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Author :
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (949 download)
Download or read book La persuasión en la publicidad televisiva written by and published by . This book was released on 1998 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (912 download)
Download or read book La persuasión publicitaria en la televisión written by and published by . This book was released on 198? with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : L. J. Shrum
Publisher : Routledge
ISBN 13 : 1848729448
Total Pages : 366 pages
Book Rating : 4.8/5 (487 download)
Download or read book The Psychology of Entertainment Media written by L. J. Shrum and published by Routledge. This book was released on 2012 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Karol J. Hardin
Publisher : Sil International, Global Publishing
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Pragmatics in Persuasive Discourse of Spanish Television Advertising written by Karol J. Hardin and published by Sil International, Global Publishing. This book was released on 2001 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Author : José Luis Hernández Olmedo
Publisher :
ISBN 13 : 9788491166481
Total Pages : 224 pages
Book Rating : 4.1/5 (664 download)
Download or read book El factor persuasivo en la comunicación audiovisual written by José Luis Hernández Olmedo and published by . This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Antonio Baraybar Fernández
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing en televisión written by Antonio Baraybar Fernández and published by . This book was released on 2006 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosemarie Schmidt
Publisher : John Benjamins Publishing
ISBN 13 : 9027225559
Total Pages : 98 pages
Book Rating : 4.0/5 (272 download)
Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author : José Luis León
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788423407576
Total Pages : 282 pages
Book Rating : 4.4/5 (75 download)
Download or read book Persuasión de Masas written by José Luis León and published by Grupo Planeta (GBS). This book was released on 1992 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas J. Cull
Publisher : Bloomsbury Publishing USA
ISBN 13 : 157607434X
Total Pages : 504 pages
Book Rating : 4.5/5 (76 download)
Download or read book Propaganda and Mass Persuasion written by Nicholas J. Cull and published by Bloomsbury Publishing USA. This book was released on 2003-07-15 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A truly international, authoritative A–Z guide to five centuries of propaganda, in both wartime and peacetime, which covers key moments, techniques, concepts, and some of the most influential propagandists in history. This fascinating survey provides a comprehensive introduction to propaganda, its changing nature, its practitioners, and its impact on the past five centuries of world history. Written by leading experts, it covers the masters of the art from Joseph Goebbels to Mohandas Gandhi and examines enormously influential works of persuasion such as Uncle Tom's Cabin, techniques such as films and posters, and key concepts like black propaganda and brainwashing. Case studies reveal the role of mass persuasion during the Reformation, and wars throughout history. Regional studies cover propaganda superpowers, such as Russia, China, and the United States, as well as little-known propaganda campaigns in Southeast Asia, Ireland, and Scandinavia. The book traces the evolution of propaganda from the era of printed handbills to computer fakery, and profiles such brilliant practitioners of the art as Third Reich film director Leni Riefenstahl and 19th-century cartoonist Thomas Nast, whose works helped to bring the notorious Boss Tweed to justice.
Author : Arantxa Capdevila Gómez
Publisher : Universitat de València
ISBN 13 : 8437095751
Total Pages : 200 pages
Book Rating : 4.4/5 (37 download)
Download or read book El discurso persuasivo written by Arantxa Capdevila Gómez and published by Universitat de València. This book was released on 2018-11-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: La televisión se ha convertido en el medio de comunicación que más influye en las campañas electorales. A través de ella, los partidos políticos desarrollan sus estrategias persuasivas. Este libro toma como objeto de estudio la comunicación persuasiva audiovisual explícita y establece un método para su análisis. Para elaborar este método de análisis se parte de la teoría de la argumentación propuesta por Chaïm Perelman, puntal básico de los estudios retóricos en el siglo XX. Esta teoría aporta indudables avances en el estudio de la comunicación persuasiva, pero su aplicación al análisis del discurso televisivo comporta limitaciones. Tal como se presenta aquí, las limitaciones pueden superarse si se enmarca la teoría perelmaniana en la estructura de las partes retóricas (intelectio, inventio, dispositio, elocutio, memoria y actio) que proporciona la retórica clásica. Así, se propone un análisis estructural del discurso que va desde los niveles más superficiales del texto hasta los más profundos. A modo de ejemplo, se aplica este método al análisis de la campaña electoral de marzo del 2000.
Author : Carlos Lomas
Publisher :
ISBN 13 : 9788480631587
Total Pages : 253 pages
Book Rating : 4.6/5 (315 download)
Download or read book El espectáculo del deseo written by Carlos Lomas and published by . This book was released on 1996-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro se invita al lector a una observación crítica de los usos y formas de la persuasión publicitaria en una década en la que enarbolar las armas de la crítica y subrayar la dimensión oculta de ese espectáculo del deseo que construyen los anuncios es quizás algo ajeno a los cánones del buen gusto y despide un cierto olor a rancio. En sus páginas el autor nos acerca a los modos del decir (y a las maneras de hacer mundos) de la publicidad, a unas astucias del sentido que no sólo anuncian objetos sino que enuncian otras cosas, a ese escenario comunicativo donde lo obvio esconde lo obtuso, a ese tránsito ilusorio de la realidad al deseo, de lo cotidiano a lo utópico, de las miserias de los sujetos a la poética de los objetos. Con su particular elocuencia, los signos del carnaval publicitario simulan la transgresión para difundir un estereotipo, inventan el decir para reiterar lo dicho y nos presentan con terca insistencia un oasis de perfección absoluta donde el espectáculo del deseo transforma el paraíso de los objetos en una útil artimaña al servicio de la seducción espe(cta)cular de los sujetos.
Author : John S. Nelson
Publisher : University of Illinois Press
ISBN 13 : 9780252066481
Total Pages : 300 pages
Book Rating : 4.0/5 (664 download)
Download or read book Video Rhetorics written by John S. Nelson and published by University of Illinois Press. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis. Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads.
Author : L. J. Shrum
Publisher :
ISBN 13 : 9786613969002
Total Pages : 363 pages
Book Rating : 4.9/5 (69 download)
Download or read book The Psychology of Entertainment Media written by L. J. Shrum and published by . This book was released on 2012 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pedro José Coronado
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.A/5 ( download)
Download or read book Funcíon y disfunción del mensaje televisivo written by Pedro José Coronado and published by . This book was released on 1992 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juan Manuel de Toro
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788480884082
Total Pages : 142 pages
Book Rating : 4.8/5 (84 download)
Download or read book Mejorar la eficacia de la publicidad en TV written by Juan Manuel de Toro and published by Grupo Planeta (GBS). This book was released on 2000 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Para conseguir que la publicidad se mas eficaz hay que entender el comportamiento de la audiencia. Este libro expone como medir la audiencia en television y como interpretar su comportamiento. Es un libro dirigido especialmente a profesionales del marketing, de la comunicacion y de la publicidad.
Author : Antonio J. Baladrón Pazos
Publisher :
ISBN 13 : 9788496353138
Total Pages : 327 pages
Book Rating : 4.3/5 (531 download)
Download or read book Violencia y publicidad televisiva written by Antonio J. Baladrón Pazos and published by . This book was released on 2004 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lucia Santaella
Publisher : Editorial San Pablo
ISBN 13 : 9587158717
Total Pages : 254 pages
Book Rating : 4.5/5 (871 download)
Download or read book Culturas y artes de lo poshumano written by Lucia Santaella and published by Editorial San Pablo. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
