to Switzerland by : William Georgi

Download or read book Polyedra Presents Italian Design is Coming Home, to Switzerland written by William Georgi and published by ACTAR Publishers. This book was released on 2011 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a collection of the work of a group of artists who accepted Polyedra's invitation to celebrate the past, present and future of the close collaboration between Swiss and Italian designers"--P. 5.

Parliamo italiano!

Author : Suzanne Branciforte
Publisher : John Wiley & Sons
ISBN 13 : 1119146992
Total Pages : 560 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Parliamo italiano! by : Suzanne Branciforte

Download or read book Parliamo italiano! written by Suzanne Branciforte and published by John Wiley & Sons. This book was released on 2016-11-30 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an unbound, three hole punched version. Access to WileyPLUS sold separately. Parliamo italiano!, Binder Ready Version, Edition 5 continues to offer a communicative, culture based approach for beginning students of Italian. Not only does Parliamo Italiano provide students learning Italian with a strong ground in the four ACTFL skills: reading, writing, speaking, and listening, but it also emphasizes cultural fluency. The text follows a more visual approach by integrating maps, photos, regalia, and cultural notes that offer a vibrant image of Italy. The chapters are organized around functions and activities. Cultural information has been updated to make the material more relevant. In addition, discussions on functional communications give readers early success in the language and encourage them to use it in practical situations.

In the (salmon) pink 2

Author : Enrico Reggiani
Publisher : EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica
ISBN 13 : 8867802402
Total Pages : 102 pages
Book Rating : 4.8/5 (678 download)

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Book Synopsis In the (salmon) pink 2 by : Enrico Reggiani

Download or read book In the (salmon) pink 2 written by Enrico Reggiani and published by EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica. This book was released on 2014-05-13 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Japanese Religions on the Internet

Author : Erica Baffelli
Publisher : Routledge
ISBN 13 : 113682782X
Total Pages : 229 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Japanese Religions on the Internet by : Erica Baffelli

Download or read book Japanese Religions on the Internet written by Erica Baffelli and published by Routledge. This book was released on 2013-05-13 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japanese Religions on the Internet draws attention to how religion is being presented, represented and discussed on the Japanese Internet. Its intention is to contribute to wider discussions about religion and the Internet by providing an important example – based on one of the Internet’s most prominent languages – of how new media technologies are being used and are impacting on religion in the East-Asian context, while also developing further our understandings of religion in a technologically advanced country. Scholars studying the relationship of religion and the Internet can no longer work on prevailing notions that have thus far characterised the field, such as the assumption that the Internet is a Western-centric phenomenon and that studies of English-language sites relating to religion can provide a viable model for wider analyses of the topic. Despite this growing amount of research on religion and the Internet, comparatively little has focused on non-Western cultures. The general field of study relating to religion and the Internet has paid scant attention to Asian contexts. The field needs a full-length and comprehensive study that focuses on the Japanese religious world and the Internet, not merely to redress the imbalances of the field thus far, but also because such studies will be central to the emerging field of the study of religion and the Internet in future. They will provide important means of developing new theories, constructing new paradigms and understanding the underlying dynamics of this new media form.

The New Frontiers of Fashion Law

Author : Rossella Esther Cerchia
Publisher : MDPI
ISBN 13 : 3039437070
Total Pages : 160 pages
Book Rating : 4.0/5 (394 download)

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Book Synopsis The New Frontiers of Fashion Law by : Rossella Esther Cerchia

Download or read book The New Frontiers of Fashion Law written by Rossella Esther Cerchia and published by MDPI. This book was released on 2021-01-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are designed and following them through distribution and marketing phases, all the way until they reach the end-user. Contract law, intellectual property, company law, tax law, international trade, and customs law are of fundamental importance in defining this new field of law that is gradually taking shape. This volume focuses on the new frontiers of fashion law, taking into account the various fields that have recently emerged as being of great interest for the entire fashion world: from sustainable fashion to wearable technologies, from new remedies to cultural appropriation to the regulation of model weight, from advertising law on the digital market to the impact of new technologies on product distribution. The purpose is to stimulate discussion on contemporary problems that have the potential to define new boundaries of fashion law, such as the impact of the heightened ethical sensitivity of consumers (who increasingly require effective solutions), that a comparative law perspective renders more interesting. The volume seeks to sketch out the new legal fields in which the fashion industry is getting involved, identifying the new boundaries of fashion law that existing literature has not dealt with in a comprehensive manner.

Google AdWords

Author : Sandrine Burriel
Publisher : Pearson Education France
ISBN 13 : 274402385X
Total Pages : 295 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Google AdWords by : Sandrine Burriel

Download or read book Google AdWords written by Sandrine Burriel and published by Pearson Education France. This book was released on 2010 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Après une présentation des enjeux et des pratiques du e-commerce et de la publicité sur Internet, ce guide pratique explique la création, le suivi et l'optimisation d'une campagne sur la base d'un exemple concret avec Google AdWords.--[Memento].

Digital Rights Management: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466621370
Total Pages : 1741 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Digital Rights Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Rights Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-10-31 with total page 1741 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference is a comprehensive collection of recent case studies, theories, research on digital rights management, and its place in the world today"--

The Fishing Net and the Spider Web

Author : Claudio Fogu
Publisher : Springer Nature
ISBN 13 : 3030598578
Total Pages : 302 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Fishing Net and the Spider Web by : Claudio Fogu

Download or read book The Fishing Net and the Spider Web written by Claudio Fogu and published by Springer Nature. This book was released on 2020-11-23 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the role of Mediterranean imaginaries in one of the preeminent tropes of Italian history: the formation or 'making of' Italians. While previous scholarship on the construction of Italian identity has often focused too narrowly on the territorial notion of the nation-state, and over-identified Italy with its capital, Rome, this book highlights the importance of the Mediterranean Sea to the development of Italian collective imaginaries. From this perspective, this book re-interprets key historical processes and actors in the history of modern Italy, and thereby challenges mainstream interpretations of Italian collective identity as weak or incomplete. Ultimately, it argues that Mediterranean imaginaries acted as counterweights to the solidification of a 'national' Italian identity, and still constitute alternative but equally viable modes of collective belonging.

American Accent Training with Online Audio

Author : Ann Cook
Publisher : Simon and Schuster
ISBN 13 : 1438065035
Total Pages : 841 pages
Book Rating : 4.4/5 (38 download)

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Book Synopsis American Accent Training with Online Audio by : Ann Cook

Download or read book American Accent Training with Online Audio written by Ann Cook and published by Simon and Schuster. This book was released on 2018-03-21 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimized for use as an eBook, American Accent Training is a great training tool for classroom or personal use! American Accent Training has not only gained wide respect as a self-teaching program among students and business people, but more and more speech trainers, teachers, and speech therapists also use it as a valuable teaching tool in their speech classes. In this book, you will find: A linguistically logical structure that follows a direct sequence of lessons and an easy path to understanding Pronunciation exercises that cover all vowel sounds, consonants, blends, diphthongs, and much more The online audio, accessible via Barron's Online Learning Hub, features professional male and female voices that have been carefully selected to represent authentic American pronunciation and intonation.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Advertising, Values and Social Change

Author : Maria Angela Polesana
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527538087
Total Pages : 117 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Advertising, Values and Social Change by : Maria Angela Polesana

Download or read book Advertising, Values and Social Change written by Maria Angela Polesana and published by Cambridge Scholars Publishing. This book was released on 2019-08-06 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations.