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La Importancia De La Estrategia De Marca Analisis De Casos Varios
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Book Synopsis La importancia de la estrategia de marca. Análisis de casos varios by :
Download or read book La importancia de la estrategia de marca. Análisis de casos varios written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El mundo de los negocios cada vez se vuelve más complejo y cada día se requieren de más y mejores herramientas que faciliten la comprensión del entorno, así como de estrategias que permitan a las organizaciones mejorar las condiciones de competencia y liderazgo del mercado en el cual participan. La complejidad a la que están sujetas las organizaciones, es provocada por el constante cambio tecnológico y la fácil implementación del mismo, la sofisticación de las necesidades de los clientes, la intensa competencia en los negocios ya existentes y los de reciente creación, los efectos de la globalización y la unificación de políticas y criterios de calidad. Una vez identificado el problema, es decir "ciclos de vida más cortos", es necesario que las empresas coordinen esfuerzos para encontrar los principales factores que afectan al ciclo de vida de la propia empresa, en el contexto de negocios en que opera. Investigación y desarrollo, manufactura y los productos en general, al final necesitan un escaparate llamado: Branding o Estrategia de marca . Esto contribuye a culminar la coordinación de los esfuerzos, y a darle fuerza e impulsar el despegue de los productos y aterrizarlos en puerto: La mente del consumidor. Para trascender en este cambio constante de las necesidades de los consumidores, es necesario que las marcas extiendan el ciclo de vida del producto, a través de la construcción de marcas fuertes, bien posicionadas, con suficiente margen de maniobra para adaptarla a los tiempos y formas en que los clientes cambian y sobretodo a la misma velocidad. Por lo tanto, las marcas deben de evitar los posibles errores que se cometen en el desarrollo de una línea de vida de marca. Fomentando la comunicación integral, el monitoreo constante de la marca, de la competencia y de las necesidades del mercado, se incrementan las posibilidades de mantener una marca fuerte, sólida, y posicionada en la mente del consumidor. Palabras Claves: Branding o Estrategia de Marca.
Book Synopsis Marketing Estrategico by : Sammy M. Liberman, Ph.D.
Download or read book Marketing Estrategico written by Sammy M. Liberman, Ph.D. and published by Createspace Independent Publishing Platform. This book was released on 2018-01-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: El autor presenta de manera precisa y detallada 20 interesantes casos de marketing, circunscritos a diferentes realidades de negocio en Latinoam�rica. Incorpora adem�s, el m�todo de resoluci�n de casos denominado Mkt-1234, por medio del cual el lector podr� resolver de manera anal�tica y minuciosa cada uno de los casos presentados en el libro.
Book Synopsis Estrategias Ganadoras by : Jasmine Harper
Download or read book Estrategias Ganadoras written by Jasmine Harper and published by Independently Published. This book was released on 2024-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descubre el Camino hacia el Éxito Empresarial "Estrategias Ganadoras: Marketing Estratégico para Pequeñas y Medianas Empresas" es tu puerta de entrada a un mundo de posibilidades ilimitadas en el ámbito empresarial. Este libro está diseñado para guiar a los propietarios y directores de pequeñas y medianas empresas en la construcción de una estrategia de marketing poderosa y efectiva que impulse su crecimiento y consolidación en el mercado. Desde conceptos fundamentales hasta técnicas avanzadas, cada capítulo te llevará de la mano a través del complejo mundo del marketing estratégico, brindándote las herramientas necesarias para destacarte en un mercado cada vez más competitivo. Descubre cómo entender a tu audiencia, posicionar tu marca, y optimizar tu presencia en línea para lograr resultados tangibles. Aprende con ejemplos prácticos y casos de estudio reales cómo otras empresas han logrado su éxito aplicando las estrategias descritas. Este libro combina la teoría más actualizada con consejos prácticos para poner en acción. Es una lectura esencial para aquellos que desean llevar su empresa al siguiente nivel. Las características especiales incluyen explicaciones claras para principiantes y teorías avanzadas para expertos, lo que garantiza su utilidad independientemente del nivel de experiencia. Atrévete a transformar tu negocio con las estrategias ganadoras que te propone este libro. ¡Es hora de convertir tus metas empresariales en realidades palpables! Table of Contents 1. Fundamentos del Marketing Estratégico - Introducción al Marketing Estratégico - Análisis del Entorno de Mercado - Definiendo tu Audiencia Objetivo 2. La Importancia de la Marca - Construyendo una Marca Fuerte - Comunicación Efectiva de la Marca - Loyalty y Relaciones con Clientes 3. Estrategias de Contenido - Creando Contenido de Valor - Optimización de Contenido para SEO - Estrategias de Content Marketing 4. Presencia Online y Redes Sociales - Optimizando tu Sitio Web - Marketing en Redes Sociales - Análisis de Datos y Métricas Claves 5. Publicidad y Promoción - Fundamentos de Publicidad Online - Tácticas de Promoción Efectivas - Medición y Análisis de Campañas 6. Innovación y Tecnología en Marketing - Integración de Nuevas Tecnologías - Marketing Móvil y Automatización - Tendencias Emergentes 7. Marketing B2B vs B2C - Diferencias Claves y Estrategias - Comunicación Efectiva en B2B - Tácticas de Marketing para B2C 8. El Poder del Storytelling - Construyendo Historias de Marca - Emociones y Conexión con el Cliente - Estrategias de Narrativa de Marca 9. Analítica y Toma de Decisiones - Herramientas de Analítica Web - Interpretación de Datos - Estrategias Basadas en Datos 10. Estrategias de Crecimiento - Expansión de Mercado - Desarrollo de Productos - Alianzas Estratégicas 11. Desafíos y Soluciones en Marketing - Manejo de Crisis - Adaptación a Cambios del Mercado - Innovación Constante 12. Futuro del Marketing Estratégico - Predicciones y Tendencias - Marketing Sostenible - Preparación para el Futuro
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Brands written by Celia Lury and published by Routledge. This book was released on 2004-08-12 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.
Book Synopsis Sensory Marketing by : Bertil Hultén
Download or read book Sensory Marketing written by Bertil Hultén and published by Routledge. This book was released on 2015-10-08 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Book Synopsis Social Cognition by : Susan T. Fiske
Download or read book Social Cognition written by Susan T. Fiske and published by . This book was released on 2010 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new version of the classic text,Social Cognition, describes the increasingly complete link between neuroscience and culture. Highlighting the cutting-edge research in social neuropsychology, mainstream experimental social-cognitive psychology, and cultural psychology, it retains the authors’ unique ability to be both scholarly and entertaining. Reader-friendly style and concise summaries combine with the authors’ engaging perspectives on this flourishing field. Comprehensive without being overwhelming, this new standard for the field brings with it a new organization reflecting current consensus open issues of the field, and its trajectory into the future.
Download or read book International Textiles written by and published by . This book was released on 1995 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Book Synopsis The Meme Machine by : Susan Blackmore
Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Download or read book DELTA written by and published by . This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Glosario Del Banco Mundial by : World Bank
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Book Synopsis Los orígenes de la estratificación social by : Leonardo García Sanjuán
Download or read book Los orígenes de la estratificación social written by Leonardo García Sanjuán and published by British Archaeological Reports. This book was released on 1999 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A more detailed picture of prehistoric sequences in the southwest has emerged over the past few years through the work of new field projects. Although this work is still in its infancy, this volume addresses one of the key questions which must be addressed throughout this and future research, namely the development and identification of inequalities within the archaeological record. More specifically this study presents the first synthesis of material in the region of Sierra de Huelva, c.2500-750 BC, combining theoretical concepts and suppositions with an attempt to investigate them through data from survey and excavations. Includes an English abstract and summary on each chapter.
Book Synopsis Digital Media and Innovation by : Richard A. Gershon
Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Book Synopsis Co-Opetition by : Adam M. Brandenburger
Download or read book Co-Opetition written by Adam M. Brandenburger and published by Crown Currency. This book was released on 1997-12-29 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Book Synopsis Innovation Management by : Allan Afuah
Download or read book Innovation Management written by Allan Afuah and published by . This book was released on 2003 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on both his professional and academic experience, Allan Afuah creates a framework to encompass the basic questions of the who, what, when, where and why of innovation, in order to illustrate the best-practice approaches which can maximise the financial benefits of innovation. Research is incorporated from a variety of academic disciplines including economics, organization theory, general management, marketing and strategic management.
